Amazon's largest profit engine is its cloud-computing platform Amazon Web Services, which generated over 60% of Amazon's total operating income in 2024.

One of the most important pieces of Amazon’s corporate empire? Its Prime subscription business

Prime drives customer loyalty and boosts Amazon’s revenue through its monthly and yearly fees. The key components included with a Prime subscription include free two-day shipping on eligible items, as well as access to services like Amazon Music and Prime Video.

Amazon expanded its business and diversified its offerings by acquiring companies

Amazon’s retail and cloud businesses have been key drivers of the company’s growth over the years, but they haven’t done all the work by themselves. Companies Amazon has acquired include the video doorbell maker Ring, the grocer Whole Foods, the streaming service Twitch, the shoe retailer Zappos, and the film studio MGM.

Amazon founder and billionaire Jeff Bezos' wealth primarily stems from his Amazon ownership stake.

Amazon didn't have a profitable quarter until 2001, more than 6 years into its existence

Jeff Bezos, however, took pride in Amazon's early unprofitability, reinvesting the money Amazon made back into its business, prioritizing investment into long-term growth and customer acquisition over short-term gains.

Amazon's success is attributable, in large part, to founder Jeff Bezos’ vision

Bezos parlayed a career on Wall Street into founding an online bookstore that would evolve into the largest online retailer in the world. Bezos’ story is characterized by his relentless focus on innovation and on the customer experience at Amazon.

As of 2024, server products and cloud services make up 40% of Microsoft's revenue

These products generated $97.7B in the 2023-24 fiscal year, followed by office products and cloud services, which accounted for $54.9B during the same period. The fastest-growing revenue source was gaming at 39%, driven by sales of Xbox and first-party software.

Amazon operates a 'flywheel' business model

Central to any understanding of the multifaceted nature of Amazon's business today is the concept of the "flywheel" at the heart of the company. Put simply, it's an idea that refers to a self-reinforcing cycle that drives the continuous growth of Amazon's various businesses, including its retail arm, its Prime subscription service, and more.

Amazon has experienced relentless, if occasionally bumpy, growth since its founding

From its founding in 1994 to a slew of acquisitions and new products and services launched in the decades since then, Amazon has experienced relentless, if occasionally bumpy, growth. This timeline from The Verge lays out some of the major events in the company’s story, including its IPO, rollout of its lucrative cloud-computing division, and much more.

Amazon accounts for roughly 40% of all US online retail sales—a much larger piece of the pie than its competitor Walmart

Although Walmart is roughly 30 years older than Amazon, the e-commerce giant has a significant lead in online US retail sales: Walmart's share is roughly 7%. Season 33 of the podcast "Business Wars," hosted by David Brown, is all about one of the most intense rivalries in all of retail.

Bezos owned roughly 8% of Amazon as of 2025

Three decades after founding Amazon, Jeff Bezos has built a sprawling empire of businesses and financial interests. Other large stakeholders in the company include Amazon CEO Andrew Jassy and Bezos’ ex-wife MacKenzie Scott. This article provides more details on who owns how much of Amazon.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

See which Apple products drive the most of its $391B revenue.

Bezos has frequently cited a 1999 article titled Amazon.bomb to illustrate how dire the early predictions about Amazon got

Over the years, Amazon founder Jeff Bezos often recalls how wrong the predictions in the 1999 Barron’s cover story were. Among other things, that article declared Amazon’s entire business model to be unsustainable and destined to fail, noting its lack of profit and dependence on a massive amount of capital to fund its growth.

Walmart has historically been one of Amazon's largest competitors

While Walmart has been America's largest retailer by revenue for over three decades, Amazon is now fighting for the title, seeking retail supremacy. In this podcast episode from the Wall Street Journal, Sarah Nassauer explores the efforts Walmart has taken to keep its crown.

Amazon has fulfillment centers all over the world

Amazon fulfillment centers are the large warehouses where products that customers have ordered are stored, packed, and shipped. In order to efficiently manage inventory and process millions of orders each day, the centers rely heavily on advanced technology and robotics.

Microsoft's Azure cloud computing platform serves customers in 140 countries

Rather than owning and maintaining hardware on-premises, cloud computing enables users to access large reserves of storage and processing power over the internet, much like customers connect to a utility provider rather than generating their own electricity. This centralization also standardizes security tools and updates.

Amazon is both a vendor for Netflix, via its cloud-computing arm, and its rival

Amazon's Prime Video is a subscription streaming service that includes a variety of original shows and movies for free with a paid Prime membership. This Rotten Tomatoes ranking details 100 of the best Prime Video shows available to watch, including the dramas “Fleabag” and “The Boys.”

Amazon sends its first-ever letter to shareholders every year

The first letter to Amazon’s shareholders, written by founder and then-CEO Jeff Bezos in 1997, is a key part of the Amazon story—laying out the company’s long-term approach to the business and several of its core operating values. Bezos emphasizes, for example, Amazon’s plan to start with a bookstore but to evolve into a much larger ecosystem.

See a visualization of the most popular e-commerce companies in America

Amazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined.

Data center companies are worsening housing undersupply in some regional markets.

Many of the top companies in the US by market cap began as tech startups

Combined, the top seven companies by market cap in the US as of December 2024—Apple, Nvidia, Microsoft, Alphabet, Amazon, Meta, and Tesla—were worth more than $16T at the time.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

Amazon founder Jeff Bezos emphasizes worrying about customers rather than competition

In a 1999 shareholder letter, Bezos wrote, "I constantly remind our employees to be afraid, to wake up every morning terrified. Our customers have made our business what it is, and we consider them to be loyal to us – right up until the second that someone else offers them a better service." Motivated by fear, the entrepreneur advocates consistent innovation, experimentation, and improvement to create a better customer experience.

In 2025, American tech companies will spend $300B to $400B on AI

That is, in nominal dollars, more than any group of companies has ever spent to do anything. Notably, these companies are not remotely close to earning $400B on artificial intelligence.

Over half of Nvidia’s revenue comes from outside the US

This chart breaks down where Nvidia’s revenue comes from—both in terms of which business segments it’s generated by and in which countries. Most of Nvidia’s revenue stems from its computing segment, which includes billions spent by companies building AI.

The Amazon Prime subscription service offers its members a variety of benefits, including free two-day shipping on eligible items

Prime also offers members access to streaming video and music, and exclusive deals. As of this writing, its annual price tag is $139. A CNBC article sets out to address whether the subscription is worth that price, outlining the service’s key perks and who’s likely to benefit from it the most.

Amazon fires: Causes, impact, and prevention strategies

This article explores the issue of rampant fires in the Amazon rainforest, detailing their root causes, devastating impacts, and potential prevention methods. The Amazon rainforest's unique biodiversity and climate conditions make it unsuitable for...

Amazon has historically opposed efforts among its employees to unionize

Amazon has done everything from creating mandatory anti-union meetings to hiring union-busting consultants, and even engaging in employee surveillance. Such efforts have proven to be a lightning rod for pro-labor groups.

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

Jeff Bezos started his career working at McDonald’s

He now claims that his high school gig at the fast food restaurant taught him about efficiency, customer service, and other valuable lessons that he took with him when building Amazon.

See America's top companies by revenue in 1994 versus 2023—Sears isn't on the 2023 list, while Amazon isn't in the 1994 edition.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

Peloton makes most of its money via monthly subscriptions

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

Meta Platforms Inc., which owns both Facebook and Instagram, is the largest social media company in the world.

Who are America's highest-paid CEOs?

As of 2024, Apple's Tim Cook, Starbucks' Brian Niccol, and Microsoft's Satya Nadella were among America's highest-paid CEOs, each making tens of millions of dollars per year.

Jeff Bezos has an art collection worth hundreds of millions

The collection includes an oil painting by Pablo Picasso that was once part of Picasso's personal collection. Bezos purchased the painting in a 2023 Sotheby's auction.

Twitch is a live-streaming platform popularized via the broadcast of esports events and users playing video games.

By 2028, data center power consumption may equal 22% of US households

Date from 2023 suggests that data centers accounted for around 4.4% of US electricity consumption, with new facilities supporting the AI boom consuming more power than the state of New Hampshire annually. However, the energy impact of individual use varies widely depending on the prompt and AI model. (Some readers may experience a paywall.)

Individual income taxes are the federal government's primary revenue source, see a tracker that breaks down where the rest of the budget comes from

The US government historically makes nearly half of its total revenue last year from individual income taxes. But the US makes also makes money from a variety of other sources, including Medicare taxes and corporate income taxes. However, the federal government has run a deficit since 2001—reaching a peak of $3.13T in 2020.

Most US billionaires made their wealth in banking and finance rather than tech

A third of US billionaires inherited much or all of their enormous fortunes. It can be tough to determine the exact net worth of billionaires given that much of their money is often tied up in company stocks, which fluctuate significantly in a given week. (Some users may experience a paywall.)

Walmart was the first traditional retailer to crack the $1T club

In early 2026, the company joined major tech companies Nvidia, Apple, and Meta (among others) as one of the rare firms with a market capitalization beyond $1T. See the latest top companies here.

BTS makes big profits, and spends just as big

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

Visualize the world's most used ecommerce apps, from Amazon to Shein and Temu.

Visualize the balance sheets of US banks

The US banking industry is the most profitable in the world, with loans and leases driving the lion’s share of those profits. In fact, at the end of 2022, 53% of all bank assets fell into the loan and lease category. This rich visualization makes sense of that and highlights how traditional banks operate in stark contrast from their not-for-profit credit union peers. See it here.

Despite accounting for less than 1% of the country's water consumption in 2023, US data centers' water use for cooling and electricity generation can increase water stress in drought-affected areas.

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

The Nasdaq's 'Magnificent 7' have an outsized impact on the Nasdaq 100's performance

These seven companies are Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. They're often responsible for over 40% of the Nasdaq 100 index's gains, but the exact percentage varies from year to year.

Jeff Bezos launched his philanthropic ‘Bezos Day One Fund’ in 2018 with his then-wife, Mackenzie Scott

The fund focuses on promoting education and reducing homelessness. This article compares Amazon founder Jeff Bezos’ philanthropic initiatives to those of other billionaires, including Warren Buffett and Bill Gates.

When he first enrolled at Princeton University, Jeff Bezos wanted to study physics

He later changed his major to electrical engineering and computer science. He graduated Summa Cum Laude and received job offers at Intel, Nokia, and Accenture, but he declined those offers in favor of a job at a fintech startup.