What business leaders can learn from Stephen King

King's 'On Writing' is a classic text about his craft

Stephen King is known first and foremost as a horror writer. However, one of his best-known books happens to be nonfiction. “On Writing,” published in 2000, is part autobiography and part instruction manual. King explains how he came to his craft and offers advice on ways aspiring writers can improve.

Stephen King isn't sure writing can be taught, encouraging aspiring novelists to read as much as possible instead.

King is a major influence on modern genre writers

Stephen King's influence is felt across literature, film, and television—even outside the many books and adaptations that make up his long and storied career. This podcast features interviews with "Lost" showrunner Damon Lindelof and horror novelist Grady Hendrix, two writers who also happen to be King superfans.

In 1999, King survived a near-fatal car accident

In 1999, a distracted driver hit writer Stephen King as he walked on the side of the road near his house in Maine. He recounts the event in his famous memoir, "On Writing." This interview with Katie Couric took place five months after the accident and shows King in a fragile state, wondering about the long-term effects on his mind. When Couric asks if he'll try to work the incident into his work, he smiles. "Sooner or later," he says, "everything goes in."

King's books are now taught by college professors

Stephen King’s horror, fantasy, and science fiction were once considered lowbrow and unworthy of serious academic study. That's changed over the last 50 years, with King courses and symposiums taking place at universities around the world.

David Foster Wallace admired Stephen King's writing

David Foster Wallace was one of the most acclaimed American writers of the 1990s and early 2000s, releasing dense, philosophically informed works of literary fiction. When the syllabus for an undergraduate literature course he taught surfaced through his archives at the University of Texas, many of his fans were surprised to find it included so much supposedly commercial fiction, including Stephen King's "Carrie." Below are his annotations on two pages of the novel.

Stephen King is drawn to horror's childish power

This 1986 appearance promoting King's directorial debut finds him reflecting on what makes horror, which he says is its ability to strip away pretense, reducing supposedly sophisticated people to terrified children. He also seems to have already soured on the movie business, calling filmmaking "a primitive way to create," a not-so-subtle dig at Stanley Kubrick's adaptation of "The Shining," which notoriously disappointed King.

In 1996, Stephen King dominated the publishing industry, occupying 6 of the 15 spots on the New York Times bestseller list with his 'Green Mile' books.

After his popularity surged, Stephen King began using a pseudonym to release more books.

King was awarded the National Medal of the Arts in 2014

For decades, Stephen King has been a pop-culture titan, though he was often pegged as unserious and formulaic by the more high-minded literary establishment. That began to change in the 1990s, with critical reconsiderations of his work. It was fully cemented in 2014, when he received the National Medal of Arts.

Joyce Carol Oates praised King's working-class characters

Joyce Carol Oates is a writer who, like Stephen King, has a massive body of work that moves between styles and genres. Unlike King, she was never derided by critics as being overly commercial. Introducing King at Princeton University in 1997 and 2016, she made the case for King as a serious American writer in the Gothic tradition of Edgar Allan Poe.

King has published more than 60 novels

Since 1974, the writer has published a staggering number of books, often releasing a title a year (and sometimes more than that). This comprehensive list from King's official website lists everything the man has ever done, including unpublished stories, long-forgotten television specials, and limited edition novels. It's a fascinating look into the artistic life of one of America's most successful writers.

One of Warren Buffett’s investing principles is investing in well-managed companies

The "Founders" podcast reviews biographies of the world’s top entrepreneurs, and this episode explores a 2012 book about Warren Buffett. The episode includes Buffett's advice on becoming a better business manager and investor.

Stephen King was struck and nearly killed by a van that he later purchased.

King was outed as Bachman by a bookstore clerk

King published several books in the 1970s and '80s under the pen name Richard Bachman, a device that allowed him to publish outside the horror genre. Eventually, Bachman was unmasked when a bookshop clerk noticed similarities between the Bachman novel "Thinner" and some of King's other titles. A 2024 study in the Journal of Computational Literary Studies used quantitative methods to find similarities between works published under Bachman and King, arguing that genuine literary voices are immutable, despite some authors' efforts.

'Carrie' kick-started a wildly successful career

King has published more than 60 novels—along with dozens of novellas, hundreds of short stories, and several collections of nonfiction—and has sold over 400 million books. This 2024 interview finds him reflecting on his debut novel, and breakthrough hit, "Carrie," and the wild success that followed.

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

How to resolve conflict with words, from speaking coach Jefferson Fisher

Fisher claims arguments shouldn't be won but rather unraveled. He gives numerous tips on how to approach arguments like a tested lawyer. In this "Diary of a CEO" podcast episode, host Steven Bartlett gleans incredible insights on how to spot a liar, how to resolve arguments, and more.

Stephen King once discontinued his own book, fearing it was inspiring school shootings.

Stephen King, Octavia Butler, and Anthony Burgess all grew to regret books they'd published

Some, like Butler, regretted writing predictable, trope-heavy books. Others, like King and Burgess, regretted that what they'd intended as satire had been misunderstood as endorsements.

Warren Buffett wrote a letter on why a seller should sell his business to his firm

In Berkshire Hathaway's 1990 Annual Letter, Warren Buffett included an edited version of a letter he sent to a man who indicated he might want to sell his family business. This short letter is a masterclass in selling and differentiating your product from the competition.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

King sets many of his stories in Maine

In the process, he has created a few fictional towns. This extensive travelogue by a superfan explores the writer's favorite haunts, pinpointing specific details from and inspirations for King's fiction. Helpfully, it also provides plenty of photos, allowing you to venture through King's haunted version of the state without ever leaving the comfort of your home.

Watch writer John Steinbeck's Nobel Prize acceptance speech.

How to write a great speech

Before walking onto a stage or booting up a Zoom meeting to deliver a speech or presentation, you have to know what story you want to tell. This story acts as a keystone, providing an ideological foundation on which the rest of the speech balances. This story should be bigger than the moment it's delivered, giving listeners the ability to connect to expressed concepts across time.

Dr. Martin Luther King Jr. used disciplined organizing tactics to win civil rights

This resource focuses on Dr. King as a strategic organizer, detailing how he selected campaign targets, partnered with local leaders, adapted his tactics, developed leadership pipelines, and employed political pressure to convert moral protest into political change.

See the individuals who inspired the ideology and practice of Dr. Martin Luther King Jr.

This resource examines how Dr. King drew inspiration from figures such as Thomas Carlyle, Henry David Thoreau, and Mahatma Gandhi, integrating global literature, moral philosophy, and nonviolence into his speeches and activism.

How Walt Disney's life impacted his business

Walt Disney has a legacy of ingenious innovation and undying creativity. This podcast walks listeners chronologically through the major events of his life, as reported in Neal Gabler's biography "Walt Disney: the Triumph of the American Imagination," and explains how they led to his groundbreaking work in film, storytelling, and business.

Stephen King threw the draft of 'Carrie,' his first hit, into the trash, but his wife rescued it and convinced him to stick with it.

Stanford’s ‘How to Start a Startup’ series

Stanford’s archive of lectures about creating a startup includes advice from Y Combinator notables such as former YC president and OpenAI CEO Sam Altman and YC Cofounder Paul Graham.

Listen to Ray Dalio break down his most valuable principles in life and work

Dalio's now-famous principles started out as a collection of rules the finance behemoth set for himself. Since then, the list has expanded, becoming required reading for all Bridgewater Associates employees. In 2017, Dalio published an expanded version of these rules called "Principles: Life & Work," which has sold more than 5 million copies worldwide.

Contemporary horror novelists on their favorite scary stories

Ten of horror's best writers name the books that still give them nightmares. From established classics, like Stephen King's "IT" and Shirley Jackson's "The Haunting of Hill House," to unexpected picks like Katherine Dunn's "Geek Love," this collection of scary stories is a perfect reading list for Halloween.

Stephen King's basement inspired a Ramones classic

The horror writer was a fan of the band and invited them to his home in Maine. While hanging out in the basement, Dee Dee Ramone, the band's bassist, stole away with a copy of King's "Pet Sematary" and wrote a song about it. The song appeared in the film adaptation of the book, which began shooting a month later.

David Simon on writing for TV

Few people have done more to define HBO—and American television—than David Simon, creator and writer for “The Wire,” “Treme,” “Show Me a Hero,” and other shows. In this interview, Simon explains how he approaches a script and what he believes TV writers should aim to do beyond entertainment.

Read George Orwell's essay 'Why I Write,' the writer's memoir on how he came to literature.

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

'The Firm' is a book about the influence of top consulting firm McKinsey

The author argues that consulting firms are so valuable to the companies that hire them because the clients don’t have to take the blame for any changes the consulting firm decides to make within the organization.

Tony Hawk's rise from outsider to skateboarding legend

In this podcast, Tony Hawk discusses his path from being an outsider in a niche sport to becoming skateboarding's most recognizable figure—reflecting on competition dominance, business ventures, and lessons learned throughout his career.

'My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.'

-Apple co-founder Steve Jobs (1955-2011)

Read the writing advice of science-fiction legend Ray Bradbury.

How a Philadelphia soup kitchen taught business students about ethical decision-making

As the St. Francis Inn—a Philadelphia soup kitchen—struggled with decisions about moving its operations to serve more people, a management professor at St. Joseph's University realized his students might have been able to help. Business students used ethical decision-making frameworks to help the soup kitchen serve more people and attract more volunteers.

The dot-com stock bubble taught Howard Marks about markets

Annual investment letters from Howard Marks, the billionaire cofounder of top distressed debt shop Oaktree Capital Management, are required reading on Wall Street. The prolific writer and investor explains the distinction between the folly of trying to time the market and the necessity of paying attention to market cycles. The difference makes all the difference in returns.

A Guardian writer turned midlife chess slump into an obsession

Journalist Stephen Moss embarked on a chess self-improvement journey described in "The Guardian." Not a how-to, but a reflection on loss, drive, and whether mastering chess can mean mastering oneself.

Amazon founder Jeff Bezos emphasizes worrying about customers rather than competition

In a 1999 shareholder letter, Bezos wrote, "I constantly remind our employees to be afraid, to wake up every morning terrified. Our customers have made our business what it is, and we consider them to be loyal to us – right up until the second that someone else offers them a better service." Motivated by fear, the entrepreneur advocates consistent innovation, experimentation, and improvement to create a better customer experience.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

Watch Ray Dalio's TED Talk on building an 'idea meritocracy'

In 2017, Dalio gave a TED Talk called "How to Build a Company Where the Best Ideas Win," which largely focused on Bridgewater's highly documented company culture and leadership principles. Dalio's TED Talk focused on one of his most well-known principles, "radical transparency," as a way to create an idea meritocracy.

Why 2 literary writers think you should read Colleen Hoover

The "It Ends With Us" author is one of the most successful contemporary writers in American literature; she's also one of the most derided. Elizabeth Kaye Cook and Melanie Jennings argue that the criticism is mostly unfounded and that literary types should embrace more commercial authors like Hoover.

Listen to an in-depth, career-spanning interview with Steven Spielberg.

In this conversation with the Ringer's Sean Fennessy, the esteemed director reflects on his early life and how it inspired a career in moviemaking. In particular, Spielberg notes the impact of seeing Disney's "Fantasia" at a young age and how it terrified him in a way he found fascinating.

John Steinbeck's philosophical ideas, which he often explored in his novels, wrestled with the role of the individual and the power of community.

Airbnb's Brian Chesky explains 'Founder Mode' and how he took back control

The short-term rental CEO learned hard lessons through the pandemic, specifically around a culture focused on management and not building products. In the fall of 2024, Chesky gave a well-received speech at a startup conference that prompted debate in the startup world. He summarizes the talk here.