AI is transforming the marketing and advertising industries

People are experiencing AI 'brain fry' at work

Workers, particularly in marketing, are experiencing mental fatigue in the workplace due to expectations—often unspoken—that they should use AI to multitask beyond their comfort levels. Many feel they are underperforming if they don't embrace this technology. This situation differs from typical burnout. This podcast discussion suggests that this "brain fry" tends to intensify when employees are required to use more than three AI tools.

AI is not good at understanding satire

Social media has become rife with misinformation. In response, some organizations have deployed AI-assisted programs trying to curb the spread of this inaccurate content. The problem is that misinformation and satire, rhetorically speaking, often use the same kind of language, something AI struggles to understand.

AI investment may be the next major economic bubble

A video examines the massive surge in AI spending—forecast to hit $500B by 2026—and how this may be propping up a fragile US economy. Experts warn that if AI investment slows or under-delivers, the consequences could be felt in markets, jobs and growth.

The growing role of AI in journalism

As artificial intelligence (AI) becomes more widely available, journalism must adapt and establish ethical norms for how the technology is used. This report from the Center for News, Technology & Innovation looks at the issue from every angle, including legal considerations, potential biases in datasets, and the speed at which AI capabilities are changing. It also includes links to recent studies on the use of AI in journalism.

How AI is revolutionizing banking

Generative artificial intelligence has left no industry untouched, and banking isn’t an exception. Experts estimate that gen AI could add as much as $340B in value to the banking sector each year. For consumers, this involves new features to prevent fraud and customer service chatbots. This report dives into the revolution underway and seeks to define a “full stack” AI bank of the future. Read more here.

An ad agency is a firm that a company contracts to assist with marketing efforts

While some corporations have marketers and advertisers as full-time employees, others contract advertising agencies to get the work done. Ad agencies typically have a variety of departments depending on their specialty, but they often include account executives to help manage client relationships and a creative department to produce the ads.

The promise and peril of AI in agriculture

Robots. Drones. Artificial Intelligence. All three are touted as potential saviors for farmers, and are already being deployed on large farms, where they assist with such tasks as managing crops, milking cows, and helping farmers make decisions about their land. But agricultural AI could have disastrous, unintended consequences.

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Artificial intelligence might make companies too efficient—which could trigger deflation

AI innovation will likely decrease costs for companies and lead to a large increase in supply. That dramatic increase could conceivably bring prices down but keep supply high. However, AI's real impact will likely be complicated by its impact on human labor and the cost of new technology.

AI can aid fertility treatments, from helping select egg candidates to laboratory automation

Reproductive AI technologies are already here, from processing vast amounts of data to helping clinicians identify the healthiest embryos for implantation. It could be a boon to the fertility industry, and help mitigate the shortage of experienced embryologists.

As of 2026, almost 90% of companies use AI in their hiring processes to cut hiring time by up to 50%, including using AI-based tools to filter 75% of resumes.

Technologies labeled “AI” have historically lost that title after widespread adoption

Generative AI is the latest entry in a recurring cycle where emerging tools start as "AI" until they become common software, like databases or machine learning. Generative AI and large language models may be the next platform shift after smartphones and the Web.

The potential promises and pitfalls of AI in medicine

Artificial intelligence (AI) is increasingly being integrated into healthcare, offering the potential to aid in diagnoses, answer patient queries, and streamline administrative processes. In a recent PBS interview, Dr. Isaac Kohane, editor-in-chief of the New England Journal of Medicine AI and chair of Harvard’s department of biomedical informatics, discusses the current state and future of AI in medicine.

Researchers found that by mid-2025, around 35% of newly published websites utilized AI for language generation

The study also found that pages using AI narrow the range of ideas and perspectives and skew more positively, though the measurable impacts on factual accuracy and writing style variation remain unclear.

The Anthropic Economic Index shows AI adoption is highest in computer science roles.

AI may help the 1.4 billion people worldwide who lack access to basic financial services

Artificial intelligence is fuelling a financial technology transformation in some countries where an outsized number of residents lack access to basic financial services, including Brazil and Nigeria.

View a timeline of AI deployments from 2017 to 2025

The development of transformer architecture and the release of GPTs across AI labs led to rapid changes in LLM scale and power. Companies like OpenAI, Google, Meta, Microsoft, and Anthropic have invested billions of dollars to develop reliable, versatile models.

AI gained mainstream attention with tools like IBM Watson and Apple’s Siri

With the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds.

Fair use may shield AI companies from potential copyright violations

AI models are trained on enormous datasets built from content scraped from websites across the internet. Copyright law includes a four-factor test to determine whether copies of content fall under fair use, but the law's enforcement has been inconsistent.

Advertising-related activity may have supported roughly one in five American jobs as of 2024

That’s according to a study commissioned by The Advertising Coalition, conducted by S&P Global Market Intelligence, which also found that the advertising industry powered more than 20% of total US economic output at the time.

Generative AI may automate nearly 10% of tasks in the US economy.

Decoding the hype around AI

2022 was the year AI broke onto the scene, with applications like ChatGPT amazing users with its ability to generate realistic-sounding answers. Technologist Arvind Narayanan presents a clear-eyed view of what the technologies can (and can't) do.

During a job interview with an AI agent, applicants are evaluated against a rubric that considers factors such as tone, clarity, and the use of specific words or phrases aligned to the job.

The AI that creates any picture you want and how it works

Since January 2021, advances in AI research produced a plethora of deep-learning models capable of generating original images from simple text prompts. Researchers at OpenAI, Google, Facebook, and others have developed yet to be released text-to-image tools, and similar models have proliferated online. This video is a primer on how we got here, how the technology works, and its implications.

Listen to Palantir CEO Alex Karp's outlook for how AI will change the economy.

A brief history of artificial intelligence

The concept of artificial intelligence and what it may mean for humanity has evolved as computer technologies have grown increasingly powerful through the decades. Beginning with the first (massive) computers in the 1940s, scientists have sought to make the machines as intelligent as humans. But it wasn't until computing power made exponential gains have computers begun to imitate human behavior.

Unlike generative AI systems, such as chatbots that do not take follow-up actions after generating their output, agentic AI systems proactively take steps to achieve goals without continuous user input.

OpenAI CEO Sam Altman has called OpenAI 'the most capital-intensive startup in history'

As of 2024, Silicon Valley was set to spend $1T in the coming years building AI. As companies, including Google and Microsoft, fling billions at AI dreams, concerns are rising about whether that money will ever be recouped. To learn about the argument that there is an AI bubble—and that it could soon burst if AI doesn't prove its worth—read this article.

Studies show AI tools can result in passive learning with less retention

Although ChatGPT, Google's AI overviews, and other similar software can save time, a study of more than 10,000 adults showed that reliance on them yielded work products that were more generic and included fewer facts than those produced solely by Google search. Weaker brain connectivity has also been observed when users write using AI.

Governments are now using generative AI to manipulate public opinion

A Freedom House report found that AI-powered disinformation campaigns and censorship tactics are spreading, with 16 countries utilizing the technology to shape online narratives or suppress dissent, as of 2023. In Venezuela, deepfake software was used to push pro-government propaganda with fake news anchors.

Will AI kill us all? A debate

As AI becomes a bigger part of our lives, what does that mean for the future of humanity? The podcast Entanglements hosts a pessimistic former OpenAI employee and an optimistic Princeton professor to discuss whether AI brings dystopia or a brighter future.

As of 2025, artificial intelligence systems remain narrow and specialized

Efforts are ongoing to create artificial general intelligence, where machines outperform humans across a wide range of cognitive tasks, including those for which they have not been specifically trained. Current models utilize machine learning and neural networks to perform tasks for which they are programmed, leveraging provided training data.

YouTube plans on embracing AI-powered features

YouTube CEO Neal Mohan lays out a series of priorities and predictions for how the online video giant will continue to evolve. Mohan says the company wants AI to play a bigger role—in addition to figuring out how YouTube can evolve and improve the experience of streaming its content.

The basis for AI image and video generation was first introduced in 2014

Through generative adversarial networks, the generator (a neural network that creates fictional data) competes against the discriminator (a neural network that assesses the data) to continuously train the former until it can make content indistinguishable from the real thing. Training with unstructured data can enable software to identify characteristics of gender, age, and expression.

The do's and don'ts of using AI to manage your finances

Experts suggest avoiding asking AI for investment advice, but say it's useful for basic budgeting help. Read this article to learn more.

In 2025, American tech companies will spend $300B to $400B on AI

That is, in nominal dollars, more than any group of companies has ever spent to do anything. Notably, these companies are not remotely close to earning $400B on artificial intelligence.

AI experts argue that artificial intelligence could annihilate humanity in two primary ways: Humans weaponizing extremely powerful AI, or humans losing control of it.

AI could be increasing the opportunities for financial fraud

Systems that can reproduce near perfect counterfeits of legitimate financial documents are increasingly prevalent and sophisticated. The international Association of Certified Fraud Examiners estimate organizations lose about 5% of revenue to fraud each year.

AI may enable smart cities to drastically improve public safety

By utilizing machine learning techniques to analyze real-time monitoring reports against facial recognition databases, artificial intelligence can enhance the identification of criminals and coordinate an appropriate emergency response across various scenarios.

Why Google is reinventing the internet search

OpenAI helped kick-start an AI arms race in Silicon Valley

Led by CEO Sam Altman, OpenAI's mission is to "ensure artificial general intelligence benefits all of humanity" by making its products open to all users. In 2023, the $86B company behind the chatbot ChatGPT consisted of a for-profit arm under its nonprofit governing board.

One private school network prefers AI to teachers

Alpha School, a private school network that uses AI tutors and human "guides" rather than teachers, is expanding across the US. Its founder says that two hours a day with AI-powered software frees students to pursue their passions. Critics, including the Pennsylvania Department of Education, say the methods are untested.

Listen to legendary investor Marc Andreessen argue against the 'lump of labor fallacy,' the idea that there's a finite amount of work in an economy.

AI tools can reinforce existing societal biases—especially racial ones—because they are trained on human-created data containing implicit and explicit biases.

AI expert shows the cyclical nature of AI hype—in 1988

Rodney Brooks wrote several decades ago about the boom and bust cycles of artificial intelligence. Starting from the 1950s excitement over ENIAC's multiplication through the second launch of then-novel neural networks, Brooks suggests AI progresses incrementally despite the hype.

AI excels at assisting with structured tasks involving logistics and planning

Tools like ChatGPT, Gemini, and Perplexity can help organize chaotic calendars, troubleshoot bedtime routines, and assist with salary planning and moving. However, specific quotes, like insurance, and local cost comparisons can be flawed since AI draws from nonlocalized datasets.

As occurred during the 2026 hack of an AI platform by OpenAI, agentic AI may exploit a system vulnerability to access sensitive data if that information enables it to complete its assigned task.

Research suggests using AI for schoolwork may harm critical thinking skills

An MIT study finds lower brain engagement in students who used ChatGPT, resulting in consistent underperformance in neural, linguistic and behavioral levels. AI users struggled to recall their own essays, while the brain-only group showed the highest neural connectivity and satisfaction.

Why some say the S&P 500 has effectively become an AI fund

The S&P 500 is a market-cap-weighted index, which means companies with larger market capitalizations have a larger impact on the index's overall performance. Many of the top companies in the index are currently tech companies—including Nvidia, Microsoft, Alphabet, and Apple—that all have large investments in artificial intelligence. As a result, some analysts are concerned that the index is overly exposed to risky AI investments.

See a web of circular investments among major AI industry players like Nvidia and OpenAI, as many top AI companies provide significant investments to one another.