Go inside the ranch where the famous Budweiser Clydesdales live

Explore an archive of Budweiser’s past Super Bowl ads

With about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

Scroll through a Budweiser historical timeline

From Eberhard Anheuser’s purchase of the Bavarian Brewery in 1860 to the Anheuser-Busch and InBev merger that created what became the world’s largest brewer, this historical timeline highlights the most significant moments in Budweiser’s more than 150-year story.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Anheuser-Busch was passed from father to son for five generations

The Busch family put a couple drops of Budweiser beer onto each first-born son’s tongue when they were born, according to family lore. Given their Anheuser-Busch ownership dynasty, the Busch family was considered beer royalty, with a Busch man running the operation up until the $52B InBev acquisition in 2008.

Budweiser pioneered refrigerated rail transport for its beer in the 1870s

This enabled Budweiser to achieve national distribution long before competitors, fundamentally transforming the US beer industry. It was also among the earliest large-scale adopters to use pasteurization, allowing it to be shipped long distances without going bad.

Anheuser-Busch sold half of its real estate holdings to survive Prohibition

The Budweiser parent company also created and sold out more than 25 different nonalcoholic products during this time, including but not limited to infant formula, frozen eggs, and specialized coffees and teas.

Budweiser still uses the same yeast lineage derived from the one used in the 1800s

During the late 1800s when Budweiser beers hit the market, darker, all‑malt lagers dominated the US beer market. Budweiser was brewed with a single, consistent yeast strain that gave it a crisp uniform flavor, differentiating it from darker beers.

Liquor merchant Carl Conrad registered the ‘Budweiser’ trademark in 1878

He helped commercialize the beer and licensed the Budweiser name. Before working with Anheuser-Busch, Conrad was a US importer of wines, champagnes, and liquors.

Budweiser temporarily changed its name to ‘America’ in 2016

In the run-up to the 2016 United States Presidential Election, Budweiser changed its name as part of a marketing campaign that ran from the end of May through the November election itself.

Visualize every brand that AB InBev owns

The giant beverage holding company AB InBev owns many, many more brands than just Budweiser and Bud Light. From Africa to Asia and beyond, this image helps visualize the immense number of brands that AB InBev is responsible for.

Bud Light was created to compete in the lower-calorie light beer market

Arguably sparked by Miller Lite's successful 1975 launch, Anheuser-Busch rolled out Bud Light in 1982. The brand faced controversy in 2023 after a sponsorship deal with transgender influencer Dylan Mulvaney, sparking a Bud Light boycott.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

There’s some confusion over who founded the Bavarian Brewery that later became Budweiser

While many traditional histories credit German immigrant George Schneider with founding the Bavarian Brewery in 1852, an investigation from St. Louis Magazine found that it was actually started in 1857 by a fascinating German physician named Dr. Adam Hammer.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

Craft beer is partially responsible for disrupting Budweiser’s US market share

Over the past few decades, as craft beer from smaller breweries has become more popular (as well as seltzers, light beers, and other alternatives), Budweiser’s market share has declined.

AB InBev’s stock ticker is ‘BUD’ in honor of Budweiser

Short for Budweiser, AB InBev had a market cap of roughly $130B in early 2026. See how its stock is performing on any given day here.

A Portland dive bar helped drive Pabst Blue Ribbon's early 2000s comeback by selling cans for $1 apiece.

Horses can—and sometimes should—drink beer

Despite its reputation, beer is a good source of nutrition. In fact, it's a fairly common practice for horse owners to give beer to their horses. Beer is rich in skin-healing B vitamins, gut-stabilizing yeast, and hydration-encouraging barley. Plus, horse livers come prepared with special enzymes that break down alcohol, making inebriation nearly impossible.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

Total per capita US consumption of beer has dropped 30% since the 1980s

Between 2011 and 2021, AB InBev and MolsonCoors (two of the leading beer parent companies in the US) experienced a combined 17% drop in US market share. Budweiser parent company AB InBev has focused on premiumization and diversifying their product offerings in recent years to combat the losses.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

Selling beer during college football games was once taboo, but it's now commonplace for the country's biggest teams.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

The Super Bowl is televised in over 180 countries in nearly 25 languages

First aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages.

Mark Zuckerberg owns a cattle ranch in Hawaii

Zuckerberg owns a cattle ranch on Kauai, where he says his goal is to raise the best beef in the world. Zuckerberg has said that he raises Wagyu and Angus and feeds them macadamia meal and beer, both of which are produced on the cattle ranch. In January 2024, Zuckerberg said his daughter thought his full-time job was cattle ranching.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

College football bowl games boast some of sports' most absurd names and sponsors.

The strange story behind President Jimmy Carter's brother's 'Billy Beer'

During Carter's 1976 presidential campaign, his brother, Billy Carter, became a sideshow attraction as a country bumpkin. The Louisville-based Falls City Brewing Company decided to capitalize on the attention and hired Carter has a brand ambassador to promote his own "Billy Beer." What followed was a strange, suspicious bit of guerilla marketing and hucksterism, all of it documented in this Mental Floss retrospective.

Inside the world's largest two-headed calf collection

The Two-Headed Calf MOOseum in San Francisco contains 50 taxidermied cow heads, all of which are paired with another one. They are the result of rare genetic mutations called polycephaly, that is, two-headedness. The museum is run by punk musician Henry Rosenthal, who first became captivated by the rare phenomenon in his 20s. Learn more about the exhibit here.

17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the most

The resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

American beer, by the numbers

This statistics-focused resource breaks down the shape of the beer industry in the US, outlining the amount of beer produced by American breweries, the state cranking out the most beer, and the states with the most breweries per capita.

The bison with mystery origins on California's Santa Catalina Island

Bison roam the 75 square-mile channel island of Santa Catalina about 25 miles south of Los Angeles in the Pacific. It's not clear exactly how they got there, but one theory says 14 of them were dropped off as part of a Hollywood film production. Generally beloved by the locals and vacationers, their numbers ballooned to nearly 600 but dwindled amid resource scarcity. What now? See the state of conservation efforts here.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

Texas’ 1,600-pound longhorn mascot Bevo charged at Georgia’s Uga, a small bulldog, at the Sugar Bowl

During a pregame photo op at the 2019 Sugar Bowl, Bevo broke through a barrier and charged toward Uga, creating a chaotic scene that instantly became one of college football’s most viral mascot moments. Luckily, Bevo was stopped before reaching Uga.

How Prohibition changed beer

This historical survey from The Beer Connoisseur explores the breweries that survived the government's ban on alcohol production. The common denominator? They all pivoted their business models.

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.