Jenn Sherman was the first Peloton instructor

Peloton instructors have built expansive personal brands

Outside of teaching Peloton classes, many instructors have amassed large social media followings and brand deals—ranging from modeling for Puma and Adidas to "Dancing With The Stars" appearances. On top of their influencer work, leading instructors at Peloton—like Cody Rigsby, Emma Lovewell, and Robin Arzón—reportedly earn salaries of more than $500K.

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

See how a top Peloton instructor spends her day

Robin Arzón is Peloton's VP of fitness programming and the lead instructor at Peloton. Besides teaching multiple classes a day, she reserves seven hours a week for her own personal training and says she trains like a high-intensity athlete. (Some users may experience a paywall.)

How Peloton got moms hooked

Peloton's at-home workout classes were a game-changer for parents, giving them a chance to squeeze a workout in without leaving the house. The community group feature on Peloton created a sense of community that made users incredibly loyal to the brand.

Peloton's founder once said the company 'sells happiness' before a disappointing initial public offering

Ahead of the company's IPO, Peloton founder John Foley told investors that "on the most basic level, Peloton sells happiness." However, the inspirational sentiment didn't stick with investors—the company closed the day of its IPO with stocks trading down 11% from the IPO price. (Some users may experience a paywall.)

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

Peloton hit a million subscribers in June of 2020

The COVID-19 pandemic ushered in record-breaking sales for Peloton, as gyms closed and at-home fitness classes became the new norm. However, Peloton struggled to keep up with the increased demand. As the COVID-19 pandemic's lockdowns lifted, many people returned to the gym, reducing their need for on-demand at-home fitness classes. Some say Peloton's strong subscriber base is the ticket to helping the company eventually become profitable.

In 2021, Peloton instructor Cody Rigsby came in third place in 'Dancing With The Stars'

Rigsby has the largest social media following of any Peloton instructor as of this writing and is reportedly one of the highest-paid instructors. When he competed on the show in 2021, some fans felt like his cult-like following from Peloton kept him on the show, despite not being the strongest dancer.

More than 400 investors turned Peloton down in its initial funding rounds

Peloton founder John Foley said investors rejected the company's initial funding requests because there was no clear indication of what the market for at-home fitness classes looked like. Ultimately, more than 200 angel investors gave the company its first round of cash. (Some users may experience a paywall.)

Peloton pays artists more for music than most streaming platforms because the on-demand classes are technically live performances, so Peloton has to pay both for the rights to the song itself and for the right to actually play the song.

Owning a Peloton has become a status symbol

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

Peloton makes most of its money via monthly subscriptions

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

The 2019 ad of a man gifting his wife a Peloton exercise bike sparked a wave of controversy, with some calling the ad sexist and fatphobic. The ad's backlash decreased the company's market value by $1.6B.

Raising the price of a Peloton bike increased the company's early sales—and that's part of why the bikes are so expensive

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

Peloton raised more than $300K in 30 days during its Kickstarter campaign

Peloton ran a Kickstarter campaign in 2013, hoping to raise $250K and ended the campaign with $307K. Peloton sold its first bikes during that campaign for $1.5K. Foley later said that most of the bike purchases came from investors, not necessarily new customers.

The word 'Peloton' comes from the word for the main group of riders in a cycling race

The word itself is French for "ball," but became the inspiration for the word "platoon" in the 17th century to describe a group of soldiers. Now, it's a common cycling term and the main focal point in cycling races.

The COVID-19 pandemic both boosted Peloton's business and shook it up completely

While demand for Peloton's at-home fitness equipment soared during the pandemic, the company didn't necessarily have the infrastructure to support the breakthrough sales. In 2021, Peloton bought Precor—a fitness equipment manufacturing company—to help boost domestic production and decrease a backlog of orders.

John Foley was the president of e-commerce at Barnes & Noble before founding Peloton

Foley worked for Barnes & Noble during the company's race against Amazon to dominate the e-reader market (Barnes & Noble had the Nook and Amazon had the Kindle). Foley says his time working for Barnes & Noble helped him learn the business of digital media, which is a core element of Peloton's business.

In November 2025, Peloton issued a recall on more than 800,000 bike seats

Years after high-profile recalls on the treadmill due to reported injuries and even a death, Peloton issued another recall on the Peloton Plus bike seat. The company said it received three reports of the seatpost breaking.

Peloton paid a $19M fine for its handling of treadmill injuries

In 2021, a six-year-old died after getting caught underneath a Peloton treadmill. A federal investigation into the company revealed that Peloton knew about injuries on the treadmill as early as 2018 and failed to report the incidents to the US Consumer Product Safety Commission.

Peloton, 'And Just Like That …,' and Chris Noth: all about Mr. Big's Peloton death and the following ad

In the "Sex and the City" spin-off "And Just Like That …", Mr. Big—played by Chris Noth—dies after having a heart attack after a Peloton class. In real life, the Peloton team had not been informed of the plot point. Peloton worked quickly to create an ad starring Noth in just two days in an attempt to get ahead of the story. But very soon after, Noth received public sexual assault allegations, leading to Peloton pulling the ad.

General Jennie Carignan was the first woman to lead a NATO mission

"NATO Through Time" is a podcast exploring NATO's history and its impact on today's world. This episode features General Jennie Carignan, Canada's top military leader, as she shares insights from her NATO missions in Bosnia, Afghanistan, and Iraq.

Mae Jemison, the first Black woman in space

Astronaut Mae Jemison describes her journey from space-loving girl in Chicago to astronaut looking down on Chicago and thinking about her younger self in this two-minute video. Physician, engineer, educator, entrepreneur and the first woman of color in the world to go into space, Dr. Jemison was a NASA astronaut for six years.

Sarah Bernhardt was the first actress to play Shakespeare's iconic Hamlet on film

Bernhardt was a popular 19th- and 20th-century actress with a knack for self-promotion. Case in point: When she took over the Théâtre de Ville in Paris, she renamed it Théâtre Sarah-Bernhardt. Her production of "Hamlet" at the theater starred her, naturally, as the titular character. A recording of the performance is believed to be the first woman to play Hamlet caught on film.

Bumble's origin story includes a Russian billionaire, a Tinder cofounder, and a private jet.

Bernice Sandler, a part-time teacher in Maryland, helped launch Title IX with a class-action lawsuit.

Aboard Challenger, Christa McAuliffe would have been the first teacher in space

The social studies teacher from Concord, New Hampshire, was selected from over 11,000 applicants to NASA's Teacher in Space program. Had the disaster not ended the mission, McAuliffe planned to teach lessons and conduct microgravity experiments in space.

Jean Carroll was one of the first women to make a name in stand-up comedy

Carroll cut her teeth in vaudeville alongside Buddy Howe, her husband, who later became her manager. Despite operating in a male-dominated field, she became a popular headliner and was a mainstay as a stand-up on "The Ed Sullivan Show," which led to her own sitcom.

Y Combinator cofounder, Jessica Livingston, once interviewed her husband and cofounder, Paul Graham

Two of Y Combinator's cofounders, Jessica Livingston and Paul Graham, were in a romantic relationship before they started the accelerator. They later married, and much later, Livingston started a podcast. In an episode of her podcast, Livingston and her cohost interview Graham about the beginning of YC and more.

What it takes to become a professional jockey

This short documentary follows a young, amateur jockey through early mornings and exhaustive gym sessions, where she rides a simulator made to look like real horses. It's a peek into a highly specialized (and highly unusual) athletic pursuit.

Read about why Bumble founder Whitney Wolfe Herd stepped down as CEO in 2024 only to return in 2025

When Wolfe Herd stepped down as CEO in 2024, assuming an executive chair role, she said she was eager to return to her "founder roots" and do more big-picture thinking. However, when her replacement as CEO, the former Slack CEO Lidiane Jones, left the company "for personal reasons," Wolfe Herd once again assumed the CEO role. (Some users may experience a paywall.)

Meta's former chief operating officer, Sheryl Sandberg, is a highly influential female business leader

Sandberg joined Facebook as the chief operating officer in 2008, after previously serving as former Treasury Secretary Larry Summers' chief of staff under the Clinton Administration and the vice president of global sales and operations at Google. She built a personal brand for herself as a feminist business leader through becoming Facebook's first female board leader in 2012 and her 2013 book "Lean In: Women, Work, and the Will to Lead."

The values espoused in 'Lean In,' a book by a female Facebook exec, was part of the girlboss movement's doctrine

Sheryl Sandberg, a top executive at Facebook, published "Lean In," her career-advice book for women, in 2013. The book would go on to spend more than a year on The New York Times Best Sellers list and contribute to a cultural movement.

Judith Resnik was the second American woman to fly in space

A PhD in electrical engineering, Judith "Judy" Resnik flew aboard Space Shuttle Discovery in 1984, becoming the second American woman in space, and later served as a mission specialist on Challenger's STS-51L mission.

Berenson's frailty led her to basketball

When Senda Berenson tried to study piano at school, she realized she was too frail. In 1890, she dropped piano and enrolled in the Boston Normal School of Gymnastics to increase her strength, which led her to a career in physical education.

Dating app Bumble Founder Whitney Wolfe Herd is considered the youngest self-made female billionaire.

Netflix positioned itself as a logical alternative to movie rentals

At its inception, Netflix disrupted the entertainment industry, in particular the movie rental business, by mass mailing DVDs to customers who made selections online. That brand is evident in this 2004 commercial.

Bumble went public with an IPO in 2021

That year, Bumble Founder Whitney Wolfe Herd became the youngest female CEO to ever take a company public. The company pivoted during the 2020 COVID-19 pandemic lockdowns, focusing its marketing strategy on promoting social-distanced dating and its video chat features.

Nike cofounder Phil Knight once taught accounting classes at Portland State University

Before Nike took off, Phil Knight taught accounting classes at Portland State. He met two very important people there: his wife Penelope and Carolyn Davidson, who designed Nike’s logo.

Dolly Parton's 'Jolene' was partly based on a real woman who flirted with Parton's husband.

The first cast members were relatively unknown 'enlightened amateurs'

“SNL” producers aimed to cast relative newcomers for the show’s first season, convinced that amateurs would infuse the show with the countercultural spirit Lorne Michaels envisioned.

Senda Berenson Abbott revolutionized women's basketball

In the late 1800s, college physical education programs were used to prepare post-Victorian Era women for the workforce. In 1890, Smith College built one of the country's largest and most well-equipped gyms and hired Senda Berenson to run its activities, which she did by revising basketball's rules so women could play while still meeting societal expectations.

Bumble Founder Whitney Wolfe Herd sued Tinder for sexual discrimination and harassment

Wolfe Herd, who cofounded Tinder and was its VP of marketing, left the company in April 2014 after dating a Tinder cofounder who became "verbally controlling and abusive." In September of that year, she received a more than $1M settlement from her lawsuit against the company.

Sheryl Sandberg's 'Lean In' book championed similar philosophies as the '#Girlboss' book

Sheryl Sandberg left her top executive position at Facebook around the same time that other girlboss-era founders stepped down from their companies or faced backlash about how they treated their employees. An article explores the part Sandberg played in the girlboss movement, and why her Facebook exit was significant.

The Teacher in Space program was launched in 1984 to highlight spaceflight in US classrooms

Announced by President Ronald Reagan, the program drew more than 11,000 teacher applicants nationwide. Christa McAuliffe was selected to fly on STS-51L, with plans to teach live lessons from orbit before the Challenger disaster ended the mission.

Read a primer on Elizabeth Holmes, the disgraced founder of biotech startup Theranos who was sentenced to prison for defrauding investors.

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

A trailblazing member of Congress was inspired to champion Title IX because of her own experiences

Patsy T. Mink (D-HI) was the first woman of color in Congress and one of the law’s biggest proponents. Before elected office, Mink was rejected from 20 medical schools because of her gender. She went on to law school instead, but still faced discrimination after graduation when she was turned down jobs because she was a married woman.

Joan Benoit was the first woman to win Olympic marathon gold

Benoit was the first woman to win Olympic gold in the 1984 Los Angeles Games marathon, running 2:24:52. She also won the Boston Marathon twice and held the Chicago Marathon record for 32 years. She’s still going, too, running Boston in a blistering 3:04 at age 61 in 2019.