The world's largest pizza was 13,990 square feet

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

The story of pizza in the United States

Pizza is a big deal in the US, and it has many proud regional iterations. From Chicago deep dish to New York thin crust, this video takes a slice out of US history to focus on this beloved entree. Begin with the documented first incidence of pizza in the US—believed to be by Gennaro Lombardi—and end with how old Pizza Huts are being converted around the country.

The world's largest restaurant is the size of 10 football fields

The Bawabet Dimashq Restaurant in Damascus, Syria, has held the Guinness World Record for largest restaurant since 2008. It can seat 6,014 guests and employs nearly 1,800 people, who serve up an eclectic menu of Middle Eastern Indian, Arab, Iranian, Syrian, and Chinese dishes.

A list of the world's best pizzerias

Italy may be pizza's ancestral home, but it's not the only place where you can get a top-notch slice. This guide, compiled by a team of anonymous judges, ranks the 50 best pizzerias in the world, Italy, the US, and more, offering a bucket list for pizza-loving completists.

In 2001, Pizza Hut became the first company to deliver pizza to space

The chain paid the Russian space agency nearly $1M for the promotional stunt, which saw a Russian cosmonaut eat the pizza on video. Other unusual objects to make it to the International Space Station include a gorilla suit, an espresso machine, and several musical instruments.

Chicago deep-dish pizza arrived in 1943

Pizzeria Uno was the first establishment to sell the concoction, which turned more traditional pizza upside down, with cheese as the base and sauce as the topping. Soon, Uno employees went out on their own, sparking a citywide deep-dish phenomenon.

Pizza Hut helped pioneer online food delivery in 1994 with PizzaNet, a website that allowed users in select areas of California to order pizzas online.

Meet the man whose 100-patty In-N-Out order permanently changed their menu

In 2004, Will Young and a group of friends, including Zappos CEO Tony Hsieh, talked an In-N-Out in Las Vegas into making a 100-patty burger. The stunt prompted the chain to cap orders at 4 patties, a policy that remains in place today.

Pizza didn't take off in the US until after World War II, likely because of technological advancements and soldiers' exposure to it abroad.

Lombardi's was the first documented pizza restaurant in the US

The New York establishment opened in the early 1900s and was a cornerstone of Manhattan's SoHo. At one point, it was open 23 hours a day, allowing laborers of the predominantly Italian-American community to stop by for pies before or after work.

One baker is likely responsible for several of New York's earliest pizzerias

Filippo Milone established at least six pizzerias in New York, including one that would later be called Lombardi's, widely considered to be the city's (and the country's) first pizza establishment. Milone died in 1924, leaving no children to tell his story. Researcher Peter Regas unearthed a 1903 advertisement, pictured below, from an Italian-language New York newspaper.

Pizza became more popular in Italy after it took off in the US

Pizza was invented in Naples, though it wasn't particularly popular outside the region. As it grew more popular elsewhere—and as more American and European tourists visiting Italy began asking for it—restaurants across Italy adopted the cuisine. It's something anthropologist Agehananda Bharati calls "the pizza effect."

Two Papa John's pizzas were the first real-world transaction involving cryptocurrency.

Legend has it that the Margherita pizza was named after an encounter with Queen Margherita

The Queen of Italy, Margherita of Savoy, visited Naples in 1889. As the story goes, chef Raffaele Esposito of Pizzeria Brandi made her a pizza with basil, mozzarella, and tomato, to represent the colors of the Italian flag, and eventually named the pie in her honor. Historians, however, note that the facts don't line up: The proof of her visit to the pizzeria is suspected to be a forgery created when the business was in dire straits in the 1930s.

Spikes in pizza orders near US government buildings are thought to be signs of international crises

Theorists have long believed that sudden increases in pizza deliveries near the Pentagon signal a major event is about to occur. Historical examples include the CIA ordering 21 pizzas the day before the beginning of the Gulf War, and another surge of deliveries before former President Bill Clinton's impeachment hearings. Citizens have since begun monitoring food orders in the area. See a tracker of Pentagon pizza orders here.

Pizza is believed to have been invented in Naples

Flatbreads were eaten by ancient Egyptians, Romans, and Greeks, but historians trace pizza—flatbread with toppings, including present-day staples like tomatoes, cheese, garlic, oregano, and oil—back to 18th-century Naples, where the food was loved by its working poor, who appreciated a cheap, tasty meal. Naples formally became a part of Italy in 1861.

View a map of America's regional pizza styles

It may all be pizza, but it's not all the same. From California to New York and from Quad City-style to Old Forge, this interactive map of the US lets you see the country's different takes on the classic dish.

NASA funded research into creating pizza with a 3D printer

The agency awarded a contract for the development of devices that can create edible structures from long-lasting dry powders when mixed with liquids or pastes. By delaying this integration until the time of consumption, food could last longer than the current six-month expiration of freeze-dried meals for Mars expeditions.

One food history professor says pizza is more American than Italian

Alberto Grandi, a professor at the University of Parma, argues that Italians who left the country developed the food now considered "traditional Italian cuisine," thanks to abundant ingredients and opportunities that were not available in the impoverished country they left behind.

A fresco from ancient Pompeii featured an 'ancestor of modern pizza'

A team of archaeologists discovered a fresco from 79 CE featuring what appears to be a proto-pizza: a pita topped with fruit, spices, and other toppings. One archaeologist in the PBS documentary below calls it an "ancestor of modern pizza in the sense that it's a very simple, poor kind of food."

The frozen pizza was invented in 1950

In 1950, some pizzerias were premaking pies, allowing customers to take them home and cook them at their convenience. That same year, Philadelphia's Joseph Bucci filed a patent for a "Method of Making Frozen Pizza." Soon, frozen pizzas were appearing in grocery store aisles.

For 'Labyrinth,' the Jim Henson Company erected a 15-foot-tall character named Humongous, the largest puppet the company had ever built.

Italian immigrants brought pizza to Argentina in the late 19th century

Two million Italians emigrated to Argentina between 1880 and 1920, many of them the poor who regularly ate pizza. In Argentina, they were pleased to find that mozzarella was plentiful, allowing them to make cheesier pies. By 1882, Italians owned 126 of the 198 bakeries in Buenos Aires, as well as the majority of shops selling butter, cheese, and pasta.

The title of 'World’s Largest Christmas Tree' is disputed

Cities in the US, Italy, Germany, and the Netherlands all claim they have the world’s largest Christmas tree—ranging from massive evergreens, TV and communication towers, and hillside light displays.

The Hawaiian pizza was popularized by a Canadian chef

Hawaii's tiki culture was popular in North America through the mid-20th century, with canned pineapple a household staple. Sam Panopoulos, a Greek immigrant who operated a diner in Ontario, experimented with outlandish pizza recipes until he stumbled upon the idea for topping a pie with canned pineapple and ham.

Detroit-style pizza's recipe nods to the Motor City

Legend has it that the rectangular pies were originally baked in blue steel pans intended to hold nuts and bolts in auto factories. The sauce poured across the top of the pies, meanwhile, is done so in straight lines called "tire tracks."

New Haven 'apizza' nods to Naples and New England

The thin pizza, called "apizza," is crispier than the typical slice from New York or a national chain, and much more like the thin-crust pizzas associated with pizza's birthplace. It's also got some inspired toppings, with one popular pie that speaks to New England's love of seafood: the white clam pie.

Watch what would happen if you literally had all the money in the world.

Pizzagate alleged a neighborhood pizza joint was hosting a sex trafficking scheme

During the 2016 presidential elections, Comet Ping Pong Pizza became the subject of a conspiracy theory that the Clinton family used the space as a front for kidnapping and trafficking children. The hoax began on the message board 4chan after the public became aware that the shop's owner was a Democratic donor.

Pizza boxes are square for practical reasons

Although circular pies have sometimes appeared in circular boxes, they usually travel in square, cardboard boxes. That's because the cardboard industry manufactures them with edges so they can be made in one piece and be easily stacked.

See how CES comes to life with a massive setup across Las Vegas

This behind-the-scenes video shows crews assembling the sprawling CES show—filling more than 2.5 million square feet of exhibition space with booths, lights, and tech from around the world ahead of the event’s opening.

'Neapolitan pizza' is a highly specific (and tightly regulated) distinction

The Associazione Verace Pizza Napoletana claims to protect the tradition of Naples' pizzamaking and has codified precise requirements for what constitutes a "Neapolitan pizza," specifying ingredients, preparation, fermentation, condiments, and more.

Pizza's popularity has waned in the 2020s

The food remains popular, but it has lagged behind the growth of other fast food spots like coffee shops and Mexican restaurants. It ranked sixth in US food sales from restaurant chains in 2024; it was in the second slot throughout the 1990s. (Some readers may experience a paywall.)

Domino's Pizza's 30-minute guarantee was discontinued after a string of delivery-driver accidents.

The chain's promotional gimmick offered customers free or reduced pizzas if their pizzas weren't delivered in 30 minutes or less. That policy led to the chain's popularity, but it also led to reckless driving: In the late '80s, the National Safe Workplace claimed its drivers had the same death rate as miners. After Domino's was found liable in 1993 for nearly $79M in damages, it discontinued the policy.

A deep dive into the lives of Guinness World Record addicts

Most people don't hold any world records. Then, there's this group of adventurers, who are racing to own the most. A look at the ambitious world record pursuers racking up hundreds of accomplishments.

The most fireworks launched from a pyrotechnics suit is 642

Frenchman Laurent Nat, a pyrotechnics artist and performer with over 10 years of experience, set the world record on June 13, 2014. The suit, inspired by clothes worn by professional firefighters, is made out of 100% cotton and incorporates stilts to allow fireworks to be fired in all directions.

Is Domino’s pizza inflation-proof?

A Big Mac Extra Value Meal is nearly $11 in 2025, compared to $4.59 in 1993. A Taco Bell crunchy taco costs $1.79 today, but was only 59 cents in 1990. Inflation impacts the price of many fast-food items—but the price of a Domino's pizza hasn't changed much at all in the past two decades.

With a height three times that of Mount Everest and an area roughly the size of Poland, the Martian shield volcano Olympus Mons is the largest volcano in the solar system.

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

What we know about the mysterious colossal squid

The colossal squid, the world's largest invertebrate, remained hidden from human discovery until nearly a century ago. Explore the world of the enormous and mysterious creature, including its features, habitat, and scientific significance. You can even plan a visit to the Museum of New Zealand Te Papa Tongarewa and marvel at a real-life display.

Purdue students' robot solves a Rubik's cube faster than most people can blink

The solution time of 0.103 seconds is a Guinness World Record. A robot created by Mitsubishi Electric engineers held the previous record of 0.305 seconds.

The Worldwide LHC Computing Grid—a distributed system of 2 billion gigabytes of storage across over 40 countries—manages data produced by the Large Hadron Collider.

Angler catches nine-foot-long catfish

An Italian fishermen struggled for 43 minutes to reel in an over nine-foot catfish in the river Po, marking one of the largest such catches in history.

Guinness World Records was founded to settle drunken arguments

In the early 1950s, Hugh Beaver, Managing Director for Guinness Brewing, pitched a definitive record book as a way to resolve drunken arguments in pubs. In turn, the books would promote Guinness at the local watering hole.

As of 2025, the Factory of the Future 1.0 is the world's largest 3D printer

Housed at the University of Maine, the machine incorporates AI and can utilize bio-based materials to construct homes exceeding 3,000 square feet in size. Homes made from these materials are fully recyclable, as their components can be deconstructed, ground up, and reused as raw materials for printing.

Read about the longest wheelchair wheelie and other feats in the Guinness Book of World Record's adaptive section.

Between 1989 and 2001, a security guard dubbed 'Uncle Jerry' rigged the McDonald's Monopoly sweepstakes by handing out 60 winning pieces worth more than $24M.

Take a 360-degree tour of ATLAS, one of two general-purpose detectors at the Large Hadron Collider and the largest particle detector by volume ever built. (VR device-compatible)

The Times Square New Year's ball has been redesigned 8 times

The first iteration was made of iron and wood, weighing in at 700 pounds. The 2025 version is made of 5,280 crystals and 32,256 LED lights and weighs a whopping 12,350 pounds.

The bizarre 1920 proposal to form a pizza-shaped central European state

In light of the challenges of the Treaty of Versailles, which concluded the Great War, a mostly unknown author, and son of the map's printer, PA Maas suggested central Europe be integrated into a single state. With a central capital in Vienna, 24 Kantons, or regions, would radiate outward in pie-slice shapes.