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A Canadian tourism campaign turns every whale sighting—including ones from decades ago—into a live, crowdsourced migration biography

Humpback flukes (or tails) are as individually distinct as fingerprints, which means a single photo is enough to match a whale to its full sighting history. Every upload adds a chapter (the database goes back to the 1970s) and the site uses AI to render that data as narrative, not just data.

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