Temu uses gamification techniques to encourage customers to shop on its app

Listen to a podcast episode that explains how the Chinese discount e-commerce retailer Temu became one of the most downloaded apps in the US.

Temu was losing an average of $30 per order as of 2024

Some business experts have made the argument that Temu is more focused on rapidly gaining market share and growing its customer base than achieving profitability.

Temu works with individual sellers who list and promote their products on the platform

Temu not only takes a roughly 5% to 15% commission rate, but also earns the money its sellers pay to advertise their products on the Temu platform.

Temu was born out of a Chinese company that, at the time, was called Pinduoduo

Today, the company is called PDD Holdings, and owns both Temu and its very similar sister app in China, Pinduoduo.

Temu mainly sells off-brand items, while Amazon offers brand names

A personal finance expert breaks down the key similarities between Temu and Amazon in a quick video so consumers can decide which is the better choice for their shopping needs.

Temu aired its first Super Bowl ads in 2023

The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired.

Temu was ordered to pay a $2M fine for alleged FTC violations

Specifically, Temu allegedly violated the INFORM Consumers Act of 2023 by failing to provide its customers with information and tools to help them avoid and report stolen, counterfeit, or unsafe goods.

Many of the manufacturers selling items on Temu also supply goods to Amazon

They also often make products for other stores, including Target and Walmart. However, unlike these competitors, Temu doesn’t own any of the products it sells.

Amazon launched a Temu competitor called Haul in 2024

On Amazon's Temu competitor, which it named "Haul," users can get extremely low-priced items shipped to them from—you guessed it—China.

Visualize the world's most used ecommerce apps, from Amazon to Shein and Temu.

Creating a digital alternative to the traditional Chinese 'red envelope' payments helped spur WeChat's financial services growth, and helped it become a 'superapp.'

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

Fintech companies made it easier for merchants to request tips, leading to fatigue

In recent years, companies such as Square and Toast have created touch screen technologies prompting customers at coffee shops and casual restaurants to tip upwards of 25%. Despite the interesting psychological conundrum this presents to consumers, one tech columnist argues that shoppers don't need to succumb to the pressure.

A major dopamine hit from social media use comes from unpredictability—not knowing if the content users post or share will get the 'like' from other users, triggering cycles of anticipation similar to those experienced with a slot machine.

The Paypal-owned Honey app and RetailMeNot are popular places consumers find digital coupons today

With digital coupons overtaking physical ones as the most commonly redeemed coupons, customers flock to these sites and apps for coupons and discount codes, often checking multiple of them before making an online purchase.

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

See a visualization of the most popular e-commerce companies in America

Amazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined.

TikTok intentionally keeps users scrolling, something researchers have found makes it more addictive than other short-form video platforms.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

Watch a timeline of Tencent—one of China's earliest tech giants—despite the company's low profile.

Fast fashion companies such as Temu and Shein often took advantage of the de minimis exemption, a US tariff loophole that ended in 2025.

How Peloton got moms hooked

Peloton's at-home workout classes were a game-changer for parents, giving them a chance to squeeze a workout in without leaving the house. The community group feature on Peloton created a sense of community that made users incredibly loyal to the brand.

Some experts equate prediction markets to the new crack cocaine of gambling addiction

An addiction psychiatrist at UCLA says betting apps are far more potent than traditional gambling, citing a 19-year-old patient who lost $180,000 and hadn't left campus in a year, cycling through sports bets, crypto, meme stocks, and prediction markets on his phone. This interview explores the extreme edge of the nascent industry.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Board games can improve life satisfaction and coping self-efficacy

They provide distraction, foster self-determination, and promote personal transformation. Purposeful engagement with games builds the capacity to face real-life problems.

Former Temu CEO Colin Huang is among China's richest people

With a $43.3B net worth as of September 2025, Huang was the founder of PDD Holdings, Temu’s parent company.

Congressional investigations identified an 'extremely high risk' of forced labor in Temu’s supply chain

Specifically, the accusations include concerns regarding products from the Xinjiang region of China, where forced labor and slavery are common.

Regular coupon users pay less attention to the actual price of what they’re buying

The psychology of coupon users can feel counterintuitive: Research suggests regular coupon users actually prioritize coupon availability over actual price comparisons.

Run your own social media Trust & Safety team with this eye-opening game

Ever wondered what really goes on behind the scenes at a popular social media company trying to keep users, businesses, and workers safe? Now you can try out your own ideas for moderation and management with this fun and informative game designed to...

See a breakdown of Tencent's revenue streams, which include fintech, advertising, games, and social.

Some argue that advance payday apps aren't markedly different from payday loans

Some apps, like EarnIn, allow users to get money from their paycheck in advance. These apps access users' banking information, allowing the company to immediately take back any borrowed money and track users' financial situations to evaluate their risk. Unlike traditional payday lenders, these apps often waive the right to sue users who don't pay back the initial principal and don't charge interest, but rather ask users for a tip. (Some users may experience a paywall.)

The business model for many dating apps is paradoxical

While these apps are designed to help people create romantic relationships, dating apps lose money when people find a monogamous relationship and stop using the app as a result. Some call it the dating app paradox.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

See a breakdown of every single video game Tencent has invested in.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

Rewards credit cards can offer points, travel miles, and more

For every dollar that a cardholder spends on a rewards credit card, they can also receive benefits such as cash back, airline miles, and more. For many, rewards are the reason they make so many purchases on credit cards in the first place.

Tinder revolutionized dating when it introduced swipe-based interactions

Many dating apps today allow users to "swipe right" to match with someone and "swipe left" to opt out of the match, but Tinder did it first, introducing swipe-based interactions in 2013. The idea for swipes came from the founder's desire to gamify dating—Tinder's early interface was based on a deck of cards that users could sort.

Dating apps adopted 'freemium' business models as the market became more saturated

As dating app user growth slowed and companies like Tinder saw increased competition from upstarts like Bumble and Hinge, the industry has pushed for subscription tier adoption due to pressure from investors for predictable profits and more.

Frictionless online gambling platforms accelerate compulsive behavior

As of late 2025, as much as 95% of bets are placed online, where "always on" betting and a variety of formats, such as prop bets and parlays, encourage users to keep participating. Experts warn that the normalization of gambling through advertisements also reduces the perceived danger of addictive gambling.

Watch how a mixed reality app transforms a space into a haunted house

"Hauntify" incorporates a user's physical surroundings into the gameplay. Available via the Meta Quest app store, the software utilizes the mixed reality device's cameras and sensors to map a user's environment, from which evil spirits that must be repelled appear to emerge suddenly.

Understanding TikTok-owner ByteDance's business model

ByteDance has ridden TikTok's major success to become the world's most valuable startup. This deep dive showcases some of the company's smartest moves and tactics, and where it's headed next.

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

Read a breakdown of WeChat, the central technology in Tencent's empire that boasts roughly 1.4 billion users and hosts e-commerce, payment, and messaging services all in one place.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

The streamer no longer just offers TV and movies

As a means of keeping existing subscribers engaged, and to add new users on the margins, the streaming service began releasing its own original video games. Many are based on existing Netflix titles and franchises. See their current offerings here.

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

With Americans increasingly concerned about high grocery prices, experts suggest meal planning and using apps like TooGoodToGo to keep household food costs down.

62% of online shoppers search for coupons or discount codes before making a purchase

Capital One estimates that 169.2 million Americans redeemed digital coupons in 2025. The bank compiled many different coupon statistics on how both shoppers and businesses used coupons last year, most of which reveal the increasing dominance of digital coupons over physical ones.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)