The full story of WeWork, one of the most dramatic startup journeys of all time

‘I realized after I got there it was a cult,’ one former WeWork executive said

WeWork isn’t only known for how it revolutionized modern work, or its spectacular financial rise and fall. It’s also known for its former cultlike company culture under former CEO Adam Neumann, complete with a charismatic leader and “summer camp” company retreats that blurred the lines between work and personal life.

Why did WeWork fail and why it's still around

Once valued at $47B, WeWork promised to revolutionize office space—but rapid expansion, financial red flags, and a pandemic-driven shift in work culture led to its 2023 bankruptcy. This overview looks at its rise and fall, and what’s next for the coworking giant.

WeWork, once a unicorn, declared bankruptcy in 2023

This podcast episode chronicles the complete rise and fall of WeWork—from its founding in 2010 to its eventual 2023 bankruptcy.

In the beginning, there was Adam (Neumann)

This podcast episode, which includes a telling interview with one of WeWork's first employees, tells the origin story of WeWork—from Neumann's drinking and disheveled clothing, to WeWork's first "summer camp" company party weekends in New York.

WeWork’s S-1 was full of alarming financial and business information that concerned investors and the public

When WeWork’s S-1 came out, investors were particularly concerned about WeWork’s expenses far outpacing its growing revenue and its complex company structure, as well as a few potential conflicts of interest within the company.

WeWork’s competitors in the coworking space include Industrious and The Malin

WeWork’s story is colored by the times it just couldn’t make its numbers work. Its competitors in the coworking industry, such as Industrious and Convene, seem to be prioritizing slow and stable financial growth instead.

See the small apartment WeWork founder Adam Neumann lived in before he was a billionaire

WeWork CEO Adam Neumann used to share a relatively small apartment in New York City with his wife before he became a billionaire off of WeWork. At one point, the apartment rented for $3K per month.

WeWork marketed itself on community

In a new era of work where many millennials wanted to work for themselves in offices with exposed brick, cold brew on tap, and casual dress codes, WeWork realized these entrepreneurs and startup workers didn’t want to do it alone.

Adam Neumann started another real estate company after WeWork

Former WeWork CEO Adam Neumann has attempted to purchase WeWork before, although, thus far, he hasn’t been successful. Since leaving the company, he has founded a residential real estate firm, among other projects.

WeWork filed its first S-1 in 2019

When WeWork prepared to file for its initial public offering in 2019, its S-1 revealed its poor financial state to the public.

WeWork held controversial ‘summer camp’ retreats for employees

Step inside one of WeWork’s “summer camp” retreats full of drugs, alcohol, and exorbitant company spending.

SoftBank lost billions of dollars on WeWork. Meanwhile, WeWork’s founder walked away a billionaire

In the years leading up to WeWork’s bankruptcy, the tech holding company SoftBank invested roughly $16B into the company.

SoftBank acquired a majority stake in WeWork in October 2019

SoftBank is widely considered the biggest victim in the WeWork story, losing billions of dollars that it invested in the company while WeWork’s CEO walked away a billionaire himself.

WeWork makes money via flexible lease options

WeWork makes money by entering long-term leases with office buildings, then providing flexible lease options to its members on a short-term basis. Members get a refreshed, modern space to work in (with consistent coffee on tap, of course), and WeWork gets their consistent membership dues.

SoftBank's founder and CEO had a volatile relationship with WeWork's Adam Neumann

SoftBank CEO Masayoshi Son, as WeWork's largest financier, had been Neumann's biggest champion for years—until he volleyed for Neumann to be removed from his position as WeWork's CEO.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Airbnb's Brian Chesky explains 'Founder Mode' and how he took back control

The short-term rental CEO learned hard lessons through the pandemic, specifically around a culture focused on management and not building products. In the fall of 2024, Chesky gave a well-received speech at a startup conference that prompted debate in the startup world. He summarizes the talk here.

The Wing was a coworking space and private members club before it closed down

The Wing was supposed to be more than a woman’s answer to the popular WeWork coworking spaces. Founder Audrey Gelman envisioned The Wing as a private members club where women could feel empowered and dignified—if they had a few thousand dollars a year for a membership, of course. However, after racism scandals and widespread employee criticism, The Wing ceased operations in 2022.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground.

The evolution of X, from startup to Musk-owned giant, reflects rapid tech shifts

Twitter began in 2006 as a side project and grew into a major global platform, widely used for news, activism, and political discourse. Despite mainstream success, it faced ongoing management turmoil, business struggles, and rising concerns over misinformation and user safety.

Y Combinator changed the way startups around the world are built

Many of the philosophies that the leaders of Y Combinator have infused into the program’s portfolio companies have become the playbook for building the next big thing, such as its focus on founder personality and more.

7 prominent investors rejected Airbnb in its early days

Airbnb is arguably known as one of the most successful startup stories of all time. But back in 2008, many prominent investors rejected their pitch when they went out to raise money—and Airbnb's founder still has the rejection emails to prove it.

Surviving the crash: a personal story of burnout

Jennifer Moss founded a tech company, had a baby in the middle of the start-up process, and crashed after months of rising exhaustion and disconnection from a career she once felt passionate about. She shared her story of burnout and the techniques she used to turn her life around and repair her relationships in this piece.

Amazon has experienced relentless, if occasionally bumpy, growth since its founding

From its founding in 1994 to a slew of acquisitions and new products and services launched in the decades since then, Amazon has experienced relentless, if occasionally bumpy, growth. This timeline from The Verge lays out some of the major events in the company’s story, including its IPO, rollout of its lucrative cloud-computing division, and much more.

Working at a startup isn't for everyone, and is often more fast-paced than a run-of-the-mill job

Some argue that ideal startup employees have to be better than the average worker at managing uncertainty, acting with an "ownership" mindset rather than being a cog in the machine, and pushing limits.

A Wall Street Journal podcast examines allegations inside the WEF

In this episode of "The Journal," WSJ reporter Shalini Ramachandran investigates claims from current and former employees that the organization behind Davos fostered a toxic workplace, sparked by an anonymous whistleblower letter in 2025 and internal accounts.

Theranos and Pets.com are among some of the biggest startup failures ever

You might have heard of Theranos, Elizabeth Holmes’s one-time blood testing company that landed the founder in prison for more than a decade after she was charged with fraud. The rest of the startups on a list of five of the biggest startup failures ever might not be as famous as Theranos, but they were met with similarly disastrous fates.

Understanding TikTok-owner ByteDance's business model

ByteDance has ridden TikTok's major success to become the world's most valuable startup. This deep dive showcases some of the company's smartest moves and tactics, and where it's headed next.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

Airbnb started as a vacation rental startup and soon disrupted the hospitality industry

In this podcast episode, Airbnb gets the "How I Built This" treatment. The "How I Built This" host speaks with the entrepreneurs behind today's largest businesses about how they got started. In this episode, Airbnb's cofounder Joe Gebbia talks about how he built Airbnb.

Visualize where the first batch of founders from the famous startup accelerator Y Combinator are now.

Stanford’s ‘How to Start a Startup’ series

Stanford’s archive of lectures about creating a startup includes advice from Y Combinator notables such as former YC president and OpenAI CEO Sam Altman and YC Cofounder Paul Graham.

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

The dot-com boom sent tech stocks soaring before a historic collapse

A look at the dot-com bubble, when investors poured money into unproven internet startups, driving the Nasdaq to dizzying heights before it crashed by more than 80% after 2000, showing how new technologies can detach markets from reality.

Startup accelerators that include more training activities, such as pitch competitions, tend to have better long-term success rates

That's according to a new study from Wharton. Y-Combinator, perhaps the most famous startup accelerator, currently has 16 alumni companies trading on the public market. But not every entrepreneur who joins a startup accelerator makes it big.

For Reddit's founders, the company's early days included choosing a dinner with Y Combinator's Paul Graham over a spring break trip, a $10M Condé Nast acquisition, and other pivotal moments.

Why can't we just turn the empty offices into apartments?

As both rent prices and mortgage rates rise across the US, many companies have simultaneously continued operating hybrid or remote workforces post-pandemic. A podcast episode dives into why city dwellers aren't all living in their prepandemic break rooms just yet.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

A deep dive into Enron, one of the largest accounting scandals in history

Investing comes with great opportunities for reward, but it also carries great risk. Investors learned that the hard way when Enron collapsed. Everyone lost money—from the largest institutions on Wall Street to mom-and-pop investors who bought S&P 500 index funds. This series from American Scandal starts with a close-up into an investment manager at Enron who started to unravel the accounting scandal happening behind the scenes. Listen here.

A timeline of Wall Street's history

Wall Street's historical timeline starts with Wall Street getting its name in the 1600s and ends with details about the Occupy Wall Street movement in 2011.

Sophia Amoruso reflected on the girlboss movement 10 years later

It has been more than a decade since 2014, the year Sophia Amoruso published her book "#Girlboss," which became a New York Times bestseller. Since then, Amoruso has more or less journeyed through the seven circles of the corporate underworld, and the "girlboss" has been declared dead. This podcast episode lets listeners hear her thoughts on the legacy of the girlboss phenomenon 10 years after she started it.

The history of Reddit, the front page of the internet

The hyperactive online forum and social media platform has transformed since 2006 from a simple link-sharing site to a behemoth in digital media. Topping off its ascendancy, Reddit went public on the New York Stock Exchange in 2024, solidifying its future amid a shifting technological climate. Dive into Reddit's nearly two decades of growth with this detailed timeline.

A fascinating look at how a journalist spends 24 hours in the metaverse

A Wall Street Journal strapped on a VR headset for a full day. Here's what happened when she went to work meetings, hung out with new avatar friends and attended shows — all in the metaverse.

Read an article about Uber's origin story, which starts back in 2009 when its cofounders tried to catch a cab during a Paris snowstorm without much luck.

Amazon's success is attributable, in large part, to founder Jeff Bezos’ vision

Bezos parlayed a career on Wall Street into founding an online bookstore that would evolve into the largest online retailer in the world. Bezos’ story is characterized by his relentless focus on innovation and on the customer experience at Amazon.

Just because a big name company is going public doesn’t guarantee a successful stock

A reporter dove into how highly anticipated IPOs can still be risky, and why retail investors should be wary of investing right away.

Berkshire Hathaway's origin story is strongly intertwined with Warren Buffett's

"Acquired" is a podcast that tells company origin stories—and in one series of episodes, it dives into Berkshire Hathaway's. While the Berkshire Hathaway story ended up becoming three "Acquired" episodes instead of one, Part I explores how Berkshire Hathaway's former CEO became who he is today.

WellHub is a startup serving roughly 4 million people in 11 countries, providing broad wellness benefits to employees

Valued at $2.4B in 2025, the company helps workers get gym access and meditation apps, in addition to basic healthcare. Listen to the founder of the company, Cesar Cevalho, explain how he scaled the company with Jeff Berman.

Watch the DoorDash team's YC application video

In 2013, the cofounders of DoorDash created a simple, homemade video application to Y Combinator. They didn't know it at the time, but they'd be accepted—and their company would go on to be publicly traded on the NASDAQ.

Read a timeline of all of Elon Musk's business ventures, from the software company Zip2 in the 1990s to Musk's Twitter acquisition.