Chipotle was initially started to fund another restaurant

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

LA's oldest Mexican restaurant pioneered the burrito in America

El Cholo Spanish Cafe opened in 1923. It was among the first to serve several now-common Mexican dishes, including burritos in the 1930s, guacamole in 1955, and nachos in 1959.

An interview with Colombia's first Michelin chef

Chef Juan Manuel Barrientos is the first Colombian chef to earn a Michelin star. He talks about opening El Cielo, his modern Latin American restaurant with locations in Washington, DC; Miami; and Bogotá. Barrientos also shares his philosophy regarding food and how the Michelin rating affected his work.

Why TikTok loves fast-casual restaurant Chili's

The company noticed TikTokers posting enthusiastically about its food and began partnering with creators on the platform. The videos include mukbangs, a South Korean trend in which users eat a massive amount of food, and #cheesepulls, where Chili's mozzarella sticks are stretched to their limits.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

There are more than a dozen burrito types in the US

Different regions have different aspects, including Mission-style in San Francisco (and nationwide via Chipotle), the chile Colorado burrito, New Mexico’s breakfast burrito, and fusions like the Korean burrito.

Back when it was still a small restaurant, McDonald's served barbecue.

The unexpected return of the steakhouse

Although the 2010s and early 2020s saw fewer people eating red meat, the momentum has now swung in the opposite direction, with vegetarian spots closing and hip new restaurants slinging beef. Food writer Bettina Makalintal makes sense of the sudden shift by unpacking the steakhouse's resurgence.

Unique ingredients and preparations differentiate burrito styles

Examples include California burritos, which wrap french fries in with the other ingredients, and chimichangas, an Arizona specialty in which the burrito is deep-fried prior to serving.

Sam Altman gave his first-ever startup pitch after dropping out of Stanford

He dropped out of Stanford to start Loopt, which sold in 2012 for $43.4M. You can watch his first-ever startup pitch in a video.

Chefs face intense pressure to maintain Michelin stars

Explore the pressure pursuing a star puts on chefs—sometimes at the expense of their mental health, and social media's impact on the culinary landscape. A conversation with Nick Kokonas, co-owner of the three-starred Alinea in Chicago, gets into the ways Michelin's rankings affect business.

Inspired by the burrito, wraps took over the food scene in the 1990s

Using the burrito as a model, World Wrapps in San Francisco pioneered the fast-casual concept with a menu of wraps filled with gourmet ingredients like sauteed salmon and saffron rice.

In 2020, Palantir moved its headquarters from Silicon Valley to Denver, CO

Despite being a famous tech startup synonymous with Silicon Valley, Palantir executives and cofounders have criticized tech founders for not taking a bigger role in upholding Western institutions and supporting American defense and intelligence work. That cultural tension is frequently cited as a motivating factor for the company's 2020 move to Denver, CO. In early 2026, the company announced another move to a suburb of Miami, FL.

The first street vendor to win a Michelin star was Singaporean chef Hawker Chan

The first street vendor to win a Michelin star was Singaporean chef Hawker Chan, whose food was uncharacteristically inexpensive for a Michelin-approved chef. After expanding, he lost the star, but was eventually awarded a Bib Gourmand Michelin Man symbol, which recognizes restaurants serving exceptional food at more accessible prices.

Shake Shack began as a hot dog cart in Madison Square Park

The high-growth restaurant chain is one of the industry's biggest success stories. With chef Danny Meyer at the helm, the restaurant arose out of chance amid an effort to rehabilitate New York's Madison Park. Learn more of the restaurant's story here.

Meet the man whose 100-patty In-N-Out order permanently changed their menu

In 2004, Will Young and a group of friends, including Zappos CEO Tony Hsieh, talked an In-N-Out in Las Vegas into making a 100-patty burger. The stunt prompted the chain to cap orders at 4 patties, a policy that remains in place today.

A Connecticut man claims he invented the wrap

Bobby Valentine, a Connecticut-based restaurateur, claims that the burrito-inspired item was invented because someone requested a club sandwich on a day when his toaster was broken. Improvising, Valentine threw all the ingredients into a tortilla and put it on a $4 grill.

San Francisco's Mission-style burritos, which are packed with rice and other fillings, were designed for hungry firefighters on the go.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Read about Palantir's early days—from a Stanford University dorm to an investment from the CIA

Palantir was originally founded after the 9/11 attacks as a private-sector solution to the government's growing need for advanced intelligence. One of its earliest investors was In-Q-Tel, the CIA's non-profit venture capital firm.

Watch the DoorDash team's YC application video

In 2013, the cofounders of DoorDash created a simple, homemade video application to Y Combinator. They didn't know it at the time, but they'd be accepted—and their company would go on to be publicly traded on the NASDAQ.

Ray Kroc proposed the idea of franchising McDonald's as a way to sell more of his Multimixers 7 years before buying the McDonald's brothers out of the company for $2.7M.

Chihuahua, Mexico, is the birthplace of burritos

Ciudad Juárez is home to dozens of burrito restaurants and food stalls, each with its own signature preparation. In Villa Ahumada, typical fillings include chiles rellenos and local cheese.

The sushi burrito hails from San Francisco

Inventor Peter Yen wanted to combine sushi-making techniques with Latin flavors, so he founded Sushirrito, which specializes in burrito-sized sushi rolls with Mexican-inspired fillings like ginger guacamole.

Michelin stars don't guarantee financial success

A Michelin star generally increases customer traffic for a restaurant. Still, prestige does not guarantee improved finances. According to a 2017 report, half the European restaurants with more than one star weren’t making a profit. However, losing a star can also be devastating.

Ballpark nachos—the messy but delicious combo of liquid cheese, pickled jalapenos, and tortilla chips—were invented for the Texas Rangers.

Delmonico's was the first American fine-dining restaurant

The steakhouse opened in 1837 in Manhattan, creating what is now considered the first fine-dining restaurant in the United States, introducing gloved waiters, white tablecloths, and an à la carte menu. The establishment also claims it invented a few American staples, including eggs Benedict, which was supposedly named after two loyal customers.

3 out of Palantir's 5 cofounders once served as editor-in-chief of The Stanford Review

After Peter Thiel founded the conservative student newspaper, he remained involved and invested in the paper's success. Other Palantir cofounders, Joe Lonsdale and Stephen Cohen, also both previously served as the paper's editor-in-chief.

The first chili cook took place in a Texas ghost town

"The Great Chili Confrontation" happened October 21, 1967, in Terlingua, Texas, a small ghost town near Big Bend National Park. The showdown was between journalists H. Allen Smith, who wrote an article titled “Nobody Knows More About Chili Than I Do,” and Wick Fowler, a Texas reporter.

White Castle helped propel fast food as a restaurant model

Diners looking for quick meals had plenty of options with food stands and automats, but White Castle pioneered the concept of the fast food restaurant with its first location in 1921 in Wichita, Kansas. The owners emphasized White Castle as more than a fast and cheap way to eat; it was a place to sit and enjoy a meal, with stainless steel interiors and open kitchens.

Despite meeting as ambulance drivers in WWI, Ray Kroc and Walt Disney weren't the driving forces behind McDonald's and Disney's numerous business partnerships.

How Michelin-starred chefs cook steak

Earning a Michelin star is no easy feat; neither is cooking a steak. This tutorial, featuring three Michelin-starred chefs, shows how the pros tackle the subtle art, walking even the most kitchen-averse eaters through the best ways to cook a great cut.

Apple’s third cofounder was its angel investor

Steve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977.

The California Burrito is a french-fry filled spin on the Mexican staple

A California Burrito features carne asada and a generous heap of french fries wrapped in a flour tortilla. Its exact origin is unclear, but it's believed to have been invented in the San Diego area sometime in the 1980s.

Frozen burritos made the dish widely available in the 1950s

California native Duane Roberts, who also pioneered the frozen hamburger patty, invented the frozen burrito in 1956 to be easily prepared at fast food restaurants. This innovation also allowed it to be sold in supermarkets.

Some chefs relinquish their Michelin stars

Five years after Marco Pierre White became the youngest chef to ever achieve a three-star rating, he also became the first chef to “return” his stars and retire. Since then, multiple chefs have followed in his footsteps and requested to be removed from the judging process.

Nvidia was founded in a Denny's restaurant

Nvidia is one of a handful of companies valued at more than $1T. In its early days, the semiconductor company sold GPUs, or graphics processing units, that were used for video games. But in recent years, Nvidia's chips have been used for crypto and AI. Nvidia has faced several setbacks on its journey, including when the US sanctioned chip exports to China.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground.

Jeff Bezos started his career working at McDonald’s

He now claims that his high school gig at the fast food restaurant taught him about efficiency, customer service, and other valuable lessons that he took with him when building Amazon.

Despite a popular maxim, 90% of restaurants do not close in their first year.

Tex-Mex is its own distinct cuisine with roots in the Texas borderlands

The cuisine emerged from Tejano cooking, blending northern Mexican ranch food with ingredients such as yellow cheese, beef, and wheat flour. Dishes now considered staples, including chili con carne and fajitas, were Tex-Mex inventions rather than traditional Mexican dishes.

Hooters filed for bankruptcy in March 2025 after being operated by two very distinct operations

For years before that filing, the restaurant group had been operated by two different companies: one owned by private equity, and the other that includes the original founders.

Stanford’s ‘How to Start a Startup’ series

Stanford’s archive of lectures about creating a startup includes advice from Y Combinator notables such as former YC president and OpenAI CEO Sam Altman and YC Cofounder Paul Graham.

Smothered (or wet) burritos are drenched with sauce

A bar in Grand Rapids, Michigan, first put smothered burritos on the menu in 1966. The dish is usually topped with enchilada sauce, though other options, like mole, can also be used.

Watch Anthony Bourdain's meal at El Bulli, which popularized molecular gastronomy

The 'drinks' included cocktails in the form of alcohol-infused sugarcanes, a cotton candy piña colada, and a dual-textured, temperature-changing gin fizz. Foods included a gorgonzola cheese sphere with the consistency of a chocolate egg and a dish of freeze-dried and foam tofu with the appearance and texture of tiramisu.

Michelin stars aren't permanent

Michelin stars must be maintained year-to-year. Restaurants have lost their stars for a variety of reasons, including chef changes and inconsistent quality.

Many startups in a variety of industries try to reframe themselves as 'tech companies'

Tech is still the dominant industry for startups—in part due to its low barriers to entry, high growth potential, investor preferences, and the proliferation of tech into a wide variety of industries. Sweetgreen, the fast-casual salad chain, for instance, has often referred to itself as a tech company.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

Go inside the kitchen of Chicago's Ever, a Michelin Guide favorite that was featured on 'The Bear.'