The first Coachella lost $1M

Coachella is one of the largest music festivals in the world

Coachella is one of the largest music festivals in the US, though it almost didn't make it past its tumultuous first year. This overview explores how that show inspired the first Coachella in 1999, its early setbacks, and how it grew into a cultural mainstay.

Coachella's early years were seen as a success story for alternative culture

From 2007, this oral history of Coachella provides an interesting snapshot of the festival before it became an international attraction. There are interesting stories about the festival's chaotic first year and interviews from artists who frame the festival as a success story for alternative art.

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

A typical weekend at Coachella can cost thousands of dollars

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.

How Pearl Jam helped inspire Coachella

Pearl Jam hasn't yet played Coachella, but they did play a major role in inspiring the annual music festival. The story goes back to 1993, when Pearl Jam was protesting all Ticketmaster-owned venues, which made playing a Los Angeles-area date next to impossible. That led concert promoter Goldenvoice to the Empire Polo Club in Indio, California, where the first Coachella took place six years later.

Coachella produces around 107 tons of waste per day

Coachella requires a massive infrastructure that powers its soundboards, lighting rigs, dressing rooms, bathrooms, restaurants, and more, creating a significant carbon footprint.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Take a visual tour of past Coachellas

This collection of photographs features shots from every year of the festival's history, with portraits of acts like Rage Against the Machine, Oasis, and Lady Gaga gracing its legendary stages.

Coachella got its name from a typo

The Coachella Valley, the region of California where the annual Coachella music festival takes place, got its name from an unlikely place: a typographical error. The intended name was "Conchilla," which means "little shell" in Spanish, a reference to fossils found in the area. Paperwork at the printer was misspelled, however, and "Coachella" ended up sticking, all the way until it was officially designated a city in 1946.

Long before Coachella, Steve Wozniak attempted a similarly-minded festival

In 1982, Apple cofounder Steve Wozniak was on a hiatus from Apple after a near-fatal plane crash. In his spare time, he decided to throw a festival that would bring together cutting-edge music and technology—a Woodstock for the 1980s. The result was the US Festival, an early ancestor of Coachella that brought world-class acts like Tom Petty, Fleetwood Mac, Talking Heads, the Grateful Dead, and the Ramones to a rustic venue outside Los Angeles.

The 2023 lineup featured its first Spanish-language and K-pop headliners

As Coachella moves through its third decade, the festival is continuing to evolve, welcoming its first Spanish-language (Bad Bunny) and K-pop (Blackpink) headliners in 2023.

Watch Daft Punk's legendary set

Coachella's main stage is known for attention-grabbing performances, but one of the festival's most momentous was on the smaller Sahara stage. That's where Daft Punk brought their huge LED pyramids and played an inventive mix of their past hits—resulting in a reimagining of dance music's approach to live performances.

Frank Ocean's 2023 appearance was a notorious catastrophe

Ocean's Coachella performance was one of the most anticipated in the festival's 20-plus years. He was an enigmatic but generation-defining artist, so a headlining set on Coachella's legendary stage seemed like the perfect place for him to reveal the next step in his artistic journey. Unfortunately, it was a slipshod and confusing spectacle—rife with technical issues—and left fans disappointed and confused.

Coachella fashion repurposes looks from Woodstock

Coachella attendees' flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

What happened at Fyre Festival?

Top supermodels and influencers, including Bella Hadid, promoted Fyre Festival—which was supposed to be a luxury music festival on a secluded island—on their social media feeds. But when the people who had shelled out thousands to attend arrived, they found something closer to a horror movie turned survival situation.

Daft Punk's 2006 set helped mainstream electronic dance music

Daft Punk's 2006 Coachella set wasn't just a performance—it was a turning point for electronic music. Their futuristic pyramid, dazzling visuals, and seamless live mixing captivated a packed crowd and pushed EDM into the mainstream.

Burning Man initially started with around 30 people on a San Francisco beach in 1986.

Justin Bieber spent Coachella on YouTube

The pop star was the festival's Saturday headliner, a slot typically reserved for massive spectacles. Bieber, however, spent a significant portion of it scrolling YouTube. Timothy Karoff's evenhanded review tries to make sense of the unexpected scene.

Burning Man began as a small gathering on a San Francisco beach

Burning man started in 1986 as a gathering for 20 people. In 2023, more than 74,000 attendees became a part of Black Rock City and got caught in the rain.

Beyoncé's 2018 headlining set is among the festival's most famous

The singer's admirers dubbed the performance "Beychella"—which included a full marching band and a reunited Destiny's Child. It was a symbol-laden commentary on the significance of Beyoncé's status as the first Black woman to headline the festival.

A flood left 2023 Burning Man attendees stuck in the desert

During Burning Man 2023, unexpected heavy rainfall and road closures in the desert led to thousands of attendees becoming trapped in the mud with limited resources. The parties and rituals prevailed, but burners also suffered serious consequences with injuries, lost and damaged supplies, and one death.

San Diego Comic-Con eclipsed 100,000 attendees for the first time in 2005

Step back into July 2005 at San Diego Comic‑Con—when over 100,000 fans roamed crowded halls filled with cosplay, classic sci‑fi exhibits, and early Marvel and Star Wars booths—and witness the electric energy of one of the first major attendance years for the conference.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

Burning Man typically costs thousands of dollars to attend

It is no secret that Burning Man is a costly endeavor, with disposable income needed to buy tickets, take time off work, create shelter, hold living supplies, and provide entertainment and gifts while living in the desert.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Taylor Swift's Eras tour was the first tour ever to gross over $1B, and caused the Federal Reserve to acknowledge its impact on regional economies.

In 2008, Prince covered Radiohead

Prince's 2008 headlining set at Coachella is one of the most legendary in the history of the festival—in no small part because of this eight-minute cover of Radiohead's "Creep." His version turns the grunge-era classic into a tortured R&B ballad.

Elon Musk's $100M investment in SpaceX was lost to three failed rocket launches

The attempts with Falcon 1 endangered the company's future but provided valuable information from which to iterate and follow up with the successful first privately funded orbital launch in history and multiple ISS resupply missions.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

Many reality TV show prizes have been diluted by inflation, as prize money hasn't increased for many of these competitions in decades.

A brief history of Cannes controversies

Cannes is one of the most prestigious festivals in the world, but that hasn’t shielded it from controversies, including inflammatory statements, political protests, and booing audiences.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Renaissance Faire's provide an escape into the late medieval world

These cultural events (roughly 300 distinct fairs in the US) stem from the original festival in Los Angeles in 1963. Long viewed as a hippie festival, the fests attract eclectic fans—historians, craftworkers, dramatists and drinkers. Listen to a quick survey of the festival's surprising origins.

The first Winter X Games launched in 1997 at Big Bear Lake

The inaugural Winter X Games in 1997 introduced snowboarding, skiing, and snowmobile events—helping boost winter action sports’ popularity and paving the way for snowboarding’s inclusion in the 1998 Winter Olympics.

CES has brought more than $6B in economic impact to Las Vegas since 1978

Since moving to Las Vegas in 1978, CES has attracted nearly 5 million attendees and generated more than $6B in local economic impact—boosting hotels, restaurants, transportation, and the city’s global profile.

Critics say Burning Man pollutes and promotes elitism

Following the storms and extreme circumstances of the 2023 Burning Man, discourse has circulated about elitism, pollution, and more problems brought by the festival.

Spotify took 18 years to reach profitability—and 70% of its revenue goes to rights holders.

The history of the Met Gala

Learn how the famed Met Gala went from a small fundraising dinner to a star-studded event that brings in millions of dollars in donations every year. The gala has always centered on fashion. It’s a fundraiser for the Costume Institute dreamed up by one of the founders of New York Fashion Week. Over the years, that relationship has grown even closer and more creative.

F1 is a billion-dollar industry

But that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

Many dot-com companies spent some investor money on expensive parties

Parties hosted by dot-com companies were known to be extravagant and expensive. Technology companies in the Bay Area hosted between 15 and 20 parties a week on average, which cost between $30K and $50K on average.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.

The inaugural Cannes Film Festival featured legendary directors

The festival’s first year was 1946. It featured 11 films from some of the world’s best filmmakers, including Jean Cocteau, Alfred Hitchcock, George Sydney, and Billy Wilder.

Oktoberfest has been canceled 26 times

The first time, in 1813, Bavaria was fighting off Napoleon’s army, which left little time for celebration. Years were also lost to the Austro-Prussian War, a worldwide cholera outbreak, and both World Wars. Most recently, the 2020 and 2021 Oktoberfests were canceled due to COVID-19.

A trip to Burning Man offers many once-in-a-lifetime experiences

Burning Man operates on a de-commodified, gift-based economy and allows drugs, nudity, and other unconventional practicers. Burners return to their normal lives with wild stories that can't be replicated outside of the festival.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Celebrations for America's 150th birthday in 1926 were a poorly organized mess that nearly bankrupted the host city of Philadelphia.

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

The Grateful Dead pioneered a massive 3-story, 75-ton, 600-speaker sound system that revolutionized live audio in the early 1970s.