Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

In the '90s, country aimed for stadiums

While the early 1900s built the template for country music as a genre, the 1990s pushed the music into the mainstream, setting the course for country’s modern ubiquity. Artists like Garth Brooks and Shania Twain pushed against the genre’s orthodoxy, turning the music into blockbuster entertainment with a pop sheen.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

Hip-hop gained significant popularity in the 21st century, dominating Billboard's pop chart.

Country music can be traced back to Colonial America

The genre begins with the folk music of the Colonial settlers, blending the area’s regional sounds, including gospel, African spirituals, and Anglo-Saxon, Scottish, and Celtic ballads.

The 1927 'Bristol Sessions' birthed the modern country industry

Country music has been around since the early American colonies, but the modern country industry began in 1927 in a small town on the Tennessee-Virginia border. Here, Ralph Peer recorded songs from the Carter Family, Jimmie Rodgers, and a dozen more artists through a 12-day stint called "The Bristol Sessions."

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

20th-century country music was influenced by Hawaiian instruments

When people talk about influences on country music, they mention the European and African folk traditions that blended together to form the earliest country standards. Hawaiian music has had an incredible influence on country music, too, though, especially in terms of the genre's sound: the steel guitar and lap steel.

Outlaw Country was a subgenre that emerged in the 1970s

Outlaw country was a reaction against popular country music produced in Nashville. The name's origin is disputed, but it was firmly established with the 1976 album “Wanted! The Outlaws,” a record featuring songs by Waylon Jennings, Willie Nelson, Jessi Colter, and Tompall Glaser—artists who bucked industry norms.

The electric microphone led to a country music boom

The electric microphone provided enhanced audio and greater portability, saving the fledgling record industry and making recording outside of New York and Camden, New Jersey, possible. This proved critical for capturing early country and rock ‘n’ roll.

A government mandate changed the sound of Canadian radio

In 1971, Canadian radio stations were required to ensure their programming included at least 30% Canadian artists. The impact was both cultural and commercial, with Canadian artists gaining more visibility at home and Canadian studios and songwriters earning more pay.

Bluegrass, a subgenre of country music, allows every participant to take a solo

The music grew popular after World War II and, like country, was based on a combination of blues, spirituals and Celtic folk songs. Bluegrass has a "high, lonesome sound," as pioneered by Bill Monroe, and features breaks for every melody instrumentalist to take a solo.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

In the 1920s, country was often called 'hillbilly music'

The term was meant to describe the rural people who typically performed the Appalachian folk music. Though Black people were also making country music at the time, their records were categorized as “race music.”

Ken Burns believes country music is an essential American art form

Ken Burns’ massive 2019 miniseries “Country Music” explores the genre and its rich history. In this interview with writer Walter Isaacson, Burns explains what drew him to country, his definition of this “mongrel” music, and why he considers it to be an integral part of American culture.

After Beyoncé won the Grammy for best country album, the Grammys created a new category

The singer took home the award for best country album in 2025 for "Cowboy Carter." Months after the awards, and some criticism from the country community, the Grammys announced a new category for 2026: best contemporary country album. Ostensibly, that makes room for the genre's traditionalists and its innovators, though the distinction between the two categories is vague.

Country musicians grappled with the outlaw archetype on screen

As country grew more popular, some of its biggest stars leapt to the silver screen, with Johnny Cash in "Five Minutes to Live," Kris Kristofferson in "Pat Garrett and Billy the Kid," and Dolly Parton in "9 to 5." Kristin Hunt notes that all of these films featured country stars toying with the outlaw archetype, a prevalent theme throughout the history of country music.

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

The '90s saw a resurgence of the girl group

The '90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny's Child turning the model on its head. While still strongly influenced by the '50s and '60s girl groups, these acts also worked in hip-hop and dance music. More significantly, they emphasized female empowerment—or "girl power"—rather than adolescent yearning.

How Nashville became Music City

Nashville didn’t just earn the nickname “Music City”—it grew into it. From early settlers and the Fisk Jubilee Singers to the Grand Ole Opry and Jefferson Street’s R&B scene, this breakdown looks at how a city on the Cumberland River became a global center for music across every genre.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

Although no longer the dominant format, CDs are increasingly popular with younger people

The compact disc now only accounts for about 3% of all music industry revenue, but those who still purchase CDs are, generally, much younger than most would expect. A 2023 YouGov poll found that 53% of Americans were willing to pay for music on CDs. When broken down by generation, those under 45-years-old were more likely to express interest in CDs and vinyl.

Chris Stapleton's 'Tennessee Whiskey' is the best-selling country song of all time

The 2015 track has sold over 20 million units in the US, making it the third single to be certified double diamond. (The other two are Bruno Mars' "Just the Way You Are" and Post Malone and Swae Lee's "Sunflower.") Stapleton's track is actually a standard that was written in 1981 and recorded by several other artists, including George Jones.

A technological breakthrough altered how Billboard determined what was popular.

Ray Charles' 'Modern Sounds in Country & Western Music' albums blurred genre lines

Released in the midst of the Civil Rights Movement, Charles’ records showed that country music, by then largely segregated, was an American music, no matter one’s background.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Read an early piece of journalism on country music

This 1904 Harper’s Weekly article from Emma Bell Miles offers an early example of country music criticism. Miles traces the music’s roots to the mountaineers who pioneered it. It’s a famous piece for music writers: Miles saw a phenomenon building in the hills long before any major record label.

The first known mention of the term 'country' to describe music was in 1736

The November 26, 1736 issue of the Virginia Gazette described a fiddling contest for "country" musicians. While the musical style would go by many names over the next two centuries, "country" was the one that eventually stuck.

'Islands in the Stream' was another massive crossover hit for Kenny Rogers and Dolly Parton

The country stars each earned their second pop No. 1 hits with the duet, eventually selling over 3 million units. In 1998, the Fugees’ Pras scored a hit with an interpolation of the song on his track “Ghetto Supastar (That Is What You Are),” which was eventually certified platinum.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

The self-titled country album hinted at what would come later

While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.

Southern rap redefined the sound of hip-hop in the '90s

In the 1980s, most attention focused on New York, the birthplace of hip-hop, and Los Angeles, the epicenter of its burgeoning gangsta variant. By the mid-90s, though, artists like Outkast, Master P, and Missy Elliott shifted the focus to the south.

Taylor Swift was 16 when she released her debut album

When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.