Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

In the '90s, country aimed for stadiums

While the early 1900s built the template for country music as a genre, the 1990s pushed the music into the mainstream, setting the course for country’s modern ubiquity. Artists like Garth Brooks and Shania Twain pushed against the genre’s orthodoxy, turning the music into blockbuster entertainment with a pop sheen.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

Hip-hop gained significant popularity in the 21st century, dominating Billboard's pop chart.

Country music can be traced back to Colonial America

The genre begins with the folk music of the Colonial settlers, blending the area’s regional sounds, including gospel, African spirituals, and Anglo-Saxon, Scottish, and Celtic ballads.

The 1927 'Bristol Sessions' birthed the modern country industry

Country music has been around since the early American colonies, but the modern country industry began in 1927 in a small town on the Tennessee-Virginia border. Here, Ralph Peer recorded songs from the Carter Family, Jimmie Rodgers, and a dozen more artists through a 12-day stint called "The Bristol Sessions."

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

20th-century country music was influenced by Hawaiian instruments

When people talk about influences on country music, they mention the European and African folk traditions that blended together to form the earliest country standards. Hawaiian music has had an incredible influence on country music, too, though, especially in terms of the genre's sound: the steel guitar and lap steel.

Outlaw Country was a subgenre that emerged in the 1970s

Outlaw country was a reaction against popular country music produced in Nashville. The name's origin is disputed, but it was firmly established with the 1976 album “Wanted! The Outlaws,” a record featuring songs by Waylon Jennings, Willie Nelson, Jessi Colter, and Tompall Glaser—artists who bucked industry norms.

The electric microphone led to a country music boom

The electric microphone provided enhanced audio and greater portability, saving the fledgling record industry and making recording outside of New York and Camden, New Jersey, possible. This proved critical for capturing early country and rock ‘n’ roll.

A government mandate changed the sound of Canadian radio

In 1971, Canadian radio stations were required to ensure their programming included at least 30% Canadian artists. The impact was both cultural and commercial, with Canadian artists gaining more visibility at home and Canadian studios and songwriters earning more pay.

Bluegrass, a subgenre of country music, allows every participant to take a solo

The music grew popular after World War II and, like country, was based on a combination of blues, spirituals and Celtic folk songs. Bluegrass has a "high, lonesome sound," as pioneered by Bill Monroe, and features breaks for every melody instrumentalist to take a solo.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

In the 1920s, country was often called 'hillbilly music'

The term was meant to describe the rural people who typically performed the Appalachian folk music. Though Black people were also making country music at the time, their records were categorized as “race music.”

Ken Burns believes country music is an essential American art form

Ken Burns’ massive 2019 miniseries “Country Music” explores the genre and its rich history. In this interview with writer Walter Isaacson, Burns explains what drew him to country, his definition of this “mongrel” music, and why he considers it to be an integral part of American culture.

After Beyoncé won the Grammy for best country album, the Grammys created a new category

The singer took home the award for best country album in 2025 for "Cowboy Carter." Months after the awards, and some criticism from the country community, the Grammys announced a new category for 2026: best contemporary country album. Ostensibly, that makes room for the genre's traditionalists and its innovators, though the distinction between the two categories is vague.

Country musicians grappled with the outlaw archetype on screen

As country grew more popular, some of its biggest stars leapt to the silver screen, with Johnny Cash in "Five Minutes to Live," Kris Kristofferson in "Pat Garrett and Billy the Kid," and Dolly Parton in "9 to 5." Kristin Hunt notes that all of these films featured country stars toying with the outlaw archetype, a prevalent theme throughout the history of country music.

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

The '90s saw a resurgence of the girl group

The '90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny's Child turning the model on its head. While still strongly influenced by the '50s and '60s girl groups, these acts also worked in hip-hop and dance music. More significantly, they emphasized female empowerment—or "girl power"—rather than adolescent yearning.

How Nashville became Music City

Nashville didn’t just earn the nickname “Music City”—it grew into it. From early settlers and the Fisk Jubilee Singers to the Grand Ole Opry and Jefferson Street’s R&B scene, this breakdown looks at how a city on the Cumberland River became a global center for music across every genre.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

Although no longer the dominant format, CDs are increasingly popular with younger people.

A technological breakthrough altered how Billboard determined what was popular.

Ray Charles' 'Modern Sounds in Country & Western Music' albums blurred genre lines

Released in the midst of the Civil Rights Movement, Charles’ records showed that country music, by then largely segregated, was an American music, no matter one’s background.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

Chris Stapleton's 'Tennessee Whiskey' is the bestselling country record of all time.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Read an early piece of journalism on country music

This 1904 Harper’s Weekly article from Emma Bell Miles offers an early example of country music criticism. Miles traces the music’s roots to the mountaineers who pioneered it. It’s a famous piece for music writers: Miles saw a phenomenon building in the hills long before any major record label.

The first known mention of the term 'country' to describe music was in 1736

The November 26, 1736 issue of the Virginia Gazette described a fiddling contest for "country" musicians. While the musical style would go by many names over the next two centuries, "country" was the one that eventually stuck.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

The self-titled country album hinted at what would come later

While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.

Southern rap redefined the sound of hip-hop in the '90s

In the 1980s, most attention focused on New York, the birthplace of hip-hop, and Los Angeles, the epicenter of its burgeoning gangsta variant. By the mid-90s, though, artists like Outkast, Master P, and Missy Elliott shifted the focus to the south.

Taylor Swift was 16 when she released her debut album

When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.

How smooth jazz took over the '90s

As jazz entered the '70s, it was at a crossroads. While the genre's figureheads explored fusion and free jazz, which intentionally flouted mainstream convention, other artists began veering towards pop. Eventually, that sound would be called "smooth jazz."

Three rock stars who made great country music

Steven Tyler, Tina Turner, and Darius Rucker all crossed into country. The author claims the trio shared a common trait: they weren't chasing a new audience. Instead, they were delving deeper into a sound already present in their work.

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

'Islands in the Stream' was another massive crossover hit for Kenny Rogers and Dolly Parton.

Taylor Swift was the first artist to occupy all of Billboard's Top 10

Swift's 2022 release "Midnights" led to an unprecedented feat: For the first time in Billboard history, the entire top 10 of the Hot 100 was occupied by the same artist. Two years later, "The Tortured Poets Department" would occupy the first 14 slots on the chart.

Irish music became popular in the US during the 19th century

The influx of Irish immigrants in the mid-1800s, driven by starvation and abysmal employment opportunities, led to a significant Irish-American culture, especially in urban hubs such as New York, Boston, Philadelphia, Chicago, and San Francisco.

Explore 'The Grand Ole Opry' radio archive

"The Grand Ole Opry" changed the course of country music, bringing the music from the mountains and hollers to a nationwide audience through its weekly show. This archive of the radio program offers hundreds of hours of Opry radio programs from several decades of the show's existence.

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Western swing merged country with jazz

For as long as country music has been set to record, its artists have experimented with the genre’s boundaries. Look no further than this track from 1946, Bob Wills’ “Roly Poly.” The song is a classic example of Western swing, a country subgenre that blended country and jazz.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

Some critics say comparing chart rankings across decades is meaningless

Although Billboard’s charts are presented as objective measures of a given song’s popularity, the company’s changing methodology (alongside changes in technology and listener habits) has made weighing chart success from different eras an imperfect science.

In 2025, 'Walk My Walk' by Breaking Rust, an AI-generated artist, topped a Billboard country chart.