Does winning a Cannes Lion matter?

Cannes Lions winners, after the awards

Rather than focusing on the brands or agencies behind winning campaigns, this list highlights the people who earned Cannes Lions. It’s a fascinating look at what wins awards and what those awards can do for the recipients.

Cannes Lions features over 30 different awards

While the classic track is limited to audio and radio, film, outdoor, and print and publishing, Cannes Lions’ many other awards embrace the broad spectrum of the creative fields.

The best Cannes Lions winners of all time

Cannes Lions has been highlighting the best campaigns for over 70 years. This list brings together nine of the best from the festival’s history, with standouts from Mastercard, Adidas, and Burger King.

Venice’s famous statues gave the Cannes Lions festival its name

Despite its current name, Cannes Lions International Festival of Creativity began in Venice and was named after the winged lions found in the city’s St. Mark’s Square.

The first Cannes Lions winner

The first Cannes Lions award went to the German toothpaste brand Chlorodont for the ad “Il Circo,” a surreal short film featuring dancers, a wild animal, and a snake charmer—all constructed from Chlorodont’s product.

Winning a James Beard Award can have mixed effects

Winning the honor doesn't mean a restaurant will be set for the future. Most found that while winning gave an initial bump in the number of reservations, that pattern didn’t necessarily hold for long enough to make a real difference in the numbers.

Every winner of the Cannes Palmes d’Or

It’s one of the most prestigious awards in all cinema. Winning not only guarantees significant buzz but also means you’re a part of film history, with past winners including “Pulp Fiction,” “Taxi Driver,” and “La Dolce Vita.”

Fiction winners see the most financial gain

The Pulitzer Prize brings prestige but inconsistent financial benefits. For nonfiction writers, receiving the award does increase sales, but only modestly. The big winners are the fiction writers, some of whom have seen sales double after a win.

Winning Pulitzers doesn't attract readers to newspapers.

Take a peek inside those $225,000 Oscar gift bags.

Even the losers will win big at the Academy Awards, thanks to all of the free swag. Here’s what they’ll take home this year.

A brief history of Cannes controversies

Cannes is one of the most prestigious festivals in the world, but that hasn’t shielded it from controversies, including inflammatory statements, political protests, and booing audiences.

Only 9 directors have won Cannes’ top prize more than once

Cannes’ Palmes d’Or award is one of the highest distinctions in film. The select few who have earned the award more than once include the most iconic names in filmmaking, including Francis Ford Coppola, Billie August, and Emir Kusturica.

Research suggests that lottery winners tend to be happier than those who lost

Despite this host's attempts, it seems unlikely to prove that money buys happiness. However, there are interesting studies that suggest increased wealth can, on average, improve one's satisfaction.

Winning (or losing) a Grammy can impact the music an artist makes

A group of sociologists wanted to understand the impact the Grammys have on artists' musical output. They discovered that winning a Grammy often emboldens artists to release music that deviates from their own previous work and others. Nominees who lose do the opposite and trend toward the mainstream.

What it's like to win a Pulitzer

Four Pulitzer Prize winners share how winning the award has impacted their lives and journalism careers. The high-profile nature of the award tends to legitimize the author and grant them better access to jobs and opportunities, but it can also increase pressure on the writer to meet the same standard of their award-winning journalism.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

AI is transforming the marketing and advertising industries

Many marketers argue that AI is useful in an ad agency setting. Others attribute the significant layoffs the industry has faced in recent years, at least in part, to AI. Agency leaders and big tech firms alike have supported experimenting with artificial intelligence’s capacity to create content once reserved for agency creatives.

Some Nobel laureates have expressed beliefs in pseudoscience after winning

Examples of the phenomenon, known as Nobelitis or Nobel disease, include promoting psychic research, harmful practices like eugenics, and seeing talking raccoons. Increased external pressures after a win and a greater spotlight may contribute to developing or exposing these beliefs.

The subtle red carpet war

The dress code for the Cannes Film Festival’s red carpet is conservative by today’s standards, leading to conflict with stylists embracing more contemporary looks. While some rules are Cannes’, others are out of their hands because they’re French law.

Michelin stars don't guarantee financial success

A Michelin star generally increases customer traffic for a restaurant. Still, prestige does not guarantee improved finances. According to a 2017 report, half the European restaurants with more than one star weren’t making a profit. However, losing a star can also be devastating.

Does money buy happiness?

Perhaps you've heard of a 2010 study that found more money actually does correlate with an increased level of happiness, but after $75K per year, the happiness level didn't significantly increase. As it turns out, new research has complicated those findings. Listen to this podcast episode for more information.

An ad agency is a firm that a company contracts to assist with marketing efforts

While some corporations have marketers and advertisers as full-time employees, others contract advertising agencies to get the work done. Ad agencies typically have a variety of departments depending on their specialty, but they often include account executives to help manage client relationships and a creative department to produce the ads.

Oscar winners are selected by the Academy of Motion Picture Arts and Sciences

The organization includes over 10,000 members who work in various aspects of the film industry. Specific branches nominate for relevant categories, but once nominees have been selected, all members can vote for the award winners. For most categories, the nominee with the most votes wins. Best picture, however, uses ranked-choice voting.

The Nobel Prize remains science's top honor despite limits and inequities

Each October, a few scientists gain global fame when told they’ve won a Nobel Prize—a century-old award founded by Alfred Nobel to recognize major achievements. While the prizes boost attention and prestige for winners, they exclude many deserving scientists due to rigid rules.

Steven Spielberg purchased Oscars won by Clark Gable and Bette Davis and donated them back to the Academy

Since 1951, all Oscar statuettes have been awarded with a caveat—if the recipient wants to sell their Oscar, they have to first offer it back to the Academy for the price of $1. As a result, there's now a black market for the golden knights. Some buyers are anonymous movie buffs, but some are the stars themselves.

The Oscars' best picture selection process differs from other awards

While every other award is given to whoever gets the most votes, best picture is selected through a ranked-choice voting process. The winner needs to receive more than half of the total votes to come out on top.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

Sometimes, an award isn't given for a category

When the Pulitzers decided not to issue a 2021 award for editorial cartooning, it was surprising, but not unheard of. In fact, the same thing happened in 2012, when the Pulitzer board ignored the jury's recommendations for the fiction prize.

The Cannes Film Festival was created as a response to fascism

Initially called the International Film Festival, Cannes was created as an alternative to the Venice Film Festival, which French diplomat Philippe Erlanger believed had been politicized by the influence of Hitler and Mussolini.

The Madison Avenue Walk of Fame

In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

The Oscars of food

Every year, the James Beard Awards spotlight the best in food, media, and hospitality—often called the “Oscars of the food world.” But behind the prestige is the story of James Beard himself: a failed actor turned culinary icon.

Women work harder for Pulitzers

While the Pulitzers have never been segregated by gender, a 2012 study by the University of Missouri found female winners required significantly more elite credentials—Ivy League degrees, experience at top newspapers, and the like—than their male counterparts. Similar credentials are also overrepresented in the category of international reporting, suggesting the award favors those with more privileged upbringings.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Inclusivity at the Oscars

The push for more diversity in the film industry has been decades in the making, but questions are raised about the efficacy of the tactics put in place to bring about those needed changes. The Hollywood Reporter explores the new diversity requirements for Oscars eligibility, speaking to filmmakers and producers about the importance of inclusivity and the complications that such requirements can cause.

The youngest Oscar winners in history

The awards often go to veterans who have paid their dues, but sometimes the bright young stars manage to break through. That was the case with these 14 Oscar winners (like Adrien Brody, Prince, and Markéta Irglová) who earned accolades despite their relatively green status.

Take a walking tour of Cannes

This is the closest you'll get to exploring Cannes without setting foot in the City of Stars. Wander through the markets in Old Town, an historic church, and the Palais des Festivals et des Congrès, the home of Cannes Lions and the Film Festival.

Advertising-related activity may have supported roughly one in five American jobs as of 2024

That’s according to a study commissioned by The Advertising Coalition, conducted by S&P Global Market Intelligence, which also found that the advertising industry powered more than 20% of total US economic output at the time.

Who gets thanked the most in Oscar speeches?

This resource analyzes nearly 2,000 Oscar acceptance speeches. It shows the average number of words spoken, the themes discussed, and how these trends have changed over the years. Scroll through the results and see if Harvey Weinstein was thanked more often than God in past years.

New Oscar categories continue to be added

We all know about best picture and best actress, but the Academy Awards also honor people in lesser-known Hollywood roles, such as sound mixers and production designers. In 2026, for the first time in more than two decades, a new category will be added: an Oscar for achievement in casting.

The Oscar statue was created in 1927

The statue of the golden knight that Academy Award winners receive (aka the Oscar) might be nearly as recognizable as the winners themselves. Oscar was born when art director Cedric Gibbons sketched him out and handed him over to sculptor George Stanley to bring to life.

Plenty of groundbreaking films never won an Oscar

The Academy Awards may look to celebrate the best films in a given year, but they sometimes miss the mark. This list breaks down 15 important movies that didn't win a single Oscar, including early classics like "Frankenstein" and "Double Indemnity," New Hollywood landmarks like "Easy Rider" and "Taxi Driver," and pop culture phenoms like "The Shawshank Redemption" and "Reservoir Dogs."

Oscar snubs and losses can generate controversy

Comedian Bruce Vilanch's podcast "The Oscars: What Were They Thinking?" takes listeners behind the scenes at the Academy Awards to get the inside scoop on everything from the nominating process to the celebrity spats backstage. For example, "This One Hurts!" is about the 2010 Oscars battle for best picture between "The Hurt Locker" (directed by Kathryn Bigelow) and "Avatar" (directed by James Cameron, her ex-husband).

Explore a website dedicated to reviewing books about the advertising industry

“The Agency Review” reviews any book that touches advertising—from straight business books by the likes of David Ogilvy to a book about the history of bourbon. It has reviewed more than 200 books since the site started in 2012.

The James Beard Awards are sometimes called the Oscars of food because they spotlight the best of the industry.

See hilarious photos from the Comedy Wildlife Awards 2025

Napping frog princes, annoying lion husbands, and kung fu sea eagles are just some of the charming shots you'll find among the finalists for the award.

A fact about every best picture Oscar winner

Beginning with “Wings,” the best picture winner from the very first Academy Awards in 1927, discover facts about all 96 of the winning pictures leading up to the “Oppenheimer” win in 2024. Find interesting tidbits about each of these movies, including the troublesome making of “Gone with the Wind” and the landmark achievements of the foreign film “Parasite.”

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

Evaluating film studio A24's cult status since achieving mainstream success

In its quick ascent to the upper echelons of cinema, A24 has achieved a rare place in pop culture of both cult status and financial success. One critic asks whether it can sustain such a position in this fascinating, quick piece.