The 'second screen' effect has realigned the writing for Netflix's original shows

Netflix's original movies are designed to play in the background, appealing to audiences who watch them passively, often while doing chores or looking at their phones.

Most TV viewers simultaneously watch a second screen

83% of American TV watchers simultaneously watch a second screen, like a phone, laptop, or tablet. Sometimes that screen might complement what's on the screen (like fantasy football managers watching a game while watching their rosters) but other times it is entirely unconnected.

In recent years, Netflix has shifted away from scripted originals toward low-cost reality programming.

Netflix's 'Kaleidoscope' experimented with non-linear storytelling

Netflix has regularly experimented with how it releases episodes, but its miniseries "Kaleidoscope" experimented with linear storytelling by crafting a show that supposedly allowed viewers to enjoy the show in any order they pleased.

Netflix, explained

From offering an internet-based, mail-order Blockbuster alternative to its eventual status as a market leader in streaming entertainment, Netflix has led nearly every major paradigm shift in the television and movie business since its inception.

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

HBO inspired Netflix and vice versa

Netflix's pivot towards original, prestige content would not have been possible if HBO had not blazed that trail decades earlier. Ironically, HBO later used Netflix as a business model when reinventing itself as a streaming app.

The streamer no longer just offers TV and movies

As a means of keeping existing subscribers engaged, and to add new users on the margins, the streaming service began releasing its own original video games. Many are based on existing Netflix titles and franchises. See their current offerings here.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

How Netflix changed TV

In April 2017, Netflix reached 100 million subscribers worldwide—a figure that hit 300 million by 2025. With 50 million in the US alone, it has revolutionized the way people consume entertainment. Newsweek takes a look into the company's history and how it became the dominant force in entertainment.

Netflix positioned itself as a logical alternative to movie rentals

At its inception, Netflix disrupted the entertainment industry, in particular the movie rental business, by mass mailing DVDs to customers who made selections online. That brand is evident in this 2004 commercial.

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

Streaming service Netflix's sound logo 'Tudum' was designed as a key sonic differentiator.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

How soap operas are being reimagined for the smartphone

Apps like ReelShort, FlickReels, and DramaBox purport to offer "micro dramas," but they strongly resemble soap operas, with serial melodramas about romance and murder. This NPR piece unpacks the trend, highlighting why this new format appeals to demographics that never connected with daytime soaps.

Most of Netflix's subscribers are outside the US

Accordingly, each year, Netflix releases an expansive slate of international shows and movies to subscribers worldwide, including hits that crossed over to the US, like "Squid Game."

'House of Cards' was Netflix's first original prestige drama

When Netflix released the David Fincher-directed political drama series "House of Cards," it marked a watershed moment for both the company and the broader entertainment industry, dramatically shifting how audiences consumed televised entertainment.

Content frequently disappears from streaming services due to rights negotiations and tax incentives.

In television and film, certain sounds, such as dialogue, may be difficult to understand due to sound mixing, device limitations, and technological advancements that have collectively reduced clarity.

The platform's ease of use relies on a complex architecture

Hitting "play" on Netflix is easy, but it triggers a multistep process that fetches the selected content, converts it for your screen, and finds the closest server to deliver it in the highest quality.

Netflix has sometimes struggled with technical aspects of live-streaming

Anne Aaron, Netflix’s senior encoding tech director, spent a decade improving how Netflix streams its content. Then came the challenges of live events. Netflix has experimented with live content like stand-up comedy and sporting events. In this interview with The Verge, Aaron walks through the associated technical and coding challenges.

A Hitchcock film has been adapted for a new demographic: smartphone users

Hitchcock's "The Lodger," a silent film from 1927, has been adapted for Tattle TV, a video app featuring "vertical microdramas" aimed at smartphone users looking for bite-sized stories.

Breaking down what makes HBO different

The network took an early gamble on longer episodes and more complicated narratives than a standard television drama. That paid off and, in the process, created what we now consider "prestige TV."

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

How Netflix battled Blockbuster

The most consequential business stories involve intense rivalries. The story of Netflix versus Blockbuster is one of those: an agile upstart versus an entrenched incumbent. This nine-part podcast explores the key strategies and pivotal moments in the rivalry that upended the entertainment business, setting the stage for the streaming wars.

The real restaurant behind Netflix's ‘Nonnas’

The Netflix movie "Nonna's" tells the story of a restaurant whose kitchen is staffed by grandmothers. While that might sound like an outlandish premise, it's based on a true story. This Time story goes behind the scenes of Enoteca Maria, the 35-seat restaurant on Staten Island that inspired the film.

A 2002 profile of unprofitable Netflix as it bet on a subscription model

The streaming behemoth saw the potential in subscriptions early, and in this 2002 profile CEO Reed Hastings was already talking about plans to offer "downloadable" movies. The profile serves as a historical artifact confirming the startup's risky bets and showcases the contingent factors that led to its success. (Some users may experience a paywall.)

Netflix's recommendation algorithm was born from a $1M competition

In 2006, Netflix launched an open competition for data science teams to develop approaches to outperform its recommendation algorithm. Three years later, the prize was awarded after a group of competitors merged, developing a solution that beat Netflix's internal algorithm by more than 10%. Today, recommendations are based on what users watch, particularly via bingeing.

HBO Max's 'The Pitt' has found success with an old-school, broadcast-TV production model that harkens back to weekly dramas that mostly disappeared during the streaming era.

The concept of 'screen time' was invented in 1991

Mother Jones magazine coined the term in an essay called "Primal Screen" about children's television habits. Writer David Engelhardt wrote that they were watching “screens within screens within screens,” and that even babies were averaging an “hour and a half of screen time a day...the typical older child, about four hours."

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

HBO's success inspired Showtime, AMC, Netflix, and more

HBO’s success in the early 21st century bred plenty of imitators, who were now more willing to embrace darker, more challenging series like “Weeds,” “Mad Men,” “Breaking Bad,” and “House of Cards.”

Contrary to popular belief, Netflix didn't kill Blockbuster, though it did intentionally position itself as an alternative to the movie-rental store.

Nollywood is Nigeria's booming film industry

With storytelling roots in the Yoruba tradition of traveling theater troupes, Nollywood has slowly expanded its influence—and the world is taking notice. Over the last decade, Netflix invested more than $23M in the Nigerian film industry.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

A chat with YouTube CEO Neal Mohan

In a conversation with Bloomberg, YouTube CEO Neal Mohan maps out how the company is taking what it’s learned thus far and embedding itself into the “lean-back” TV viewing experience.

Amazon is both a vendor for Netflix, via its cloud-computing arm, and its rival

Amazon's Prime Video is a subscription streaming service that includes a variety of original shows and movies for free with a paid Prime membership. This Rotten Tomatoes ranking details 100 of the best Prime Video shows available to watch, including the dramas “Fleabag” and “The Boys.”

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

The history of 'Black Mirror,' according to its stars

"Black Mirror" began as a modest anthology show on Britain's Channel 4, offering bleak satire about contemporary technology. It quickly became a hit and attracted stars like Daniel Kaluuya, Jon Hamm, Rashida Jones, and Jesse Armstrong (who'd go on to show run HBO's "Succession"). This oral history of the show details its evolution to an international Netflix hit, providing insights into creator Charlie Brooker's approach to storytelling.

'Love on the Spectrum,' a popular Netflix reality show, is following people on the autism spectrum as they navigate romantic relationships

This is one of Netflix's biggest shows, something this podcast says is due partly to the fact that the series both scratches the itch for people who enjoy reality dating viewing and the program is conducted in a nonexploitative, sensitive way that makes viewers truly want the best for the people navigating these situations.

Exploring how directors decide where to place the camera

The seamless experience of watching a film is the result of countless aesthetic decisions, one of the most important of which is the placement of the camera taking the shot. In this 8-minute video, directors and actors weigh in on the factors that shape the angles of cinematography, using famous scenes to demonstrate their observations. Watch it here.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

The art of miniature sets in Hollywood

Many films utilize meticulously designed miniature sets to produce scenes that would otherwise be too big to film. While artsy filmmaker Wes Anderson is well-known for reviving this technique in an idiosyncratic style, more mainstream films like "Star Wars" and "Inception" rely heavily on small-scale sets filmed in such a way as to make them appear normal-sized. This nine-minute video breaks down how it all works.

Reimagining YouTube as cable TV, complete with channel-surfing

The site streams YouTube content as if it were broadcast television, providing the ability to flip through channels and enter videos mid-stream, and you also can't easily skip ahead. The product is designed in part to bring back serendipity to video discovery.

Visualizing shifts in emotional performance in film

Computational scientists were curious: has the intensity of emotional expression in films changed over the decades? Using their sophisticated analytical models, the researchers discovered actors' emotional performance has declined in intensity over time. They believe the close-up shots common in contemporary film-making allows actors to be more subtle in their performance. Check out the main takeaways and charts with this unusual study.

Soaps often rely on cliffhangers, along with many other tropes

The shows are written to encourage viewers to tune in for the next episode, so they often withhold resolutions for as long as possible. This has become a recognizable trait, or a trope, for the genre. Much like other narrative genres, soap operas intentionally embrace tropes rather than avoid them.

'Deinfluencing' explained

You’ve probably heard of influencers, but have you heard of “de-influencers?” Basically, the de-influencing trend started when creators began making videos about products you shouldn’t buy, rather than sponsored content promoting things you should purchase. Comedian Taylor Tomlinson recently cracked some jokes about the trend, and its companion “under consumption-core.”

Why A24 has had such massive success

It's rare for a production studio to have a fanbase, but A24 Films has achieved that in its decade of existence. This five-minute video explains why the studio's focus on authentic, "cool" films has helped make it standout.

Learn how Hollywood tries to get mental health portrayals right

"Entertainment is always the first priority," the director of medical research for "Grey's Anatomy" and "Private Practice" explained in this Newsweek article. But, medical consultants and dedicated groups like the University of Southern California's Hollywood, Health, and Society program, can help inform shows' characters, actions, and sensitivities on subjects like mental illness.

The Oscars now prohibit AI-generated acting and writing

The Academy of Motion Picture Arts and Sciences added language to its rules and eligibility requirements stating that only roles "demonstrably performed by humans with their consent" and screenplays "human-authored" would be eligible for awards.