By 2022, Meta was betting strongly on a metaverse strategy for its products

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

A video compares two visions for the metaverse: one from Nvidia and one from Facebook

The CEOs of top technology companies Nvidia and Meta recently revealed their visions for the metaverse of the future. As of 2021, both Jensen Huang and Mark Zuckerberg were bullish on virtual world-building, although Huang seemed more focused on the metaverse's business implications than its social ones, which Zuckerberg prioritized.

Mark Zuckerberg demos the Quest 3 VR headset

Meta, back when the company was still known as Facebook, once tried and failed to launch a smartphone. With the arrival of the mixed reality era, the company decided to make another hardware play again—and this time, it's having better luck. Meta's aggressively priced Quest headsets offer VR for the masses, and here CEO Mark Zuckerberg shows off the new mixed reality experiences and more available with the latest version, the Quest 3.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

Watch the unveiling of Meta's Quest 3S mixed reality headset

Meta's social apps like Facebook and Instagram are the most high-profile part of its business, but the company has sought building out a hardware line of peripherals like the Quest headset, which combines virtual and augmented reality.

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

Mark Zuckerberg has nearly exclusive decision-making authority in Meta

Meta has a dual-class stock structure, meaning there are two types of stock that have different voting rights. Zuckerberg owns 90% of the company's Class B stock, which is allotted 10 votes per share, whereas Class A shareholders get one vote per share. He's also the CEO and the chairman of the board, meaning Zuckerberg has majority control over the company. (Some users may experience a paywall.)

Meta disclosed Mark Zuckerberg's interest in martial arts as an investment risk

During the pandemic, Zuckerberg began practicing Brazilian jiu-jitsu and even won gold and silver medals at his first tournament in 2023. His interest in martial arts and water sports, like wakesurfing and hydrofoiling, prompted the company to disclose those hobbies as risks for potential investors, given they pose a threat to Zuckerberg's health and he retains a significant amount of control over Meta.

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

Expert predictions on the metaverse

Experts are split about the likely evolution of a truly immersive metaverse. Many worry current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms.

Mark Zuckerberg's 2024 rebrand was dubbed the 'Zuckassaince'

Zuckerberg, like Apple cofounder Steve Jobs, wore the same, simple T-shirts and outfits for most of his early career to decrease the decisions he'd have to make on a daily basis. In 2024, Zuckerberg started wearing chunky gold chains around his neck and oversized T-shirts with slogans on them. Some say the "Zuckassaince" is an effort to rebrand Meta as a futuristic company, not just an old social media company for millennials.

Randi Zuckerberg, Mark's sister, was Meta's first marketing director

Randi is two years older than Mark and also attended Harvard before working in advertising. Before joining Facebook, Randi worked in digital advertising at Ogilvy & Mather. In 2018, Randi attracted criticism for saying Holocaust deniers shouldn't be banned on Facebook. She's also previously been criticized for her own seemingly contradictory sentiments on Facebook's privacy rules.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

Meta Platforms Inc., which owns both Facebook and Instagram, is the largest social media company in the world.

Mark Zuckerberg credits some of Facebook's success to constant evolution

Before becoming the head of OpenAI, Sam Altman was the president of Y Combinator—a startup accelerator company that supported companies like Airbnb, DoorDash, and Coinbase. In 2016, Altman interviewed Zuckerberg about creating Facebook and its growth over time. Zuckerberg said that, unlike other companies (think: CourseMatch), Facebook kept growing and adding new features, which prevented the app from becoming obsolete.

Watch a review of Meta's Ray-Ban smart glasses

Combining smartphone features with a luxury eyeglass brand, Meta's peripheral provides discreet recording, audio, and AI-powered functions. They represent an ongoing effort by the company to develop hardware for the augmented and mixed reality market.

Explore the metaverse with this mind map

The metaverse is a complex concept that involves interlocking and rapidly evolving parts, including Web3, augmented reality, and trademark law. It's easy to get overwhelmed when faced with the new legal, financial, ethical, and creative intersections of our reality and its virtual echo. This mind map details the metaverse and its implications for various fields that interact and overlap. Click through the map to read and listen to topic summaries or explore more in-depth resources.

The interoperable metaverse and what that means

This explainer video explores the challenges of achieving the interoperability needed to unify economies, avatars and systems across virtual worlds in the metaverse.

Investors are buying up land in the Metaverse

Real-estate transactions in the metaverse are reaching record highs. Digital real estate investors share how and why they're spending millions on virtual property.

A framework for understanding the metaverse

An article answering some of the metaverse's most foundational questions: How much of the metaverse is already here? When will the rest arrive? And how will it grow?

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Coinbase and the metaverse

In this essay, Coinbase founders Brian Armstrong and Alex Reeve talk about the importance of the metaverse, the components of it, and the role Coinbase plays.

What does the metaverse actually look like?

An emerging virtual world could change how we work, play, and do business. This five-minute video shows you what it looks like and the potential it holds.

One Facebook investor turned $500K into $1B

Peter Thiel was Facebook's first big investor. In 2004, he invested $500K into the social network, long before the company owned Instagram or renamed itself "Meta." In 2012, when he sold off most of his stake, he turned that initial $500K investment into more than $1B in cash.

Mark Zuckerberg testified before Congress eight times between 2018 and 2024

Zuckerberg testified in Congress for the first time in 2018 over Facebook's privacy violations and its failure to detect Russian interference on the app during the 2016 election. Since then, Zuckerberg has appeared a total of eight times to defend Meta against privacy violations, child safety, and more. (Some users may experience a paywall.)

In 2018, Tencent's market capitalization hit $580B, surpassing Facebook (now Meta) for the first time.

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

Mark Zuckerberg has long been an advocate for open source technology.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

'Move fast and break things' was one of Mark Zuckerberg's early leadership principles

The phrase was plastered across Facebook's office as a representation of the company's hacker mindset that fueled its early growth. However, Zuckerberg said he has since moved away from that motto and has focused more on sustainability as opposed to breakneck growth.

A deep dive on everything you need to know about virtual reality

In the wake of Facebook’s purchase of Oculus VR, can the revolutionary technology triumph anew? These interactive articles chart the rise and fall — and rise again — of VR.

In November 2005, Mark Zuckerberg officially left Harvard

Mark Zuckerberg enrolled in Harvard in 2002 and studied computer science and psychology. He officially dropped out in 2005 to run Facebook, now Meta. When he returned to campus to officially drop out, he met with professors and students to recruit programmers for the company.

A fictional glimpse into the future of AR

Hyper-Reality is a project that presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Watch this six-minute video to experience the vision.

Balancing free speech while curbing misinformation has destroyed content moderation

Accusations of censorship and bias have led social media companies like Meta and X to scale back or abandon moderation tools—just as foreign propaganda surges. Researchers say their ability to track manipulation online has become severely limited.

What is mixed reality?

Mixed reality is a technology that blends the physical and digital worlds, allowing virtual and real objects to coexist and interact in real-time. It combines elements of both virtual reality and augmented reality, enabling users to perceive and manipulate digital content as if it were part of their physical environment.

A fascinating look at how a journalist spends 24 hours in the metaverse

A Wall Street Journal strapped on a VR headset for a full day. Here's what happened when she went to work meetings, hung out with new avatar friends and attended shows — all in the metaverse.

Mixed reality devices can turn digital information into 3D experiences

Described as "wearing a theme park on your face," devices like Microsoft's HoloLens project images into users' eyes so that their brains believe virtual objects are actually there. The bulkiness and physical limitations of existing headsets are expected to lessen over time, mimicking the evolution of early headphones.

Mixed reality devices and other wearables may usurp smartphones

The integration of smartphone features into watches, glasses, and even clothing suggests future technology may be geared toward working independently in the background. Mixed reality technologies are expected to facilitate this ambient computing world by seamlessly and proactively displaying real-time content without physical interactions solely in the real world.

Why VR/AR gets farther away as it comes into focus

Thirteen years after XR devices became a big tech obsession, VR/AR devices are not just behind schedule, they still seem far away. This article provides an overview of the hardware realities getting in the way of the vision.

Meta's Quest and other mixed reality devices can make learning new skills easier

PianoVision utilizes the passthrough visibility of a headset to illuminate which keys to play on a real piano or keyboard, providing an immersive, software-based learning alternative to human instruction. Similar apps also offer virtual model replacements for physical devices, such as a virtual piano, to practice with.

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

Facebook was almost sold to Yahoo! for $1B, but its CEO refused

The board tried to fire Mark Zuckerberg for his resistance, which he blames for failing to communicate the long-term vision of the company. He claims the company has succeeded by launching products quickly to learn faster than its competitors.

The virtual reality era has finally arrived

The smartphone era has driven a large share of the consumer electronics market for almost 20 years now. But what comes next? Dominant computing platforms come and go over time, and there’s reason to believe that mixed reality devices like headsets and glasses might be the form factor that eventually replaces smartphones. This article presents a snapshot of where we are right now in the VR era, and what the future holds.

View a timeline of AI deployments from 2017 to 2025

The development of transformer architecture and the release of GPTs across AI labs led to rapid changes in LLM scale and power. Companies like OpenAI, Google, Meta, Microsoft, and Anthropic have invested billions of dollars to develop reliable, versatile models.

Billionaires are racing to space to control future markets

Although different companies have described focuses ranging from luxury tourism to Martian space colonies, all are building infrastructure to capitalize on the shift away from government-only control and betting big on reusability and scale. By securing public contracts and subsidies, they aim to develop strategic partnerships toward dominance in low Earth orbit.

Immersive technologies are increasingly being used in medicine, retail, and education

More accessible devices and user-friendly tools have increased the adoption of these technologies, which provide interactive, 3D environments that facilitate natural human learning. In 2018, Walmart purchased 17,000 VR headsets to train over a million employees in areas such as customer service and Black Friday preparation.

Tech giants like SpaceX and Meta are increasingly behaving like sovereign powers

Companies now make unilateral decisions once reserved for nation-states, such as controlling satellite internet access in active war zones and influencing global information flows. Lawmakers and the international order are struggling to keep up with technological developments, let alone regulate them.