Watch the unveiling of Meta's Quest 3S mixed reality headset

Mark Zuckerberg demos the Quest 3 VR headset

Meta, back when the company was still known as Facebook, once tried and failed to launch a smartphone. With the arrival of the mixed reality era, the company decided to make another hardware play again—and this time, it's having better luck. Meta's aggressively priced Quest headsets offer VR for the masses, and here CEO Mark Zuckerberg shows off the new mixed reality experiences and more available with the latest version, the Quest 3.

By 2022, Meta was betting strongly on a metaverse strategy for its products

Moving beyond the controversies over fueling misinformation, division, and harm worldwide, Mark Zuckerberg expressed optimism about technology's role in connecting people. Meta's multibillion-dollar investments in integrative AR and VR technologies have further evolved its founder's vision.

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

Watch a review of Meta's Ray-Ban smart glasses

Combining smartphone features with a luxury eyeglass brand, Meta's peripheral provides discreet recording, audio, and AI-powered functions. They represent an ongoing effort by the company to develop hardware for the augmented and mixed reality market.

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

Watch how a mixed reality app transforms a space into a haunted house

"Hauntify" incorporates a user's physical surroundings into the gameplay. Available via the Meta Quest app store, the software utilizes the mixed reality device's cameras and sensors to map a user's environment, from which evil spirits that must be repelled appear to emerge suddenly.

Mixed reality devices can turn digital information into 3D experiences

Described as "wearing a theme park on your face," devices like Microsoft's HoloLens project images into users' eyes so that their brains believe virtual objects are actually there. The bulkiness and physical limitations of existing headsets are expected to lessen over time, mimicking the evolution of early headphones.

Meta's Quest and other mixed reality devices can make learning new skills easier

PianoVision utilizes the passthrough visibility of a headset to illuminate which keys to play on a real piano or keyboard, providing an immersive, software-based learning alternative to human instruction. Similar apps also offer virtual model replacements for physical devices, such as a virtual piano, to practice with.

A video compares two visions for the metaverse: one from Nvidia and one from Facebook

The CEOs of top technology companies Nvidia and Meta recently revealed their visions for the metaverse of the future. As of 2021, both Jensen Huang and Mark Zuckerberg were bullish on virtual world-building, although Huang seemed more focused on the metaverse's business implications than its social ones, which Zuckerberg prioritized.

The virtual reality era has finally arrived

The smartphone era has driven a large share of the consumer electronics market for almost 20 years now. But what comes next? Dominant computing platforms come and go over time, and there’s reason to believe that mixed reality devices like headsets and glasses might be the form factor that eventually replaces smartphones. This article presents a snapshot of where we are right now in the VR era, and what the future holds.

Mixed reality devices and other wearables may usurp smartphones

The integration of smartphone features into watches, glasses, and even clothing suggests future technology may be geared toward working independently in the background. Mixed reality technologies are expected to facilitate this ambient computing world by seamlessly and proactively displaying real-time content without physical interactions solely in the real world.

Medical professionals have experimented with using mixed reality headsets

Devices like the Apple Vision Pro have helped doctors develop surgical plans for hip and knee replacements using software that provides 3D models and other tools. Virtual screens displayed by mixed reality devices can provide information related to surgical progress, a patient's vitals, and more.

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

Watch a first-person demo of Microsoft's HoloLens

The headset enables users to interact with projected objects in augmented reality by combining Windows Mixed Reality with eye- and head-tracking sensors, a hand-operated controller, and a microphone that can pick up voice commands.

What does the metaverse actually look like?

An emerging virtual world could change how we work, play, and do business. This five-minute video shows you what it looks like and the potential it holds.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

Mixed reality may help onboard manufacturing workers more efficiently

Mixed reality headsets can facilitate hands-on education by providing immersive guides overlaid onto their field of vision, showing users how to complete complex tasks.

What is mixed reality?

Mixed reality is a technology that blends the physical and digital worlds, allowing virtual and real objects to coexist and interact in real-time. It combines elements of both virtual reality and augmented reality, enabling users to perceive and manipulate digital content as if it were part of their physical environment.

A deep dive on everything you need to know about virtual reality

In the wake of Facebook’s purchase of Oculus VR, can the revolutionary technology triumph anew? These interactive articles chart the rise and fall — and rise again — of VR.

Limited battery life and increasing discomfort prevent extensive use of mixed reality headsets

Spending 24 hours wearing Apple's Vision Pro highlights some of the challenges facing MR technology, which are compounded by an increasing number of bugs when software is run in nonideal conditions. However, practical and entertainment benefits include placing multiple midair timers when cooking and experiencing immersive multimedia, such as astronomical flythroughs.

A fictional glimpse into the future of AR

Hyper-Reality is a project that presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Watch this six-minute video to experience the vision.

Meta Platforms Inc., which owns both Facebook and Instagram, is the largest social media company in the world.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

A fascinating look at how a journalist spends 24 hours in the metaverse

A Wall Street Journal strapped on a VR headset for a full day. Here's what happened when she went to work meetings, hung out with new avatar friends and attended shows — all in the metaverse.

Immersive technologies include virtual reality, augmented reality, and mixed reality

Virtual reality relies on technologies that use screens to generate every pixel, immersing a user in an entirely digital world. In contrast, augmented reality overlays digital content onto views of the real world. Mixed reality combines both to allow real-time interaction with virtual objects.

A 1992 failed parachute test provided the hardware for the first mixed reality system

The Virtual Fixtures platform was developed to improve human dexterity by merging physical and virtual objects with haptic feedback from an upper-body exoskeleton. Tight budgeting and significant equipment needs nearly canceled the project, were it not for salvaging and repairing cameras and sensors from a smashed experimental parachute rig.

A guide to what you need to get started in VR

From Oculus Rift to Google Daydream, VR is getting plenty of hype. But what system should you buy? And what should you play?

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

Meta disclosed Mark Zuckerberg's interest in martial arts as an investment risk

During the pandemic, Zuckerberg began practicing Brazilian jiu-jitsu and even won gold and silver medals at his first tournament in 2023. His interest in martial arts and water sports, like wakesurfing and hydrofoiling, prompted the company to disclose those hobbies as risks for potential investors, given they pose a threat to Zuckerberg's health and he retains a significant amount of control over Meta.

Immersive technologies are increasingly being used in medicine, retail, and education

More accessible devices and user-friendly tools have increased the adoption of these technologies, which provide interactive, 3D environments that facilitate natural human learning. In 2018, Walmart purchased 17,000 VR headsets to train over a million employees in areas such as customer service and Black Friday preparation.

Explore the metaverse with this mind map

The metaverse is a complex concept that involves interlocking and rapidly evolving parts, including Web3, augmented reality, and trademark law. It's easy to get overwhelmed when faced with the new legal, financial, ethical, and creative intersections of our reality and its virtual echo. This mind map details the metaverse and its implications for various fields that interact and overlap. Click through the map to read and listen to topic summaries or explore more in-depth resources.

Why VR/AR gets farther away as it comes into focus

Thirteen years after XR devices became a big tech obsession, VR/AR devices are not just behind schedule, they still seem far away. This article provides an overview of the hardware realities getting in the way of the vision.

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

A framework for understanding the metaverse

An article answering some of the metaverse's most foundational questions: How much of the metaverse is already here? When will the rest arrive? And how will it grow?

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

Engineer explains VR at five levels of complexity

While its possible to grab a virtual reality headset and hop into an immersive world with little effort, a significant amount of technical and biological science has gone into creating the effect of a 3D world. This video breaks down the technology in five layers of increasing complexity.

Mark Zuckerberg's 2024 rebrand was dubbed the 'Zuckassaince'

Zuckerberg, like Apple cofounder Steve Jobs, wore the same, simple T-shirts and outfits for most of his early career to decrease the decisions he'd have to make on a daily basis. In 2024, Zuckerberg started wearing chunky gold chains around his neck and oversized T-shirts with slogans on them. Some say the "Zuckassaince" is an effort to rebrand Meta as a futuristic company, not just an old social media company for millennials.

Expert predictions on the metaverse

Experts are split about the likely evolution of a truly immersive metaverse. Many worry current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms.

The interoperable metaverse and what that means

This explainer video explores the challenges of achieving the interoperability needed to unify economies, avatars and systems across virtual worlds in the metaverse.

In 2018, Tencent's market capitalization hit $580B, surpassing Facebook (now Meta) for the first time.

Mark Zuckerberg has nearly exclusive decision-making authority in Meta

Meta has a dual-class stock structure, meaning there are two types of stock that have different voting rights. Zuckerberg owns 90% of the company's Class B stock, which is allotted 10 votes per share, whereas Class A shareholders get one vote per share. He's also the CEO and the chairman of the board, meaning Zuckerberg has majority control over the company. (Some users may experience a paywall.)

The security and privacy risks of augmented reality

One of the most serious perceived risks of augmented reality is the loss of privacy. Because AR technology can see what users are doing, user privacy is jeopardized. AR collects far more information about who users are and what they are doing than...

Integrating mixed reality has made art galleries and museums more interactive and accessible

The technology bridges the gap between history and modernity in such spaces by attracting new, younger audiences while preserving cultural heritage through risk-free immersion. Mixed reality experiences, such as visiting reconstructed historical scenes or seeing virtual twins of lost paintings, can be programmed with software features for visitors with disabilities.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

Mixed reality technology helped make repairs to a quantum physics facility in space

In 2021, astronaut Megan McArthur used a HoloLens to work alongside Earth-based engineers and make hardware replacements to the International Space Station's Cold Atom Lab, the first quantum science facility in Earth orbit. The facility cools atoms to near absolute zero to perform quantum chemistry experiments in a microgravity environment.

Coinbase and the metaverse

In this essay, Coinbase founders Brian Armstrong and Alex Reeve talk about the importance of the metaverse, the components of it, and the role Coinbase plays.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Randi Zuckerberg, Mark's sister, was Meta's first marketing director

Randi is two years older than Mark and also attended Harvard before working in advertising. Before joining Facebook, Randi worked in digital advertising at Ogilvy & Mather. In 2018, Randi attracted criticism for saying Holocaust deniers shouldn't be banned on Facebook. She's also previously been criticized for her own seemingly contradictory sentiments on Facebook's privacy rules.

Investors are buying up land in the Metaverse

Real-estate transactions in the metaverse are reaching record highs. Digital real estate investors share how and why they're spending millions on virtual property.

Sets incorporating immersive mixed reality have transformed weather reporting

The technology enables presenters to step into virtual environments that incorporate 3D models and real-time data, providing more engaging and interactive forecasting. They have also facilitated the development of educational segments where meteorologists use virtual models to explain complex weather phenomena.