The pickleball market is expected to hit $4.4B by 2033

Pickleball's popularity has exploded in recent years

Pickleball has seen rapid growth in the US, with around 50 million Americans playing in 2022. It doesn't appear to be slowing any time soon.

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

Pickleball injuries were responsible for $350M in medical costs in 2023

Unsurprisingly, picklers over 50 account for 90% of the injuries, with the most common being sprains, strains, and fractures. Experts say a substantial pregame warm-up can prevent most injuries.

Pickleball's ubiquity has led to a culture clash with tennis

Since the late 1800s, tennis has been the world’s premier racquet sport. But in the late 2010s, rapid growth and investment in Pickleball changed that dynamic. This Cult Tennis video explores the newly created tension between tennis and Pickleball players, both on and off the courts.

Pickleball's popularity has created a power struggle

The sport's sudden rise has led to a tumultuous landscape with battles over governance, court space, and player rights. This Sports Illustrated deep dive examines the competing billionaires vying for control, the conflicts over court usage and noise disputes, and how a second proposed Hall of Fame is dividing the sport.

Pickleball players and tennis players are running into problems over court space

Pickleball has become one of the fastest-growing sports in North America, especially for older adults. It's also led to tension with tennis players, whose courts are now being overtaken by pickleball players, with some municipalities adding pickleball lines to tennis courts.

Pickleball combines elements of tennis, badminton, and table tennis

In this video, That Pickleball Guy walks you through the serve and two-bounce rules, what is “the kitchen,” and teaches five ways to win a rally.

PIckleball's popularity with seniors is partially due to its health benefits

Pickleball has always been a game for all ages, but it has been particularly popular among seniors, in part because of its many health benefits, including enhancing hand-eye coordination and burning more calories than walking.

Pickleballs' loud 'pop' sound can reach 120 decibels, equivalent to the sound of a hammer striking a nail.

A Boeing engineer created a next-generation pickleball paddle in the '80s

When Steve Paranto kept losing in the finals of his Pickleball tournaments, he told his dad Arlen the wooden paddles were holding him back. Then-Boeing engineer Arlen used spare composite floor panels to make the first fiberglass Pickleball paddle.

A Texas billionaire created the first team-focused pickleball league

Steve Kuhn is on a mission to make pickleball the next big global sport, starting with Major League Pickleball, his team-focused pickleball league. He's turned his property, named Dreamland, into an expansive center for the sport.

Pickleball was originally intended for children

Bell and Pritchard only created the game to occupy their children's attention on vacation. As they continued playing the game, they began developing rules as-needed.

Carmel, California, is looking into banning pickleball

Pickleball is the fastest-rising sport in the US, but it's not without its controversies. Chief among them is noise, which Carmel, California, a wealthy enclave on the state's central coast, seeks to remedy with a ban on the sport. It would be the first in the state.

Pickleball was invented in 1965 on Bainbridge Island, Washington

Bill Bell and then-Washington State congressman Joel Pritchard created the game as a way to entertain their bored children. They grabbed items they had on hand, using ping pong paddles to hit a wiffle ball over a hip-height badminton net.

One Connecticut prison is using pickleball for rehabilitation

The Pickleball for Incarcerated Communities League started in 2023 at the MacDougall-Walker Correctional Institution in Hartford, Connecticut, but has already expanded to other facilities across the state. Inmates say it's been transformative. The program has plans to expand to other states.

The origin of the sport's name is disputed

How pickleball got its name has been a point of contention for decades. The McCallums claim the family dog, Pickles, used to snatch the balls as they played and named it for him. Joan Pritchard, though, says Pickles didn’t join the family until after the game was invented.

Limited courts is a source of tension between pickleball and tennis players

Municipalities have rushed to accommodate the explosion of pickleball games, but sometimes they can't keep up. That's frustrated tennis players, whose courts are now often filled with people playing the sport.

Experts suggest the industry could be a $45B business

Sports betting used to primarily consist of who would win and the points spread, but the rise of online betting apps has fueled a substantial increase in parlay bets. "Existing markets are still growing at a rapid clip," said Noah Naparst, who evaluates sports-betting companies for Goldman Sachs. "So we’re not mature yet, but we’re not in the early wildcat days of the market anymore, either.”

The agricultural origins of paintball guns

The paintball field industry—where players compete in pseudo-battle using the (minimally) harmless guns—is worth over $1 billion annually, and it continues to grow. This fun piece breaks down the relatively recent history of the industry by...

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The stablecoin market increased tenfold from 2020 to 2025

Specifically, the stablecoin market grew from about $28B in 2020 to $282B in 2025. Some experts forecast that it could grow anywhere from 6.7x to 14.2x by 2030.

The alternative investments industry is expected to grow significantly in the coming years

More specifically, as of 2024, the alternative investments industry was expected to grow to more than $24T in assets in 2028—up from roughly $15T in 2022.

Consumers will use digital payment processing for nearly $40T in spending by 2028

That's just one signal of the industry's massive growth. Investments in the global fintech industry have grown from $4B in 2010 to $92.3B in 2021, as both businesses and consumers seem to quickly adopt new fintech products, from digital payment apps to robo-advisers.

The plasma-selling industry is expected to reach $50B by the end of the decade

About 55% of your blood volume is plasma, the liquid part of blood created from water, proteins, minerals, and salts absorbed through the digestive tract. This 49-minute podcast episode explores the business of plasma—part of a global industry expected to be worth $50B by 2029.

One estimate values concierge services at $38.9B by 2032

Data Horizons Research put the value of this global market at $18.9B in 2021, but anticipates massive growth by 2032, with North America comprising the majority of the market. Chronic health conditions, their analysis suggests, will be a contributing factor to this growth as medically complex individuals seek more personalized care.

Why pickles became a thing

Pickles began in Mesopotamia around 2400 BCE as a way to preserve vegetables amid heat (and spoilage). They spread through Egypt, Greece, and Rome, where Julius Caesar reportedly fed pickles to his soldiers, and brining was treated as a culinary art. The technique is broadly useful, as salt and water can extend the shelf life and deepen flavor for almost anything.

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

The fintech industry was worth roughly $340B as of 2025

Venture capitalists have been bullish on the industry’s future in recent years, too. Some estimate that global investment in fintech increased by 12,000% between 2008 and 2020.

Bumble's valuation peaked at roughly $13B around the time of its 2021 IPO

As of April 17, 2026, its market cap was roughly $550M. Experts attribute the decline to a multitude of factors, including slowing user growth and increased competition from Match Group-owned dating apps like Hinge.

The average grocery trip in 2025 totaled $150.84, up 3.6% from the previous year

That's according to data from Consumer Affairs. Some prices, like for specific sodas and breakfast cereals, increased by more than 20% over the same time period.

In 2024, US private equity posted an 8.1% return

Tracked by Cambridge Associates, 2024 performance saw limited partner distributions overtake contributions for the first time in years. Cambridge Associates, a leader in the space, typically uses a 2.0x+ MOIC (Multiple on Invested Capital) as a benchmark for top-quartile PE fund success.

Sushi is an estimated $33B business in the US

US fishermen stock most of the country's more than 17,000 sushi restaurants. Distributors frequently adjust prices for different fish, based on their availability and the quality of the meat. This podcast unpacks how that industry operates.

Explaining the rise in adult sports leagues

Community sports leagues shifted from publicly supported entities to privatized ones in the 1990s, as tech advances streamlined registration processes. Millennial interest drove significant growth in social sports leagues for adults, growing much faster than other kinds of sports. A few industry leaders have benefited from this shift.

Global box office revenues hit $33.5B in 2025

The number was a marked improvement from 2024, up 12% from a particularly sluggish year. Disney films—including "Lilo & Stitch" and "Zootopia 2"—were some of the year's biggest earners.

How much does sports betting generate?

According to 2025 data, sports betting generated $2.7B in state tax revenue. That number has increased every year since the government began collecting data in 2021.

Prediction markets and sports betting are not forms of investing, despite how some fans portray them.

New rules introduced in 2021 let college athletes profit from their name, image, and likeness.

The COVID-19 pandemic both boosted Peloton's business and shook it up completely

While demand for Peloton's at-home fitness equipment soared during the pandemic, the company didn't necessarily have the infrastructure to support the breakthrough sales. In 2021, Peloton bought Precor—a fitness equipment manufacturing company—to help boost domestic production and decrease a backlog of orders.

Fireworks-related ER visits in 2024 increased by 52% as compared to the prior year.

In 2024, 332 million visitors to America's national parks spent an estimated $29B in local surrounding economies.

Tennis' global evolution

In the 1970s and 1980s, American men and women dominated the top 100 rankings on both tours. But as each tour expanded its global reach, the American dominance declined. This Bleacher Report analysis breaks down the national make-up of the top 100 players for each decade. View maps that show which country gained and lost rankings through each decade and see who is the top country now.

Hormone and peptide compounds imported from China soared in 2025

US customs data indicates that these imports doubled to $328M in the first three quarters of 2025, from $164M in the same period of 2024. The imports include GLPs, among other products. (Some users may experience a paywall.)

The US-led global debt settlement market is expected to expand from $4.8B in 2024 to $7.2B by 2032

While debt settlement companies aren't technically allowed to charge fees until after lowering a consumer's debt, a loophole in the Telemarketing Sales Rule (a mix of federal and state laws) gives predatory firms the opportunity to exploit consumers.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

What a $1K investment in P&G stock 20 years ago would be worth today

If someone put $1K into P&G stock 20 years ago, it would be worth about $5.2K in 2025, making its annualized return about 8.6%. For context, the S&P 500 has had an annualized return of 10.7% over the same time period.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

The private credit industry—which offers nonbank loans directly to businesses, particularly privately held midmarket companies—grew from a $250B asset class in 2010 to around $1.5T in early 2024.

Annuity sales have climbed, topping $430B in 2024, as retirees look to pad their income

Retirees are seeking guaranteed income that will last for as long as they live, weather market downturns, and preserve wealth.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.