In 2024, 332 million visitors to America's national parks spent an estimated $29B in local surrounding economies.

People spent more than a billion hours visiting national park sites in 2025

Overall, the National Park Service reported 323 million visits for the calendar year, with 26 parks reporting record years. Here's how that broke down by type of site:

Great Smoky Mountains National Park is the most popular national park

The Tennessee park attracted more than 12 million visitors in 2024, nearly three times the amount Zion National Park, the number two most popular park, brought in. The least visited park was the famously remote Gates of the Arctic National Park and Preserve in Alaska, which posted only 11,907 visitors.

The National Parks System is a popular attraction in the US

More than 16 billion people have visited the US National Park System since 1904. Curious about how something like World War II affected park visitation? This table of annual recreational visits spans the early 20th century through 2023, demonstrating the slow-but-steady rise in visitors over the decades.

States have stepped in to keep national parks open during shutdowns

National parks typically close during federal shutdowns, but in 2023, Arizona and Utah planned to use state funds to keep parks open—highlighting how shutdowns can disrupt tourism and local economies.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

The economics of ski resorts

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

National parks boost local economies, but they can also harm local land

Increased tourism and job creation are big wins for the small towns outside national parks, but the influx of visitors can also have negative effects, including wildlife destruction and overdevelopment.

Visualizing how Americans spend their money

Almost half of all American consumer spending goes toward transportation and housing, at least according to 2023 data from the Consumer Expenditures Survey by the Bureau of Labor Statistics. The survey found that the average American spends roughly $25K per year on housing. This colorful pie chart helps visualize shows how the average American spends their annual earnings—click here to see it.

The average American vacation costs $2K per person

A 2024 report found the average vacation for one person costs around $2K, with half of those surveyed suggesting they would not travel because of the price. A third of those willing to vacation despite the costs said they were willing to take on debt to pay for it.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

Permanent staff at NPS dropped nearly a quarter in 2025

Despite record-level visitation in recent years, NPS staffing reductions have affected maintenance, scientific research, and search-and-rescue operations most acutely, functions visitors don't typically see. According to the NPCA, some visitor centers have reduced hours, lifeguard positions have gone unfilled, and rangers report covering multiple roles simultaneously.

US public K-12 spending topped $857B in 2024

Public K-12 schools spent around $857B in 2024, averaging $17,277 per student. State and local sources shouldered nearly 90% of costs, and federal funds provided about $2,400 per pupil.

National parks, explained

Roughly 83 million acres of the United States are set aside as federal National Parks land, an area large as Germany. From the original Yellowstone Park to small monuments and memorials, learn the essentials on this portion of America dedicated to public enjoyment and recreation with our quick explainer video.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

The EPA budget was 0.2% of total federal spending in 2024

The EPA spent $13.7B in 2024, making it 23rd among federal agencies in total expenditures. Of that money, more than half was distributed to state environmental agencies for sustainability and environmental protection programs.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

The average grocery trip in 2025 totaled $150.84, up 3.6% from the previous year

That's according to data from Consumer Affairs. Some prices, like for specific sodas and breakfast cereals, increased by more than 20% over the same time period.

The US restaurant industry generates over $1T in sales

In 2024, the industry brought in $1.1T, and the National Restaurant Association anticipated reaching $1.5T in 2025, numbers that are considered a return to normal after the tumultuous years of the COVID-19 pandemic. The industry also employs a large workforce, with over 13 million employees. (Some readers may experience a paywall.)

The best national parks in America for wildlife spotting

Park-goers hoping to catch a glimpse of local wildlife can turn to this breakdown of animal-related data from the National Park Service. Birdwatchers should visit Carlsbad Caverns in New Mexico, which has the highest density of bird types at 194 species per 100km². Interested in marine life? Head to Biscayne National Park in Florida to find nearly 700 species of colorful fish in crystal-clear waters.

NASA economic impact (and budget history)

It's estimated that for every dollar NASA spends on its programs, $8 is produced in US economic growth. With a 2023 budget of roughly $25 billion, that means NASA helped create $200 billion in economic value. The administration's investments pay off so massively due to the technologies it develops, many of which become commercially appealing. Dive into the economic impact of NASA's development here.

The National Parks System includes 63 parks and 400 smaller preserved sites

Want to see how close you are to one of the major preserves or lesser-known historic sites? Explore this interactive map from the National Park Service to plan your next adventure to protected, historic land.

The federal government has spent more money annually than it has collected every year since 2022

The government borrows money to cover this deficit, which increases the national debt. It’s the fourth most expensive spending category in the US budget.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

The federal agency dedicated to supporting museums and libraries spent $280M in 2024

The Institute of Museum and Library Services—a division of the National Endowment for the Arts and Humanities—administered $294M in FY 2024, accounting for nearly 40% of the National Endowment's total spending.

Roughly 68.5 million Americans were enrolled in Social Security benefits in December 2024

That amounted to nearly 90% of people ages 65 and older. The federal government spent $1.5T on Social Security in fiscal year 2024 (nearly a quarter of the total federal budget). This article details how these figures contribute to the perception that Social Security is “running out.”

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

Every type of US national park, explained

Ever wonder what kinds of sites comprise the US National Park System? Using the recent re-designation of New River Gorge as a national park as a jumping-off point, this engaging video breaks down the 19 different designations within the National Park System. This includes parks, reserves, monuments, and scenic trails.

Fireworks-related ER visits in 2024 increased by 52% as compared to the prior year

In 2023, there were 9,700 such injuries, but the number was 14,700 in 2024, according to analysis from the Consumer Product Safety Commission. Personal use of fireworks grew significantly during the pandemic, in part due to cancellations of public display shows, and that use has apparently continued—and prompted more injuries. What's more, the Census Bureau indicates that firework imports increased by around 19% between 2023 and 2024.

Immigrants generated about $1.7T in economic activity in 2023 and paid roughly $652B in taxes

This economic output surpasses their 14.3% share of the US population, and their labor force participation rate of nearly 67% is higher than the approximately 62% rate for US-born workers.

See where Americans spend the most on gas

Drivers in Wyoming spend the most on gas per month at about $279, while New York drivers pay the least at $132. Longer driving distances have a significant impact on how much American drivers spend on gas.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

Visualizing the multibillion dollar cost of US weather disasters

The US has sustained 332 weather and climate disasters since 1980 where overall damages/costs reached or exceeded $1B (including CPI adjustment to 2022). The total cost of these 332 events exceeds $2.275T.

From 2014-25, US private sector data center investments have increased more than 25-fold

The annualized rate of US data center construction has ballooned from $1.6B to $41.1B, creating a market for data centers whose infrastructure costs and land, power, and transmission capacity demands rival those of offices and industrial facilities.

US Tariff revenue rose to $264B in 2025—More than double that of recent years

In April 2025, President Donald Trump announced tariffs on countries across the globe, raising them to unprecedented levels in modern American history. The increase in tariff rates led to a significant rise in tariff revenue.

Global box office revenues hit $33.5B in 2025

The number was a marked improvement from 2024, up 12% from a particularly sluggish year. Disney films—including "Lilo & Stitch" and "Zootopia 2"—were some of the year's biggest earners.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

Aurora-related activities drive significant tourism in regions near the Arctic Circle

As the peak solar cycle approached from late 2024 to early 2026, airlines serving countries such as Iceland, Finland, and Canada increased their scheduled flights, with direct flights to Tromsø, Norway, doubling since 2018. The northern lights tourism market has grown about 10% per year and is expected to increase from $941.9M in 2024 to $1.648B in 2030.

Memorial Day weekend is one of the biggest travel weekends of the year in the United States

In 2026, AAA estimated over 45 million Americans planned to travel over the long weekend, with approximately 87% of those trips made by car.

Roller coasters can cost millions of dollars to make, but they often offer a substantial payoff

Over 6,000 roller coasters are in operation around the world as of 2025, with ongoing demand to build more each year. Despite being costly (some theme parks pay upwards of $50M for these rides), their financiers are able to justify the investment when considering the long-term value of a ride that sticks around for decades with daily streams of visitors.

The 2021 infrastructure law increased transit spending 42%, but may not have produced more transit

The infrastructure bill committed $108B to transit, the largest investment in history. However, three years in, real inflation-adjusted investment has declined. An 84% increase in non-highway spending coincided with a potential 29% decrease in actual structures, most likely due to construction inflation and bureaucratic delays.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Visit global national parks from your living room

Get your fill of incredible scenery with this collection of 17 different virtual tours of national parks. Catch the Northern Lights over Abisko National Park in Sweden, or explore the famous red sand dunes of Namib-Naukluft National Park in Namibia.

Wedding cost increases have outpaced inflation

The cost of the average US wedding rose by 13.79% between 2023 and 2024, whereas the inflation rate during the same time period was roughly 2.9%.

BTS makes big profits, and spends just as big

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

Nashville's economy is benefitting from bachelorette parties at what some say is a cultural cost

In the past decade, Tennessee’s capital has gone from a destination known for its music scene to the country’s bachelor/bachelorette party hub. This podcast episode reveals that despite the financial benefits that bachelorette tourism brings, residents worry about how these specific tourists could threaten Nashville's reputation as a music city.

The North American waste management market was worth $208B in 2019

Burning waste to generate energy is a $10B industry in the US alone. A growing number of major companies—including Amazon, Subaru, and American Airlines—are pursuing "zero landfill" sustainability goals.

Explore America’s top companies by revenue in 1994 versus 2023

America’s top companies by revenue have changed a lot in the past few decades. Sears, for instance, isn’t on the 2023 list, while Amazon isn’t in the 1994 edition.

Cities bore the brunt of the migrant surge in the 2020s

During the 2022-24 migration surge, cities such as New York, Chicago, and Denver faced shelter overcrowding, strained public services, and housing shortages—while the upfront costs fell almost entirely to states and cities.

In 2024, attorneys spent an estimated $541M on outdoor ads

A $70M increase from 2023, this marketing tactic helps lawyers bring attention to their names in an oversaturated market. Read this article to find out why lawyers advertise on so many billboards.

Mardi Gras has an annual economic impact of nearly $900M

Tulane University's Toni Weiss studies Mardi Gras' effect on New Orleans. Her study of the 2023 parade found that the event generated approximately $891M for the local economy. Weiss also found that the money that the city spent about $10M on the parade (for security, sanitation, and more) but earned a net fiscal benefit of $28M.