How much it costs to host the World Cup

Hosting the World Cup requires massive investments in infrastructure

Since the 1990s, those costs have crept into the billions. Cities are able to sell the high price tag with promises of jobs and tourism dollars, but long-term studies showed the promises were often overstated.

The 2010 announcement that Russia and Qatar would host back-to-back men's World Cups eventually led to the resignation of FIFA's president.

How the soccer World Cup works

The World Cup is the biggest game in the world. Watch this video to learn how it works and how it came to be such a massive world event.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

The 2026 FIFA World Cup will feature 48 teams, making it the largest field in World Cup history.

The number of cities bidding to host the Olympics has dropped in recent decades

Hosting the Olympics was once an honor and a way to bring people and prestige to a city. But in 2017, only two nations bid to host the 2024 Summer Olympic Games. This video walks through how every Olympics since 1960 has run over budget, and how the era of building dozens of new venues for the Games contributed to high cost overruns and corruption.

Hosting the NFL Draft comes with hidden public safety costs

The economic upside of hosting the Draft—Detroit reported $214 million in impact in 2024—depends on months of behind-the-scenes work. Coordinating law enforcement, emergency medical services, and traffic control entails real public costs that rarely make the headlines.

World Cup venues spend months cultivating their fields and choosing their grass based on the cities' climates.

In 2015, FIFA's decades-old bribery network was exposed

In 2015, the US Department of Justice exposed a 24-year bribery network influencing broadcast rights and votes on World Cup host cities. Over 40 officials were indicted for accepting bribes. FIFA implemented several reforms, including term limits for presidents and council members and salary disclosures in 2016.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the game that led to the murder of Colombian player Andres Escobar, who had accidentally scored on his own net.

10 controversial World Cup moments

If you're expecting a staid back-and-forth, then you'll be surprised by the World Cup, which is often filled with high drama and even higher tensions. This list highlights how controversy has been a constant on soccer's biggest stage, influencing outcomes, sparking debates, and sometimes leading to rule changes.

As oil revenues decline, many Gulf States are investing in professional sports through sovereign wealth funds

Gulf States—including the United Arab Emirates, Qatar, and Saudi Arabia—have invested tens of billions of dollars in professional sports, owning high-profile soccer clubs like Paris Saint-Germain and Manchester City. Many of these investments have been characterized as an increase in these countries' soft power, or global cultural influence, in Western countries, where the Middle East remains relatively misunderstood.

FIFA was formed in 1904 and held its first tournament in 1930

In 1930, the first World Cup was held in Uruguay after the Olympics refused to allow professional soccer players to play in the 1932 games. The host country made it to the final of the 13-team event, playing against Argentina. Watch this remastered film of the 1930 match with Uruguay defeating Argentina 4-2 in front of 68,000 screaming fans at the newly opened Estadio Centenario.

Young Brazilians protested their country's hosting of the 2014 World Cup

In 2013, the Confederations Cup in Brazil was marked with widespread protests in a period dubbed "Generation June." Many were angry about the looming 2014 World Cup, which they believed was an affront to the country's many pressing issues.

Check out a comprehensive guide to all 1,248 World Cup athletes that breaks down their biographies, strengths, and place in the tournament's larger narratives.

A typical weekend at Coachella can cost thousands of dollars

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

Attending Davos can cost hundreds of thousands of dollars

Access to Davos’ most exclusive events often comes at a steep price: Annual WEF dues can exceed $50K, premium membership can reach $500K, and attendance adds high costs for travel, lodging, security, and credentials.

Ranking the world's highest paid athletes in 2022

The top 100 highest-paid athletes in the world include players from 10 sports and 24 countries. They earned $4.46 billion in total income, including $3.24 billion in salary and prize money, as well…

Leagues like the Premier League differ from the World Cup.

The Premier League and other similar club leagues are professional organizations like the NFL or the NBA, where owners purchase player contracts. World Cup teams, on the other hand, are organized by citizenship.

Saudi Arabia began investing in international sports in the mid-2010s

The country's Crown Prince Mohammed bin Salman has argued that embracing sports and tourism will diversify the Saudi economy away from a dependency on oil. Critics argue the events are being used to distract from the regime's human rights violations.

Designing the pitches for the FIFA World Cup 2026 took turfgrass scientists about eight years, as they sought to create identical conditions for indoor and outdoor fields across North America at various altitudes and climates.

The NFL selects the Super Bowl host city years in advance and follows a list of criteria

Since 2018, the NFL has invited select cities to negotiate hosting rights rather than accept open bids, with owners voting based on stadium size, climate, hotels, transportation, security capacity, and infrastructure.

College football generates over $13B annually—but many programs run at a loss.

The history of the Women's World Cup

The tournament began in 1991 with the US team winning. Since then, it's gradually become an international phenomenon. This resource from the National Women's History Museum traces how it evolved.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Watch 5 unforgettable World Cup moments from the last twenty years of World Cup soccer, including Cristiano Ronaldo's dominant performance against Spain and Zinedine Zidane's notorious headbutt.

Brazil is one of the World Cup's most legendary teams

After a 12-year pause for World War II, the World Cup returned in 1950 in Brazil. Brazil dominated the era, claiming titles in 1958, '62, and '70 behind teen sensation Pelé, who went from poverty to a soccer legend before turning 17.

The money behind Eurovision

Countries pay to take part in Eurovision, with the biggest economies—Germany, the United Kingdom, France, Italy, and Spain, also known as the Big Five—paying the most. That unequal entry fee is not entirely for charity's sake: The Big Five countries are guaranteed spots in Eurovision's finals.

17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the most

The resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time.

The 20th-century rise of fascism affected the World Cup

Spain, in the midst of a civil war, did not participate, and Japan, after invading China, pulled out of the competition. An additional six Central and North American teams scratched by the time that year's World Cup began.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

Revisit 10 iconic moments from the Women's World Cup

The Women's World Cup was inaugurated over 60 years after the men's, but it has kept pace with its production of iconic moments. Revisit the player revolts, sports bras, shocking referee decisions, and more that comprise the top moments in Women’s...

The World Cup ball has had 23 different designs

Adidas has supplied the official ball for the last 15 iterations. The first World Cup final featured two different balls: one provided by Argentina and one supplied by Uruguay. Argentina was winning 2-1 before the balls were switched. Uruguay went on to win the match 4-2.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

Why is cocaine worth so much?

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

The first official Women's World Cup was in 1991

The first unofficial Women’s World Cup was played in 1970 in Italy, and momentum grew throughout the 1980s with multiple international tournaments. In 1988, FIFA tested the event's viability with a 12-team invitational in China. The first official Women’s World Cup was held in 1991 in China, and was won by the US.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

Becoming an Olympic swimmer costs tens of thousands of dollars

When you see Olympic athletes win gold, it's the culmination of years of hard work and discipline. But it isn't all sweat equity. Before ever stepping foot on the world stage, these athletes have to pay or find funding for private coaching and lessons, club memberships, and meet fees, with estimates that it costs $25K to $40K to make it to the Olympics.

The NFL is the most valuable sports league in the world.

Most White House renovations have cost no more than $10M.

The storied residence of the US president has undergone many overhauls in its day, from rooftop fixes to bowling alley and pool installations. The majority of the renovation projects came in under $10M. President Trump's expansion of the West Wing, primarily funded by private donations, would cost more than $200M.

The global horse market is worth about $400B

In this podcast episode from a new series on horses, Freakonomics explores the market around buying and selling some of the world's top sport horses, and the nebulous forces that make them so valuable.

F1 is a billion-dollar industry

But that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

College budgets, explained

In this episode of the FutureU podcast, higher education experts Jeff Selingo and Michael Horn explore why so many colleges seem to be struggling financially. Hear how college budgets actually work, and why so many are unsustainable. It’s a crash course in revenue, expenses, and the big shifts schools need to make to survive.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

The total cost of weather and climate disasters from 1980 to 2024 is almost $3T

The NOAA’s Office of Coastal Management tracks the cost of damage, deaths, and other key statistics related to hurricanes and weather disasters. In 2024, there were 27 billion-dollar disasters, each averaging $1.2B more in damage than the prior five-year average.

See how much it costs to produce 100 T-shirts in different countries, from about $1,750 in the US to $855 in Bangladesh.

The complicated economics of horse racing

The Triple Crown commands big ratings (and enormous amounts of money in betting) but the sport as a whole is in a precarious position, thanks to limited tracks and an overreliance on subsidies. This special from Freakonomics unpacks what all that means for the future of the sport.

From 2023 to 2025, coral reefs experienced their fourth global bleaching event and the largest such event through 2025.