Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

Hosting the World Cup requires massive investments in infrastructure

Since the 1990s, those costs have crept into the billions. Cities are able to sell the high price tag with promises of jobs and tourism dollars, but long-term studies showed the promises were often overstated.

The 2010 announcement that Russia and Qatar would host back-to-back men's World Cups eventually led to the resignation of FIFA's president.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the game that led to the murder of Colombian player Andres Escobar, who had accidentally scored on his own net.

How the soccer World Cup works

The World Cup is the biggest game in the world. Watch this video to learn how it works and how it came to be such a massive world event.

In 2015, FIFA's decades-old bribery network was exposed

In 2015, the US Department of Justice exposed a 24-year bribery network influencing broadcast rights and votes on World Cup host cities. Over 40 officials were indicted for accepting bribes. FIFA implemented several reforms, including term limits for presidents and council members and salary disclosures in 2016.

FIFA was formed in 1904 and held its first tournament in 1930

In 1930, the first World Cup was held in Uruguay after the Olympics refused to allow professional soccer players to play in the 1932 games. The host country made it to the final of the 13-team event, playing against Argentina. Watch this remastered film of the 1930 match with Uruguay defeating Argentina 4-2 in front of 68,000 screaming fans at the newly opened Estadio Centenario.

The 2026 FIFA World Cup will feature 48 teams, making it the largest field in World Cup history.

How much it costs to host the World Cup

The cost of hosting the world's biggest sporting event depends on a country's existing infrastructure. Learn how the World Cup in Qatar will impact the country's finances in this brief podcast.

Brazil is one of the World Cup's most legendary teams

After a 12-year pause for World War II, the World Cup returned in 1950 in Brazil. Brazil dominated the era, claiming titles in 1958, '62, and '70 behind teen sensation Pelé, who went from poverty to a soccer legend before turning 17.

The Super Bowl is televised in over 180 countries in nearly 25 languages

First aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages.

10 controversial World Cup moments

If you're expecting a staid back-and-forth, then you'll be surprised by the World Cup, which is often filled with high drama and even higher tensions. This list highlights how controversy has been a constant on soccer's biggest stage, influencing outcomes, sparking debates, and sometimes leading to rule changes.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

Revisit 10 iconic moments from the Women's World Cup

The Women's World Cup was inaugurated over 60 years after the men's, but it has kept pace with its production of iconic moments. Revisit the player revolts, sports bras, shocking referee decisions, and more that comprise the top moments in Women’s...

Watch 5 unforgettable World Cup moments from the last twenty years of World Cup soccer, including Cristiano Ronaldo's dominant performance against Spain and Zinedine Zidane's notorious headbutt.

The first official Women's World Cup was in 1991

The first unofficial Women’s World Cup was played in 1970 in Italy, and momentum grew throughout the 1980s with multiple international tournaments. In 1988, FIFA tested the event's viability with a 12-team invitational in China. The first official Women’s World Cup was held in 1991 in China, and was won by the US.

How David Attenborough's work in color television gave tennis balls their color

As controller of BBC Two, Attenborough wanted the BBC to achieve the first full-color broadcast in Europe and saw Wimbledon as the perfect event to make it happen. Noticing that the white tennis balls used then would stain green and become less visible on color broadcasts as matches progressed, he suggested fluorescent balls, which were eventually adopted.

The history of the Women's World Cup

The tournament began in 1991 with the US team winning. Since then, it's gradually become an international phenomenon. This resource from the National Women's History Museum traces how it evolved.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The World Cup ball has had 23 different designs

Adidas has supplied the official ball for the last 15 iterations. The first World Cup final featured two different balls: one provided by Argentina and one supplied by Uruguay. Argentina was winning 2-1 before the balls were switched. Uruguay went on to win the match 4-2.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Leagues like the Premier League differ from the World Cup.

The Premier League and other similar club leagues are professional organizations like the NFL or the NBA, where owners purchase player contracts. World Cup teams, on the other hand, are organized by citizenship.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

Title IX helped push women’s soccer to the world stage

In 1999, Title IX-era stars Mia Hamm and Brandi Chastain helped the US win the 1999 World Cup, drawing a then-record 18 million viewers and popularizing US women’s soccer. Many suggest this would not have been possible without the NCAA’s role as a talent incubator, attracting over 20,000 international athletes annually.

World Cup venues spend months cultivating their fields and choosing their grass based on the cities' climates.

Jacqueline Kennedy's 1962 White House tour drew 80 million viewers worldwide

Broadcast simultaneously on CBS and NBC, and a few days later on ABC, the first lady's televised tour introduced the restored White House to an audience of between 50 million and 80 million. The program elevated public appreciation of American history and the significance of the White House.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

The 20th-century rise of fascism affected the World Cup

Spain, in the midst of a civil war, did not participate, and Japan, after invading China, pulled out of the competition. An additional six Central and North American teams scratched by the time that year's World Cup began.

Young Brazilians protested their country's hosting of the 2014 World Cup

In 2013, the Confederations Cup in Brazil was marked with widespread protests in a period dubbed "Generation June." Many were angry about the looming 2014 World Cup, which they believed was an affront to the country's many pressing issues.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

Designing the pitches for the FIFA World Cup 2026 took turfgrass scientists about eight years, as they sought to create identical conditions for indoor and outdoor fields across North America at various altitudes and climates.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

The NFL is the most valuable sports league in the world.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

The World Football League, the most disastrous sports league ever

In the mid-1970s, a group of investors attempted to compete with the dominant National Football League. This short video highlights the league's intriguing innovations and speedy downfall. The investors dubbed their project the World Football...

Why the US women's soccer team has been so dominant for three decades

The US women's soccer team has more Women's World Cups than any other team, and have ranked as the number one team in the world for over a decade. Perennial favorites, the organization is one of the most dominant in modern sports history. Author...

England's sole World Cup win featured a 'ghost goal'

The 1966 match is known for Geoff Hurst's controversial third goal—called a "ghost goal." Watch the original footage, including the legendary call from announcer Kenneth Wolstenholme, and decide for yourself if the ball went in.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

The number of cities bidding to host the Olympics has dropped in recent decades

Hosting the Olympics was once an honor and a way to bring people and prestige to a city. But in 2017, only two nations bid to host the 2024 Summer Olympic Games. This video walks through how every Olympics since 1960 has run over budget, and how the era of building dozens of new venues for the Games contributed to high cost overruns and corruption.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

Watch the evolution of the NFL Draft

The NFL Draft evolved from a small group of team representatives huddled in a Philadelphia hotel ballroom in 1936 into a three-day primetime spectacle that regularly draws over 500,000 fans and 13 million TV viewers. Explore how it became the event it is today.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

The World Cup trophy was stolen in 1966—and eventually found by a dog.

While on display at the Methodist Central Hall in Westminster, England, the Jules Rimet Trophy was stolen while a church service was being held in another room. It was eventually sniffed out a week later by Pickles, a black-and-white collie.

Check out a comprehensive guide to all 1,248 World Cup athletes that breaks down their biographies, strengths, and place in the tournament's larger narratives.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

World Cup athletes use tattoos to convey aspects of their identity—including details of their faith, family, and accomplishments—in the otherwise tightly regulated arena of professional sports.

The first Eurovision took place in 1956

The contest was organized by the European Broadcasting Union, a collective of public broadcasters, to help unify postwar Europe. The first Eurovision took place in the spring of 1956 in Lugano, Switzerland, and was broadcast in black and white.