David Ogilvy’s brother helped get him into the advertising business

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

David Ogilvy once worked for the man who created the Gallup Poll

In 1938, when Ogilvy came to the United States, he started working for George Gallup’s Audience Research Institute in New Jersey. He took his learnings with him through the rest of his career, including during World War II, when Ogilvy worked with the Intelligence Service at the British Embassy in Washington.

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

'The consumer isn't a moron, she's your wife' is among David Ogilvy's most memorable pieces of advertising advice.

David Ogilvy resigned the Rolls-Royce account after dissatisfaction with its cars

Ogilvy said that he only advertised products he believed in and would personally use. Despite his famous copywriting for Rolls-Royce (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”), he resigned the account when he lost confidence in the brand’s newer cars’ quality.

Ogilvy won the Shell account with a last-minute flight from New York to London

When Shell was searching for a new ad agency, David Ogilvy filled out the pitch questionnaire himself, planning to hand-deliver it to Shell’s President in New York. When he found out that the president was in London, Ogilvy hopped on a flight. This newsletter edition tells the full story of how Ogilvy’s grit and determination won Ogilvy & Mather the coveted Shell account.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Ogilvy & Mather rebranded to just ‘Ogilvy’ in 2018

This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

David Ogilvy died at his chateau in France in 1999

Ogilvy purchased Chateau de Touffou in 1973 and would go on to host hundreds of Ogilvy & Mather staffers there over the years. Some say that Ogilvy was eager to take his agency public in part so he would have more money to purchase the chateau.

David Ogilvy once called WPP Founder Martin Sorrell ‘odious’

WPP acquired Ogilvy & Mather, David Ogilvy’s agency, in 1989. Ogilvy later offered Sorrell a rare apology letter, which Sorrell kept framed in his office.

In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

A 1951 campaign for men’s clothing brand Hathaway’s shirts featuring a distinguished man … wearing an eyepatch. Ogilvy has said he added it for “story appeal,” the idea that an ad should make viewers want to know the full story. The campaign ran for more than a decade. Ogilvy explains story appeal and more of his creative principles in this video.

Explore a website dedicated to reviewing books about the advertising industry

“The Agency Review” reviews any book that touches advertising—from straight business books by the likes of David Ogilvy to a book about the history of bourbon. It has reviewed more than 200 books since the site started in 2012.

Advertising holding company WPP acquired Ogilvy & Mather in 1989 for $864M

It was the largest amount ever paid for an agency at the time. WPP, which acquired agency J. Walter Thompson for $566M just two years before the Ogilvy & Mather acquisition, still owns Ogilvy today.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job.

The man who created the slogan 'Ithaca Is Gorges' never trademarked it, viewing it instead as a gift to his hometown.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ was a letter to an editor

Wolfe pitched a story about custom-made cars to Esquire with a satirical angle. While struggling to actually put the piece together, he explained to the editor what he wanted it to be. The editor published the letter as is, removing the greeting. The seminal article became a book of essays.

'Early to bed, early to rise, work like hell, and advertise.'

- Ted Turner, on his secret to success (1938-2026)

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Rockwell's first full-time magazine job was for Boys' Life

After graduating from the Art Students League of New York, Rockwell found work illustrating for Boys’ Life, the magazine of the Boy Scouts of America. He went on to create images for over 50 magazine covers and to design the organization’s annual calendars.

Ray Kroc proposed the idea of franchising McDonald's as a way to sell more of his Multimixers 7 years before buying the McDonald's brothers out of the company for $2.7M.

Brothers André and Édouard Michelin invented the Michelin Guide to boost sales of their tires.

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

Dishonest brokers called ‘curbstoners’ once competed by placing signs on properties

In the 1910s, yards would be littered with dozens of signs representing competing and potentially dishonest salesmen. The concept of the “open house” developed during this period, as real estate agents would occupy a single home all day for what they called “open inspections.”

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

Before 'The Muppet Show,' Jim Henson produced slapstick coffee commercials featuring the puppets.

Illustrator Ian Falconer's 'Olivia' piglet character was based on his niece

The New Yorker illustrator first began drawing fun pictures of a young pig named Olivia in the 1990s for his niece of the same name. Now, the books have sold millions and have been turned into a TV show. Meet the real Olivia behind the character in this brief interview.

Cook’s ‘Travellers Handbooks’ were precursors to the travel guide

Long before Rick Steves or Lonely Planet, Thomas Cook’s “Travellers Handbooks” offered maps, recommendations, and tips for 19th-century tourists in unfamiliar locations.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

YC was partly inspired by an investor named Julian Weber

Y Combinator Cofounder Paul Graham’s former professor’s husband Julian Weber provided $10K in seed funding to Graham’s previous startup, Viaweb in its early days. In exchange, Weber received 10% of the company. Weber’s involvement inspired Graham to start a program where investors were more involved with the companies they contributed seed funding to.

Warren Buffett wrote a letter on why a seller should sell his business to his firm

In Berkshire Hathaway's 1990 Annual Letter, Warren Buffett included an edited version of a letter he sent to a man who indicated he might want to sell his family business. This short letter is a masterclass in selling and differentiating your product from the competition.

Y Combinator cofounder Paul Graham keeps a public archive of his insightful essays

In addition to cofounding Y Combinator and other companies before it, Paul Graham is a prolific writer and artist. He chronicled many of his thoughts while building Y Combinator in a series of dozens of candid essays, all of which you can read in an online archive.

Poet Robert Lowell encouraged O'Connor to turn away from commercial appeal

When O'Connor secured a publisher for "Wise Blood," her publisher envisioned it as a broad, commercial comedy, something Lowell—the accomplished poet whom she met after graduate school at Yaddo, an artist colony in upstate New York—suggested she avoid, encouraging her to lean into her more esoteric and darker interests. This interview with O'Connor biographer Brad Gooch elaborates on that advice.

How literary agent Scott Meredith invented the modern book auction

Prior to the 1964 auction of "The Night Action" for $13,500 to New American Library, a gentleman's code persisted in the literary world: no manuscript should be shared with more than one publisher at a time. Meredith—the agent behind Norman Mailer, Carl Sagan, and Arthur C. Clarke—leveraged his deep knowledge of the talent pool to publishers, sending around manuscripts to 19 different publishers to generate a bidding war. The Beat-influenced novel eventually flopped and is now out of print.

The Mister Softee ice cream truck began with two brothers in a Chevy van in Philadelphia, selling green ice cream.

Cyrus McCormick invented the mechanical reaper—and a territory-based sales force

In the 1830s, farmers were skeptical of new technology, so McCormick demonstrated the machine—described as a cross between a plow, a chariot, and a flying object—to prospective buyers. Long before modern sales norms existed, he divided the market into territories operated by agents who provided service on the machines, financing to expand the customer base, and product iteration based on feedback from regional agents.

The unexpected origin story of the snow globe

In 1900, a Vienna tradesman named Erwin Perzy I was attempting to invent an inexpensive way to improve light amplification in hospital operating rooms. After experimenting with a glass globe filled with water, the idea for the snow globe struck. Industrious as well as inventive, Perzy eventually turned his idea into a successful business. Read the full article to learn how the invention grew to become recognized globally.

Mel Brooks got his start in comedy by accidentally flubbing a scene in a play and turning it into a fourth-wall-breaking joke, something that would later become a hallmark of his humor.

Thomas Cook invented modern tourism in the 19th century by creating package tours and travel guides for aspiring travelers.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

See how Britain promoted imperial trade through 1920s propaganda posters

This photo gallery showcases posters from the Empire Marketing Board, created after Canada gained dominion status in 1926. The campaign encouraged Canadians to buy goods from across the British Empire, producing more than 800 posters displayed nationwide.

Bill Bowerman’s daughter-in-law found the waffle iron he used to create a breakthrough shoe

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

The strange story behind President Jimmy Carter's brother's 'Billy Beer'

During Carter's 1976 presidential campaign, his brother, Billy Carter, became a sideshow attraction as a country bumpkin. The Louisville-based Falls City Brewing Company decided to capitalize on the attention and hired Carter has a brand ambassador to promote his own "Billy Beer." What followed was a strange, suspicious bit of guerilla marketing and hucksterism, all of it documented in this Mental Floss retrospective.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

Mel Brooks got his first big break in 1950 as a writer on Sid Caesar's 'Your Show of Shows,' a pioneering TV variety show.