Many dating app users are beginning to suffer from 'dating app burnout'

The business model for many dating apps is paradoxical

While these apps are designed to help people create romantic relationships, dating apps lose money when people find a monogamous relationship and stop using the app as a result. Some call it the dating app paradox.

Dating apps adopted 'freemium' business models as the market became more saturated

As dating app user growth slowed and companies like Tinder saw increased competition from upstarts like Bumble and Hinge, the industry has pushed for subscription tier adoption due to pressure from investors for predictable profits and more.

The dating app industry's average customer acquisition cost exceeds $40 per user

This relatively high cost of customer acquisition (according to 2022 data from saturated markets) makes profitable growth increasingly difficult for dating apps, which is why many have pivoted to focusing on their subscription tiers for reliable revenue.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

57% of men who have dated online say their experiences have been positive

However, 51% of female users say that their experiences on dating apps have been negative. LGBTQ+ users are more likely to report positive experiences on dating apps than non-LGBTQ+ users.

A larger share of LGBTQ+ individuals use dating apps than their straight counterparts

Roughly a quarter of LGBTQ+ adults reported using a dating app in the past year as of 2022. The trend seems to have persisted as the years have gone on, with apps like Grindr geared toward the community seeing significant revenue growth in recent quarters as of 2025.

Computer scientists first started trying to optimize dating using computers in the 1950s.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Dating app Bumble laid off roughly 30% of its staff in June 2025

Founder Whitney Wolfe Herd was criticized at the time for telling staff to "calm down" during a company-wide call informing staff of the layoffs. "I see a lot of freaking-out emojis, y'all need to calm down … everyone's going to have to be adults in dealing with this," she said on the call. (Some users may experience a paywall.)

Excessive social media use is linked to feelings of increased isolation, mental health declines, increased stress and general dissatisfaction among teens.

Clinical burnout: prolonged exhaustion, mental distance, and persistent negative feelings

Burnout isn’t just stress—it’s a pervasive feeling of exhaustion that can start in the workplace and seep into everyday life. It causes feelings of dread and cynicism about work tasks. On top of emotional distress, there can be physical symptoms and a tendency towards addictive behavior.

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

Workplace overload has spawned the industry of 'burnout coaches'

Chronic stress and burnout aren't just leading to mental-health crises. They're also the foundation of a new career type: burnout coach. These aren't necessarily licensed therapists, but often people who have been through the burnout cycle and received certification as coaches. (Some users may experience a paywall.)

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

Tinder revolutionized dating when it introduced swipe-based interactions

Many dating apps today allow users to "swipe right" to match with someone and "swipe left" to opt out of the match, but Tinder did it first, introducing swipe-based interactions in 2013. The idea for swipes came from the founder's desire to gamify dating—Tinder's early interface was based on a deck of cards that users could sort.

The top three US dating apps by market share are Tinder, Bumble, and Hinge

While Tinder took up about 25% of US dating app market share as of 2024, Bumble wasn't far behind at 24%. Up-and-comer Hinge sat in third place with 18% of US market share.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

A major dopamine hit from social media use comes from unpredictability—not knowing if the content users post or share will get the 'like' from other users, triggering cycles of anticipation similar to those experienced with a slot machine.

How burnout creep has spread across various areas of life

Burnout primarily refers to the feeling of being overwhelmed at work and is officially considered an occupational hazard, but colloquially people have started referring to other areas of burnout, including workouts or television shows.

People are experiencing AI 'brain fry' at work

Workers, particularly in marketing, are experiencing mental fatigue in the workplace due to expectations—often unspoken—that they should use AI to multitask beyond their comfort levels. Many feel they are underperforming if they don't embrace this technology. This situation differs from typical burnout. This podcast discussion suggests that this "brain fry" tends to intensify when employees are required to use more than three AI tools.

Learn how the algorithms behind Tinder, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

Social psychologist Jonathan Haidt, author of 'The Anxious Generation,' contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

Are you burned out? Take this quiz

Have you ever wondered if what you’re experiencing is burnout, or just stress? This Psychology Today quiz may help you decide if you need to explore more mental health resources. You don’t have to create an account to take the quiz. Simply answer the questions and provide your ZIP code.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

Our phones can provide a dopamine hit because of our positive associations with them, which feeds into what some psychologists call social media addiction.

Dating app Bumble Founder Whitney Wolfe Herd is considered the youngest self-made female billionaire.

How fantasy baseball fights the loneliness epidemic

Experts believe the erosion of traditional community organizations has led to a loneliness epidemic. This deep dive explores how fantasy baseball has filled the gap for some men, providing a stand-in social network.

The prototype for Tinder was created during a 2012 hackathon

By August 2012, Tinder, which was originally called Match Box, had launched on the Apple App Store. Match Group merged Tinder into its portfolio in 2017, the same year it set its sights on acquiring Hinge. Experts say that Match has not been declared a monopoly in part because monopolies are "hard to prove."

TikTok intentionally keeps users scrolling, something researchers have found makes it more addictive than other short-form video platforms.

Explore this animated story about loneliness that situates modern statistics about isolation.

The term 'burnout' in academia dates back to 1974

Psychologist Herbert Freudenberger introduced the term to describe the mental and emotional fatigue he witnessed among volunteers at a free clinic in New York. It was widely popularized in a 1976 article by Berkeley professor Christina Maslach.

As of 2025, increasing numbers of people turn to AI companions for emotional connection

These chatbots provide endlessly supportive, one-sided, and highly customizable relationships to users, but may hinder the development of real-world connections and emotional growth. About 72% of teens have tried AI companions, with more than half of them using one regularly.

Surviving the crash: a personal story of burnout

Jennifer Moss founded a tech company, had a baby in the middle of the start-up process, and crashed after months of rising exhaustion and disconnection from a career she once felt passionate about. She shared her story of burnout and the techniques she used to turn her life around and repair her relationships in this piece.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

1 in 5 American adults report daily loneliness

Twenty percent of US adults said they felt lonely "a lot of the day yesterday" in Gallup polling conducted in 2024. The survey was conducted with more than 6,000 adults who took part in a web survey.

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

About half of physicians report feeling burned out

Burnout is often considered a disorder of caregivers, with teachers, doctors, nurses, and social workers reporting high levels of burnout. Among K-12 education professionals, 44% reported experiencing burnout in 2022. Reported rates from emergency care workers is about 60%, the highest in the field.

One-third of early- and mid-career workers have considered quitting due to stress

In 2024, around half of all full-time employees polled by the National Alliance on Mental Illness reported experiencing burnout at their jobs. Around a third of all employees ages 18 to 49 had considered quitting their jobs due to workplace stress.

Nostalgia is a psychological coping mechanism that can help combat loneliness—but it's created from bias

Researchers have observed that though nostalgia can help counteract feelings of loneliness, our memories of the past are somewhat rose colored. Negative emotions seem to fade faster than positive ones, a phenomenon that they suggest may be a psychological coping mechanism so that memories don't hurt every time they're recalled. (Some users may experience a paywall.)

Boy culture pressures teens to hide emotions, weakening their friendships over time

Cultural norms about masculinity teach boys to suppress vulnerability and prioritize independence over time, resulting in isolation. Given that humans are social creatures, mental health struggles gradually become more common through this abandonment of connection.

Bumble's ill-received 2024 rebrand included ads encouraging users to stop being celibate

The ads were meant to promote a new option on the dating app that allowed men to message first in opposite-sex matches—a significant change to the app's signature "women make the first move" feature. Bumble later apologized for the ads on Instagram. Bumble shares fell 54% after the brand removed the signature feature and allowed men to message first.

Burnout became a serious area of study in the 1970s

Psychology professor Christina Maslach developed the first tool to assess the presence of burnout, focusing on six contributing factors within workplaces: an overwhelming workload, a lack of control over one’s work, insufficient reward for one’s efforts, interpersonal conflict, a sense of unfairness, and a mismatch between individual and organizational values.

Burnout is often considered a disorder of caregivers, with teachers, doctors, nurses, and social workers reporting high levels of burnout.

We may never know if Americans are now lonelier than ever before due to limited data

Formal data collection on loneliness is recent, limiting historical comparisons from before the year 2000. That means statements about how people are more lonely than ever before are difficult to prove or disprove.

Why young people in the UK are hanging out at saunas

In the UK, Finnish-style saunas doubled from 45 to over 100 in 2024. This recent surge is driven by young people seeking healthy and affordable spaces to meet others and socialize. While Gen Z also turns to sobriety more due to costs and health concerns, these rejuvenating leisure spots are providing a perfect home to alcohol-free gatherings. Read more about the rising trend here.

Disconnecting from technology can be made easier by turning off notifications, making nonessential apps and devices harder to access, and opting for 'dumb' devices, such as a film camera.

In this live interview with phone-free childhood advocate Jonathan Haidt, host Ava Smithing—of Gen-Z—presses Haidt on why there isn't more of a research consensus on the mental health implications of social media for children, among other contentious topics.

How art helps us process our feelings

The internet is chock full of hacks and apps that supposedly help you optimize yourself into a more productive person. But Aparna Chivukula argues that spending so much mental energy on "wellness" misses a larger philosophical issue, one that can only be explored through art.

Some bereavement support groups prohibit dating other members

This in-depth podcast covers many aspects of grieving and support. One aspect it discusses is that people may naturally feel a connection with others who are going through similar experiences and may want to build community that way, including pursuing romantic relationships. Such liaisons may be off-putting to some participants and that's why some groups prohibit dating other support group members.