57% of men who have dated online say their experiences have been positive

A larger share of LGBTQ+ individuals use dating apps than their straight counterparts

Roughly a quarter of LGBTQ+ adults reported using a dating app in the past year as of 2022. The trend seems to have persisted as the years have gone on, with apps like Grindr geared toward the community seeing significant revenue growth in recent quarters as of 2025.

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

The business model for many dating apps is paradoxical

While these apps are designed to help people create romantic relationships, dating apps lose money when people find a monogamous relationship and stop using the app as a result. Some call it the dating app paradox.

Computer scientists first started trying to optimize dating using computers in the 1950s.

The top three US dating apps by market share are Tinder, Bumble, and Hinge

While Tinder took up about 25% of US dating app market share as of 2024, Bumble wasn't far behind at 24%. Up-and-comer Hinge sat in third place with 18% of US market share.

40% of Americans polled by Pew Research Center felt pessimistic about marriage

Black and Asian respondents reported more pessimism about marriage than white or Hispanic respondents. Over half of Republicans feel negatively about the future of marriage, while only 25% of Democrats felt the same.

The dating app industry's average customer acquisition cost exceeds $40 per user

This relatively high cost of customer acquisition (according to 2022 data from saturated markets) makes profitable growth increasingly difficult for dating apps, which is why many have pivoted to focusing on their subscription tiers for reliable revenue.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Bumble's ill-received 2024 rebrand included ads encouraging users to stop being celibate

The ads were meant to promote a new option on the dating app that allowed men to message first in opposite-sex matches—a significant change to the app's signature "women make the first move" feature. Bumble later apologized for the ads on Instagram. Bumble shares fell 54% after the brand removed the signature feature and allowed men to message first.

Learn how the algorithms behind Tinder, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Dating app Bumble laid off roughly 30% of its staff in June 2025

Founder Whitney Wolfe Herd was criticized at the time for telling staff to "calm down" during a company-wide call informing staff of the layoffs. "I see a lot of freaking-out emojis, y'all need to calm down … everyone's going to have to be adults in dealing with this," she said on the call. (Some users may experience a paywall.)

Tinder revolutionized dating when it introduced swipe-based interactions

Many dating apps today allow users to "swipe right" to match with someone and "swipe left" to opt out of the match, but Tinder did it first, introducing swipe-based interactions in 2013. The idea for swipes came from the founder's desire to gamify dating—Tinder's early interface was based on a deck of cards that users could sort.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

As of 2025, about 9 in 10 Americans use the internet daily

Polling finds that while most Americans have home broadband and smartphones, digital divides persist. Young adults, Hispanic adults, and lower-income households are significantly less likely to subscribe to home broadband and more likely to rely on smartphones as their primary means of internet access.

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

About 17% of US adults said they had invested, traded, or used cryptocurrency in 2023.

86 commonly used drugs, including certain antidepressants, painkillers, and immunosuppressants, have different results for men and women, according to recent research.

Dating apps adopted 'freemium' business models as the market became more saturated

As dating app user growth slowed and companies like Tinder saw increased competition from upstarts like Bumble and Hinge, the industry has pushed for subscription tier adoption due to pressure from investors for predictable profits and more.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Dating app Bumble Founder Whitney Wolfe Herd is considered the youngest self-made female billionaire.

Women tend to tip more often than men

For instance, among people who visit hair salons or barber shops, 62% of female respondents said they always tipped. Only 45% of men said the same. This article includes more takeaways and stats about how Americans tip, and who receives them.

Bumble Founder Whitney Wolfe Herd sued Tinder for sexual discrimination and harassment

Wolfe Herd, who cofounded Tinder and was its VP of marketing, left the company in April 2014 after dating a Tinder cofounder who became "verbally controlling and abusive." In September of that year, she received a more than $1M settlement from her lawsuit against the company.

1 in 5 American adults report daily loneliness

Twenty percent of US adults said they felt lonely "a lot of the day yesterday" in Gallup polling conducted in 2024. The survey was conducted with more than 6,000 adults who took part in a web survey.

Blackstone acquired a majority stake in Bumble's former parent company in 2019 ahead of the dating app's IPO

The New York City-based investment management company paid about $3B for its stake in female-focused dating app Bumble. The app's 2021 IPO that made Bumble Founder and CEO Whitney Wolfe Herd a billionaire at age 31 proved lucrative for Blackstone as well.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

Women more likely than men to report strain of being a caregiver

A Pew Research Center caregiver analysis from 2026 indicates that, though men and women both say caring for aging parents improved their relationships with their parents, women are more likely than men to report that it had a negative impact on their emotional well-being and physical health.

Deepfake pornography poses significant challenges in combating sexual abuse

In 2017, 96% of deepfake videos involved image-based sexual abuse, which has disproportionately targeted minority women, LGBTQ individuals, adolescents and celebrities. Cultural norms, misogyny and AI advancements have contributed to the proliferation of explicit deepfake content.

A majority in surveyed countries approve of the UN

A 2024 Pew Research Center survey found that a median of 58% across 35 countries viewed the UN favorably, while 31% held unfavorable views. Notably, younger adults tended to view the UN more positively than older generations. The report offers a detailed, country-by-country analysis of global perceptions of the UN.

Roughly 75% of Americans report feeling okay financially

Since 2022, fewer Americans report feeling worse off financially, moving from 35% in 2022 to 28% in 2025. Likewise, the number of Americans who reported feeling better about the economy is up 4% from 2022. More than 90% of Americans cite price increases as their biggest financial concern.

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Divorces in the US have been steadily declining over the past few decades

Despite these recent declines, divorce rates in the US remain between 40% and 50%. But there’s some nuance to those numbers. For instance, having a college degree makes individuals 30% less likely to divorce than those without one. People who attend church are also less likely to divorce. And prenuptial agreements are considerably likely to prevent contentious court battles.

Safeguards that social media companies created to protect children on their platforms failed at least half the time on Snapchat, Instagram, TikTok, and YouTube, according to recent research.

Why young women experience the most workplace ageism

While one might assume that older women face the most unfair treatment due to age in the workplace, some research from McKinsey & Co. suggests otherwise. The consulting firm found that while ageism impacts older women and men at similar rates, women in their 20s and 30s report much higher instances of ageism than both older women and their young, male colleagues. Learn more from the research here.

As of 2025, about 16% of US adults are 'smartphone-only' internet users

Demographically, smartphone dependency is greatest among those below 30, Hispanics, Blacks, economically disadvantaged individuals, and those with less formal education. Home broadband adoption is at 78%, with rates highest among suburban residents.

As of 2025, about 16% of US adults are 'smartphone-only' internet users

Demographically, smartphone dependency is greatest among those below 30, Hispanics, Blacks, economically disadvantaged individuals, and those with less formal education. Home broadband adoption is at 78%, with rates highest among suburban residents.

AI chatbot use among quarreling couples can aggravate tensions

Chatbots can become a sounding board for venting spouses looking to analyze their relationship and find support for their views. Many couples report the negative influence of chatbots like ChatGPT, with some claiming the tools led to divorce.

Bumble's origin story includes a Russian billionaire, a Tinder cofounder, and a private jet.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

As of 2025, increasing numbers of people turn to AI companions for emotional connection

These chatbots provide endlessly supportive, one-sided, and highly customizable relationships to users, but may hinder the development of real-world connections and emotional growth. About 72% of teens have tried AI companions, with more than half of them using one regularly.

35% of polled Americans said they'd view people differently if they knew they had a mental illness.

Bumble went public with an IPO in 2021

That year, Bumble Founder Whitney Wolfe Herd became the youngest female CEO to ever take a company public. The company pivoted during the 2020 COVID-19 pandemic lockdowns, focusing its marketing strategy on promoting social-distanced dating and its video chat features.

Only 28% of Americans think restaurant prices are fair

Seven in 10 Americans dine out at least once a month, but only 28% of diners think menu prices are fair, a 2025 YouGov survey found. That changes only slightly by income, with 44% of higher-income Americans finding the prices fair.

A 2020 study suggests just 6.7% of Tor network users visit sites on the dark web

It did not distinguish between visits to malicious sites and traffic to legitimate institutions with .onion domains, such as the BBC or Buzzfeed, and thus claimed that 6.7% of anonymized users engage in nefarious activity. The low percentage still highlights that most users of the technology underlying the dark web do not use it to browse the hidden portion of the internet.

Explore 2024 polling on curriculum debates relating to social issues

A 2023 nationwide Pew survey found that 56% of K–12 teachers report discussing race or racial inequality in class, while only 29% mention LGBTQ topics. Many teachers (41%) say these debates have negatively impacted their work.

Over 25% of Americans regret using BNPL due to unexpected costs

Almost 24% of buy now, pay later users have missed payments, with younger users (32% of 18- to 29-year-olds) being more likely to fall behind on payments than their older counterparts. (Only 12% of adults age 60 or over had done the same.)

Smart city systems can increase positive feelings toward local government

A 2018 study analyzed 50 global cities to determine whether smart city technologies enhance residents' quality of life. It found that these technologies can decrease the time spent interacting with healthcare and government by 45% to 65%, while also decreasing the disease burden by 8% to 15%.

Almost 80% of people diagnosed with autoimmune diseases are women

Yet it's still unanswered what may account for that difference. To better understand this disparity researchers are exploring factors including hormonal changes that occur around puberty, pregnancy, and menopause, as well as gut microbe differences, and aspects of X-chromosome protein-coding genes. (Some users may encounter a paywall.)