In 2021, someone paid $2M for an unopened 'Super Mario Bros.'

A sealed copy of Super Mario Bros. sold for $3M, making it the most valuable video game cartridge ever auctioned.

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

'Super Mario Bros.' was released in 1985

The game was designed by Shigeru Miyamoto and Takashi Tezuka and published by Nintendo in Japan and North America in 1985. It’s seen as a landmark in the history of video games and minted the Mario character as a pop culture icon.

During a 2013 speed run of 'Super Mario 64,' the protagonist was inexplicably warped up to a new location—a glitch that would later be attributed to a cosmic ray flipping a bit within a byte responsible for tracking Mario's height.

The game’s theme was the first video game composition added to the Library of Congress

Koji Kondo’s “Ground Theme,” the opening music for “Super Mario Bros.” was added to the National Recording Registry in 2023. “Having this music preserved alongside so many other classic songs is such a great honor,” Kondo said. “It's actually a little bit difficult to believe.”

The video game Mario Bros. was a spin-off of the wildly popular Donkey Kong, another Nintendo title that featured a carpenter named Mario.

Mario's archnemesis hosted a children's show in the 1980s

"Super Mario Bros." grew so popular in the '80s, even King Koopa, the video game's villain, had his own television show, though it's been all but erased from TV history. There's good reason for that: It was a bizarre enterprise, featuring '30s cartoons, a grumpy stand-up comedian, and cheap production.

Thousands of Atari cartridges were once buried in a New Mexico landfill

A waste management specialist unearthed a legendary cache of unsold games decades after they were buried, transforming one of gaming history's most famous disposal stories into an unexpected and lucrative salvage operation.

1993's 'Super Mario Bros.,' the first live-action feature film based on a video game, was a massive commercial flop.

'Stadium Events' is one of the rarest Nintendo games

The game turned Mario into a pop culture icon

The character has appeared in over 200 games and has had his own movies, television shows, and other kinds of entertainment.

Most of the 'Super Mario Bros.' sequel was borrowed from a preexisting Nintendo game

Nintendo was eager to create a sequel following the success of "Super Mario Bros.," but the original "Super Mario Bros. 2," released in Japan, proved too difficult. Crunched for time, the company used the bones of a preexisting game, "Doki Doki Panic," and inserted elements from Mario's world for the US release of "Super Mario Bros. 2," making for a follow-up that was drastically different from its predecessor.

The levels for 'Super Mario Bros.' were designed by hand

Miyamoto and codesigner Takashi Tezuka sketched the world of the game—called Mushroom Kingdom—by hand before handing it off to developers. In the interview below, they show off some of those original illustrations.

Atari buried hundreds of thousands of video games in the New Mexico desert

The video game industry crashed in 1983, leaving the company with an enormous inventory. Looking to offload the excess, the company secretly had 800,000 cartridges buried in the desert in Alamogordo, New Mexico. For decades, the story was believed to be an urban legend, but documentary filmmakers pursued the story and, in 2014, unearthed the games.

‘Super Mario Bros.’ was influenced by ‘Alice in Wonderland’

In 1985’s “Super Mario Bros.,” Mario and Luigi grow larger—becoming “Super Mario Bros.”—if they ingested mushrooms. “...if you think of stories like ‘Alice in Wonderland’ and other types of fairy tales, mushrooms always seem to have a mysterious power, and so we thought the mushroom would be a good symbol for why they get it and get big,” Miyamoto told NPR in 2015.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

Nintendo's Mario was named after the landlord of the company's American headquarters.

Listen to the evolution of Nintendo's Super Mario Bros. theme, 'Ground Theme.'

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

A unique art piece became the most expensive NFT when it sold for $92M

Non-fungible tokens sold for millions of dollars during their popularity peak from 2021 to 2022, with the top ten most expensive NFTs all costing upwards of $7M.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

How the inventor of Mario designs games

Shigeru Miyamoto has created some of the most iconic video games in history, from Super Mario Bros. and Donkey Kong to The Legend of Zelda. The game producer boils down his creative philosophy to three basic principles: story, simplicity, and...

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

Nintendo began in 1889 as a playing card company

As a leading video game publisher, Nintendo has contributed to expanding the prevalence of handheld and console technologies for over a century. It has also developed franchise mascots that have appeared in other media, including Mario and Sonic.

The mushrooms in 'Super Mario Bros.' are modeled after a real mushroom

Almost every mushroom in "Super Mario Bros." is based on the Amanita muscaria, sometimes referred to as the fly agaric, because it is known to attract flies. It's also the basis for the original mushroom emoji and the mushrooms from the popular game "Minecraft."

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

The Beanie Baby craze is known as one of the wildest collectible bubbles in history

The Beanie Baby boom saw collectors drive prices for stuffed animals into the hundreds or thousands of dollars, fueled by hype surrounding scarcity and online bidding wars. When demand collapsed in the early 2000s, the market crashed—leaving steep losses for many speculators.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

'Super Mario Bros.' teaches players its rules as they go

Rather than constantly climbing up the screen from platform to platform like “Donkey Kong,” “Super Mario Bros.” moves from left to right. In anticipation of gamers’ confusion with the new style, Miyamoto designed the first level as a walk-through, allowing players to learn the rules without reading a manual.

Bubbles can exist in markets for collectibles, not just industries and technology

This podcast tells how "Magic: The Gathering" faced its own speculative bubble as rare cards surged in resale value—risking a Beanie Baby-style crash. It follows how the game’s creators tried to engineer a system to keep a collectibles market from collapsing.

Two Papa John's pizzas were the first real-world transaction involving cryptocurrency.

'Games That Weren't' preserves lost video game history

Since 1999, this large, online, nonprofit archive has saved the stories of cancelled and unreleased video games. See prototypes, developer history, and assets for various computers and consoles of all ages, including gems like Cartoon Network's "Toon Jam!"

In 2023, a Dalí painting was purchased from a house clearing sale for $200

"Vecchio Sultano," a 1966 work by Salvador Dalí, was sold in a house clearance sale in the UK in 2023.

The design changed video games forever

Miyamoto’s direction and Kondo’s sound showed younger generations the potential of video games, inspiring a more sophisticated form that moved far beyond the one-dimensional entertainment of the arcade era.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

Japanese Prime Minister Shinzo Abe dressed as Mario at the Olympics

In a 2016 ceremony at that year’s Summer Games in Rio, Abe dressed as Super Mario to celebrate his country hosting the 2020 Olympics. It was a logical move: The character is one of the most recognizable characters in the world and someone who’s now associated with Japanese culture.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

Legal gambling on Super Bowl 60 is expected to reach $1.76B

Legal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M.

Superman first appeared in 1938

The Man of Steel debuted in the first issue of "Action Comics." The original cover price was 10 cents. In 2024, a copy of the comic sold at auction for $6M.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Rockwell's 'Saying Grace' sold for $46M in 2013

The 1951 painting is classic Rockwell: an image designed for the cover of the Saturday Evening Post featuring a humble American family engaging in a traditional value. To date, it's the highest-grossing work in Rockwell's catalog. Its buyer? "Star Wars" director George Lucas.

Hogwarts Legacy was 2023’s bestselling video game

Set a century before the books, Hogwarts Legacy lets players explore an open-world version of the wizarding world. Released in 2023, it sold more than 30 million copies worldwide, topping global sales charts.

Between 1989 and 2001, a security guard dubbed 'Uncle Jerry' rigged the McDonald's Monopoly sweepstakes by handing out 60 winning pieces worth more than $24M.

Catching up with hobby icon Sy Berger

In 1952 baseball card company Topps printed two series of cards. The first series sold well, but the late-season series, numbered 311-407 and included Mickey Mantle, didn’t. Read the first-hand account of how Topps couldn't’ even give the late-season series cards away and dumped an estimated 500 cases into the Atlantic Ocean in 1959. Decades later, it created a scarcity that drove the price of that Mantle card to $12.6 million.

Video games are helping to preserve cultural heritage sites, further archaeological study

When Carmen Sandiego swept onto the video game scene in 1985, the deluxe version of the game included historic photographs from National Geographic and music from the Smithsonian. Read this article to learn about the overlap between gaming and ancient architecture.

The value of a 400 oz gold bar hit $1M for the first time in 2024

On Aug. 16, 2024, the gold bar size often seen in movies hit $1M in value for the first time when the price of gold reached $2,500 per troy ounce. A data visualization shows what other gold bar sizes are worth and compares them to the size of an iPhone.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The ‘Harry Potter’ franchise is valued at more than $32B

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.