Nintendo began in 1889 as a playing card company

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

'Super Mario Bros.' was released in 1985

The game was designed by Shigeru Miyamoto and Takashi Tezuka and published by Nintendo in Japan and North America in 1985. It’s seen as a landmark in the history of video games and minted the Mario character as a pop culture icon.

The design changed video games forever

Miyamoto’s direction and Kondo’s sound showed younger generations the potential of video games, inspiring a more sophisticated form that moved far beyond the one-dimensional entertainment of the arcade era.

Nintendo's Mario was named after the landlord of the company's American headquarters.

Nvidia pioneered the GPU industry via its origins as a video game company

From the mid-1990s to early 2000s, Nvidia carved out a niche as a maker of semiconductor chips specially designed for the video game industry. Nvidia broke through the competition to seal deals with TSMC and Microsoft, and popularized the term "graphics processing unit," aka GPU.

The game turned Mario into a pop culture icon

The character has appeared in over 200 games and has had his own movies, television shows, and other kinds of entertainment.

The video game Mario Bros. was a spin-off of the wildly popular Donkey Kong, another Nintendo title that featured a carpenter named Mario.

How the inventor of Mario designs games

Shigeru Miyamoto has created some of the most iconic video games in history, from Super Mario Bros. and Donkey Kong to The Legend of Zelda. The game producer boils down his creative philosophy to three basic principles: story, simplicity, and...

‘Donkey Kong’ was based on the ‘Popeye’ franchise

Nintendo pursued the “Popeye” franchise in the early 1980s, hoping that developing an arcade game for the popular character would result in a hit. The bid failed, but Nintendo still used “Popeye” as the model for 1981’s “Donkey Kong.”

By 2024, Nvidia had become one of the world’s most valuable companies

Nvidia started as a graphics chip designer for PCs and consoles. This explainer traces its rise from early GPU innovation to powering AI breakthroughs and fueling the data centers behind today’s biggest tech platforms.

The Japanese folklore that inspired Pokémon

Characters from the popular video game series appear to reference the yōkai from Japanese folklore, which first became popular during the country's Edo period, when art and literature became mass-produced.

Famicom was the predecessor to the NES

Before the Nintendo Entertainment System was released in the US, Nintendo released a similar console in Japan with some interesting differences, including a Delorean-like exterior and a built-in microphone for karaoke.

Mario's archnemesis hosted a children's show in the 1980s

"Super Mario Bros." grew so popular in the '80s, even King Koopa, the video game's villain, had his own television show, though it's been all but erased from TV history. There's good reason for that: It was a bizarre enterprise, featuring '30s cartoons, a grumpy stand-up comedian, and cheap production.

Atari's 'Pong', VCRs, and CD players all launched at CES

This roundup highlights major tech milestones at CES, including the launch of the Nintendo NES in 1985, the DVD in 1996, and the virtual reality headset Oculus Rift in 2013.

A sealed copy of Super Mario Bros. sold for $3M, making it the most valuable video game cartridge ever auctioned.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

Nvidia was founded in a Denny's restaurant

Nvidia is one of a handful of companies valued at more than $1T. In its early days, the semiconductor company sold GPUs, or graphics processing units, that were used for video games. But in recent years, Nvidia's chips have been used for crypto and AI. Nvidia has faced several setbacks on its journey, including when the US sanctioned chip exports to China.

The game’s theme was the first video game composition added to the Library of Congress

Koji Kondo’s “Ground Theme,” the opening music for “Super Mario Bros.” was added to the National Recording Registry in 2023. “Having this music preserved alongside so many other classic songs is such a great honor,” Kondo said. “It's actually a little bit difficult to believe.”

Koji Kondo composed the game's iconic soundtrack with a limited palette of sounds

The game's soundtrack and effects were limited by the Nintendo Entertainment System's 8-bit hardware, which had significantly fewer sounds than a typical synthesizer. That didn't stop Kondo from writing some of the most recognizable video game music in history.

Most of the 'Super Mario Bros.' sequel was borrowed from a preexisting Nintendo game

Nintendo was eager to create a sequel following the success of "Super Mario Bros.," but the original "Super Mario Bros. 2," released in Japan, proved too difficult. Crunched for time, the company used the bones of a preexisting game, "Doki Doki Panic," and inserted elements from Mario's world for the US release of "Super Mario Bros. 2," making for a follow-up that was drastically different from its predecessor.

Tetris was launched in the US at Summer CES 1988

Tetris first appeared in the US at the 1988 Summer CES, where Henk Rogers—who would later publish and market the game—first encountered it. This interview revisits that moment, with creator Alexey Pajitnov and Rogers reflecting on how the game gained global recognition.

Nike started out as a Japanese shoe distributor called Blue Ribbon Sports

Nike cofounder Phil Knight’s first business venture was distributing Onitsuka Tiger running shoes in America. Knight would drive to track meets and sell the shoes out of the back of his car.

Listen to the evolution of Nintendo's Super Mario Bros. theme, 'Ground Theme.'

How the New Yorker went from poker game to powerhouse

After 100 years in print, the New Yorker is still going strong, publishing weekly issues featuring the best in long-form journalism, cultural criticism, and short fiction. This history of the magazine's founding and early years shows how its balance of high and lowbrow culture, along with a fortuitous game of poker, led to its longstanding success.

‘Super Mario Bros.’ was influenced by ‘Alice in Wonderland’

In 1985’s “Super Mario Bros.,” Mario and Luigi grow larger—becoming “Super Mario Bros.”—if they ingested mushrooms. “...if you think of stories like ‘Alice in Wonderland’ and other types of fairy tales, mushrooms always seem to have a mysterious power, and so we thought the mushroom would be a good symbol for why they get it and get big,” Miyamoto told NPR in 2015.

1993's 'Super Mario Bros.,' the first live-action feature film based on a video game, was a massive commercial flop.

Nvidia entered its AI era after learning that its chips could be used in industries beyond gaming

Its semiconductor chips were used in the automotive industry, for data centers, and by crypto miners. And starting in 2006, Nvidia took steps that would ultimately transform it into the AI company it's known as today. This podcast is the second part of a three-part series diving deep into Nvidia's company evolution.

Video games are helping to preserve cultural heritage sites, further archaeological study

When Carmen Sandiego swept onto the video game scene in 1985, the deluxe version of the game included historic photographs from National Geographic and music from the Smithsonian. Read this article to learn about the overlap between gaming and ancient architecture.

The Walt Disney Co. has existed for over 100 years

October 16, 2023, marked the 100th anniversary of The Walt Disney Co. In that time, it has evolved from a modest animation studio called the Disney Brothers Cartoon Studio to a massive, billion-dollar conglomerate.

The levels for 'Super Mario Bros.' were designed by hand

Miyamoto and codesigner Takashi Tezuka sketched the world of the game—called Mushroom Kingdom—by hand before handing it off to developers. In the interview below, they show off some of those original illustrations.

The history of graphics processing units began with hardware for displaying visuals in arcade machines, but the transition to 3D graphics led to the microchips and software that power today's AI data centers.

'Pac-Man' was the rare early video game aimed at both men and women

The early arcade games were mainly aimed at boys and young men, with a focus on sports and violence. Toru Iwatani was interested in appealing to a wider audience and created "Pac-Man," released in Japan in 1980.

Japanese Prime Minister Shinzo Abe dressed as Mario at the Olympics

In a 2016 ceremony at that year’s Summer Games in Rio, Abe dressed as Super Mario to celebrate his country hosting the 2020 Olympics. It was a logical move: The character is one of the most recognizable characters in the world and someone who’s now associated with Japanese culture.

'Stadium Events' is one of the rarest Nintendo games

See Walt Disney's corporate strategy document from 1957, complete with a plethora of Mickey Mouse illustrations.

Browse a timeline of the fascinating history of board games in America.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

In 2021, someone paid $2M for an unopened 'Super Mario Bros.'

The collectibles site Rally announced in 2021 that an unopened "Super Mario Bros." cartridge sold for $2M. That's the highest price ever paid for a video game.

National Hockey League, explained

Founded in 1917, the NHL started with four Canadian teams and now spans 32 franchises across North America. Its iconic Stanley Cup, first awarded in 1893, remains a unique prize, with winners' names hand-engraved each year. The league generates billions in annual revenue, aided by key expansions, lucrative TV deals, and global fan engagement. While player safety and labor disputes have posed challenges, the NHL remains a cornerstone of professional sports, offering an 82-game season culminating in the fiercely contested Stanley Cup Final.

'Games That Weren't' preserves lost video game history

Since 1999, this large, online, nonprofit archive has saved the stories of cancelled and unreleased video games. See prototypes, developer history, and assets for various computers and consoles of all ages, including gems like Cartoon Network's "Toon Jam!"

Tencent has relatively low name recognition outside of China—despite being the world's biggest video game publisher—operating a 1.4-billion-user messaging network, and holding more than 80 companies with valuations exceeding $1B.

The streamer no longer just offers TV and movies

As a means of keeping existing subscribers engaged, and to add new users on the margins, the streaming service began releasing its own original video games. Many are based on existing Netflix titles and franchises. See their current offerings here.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

'Harry Potter' became one of the most successful franchises in history

What began as a story written in cafés by an unknown author grew into a global phenomenon—spanning seven books, eight films, theme parks, and video games—reshaping modern popular culture.

Microsoft developed the Xbox to compete with Sony's all-in-one entertainment hardware

The video game console originated as a side project between four DirectX developers, from whom the console's original name, "DirectX Box," derives. These developers sought to counter Sony's PlayStation product line, which they saw as capable of capturing all entertainment markets by playing games, CDs, and DVDs.

Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

The term GPU was first used by Sony in 1994 to refer to the geometry processing unit inside the PlayStation console, five years before Nvidia's marketing of the GeForce 256 revised the acronym to graphics processing unit.

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.