Elon Musk's first company was an online business directory called 'Zip2'

Read a timeline of all of Elon Musk's business ventures, from the software company Zip2 in the 1990s to Musk's Twitter acquisition.

Peter Thiel and Elon Musk formed PayPal after merging two dot-com companies

Elon Musk cofounded "X.com," an online banking service, in 1999 with the idea that the web would become a financial repository as internet access expanded and became ingrained in daily life. Peter Thiel cofounded "Confinity" as a digital security service that morphed into a payments system. In 2000, the two merged to form PayPal, and in 2002, they sold PayPal to eBay for $1.5B.

Elon Musk joined Tesla in 2004, investing $30M and becoming chair

The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla's first Supercharger stations were launched in 2012 with six locations in California.

At 12 years old, Mark Zuckerberg built a messaging platform for his family called 'ZuckNet.'

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company

Those revelations include the company's unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

The Boring Company was created by Elon Musk in 2017

While it started out as a subsidiary of SpaceX, the Boring Company became an independent entity in 2018. Musk started it with the aim of helping reduce city traffic via underground tunnels.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

SpaceX was built to achieve Elon Musk's vision of making humans an interplanetary species.

Elon Musk's $100M investment in SpaceX was lost to three failed rocket launches

The attempts with Falcon 1 endangered the company's future but provided valuable information from which to iterate and follow up with the successful first privately funded orbital launch in history and multiple ISS resupply missions.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

Born to a well-off family in South Africa, Elon Musk left for Canada in 1989 before heading to the US

Musk was bullied as a child in South Africa, and even recalled being punched in the face, per a recent Walter Isaacson biography on the entrepreneur.

Elon Musk is known to sleep under his desk during intense periods of work

The tech company founder and CEO has a wide variety of leadership principles he has kept consistent while building multiple different companies, including eschewing middle management and using the "idiot index," a formula he uses to identify manufacturing inefficiencies.

Elon Musk claims cutting costs fast was the only way to stop X from dying

Laying off 80% of X's workforce, says Musk, was required to avoid a financial collapse within months of him purchasing the platform. In 2023, he claimed X would be cash-flow positive within the year as advertisers returned to the platform.

Elon Musk founded SpaceX after being unable to purchase affordable rockets abroad

The evolution of X, from startup to Musk-owned giant, reflects rapid tech shifts

Twitter began in 2006 as a side project and grew into a major global platform, widely used for news, activism, and political discourse. Despite mainstream success, it faced ongoing management turmoil, business struggles, and rising concerns over misinformation and user safety.

See a visual representation Elon Musk's many tweets over a decade

Musk was known for tweeting often long before he purchased Twitter, later renaming the social network "X." One week in August 2024, Elon Musk posted 650 times. This data visualization shows an analysis of roughly 15,000 of his tweets from 2011 to 2021.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

Yahoo acquired Paul Graham's former startup Viaweb in 1998

Viaweb was the web app tech startup that Paul Graham, Robert Morris, and Trevor Blackwell cofounded before they started Y Combinator. The company sold for $49M and Viaweb was rebranded as the Yahoo Store.

Listen to a podcast that explains why Elon Musk is creating a company town called 'Snailbrook' for SpaceX and some of his other companies in Bastrop, Texas, a small community roughly 45 minutes outside of Austin.

X's brand health has sharply declined since Elon Musk's takeover

Since Musk acquired the platform, impression, quality, and satisfaction scores have all turned negative—reflecting widespread disapproval among former and current users. As of fall 2024, despite the reputational damage, X remains the sixth-most-visited website globally.

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

Elon Musk reshaped Twitter into X with bold moves and polarizing decisions

What began in early 2022 as Musk quietly buying Twitter shares soon escalated into a $44 billion hostile bid to take the company private. When Musk officially took over Twitter, he walked into headquarters carrying a literal kitchen sink, captioning the moment, "Let that sink in."

Elon Musk once tried to make himself CEO of artificial intelligence behemoth and ChatGPT creator OpenAI.

See Bloomberg's continuously updated Billionaire Index

This ranking, updated daily, shows a running tally of the world's 500 richest people. Tesla and SpaceX CEO Elon Musk has largely been atop the list, with a net worth of around $723B as of June 2026. Values fluctuate significantly as much of the wealth is tied to equity in companies. (Some users may experience a paywall.)

PayPal was started in 1998 by Peter Thiel

By the year 2002, PayPal went public for the first time—but that was far from the end of its business story. eBay later bought PayPal, then eventually spun it off. PayPal IPO'd for a second time in 2015.

Mark Zuckerberg was nearly fired from his own company after refusing to sell Facebook to Yahoo for $1B

In 2006, Yahoo tried to buy Facebook for $1B. Despite enthusiasm from nearly all of Facebook's management team and board (which included PayPal cofounder and famed investor Peter Thiel at the time), then 22-year-old Zuckerberg turned down the offer, insisting that Yahoo undervalued the company and didn't have a clear vision for the future. Zuckerberg has since said he regrets not being clear about his intentions to grow the company with his team before the Yahoo bid, as almost all of the company's management team left after he turned down the offer.

Tesla's lack of business savvy and inability to commercialize led to his obscurity

For decades, despite pioneering technologies for large-scale electrical systems and telecommunications, Nikola Tesla had been forgotten to history. Rather than monetizing his work and becoming more well known, his inventor-first mentality saw him sell off lucrative patents to fund new experiments in the short term.

More than 650 companies went public in the US in 1996

As the dot-com bubble reached its peak, most dot-com companies went public with little proof of being profitable and were often overvalued. In 1999, the Nasdaq's price-to-earnings ratio (a tool used to determine a stock's value that divides its price by earnings) hit 90.2, signaling that many companies were operating at a net loss. Startups promised investors that more time and money would help scale their businesses and become profitable.

Grokipedia is Elon Musk's rival to Wikipedia

Developed by xAI—a company Musk founded in 2023 to compete with OpenAI and Google—the site features a search bar where users can type in queries, which reports suggest are then answered by the same xAI model powering the Grok chatbot. Grokipedia describes Wikipedia as having "systemic ideological biases" and a "left-leaning slant."

See how SpaceX compares to history's other largest IPOs.

Before 'The Facebook', Mark Zuckerberg made 'Facemash.com'

During Mark Zuckerberg's sophomore year at Harvard, he built a website that allowed users to rank and rate people's pictures from the school's online "facebooks" called Facemash.com, which quickly went viral. He was placed on academic probation for violating the school's rules around data, privacy, and computer usage. Zuckerberg says the website was a prank and he never intended for so many people to see it. FaceMash is credited with being the predecessor to Facebook.

Facebook was almost sold to Yahoo! for $1B, but its CEO refused

The board tried to fire Mark Zuckerberg for his resistance, which he blames for failing to communicate the long-term vision of the company. He claims the company has succeeded by launching products quickly to learn faster than its competitors.

A quick guide to everything SpaceX

SpaceX has single-handedly reignited commercial space exploration, with its reusable rockets, broadband satellite constellation, and plans to populate Mars. The company has gone from a mere idea in 2002 to the world's most well-known private space company. Learn the basics about this pivotal company with this quick guide from CNET.

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

The 'big bang' of the dot-com era: Netscape's stock price doubled on the day of its initial public offering

The company behind the browser that revolutionized search went public on August 9, 1995. Just before the IPO, the company increased its initial opening price from $14 to $28. On the day the company went public, shares traded as high as $71 before closing at $58.25. The company's market capitalization exceeded $2B. The eye-popping IPO is largely considered the beginning of the dot-com bubble.

Mark Zuckerberg's dad is a dentist—but he originally wanted to work with computers

Mark Zuckerberg grew up in Dobbs Ferry in Westchester County, about 25 miles north of New York City. His father, Ed Zuckerberg, owned a practice connected to Mark's childhood home, but he was always fascinated by computers. Ed's family was the first in his neighborhood to have a color television, and Ed was an early adopter of computing technology—something that he passed on to Mark. (Some users may experience a paywall.)

How Elon Musk's businesses have shaped Texas' Bastrop County

After deadly wildfires in 2011 burned a significant portion of the county, the tech boom in Austin pushed development eastward. Elon Musk has since made the region a key hub of his businesses, including a Tesla gigafactory considered one of the largest factories in the world by volume. Watch this reporter visit the town to hear the pros and cons of the transformation.

Visualize where the first batch of founders from the famous startup accelerator Y Combinator are now.

The term 'startup'—which is typically used to describe private companies in their early stages of operation that focus on innovating new products or services to meet a market gap—can be traced back to a 1976 Forbes article.

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

Pets.com is one of the most emblematic dot-com companies

Pets.com—an e-commerce pet store webpage—is a prime example of dot-com companies burning through investments. Despite being a popular and well-known brand, the company struggled to generate enough revenue to become profitable. After raising approximately $82.5M in its February 2000 initial public offering, Pets.com filed for bankruptcy in November of that same year.

See a list of all of Elon Musk's known children as of April 2026

Although it's possible that these numbers could be larger than the public realizes, as of April 2026, it was believed that Elon Musk had fathered 14 children with four different women. While he has six children with his ex-wife Justine Musk, he has three with the musician Grimes, including a son named X Æ A-12.

The early success of Facebook made Mark Zuckerberg a college campus celebrity

Within 24 hours of launching in 2004, more than 1,200 Harvard students signed up to the platform, which quickly expanded to other Ivy League and Boston-area schools within months. By year's end, Zuckerberg left Harvard to run the company in California.

How to visualize the enormous wealth of Elon Musk

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.

More than $3.5B has been invested through AngelList

AngelList was created to connect startups and angel investors. It’s evolved since its 2010 founding and has been used by companies like Uber and OpenSea.

One Facebook investor turned $500K into $1B

Peter Thiel was Facebook's first big investor. In 2004, he invested $500K into the social network, long before the company owned Instagram or renamed itself "Meta." In 2012, when he sold off most of his stake, he turned that initial $500K investment into more than $1B in cash.

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.