'The Million Dollar Homepage' is a snapshot of a dead internet

Internet domain names can be worth millions of dollars

And yet, the mysterious man who owns Milk.com likely isn't selling his valuable site any time soon.

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

Pets.com is one of the most emblematic dot-com companies

Pets.com—an e-commerce pet store webpage—is a prime example of dot-com companies burning through investments. Despite being a popular and well-known brand, the company struggled to generate enough revenue to become profitable. After raising approximately $82.5M in its February 2000 initial public offering, Pets.com filed for bankruptcy in November of that same year.

The dot-com boom sent tech stocks soaring before a historic collapse

A look at the dot-com bubble, when investors poured money into unproven internet startups, driving the Nasdaq to dizzying heights before it crashed by more than 80% after 2000, showing how new technologies can detach markets from reality.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

The dot-com bubble burst in the early 2000s

If you’ve heard of companies like Google and Yahoo, you’re already partially familiar with the dot-com bubble: a period from roughly 1995 to 2001, when internet companies were the hottest thing in venture capital. The “bubble” part of the term refers to the industry’s eventual implosion.

Many original dot-com company founders were bought out early on

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

How the internet became the World Wide Web: a visualization

The internet was officially born in 1983 and had more than 150 million global users by 1997, creating an international web of seemingly separate networks. This data visualization shows the growth of the internet from 1997 to 2021. Data in this...

Mosaic is credited for making the World Wide Web accessible to everyday people—not just scientists—for the first time

Mosaic was a web browser that allowed people to more easily access webpages on the World Wide Web. But unlike previous browsers, Mosaic was a graphical browser, which means it displayed images alongside text. This helped turn the web from a place for scientists into a cultural location that captured people's attention.

PixelMap, one of the oldest NFT projects, made its creator an overnight millionaire

PixelMap suddenly became popular as crypto enthusiasts looked to own a piece of NFT history. Its creator talks about its surprise success in this podcast.

See which companies folded and which survived the dot-com crash

Companies that primarily used the web as a platform for doing business were more vulnerable than companies that created technology. While hardware and software companies managed to make it to the other side, most e-commerce companies took a brutal beating and share prices plummeted.

The world's first webcam was invented in the early 1990s by scientists at Cambridge Computer Laboratory to monitor a coffee pot for researchers working in different labs on various floors.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

Yahoo acquired Paul Graham's former startup Viaweb in 1998

Viaweb was the web app tech startup that Paul Graham, Robert Morris, and Trevor Blackwell cofounded before they started Y Combinator. The company sold for $49M and Viaweb was rebranded as the Yahoo Store.

The 'big bang' of the dot-com era: Netscape's stock price doubled on the day of its initial public offering

The company behind the browser that revolutionized search went public on August 9, 1995. Just before the IPO, the company increased its initial opening price from $14 to $28. On the day the company went public, shares traded as high as $71 before closing at $58.25. The company's market capitalization exceeded $2B. The eye-popping IPO is largely considered the beginning of the dot-com bubble.

A Grateful Dead online bulletin board system inspired the early internet and counted some of tech's biggest names, like Apple's Steve Wozniak, as users.

The overnight collapse of Ello, a beloved, decade-old social network

Ello launched in 2014 with big dreams to avoid advertising and retain a user-friendly, simple style. But in 2023, the hip social network suddenly shut down, removing nine years of posts with no warning. Artists, writers, and other creators lost nearly a decade of work with no explanation. Read the troubling story here.

The origin of the World Wide Web, plus a look at its first website and web browser

Invented by Tim Berners-Lee in 1989 while working at CERN—home of the world's largest particle physics laboratory—the Web was developed to facilitate the sharing of information among scientists at institutions worldwide. By the end of 1990, the first Web server was operational as a proof-of-concept on a NeXT workstation.

Mark Zuckerberg was nearly fired from his own company after refusing to sell Facebook to Yahoo for $1B

In 2006, Yahoo tried to buy Facebook for $1B. Despite enthusiasm from nearly all of Facebook's management team and board (which included PayPal cofounder and famed investor Peter Thiel at the time), then 22-year-old Zuckerberg turned down the offer, insisting that Yahoo undervalued the company and didn't have a clear vision for the future. Zuckerberg has since said he regrets not being clear about his intentions to grow the company with his team before the Yahoo bid, as almost all of the company's management team left after he turned down the offer.

The history of Reddit, the front page of the internet

The hyperactive online forum and social media platform has transformed since 2006 from a simple link-sharing site to a behemoth in digital media. Topping off its ascendancy, Reddit went public on the New York Stock Exchange in 2024, solidifying its future amid a shifting technological climate. Dive into Reddit's nearly two decades of growth with this detailed timeline.

Executives at American Online wanted to shut down AIM

Despite not seeing value in a service that could not be charged for, executives were pushed by the development team behind AOL's Instant Messenger to keep it free, which helped it reach 36 million active users. Screenname selection and away messages allowed users to express their individuality, and the use of emoticons sets the tone for future internet communication.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

Elon Musk's first company was an online business directory called 'Zip2'

Musk started the online alternative to Yellow Pages in 1995 with his younger brother. Musk sold the company for $305M in 1999.

How to visualize the enormous wealth of Elon Musk

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.

The dot-com bubble burst in 2000 when the Nasdaq dropped more than 76% in roughly 2 years

Between 1995 and 2000, the Nasdaq Composite index jumped from roughly 1,000 to 5,000 amid excitement over new internet companies. As venture capitalists dumped money into startups, those same companies struggled to turn a profit, leading to a bubble. The Nasdaq wouldn't reach its former high until 2015.

The history of the commercialization of the internet, from ARPANET to NSFNET and beyond

NSFNET was launched in 1986 by the National Science Foundation as the first network available to all researchers, connecting them to a system of supercomputer facilities. Despite growing from 2,000 computers in 1985 to 2 million by 1993, the rapid expansion of commercial internet services led to NSFNET's decommissioning by 1995.

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

The Internet Archive is a nonprofit digital library of the Web

Founded in 1996, the Archive promotes open access and the digital preservation of online information and, as of 2026, contains more than 200 petabytes of content, including over one trillion web pages, 56 million books and texts, 13 million audio recordings, 1.3 million software programs, and other digital content.

One Facebook investor turned $500K into $1B

Peter Thiel was Facebook's first big investor. In 2004, he invested $500K into the social network, long before the company owned Instagram or renamed itself "Meta." In 2012, when he sold off most of his stake, he turned that initial $500K investment into more than $1B in cash.

An absurd website that always finds a photo of someone pointing at your cursor

Move your mouse anywhere on the screen, and the site finds a photograph from its archive of a person pointing at that exact spot. It's a completely useless and delightful experience, and required a massive trove of tagged photos.

Relive the millennial panic with 'Surviving Y2K'

This multi-episode series follows host Dan Taberski as he interviews coders, survivalists, conspiracy believers, and others who lived the Y2K scare firsthand—while weaving in his own personal story from 1999, providing a more intimate view of the crisis.

Before 'The Facebook', Mark Zuckerberg made 'Facemash.com'

During Mark Zuckerberg's sophomore year at Harvard, he built a website that allowed users to rank and rate people's pictures from the school's online "facebooks" called Facemash.com, which quickly went viral. He was placed on academic probation for violating the school's rules around data, privacy, and computer usage. Zuckerberg says the website was a prank and he never intended for so many people to see it. FaceMash is credited with being the predecessor to Facebook.

Roughly 350,000 billboards advertise across the US.

Distinguishing between Web 1.0, 2.0, and 3, all made possible by the internet

The World Wide Web began as read-only, static webpages on Web 1.0, where data could not be entered. With Web 2.0, the online interface became a read-write space for data entry, post creation, and forum participation, among other activities. Web3 is intended to be decentralized, user-owned, and built on blockchain technology.

How YouTube's biggest creator changed the platform forever

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

Facebook was almost sold to Yahoo! for $1B, but its CEO refused

The board tried to fire Mark Zuckerberg for his resistance, which he blames for failing to communicate the long-term vision of the company. He claims the company has succeeded by launching products quickly to learn faster than its competitors.

A conversation with Wikipedia’s cofounder

In the early 2000s, the nonprofit free encyclopedia Wikipedia launched and became one of the most visited sites on the internet. This lengthy interview with cofounder Jimmy Wales provides insight into how the encyclopedia originated, how it is funded, its plans for the future, and a number of other facts about the hugely influential resource.

YouTube was acquired by Google for $1.65B in stock during its second year

In 2006, Google acquired YouTube for $1.65B, only two years after its launch. Sequoia Capital, one of Silicon Valley's best-known venture firms, was an early investor in the streaming video platform, seeing it as the next step in the evolution of user-generated content that flourished online during the mid-2000s.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Where did artful screen savers go? A history

Early on in the personal computer days, users and engineers realized screens could be damaged if the same image—of a button, a logo, or a navigation bar—stays static for too long. To preserve the screen, developers deployed screen savers—automatic reductions in the light intensity, or regularly changing patterns on the screen. These artful screen savers had a heyday in the 1990s, but have since lost popularity to the simple black screen. Read the history here.

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

An alternate-history BBC homepage imagines a world where the British Empire endured

An image on Reddit envisions a 2021 BBC homepage from an uncollapsed Empire, featuring hypothetical crises in Zimbabwe, Northern Ireland, and Barbados, alongside upbeat coverage of tourism in “British Palestine”—a snapshot of how imperial news might look today.

At 12 years old, Mark Zuckerberg built a messaging platform for his family called 'ZuckNet.'

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.