Why Guinness stopped giving these world records

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

Guinness World Records was founded to settle drunken arguments

In the early 1950s, Hugh Beaver, Managing Director for Guinness Brewing, pitched a definitive record book as a way to resolve drunken arguments in pubs. In turn, the books would promote Guinness at the local watering hole.

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

A deep dive into the lives of Guinness World Record addicts

Most people don't hold any world records. Then, there's this group of adventurers, who are racing to own the most. A look at the ambitious world record pursuers racking up hundreds of accomplishments.

A day in the life of a Guinness World Record judge

Philip Robertson travels the world each week to see another ambitious person set a record. Here's a behind-the-scenes look at being one of Guinness World Record's adjudicators.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Read about the longest wheelchair wheelie and other feats in the Guinness Book of World Record's adaptive section.

Dangers of a record-breaking, sleep-skipping stunt

In 1963, 17-year-old Randy Gardner decided to stay awake for as long as it took to break the current world record. He managed to stay awake for 11 days. In 2017, the then-71-year-old Gardner told NPR that his experience had come back to haunt him as insomnia. The challenge has since been removed from the Guinness Book of World Records due to its dangerous consequences.

Stein-holding competitions are popular at American Oktoberfests

Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough ... at first.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

The 1904 Olympic marathon was a bizarre spectacle

When the Olympics first came to the US, the race was still a fringe event with few established rules. That led to an absurd comedy, with competitors ingesting poison, hitchhiking 11 miles of the course, and occasionally sipping brandy.

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

Eliud Kipchoge broke the 2-hour mark in a 2019 exhibition

In 2019, Kenya's Kipchoge ran 1:59:40.2, though it was part of an exhibition that included numerous aids—including elite runners cutting his wind and a laser marking the necessary pace—not permitted in officially sanctioned events. As such, it is not eligible for the world record.

Happy hour is banned in Ireland

For a country famous for drinking a lot of alcohol, it might seem surprising that happy hours are banned in Ireland. But that reputation is exactly why the country banned happy hours in the first place—a 2010 report found that alcohol use in Ireland had doubled between the 1970s and the early 2000s. Read this article to learn more.

The top 10 most unbreakable Winter Olympics records

Some athletes and teams dominate a sport or an era. This video compiles the records least likely to be surpassed (and excludes those that are impossible due to rule changes). From the Dutch sweep of four podiums in speed skating to Eric Heiden's five individual gold medals at Lake Placed in 1980, watch this list of the Games' most enduring feats.

A visual guide to the athletic events the Olympics left behind

The series of competitions in today's version of the Olympic Games are the survivors of years of experimentation. This illustrated guide details some of the sports and creative competitions that didn't make the cut. Some sports were dropped due to their lack of visual appeal, while others were simply too specific, like the swim limited to sailors of the Royal Greek Navy.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

An exploration of what makes Olympic curling so difficult and strange

The sport is often maligned for its oddity, but this impassioned video argues it's one of the more impressive (and good-natured) sports in the Olympics. Sometimes labeled "chess on ice," curling at the Olympics uses 44-pound, 60-million-year-old granite stones all extracted from the same Scottish island.

Some Nike shoes are actually making runners too fast

In 2018, Kenyan runner Eliud Kipchoge lowered the world marathon record to 2:01:39 in a pair of Nike Vaporflys. The unusually thick running shoes sparked controversy around the shoe regulations for professional runners.

England's sole World Cup win featured a 'ghost goal'

The 1966 match is known for Geoff Hurst's controversial third goal—called a "ghost goal." Watch the original footage, including the legendary call from announcer Kenneth Wolstenholme, and decide for yourself if the ball went in.

Ashrita Furman, owner of over 600 world records

What does it take to break so many world records? Hardcore spiritual discipline, at least according to Ashrita Furman, who was trained by an ascetic teacher to do challenging things. Read up on his accomplishments in this photo essay.

A guide to the unspoken rules of British pubs

Pubs are more ingrained in British culture than in other parts of the world. This guide from CNN walks tourists through a taxonomy of the pub's many types, outlines proper etiquette, and sets realistic expectations. (Beware: Your beer might be warm.)

Eating competitions can ruin a stomach's elasticity

Competitive eaters make room for all that food by toying with the stomach's ability to expand and contract. Still, doctors warn that repeated stress can destroy that ability, leading to further issues.

The tragic story of Jim Peters

At the 1954 Commonwealth Games, Jim Peters, then one of England's best marathoners, was just steps away from victory. He then fell to the ground and staggered about for 11 minutes until medical services took him out of the race. He'd entered the stadium 17 minutes ahead of the pack, but ultimately never finished. It was the last race of his career.

Axelle Berthoumieu bit Ireland's Aoife Wafer during the Women’s Rugby World Cup quarter‑final in 2025

Biting, waxing pool balls, and modifying ski suits are just a few of the various instances of bad sportsmanship in 2025. It appears that cheating is much harder to get away with in the era of smartphones.

The US Navy once prohibited sailors from toasting with water, believing it to be bad luck.

Some people smash Champagne bottles on ships for good luck

Long before Champagne existed, people performed good-luck rituals before setting sail. But since animal sacrifice is generally frowned upon these days, a new tradition developed before a ship’s maiden voyage: smashing a bottle of Champagne against the hull.

The Adidas shoes that helped break the marathon's 2-hour barrier

Two men broke the two-hour mark at the 2026 London Marathon, a feat previously unofficially achieved only by Eliud Kipchoge, thanks to a number of aides not permitted in an official race. Both men who broke the two-hour barrier in London wore the same shoe, the Adizero Adios Pro Evo 3, a new model that weighs just over three ounces.

Watch Kipchoge break 2 hours in the marathon

The feat was once considered impossible, but one of the world's greatest marathoners got to work (with the help of a team of scientists and some of the world's most elite distance runners) to break that boundary in Vienna in 2019. The final stretch of the run is an emotional moment for Kipchoge, who doesn't even appear to be winded.

After a tragic 3 decades, F1 created better safety measures

The first three decades of Formula 1 saw 41 drivers die in competition; since 1980, only 11 have perished. The reduction is due, in large part, to better safety measures. This article highlights every safety improvement made by year since F1 started, and describes the accidents or deaths that led to the rule changes.

Strict rules dictate the making of Champagne

Some regulations, such as geographical area and grape varieties, are fairly well known. But to be true Champagne, winemakers must follow guidelines for all sorts of finicky things, including pruning, press yield (how much juice is extracted from the grapes), alcohol content, vineyard management, and aging, among others.

The modern marathon’s arbitrary distance is thanks to the British royal family

In 1908, the London Games set the marathon distance to 26.2 miles to meet the British royal family’s request that the race start at Windsor Castle and end at their royal box. In 1921, that arbitrary distance became the official length for the marathon.

Read the main paper criticizing the concept of blue zones, which argues recordkeeping errors, pension fraud, and natural disasters likely explain the high numbers of purported healthy centenarians in certain locations.

The all-time list of every modern Olympic sport

Curious about which sports were played at the 1894 Olympics? Want to learn the rules of Breaking? This list gives a comprehensive overview of every Olympic sport ever played, sortable by game type and specific Olympic year. Click into a sport to see a brief overview, a list of rules, and an explainer video.

Mapping the world records held by each US state

What world record does your state hold? Check out this map of the United States to see what weird accomplishment took place near you.

World records are often broken later in the day—and scientists wonder if muscle clocks explain the difference.

Watch experts blindly taste test Champagne and other sparkling wines

Champagne’s prestige typically comes with a high price. So is it worth it? Professional wine judge Dr. Matthew Horkey invites a Champagne expert and a producer to a blind taste test to find out. The individuals try sparkling wines from across the world and do their best to sniff out (sip out?) which is the real-deal Champagne.

On one sailor's race to sail around the world solo

People wanting to sail around the world in modern times can sign up for the Golden Globe Race, a decades-old, organized sprint to circumnavigate the world by ship. This long-form article follows one woman's journey as she attempted to complete the...

The trend of onstage mishaps

In the past few years, performers have seen a rise in onstage accidents. While artists are doing their jobs, they face risks of dangerous falls, flying objects, and audience aggression. This article aims to explain why this trend may be occurring and emphasizes the importance of concert-going etiquette and adequate security.

Lee Spencer, a single-leg amputee, broke the world record when he rowed solo and unsupported across the Atlantic Ocean in 2019.

10 controversial World Cup moments

If you're expecting a staid back-and-forth, then you'll be surprised by the World Cup, which is often filled with high drama and even higher tensions. This list highlights how controversy has been a constant on soccer's biggest stage, influencing outcomes, sparking debates, and sometimes leading to rule changes.

The impact of gravitational force on our bodies surprised early coaster riders and engineers

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

Things to avoid doing in Barcelona

Everyone gets told about the places they should visit, the food they should try, and the activities they should do. But what about the things one shouldn’t do? Here’s that list. The authors are journalists and tour guides in Barcelona, so you can suspect they know what they’re talking about when they say “Don’t treat tapas like fast food.”

What was the London Beer Flood of 1814?

On this day 209 years ago, a 15-foot-high wave of beer roared through the streets of an impoverished London neighborhood, killing eight people. Read this beer historian's account of the tragedy to learn more. The beer had burst from the nearby...

Hear how gladiator fights were funded, judged, and sometimes fixed

In a wide-ranging interview, Professor Michael Carter unpacks the business of gladiatorial games—from advertising and fighter merch to referees, match rules, and a code of conduct that often pushed gladiators to spare defeated opponents.

'The man who can drive himself further once the effort gets painful is the man who will win.'

- Roger Bannister (1929-2018)

The evolution of the Olympics from ancient Greece to the modern world

The Olympic Games have evolved from a sacred footrace in 776 BCE honoring Zeus to a global celebration of athletic excellence and unity. Ancient Greek city-states set aside their conflicts under a sacred truce for events like wrestling and chariot racing. Though the Games ended in 393 CE, Pierre de Coubertin revived them in 1896, adding modern elements like the torch relay and the inclusion of women. Watch 1440's breakdown of the historic event here.

Alcohol often accompanies memorial ceremonies around the world

“Pouring one out” for the dead is something that exists across the globe, in various cultures and forms. From the Irish wake to the Korean Sangnye, alcohol is frequently used as a way to honor the deceased and comfort the living.