Happy Hour
Overview
The term “happy hour” refers to a period of time, usually after lunch but before dinner, when bars and restaurants offer discounts on alcoholic beverages and sometimes food.
Happy hours are a common marketing tactic for eateries looking to attract customers outside regular dining hours by offering lower prices. They’ve also become something of a tradition for the 9-to-5 set looking to relax after work—and save a few bucks doing it.
In 1914, sailors aboard a US Navy ship used the term “happy hour” to refer to the time before dinner when leisure activities took place. While the sailors enjoyed dancing and even boxing tournaments before dinner on long voyages, these early happy hours likely didn’t involve alcohol.
Drinks came into the mix during Prohibition. In 1919, the 18th Amendment to the US Constitution made selling, transporting, and manufacturing alcohol illegal—but people didn’t stop drinking. “Happy hour” soon became the go-to term for illegally having a drink after work before heading to dinner.
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