Explore old photos of Estée Lauder's life

Estée Lauder was famously evasive about many personal details of her life

While Estée Lauder's name is known worldwide, many details of her life are shrouded in mystery, such as the year she was born. Lauder was criticized for her lifelong "social climb" and her drive to join "high society," which may be why she never shared many particulars about her humble childhood. (Some users may experience a paywall.)

Much of Estée Lauder's success stemmed from her laser focus on serving her target market: wealthy women who saw beauty as an investment.

Read Time Magazine's profile of Estée Lauder—the only woman named to a list of the most influential business leaders of the 20th century

Time Magazine's 1998 profile of Estée Lauder credited much of Lauder's global success to her incredible work ethic and her dedication to creating the highest-quality products, even if those products weren't trendy.

Estée Lauder's family ran a hardware store in Corona, Queens

Estée Lauder grew up organizing the storefront window of her father's hardware store, which her family lived above. Lauder was reportedly a natural salesperson, and her experience working with her father is frequently cited as her earliest business training.

Estée Lauder divorced and later remarried Joseph Lauder, her husband and business partner

After first marrying in 1933, Estée Lauder divorced Joseph Lauder, primarily because he wasn't as driven and ambitious as Estée. They ultimately remarried in 1942 and were rarely seen apart. While Estée was a visionary leader for the company, Joseph handled much of the behind-the-scenes work.

The Lauder family still controls more than 80% of the voting power in Estée Lauder Companies.

With the advent of charge cards, Estée Lauder fought to get her products in department stores to benefit from impulse purchases

Because Estée Lauder focused on personal relationships and demonstrations as one of her primary sales strategies, getting her product in front of enough people was an early struggle. Similarly, many customers wanted to buy her products, but didn't always have the cash on hand. One of her biggest accomplishments was earning a retail spot at Saks on 5th Ave in Manhattan, which paved the way for her brand to become a household name and gave customers more flexibility to make purchases on the spot.

Estée Lauder used wealthy people's bathrooms to curate the color of the jars her products were sold in

While Lauder herself was just starting her cosmetics empire, she knew wealthy people who could afford high-quality products would always be her target market. In order to make her products as appealing to this market as possible, Lauder held up different colors of glass bottles in people's bathrooms to see what would look best with their decorations before landing on a turquoise bottle with a gold cap.

Estée Lauder's son, Leonard Lauder, transformed Estée Lauder into a global powerhouse

Leonard Lauder became president of Estée Lauder Companies in 1972 and is credited with much of the brand's expansion. Under his leadership, the company launched new lines like Aramis and acquired luxury brands to bolster its position in the luxury beauty market.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Leonard Lauder, one of Estée's sons, invented the slant on a tube of lipstick

Leonard Lauder was known for being an innovator, both in business and in product. He's credited with creating the now-standard slant of a lipstick tube, slicing the top off a then-bullet-shaped lipstick to better fit women's lips. (Some users may experience a paywall.)

Explore the brands owned by Estée Lauder Companies

While Estée Lauder remains the flagship brand and namesake of the cosmetic conglomerate, the company owns more than 20 premier brands. Some of the brands—like Clinique and Origin—were created in-house, but others—like Tom Ford and Jo Malone—are a result of the company's acquisition strategy, which often targets companies with high-end retail products.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.

Kevin Warsh married Estée Lauder's granddaughter in 2002

The newest Chairman of the Federal Reserve, Kevin Warsh, is married to Jane Lauder, who served as Estée Lauder Companies' chief data officer until late 2024. Her stake in Estée Lauder Companies is part of what makes Warsh the richest Fed chair on record.

To ward off competition from Revlon, Estée Lauder launched Clinique—the first dermatologist-approved skincare line—in 1968

Clinique launched in 1968 as an entire product line, as opposed to just a single product, which was rare for cosmetics brands at the time. Clinique marked Estée Lauder's first venture into a younger, less luxury-oriented retail market.

Ella Fitzgerald's life in photos

Iconic jazz singer Ella Fitzgerald is known as the "First Lady of Song" for her timeless performances and major contributions to jazz. Decades later, her songs have more than 100 million plays on Spotify. She collaborated with celebrated photographer Yale Joel, who left behind iconic picture galleries and films of the singer.

The woman who made the Met Gala a pop culture phenomenon

The Met Gala began in 1948 to raise money for the Metropolitan Museum of Art's fashion collection. But its current incarnation as an over-the-top media spectacle began with former Vogue editor Diana Vreeland, who shifted the event from a stuffy, high society fair into a celebrity-focused event aimed at garnering publicity. This history of the event and Vreeland’s influence explores how she made that happen.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Salvador Dalí and Coco Chanel bonded over art and fashion

In the late 1930s, Chanel hosted the eccentric artist to like and work in her home. Despite their differing styles, the two icons collaborated, and Chanel even inspired Dalí to mimic her perfume in his artwork.

See every brand that LVMH—the world's largest luxury goods holding company—owns, from luxury fashion and jewelry brands like Tiffany & Co., Fendi, and Louis Vuitton to beauty supply store Sephora and the hotel group Belmond.

One hundred rare, vintage photos of the British royal family

Their power may be in symbol only, but the Royal family commands our attention anyway. Take a look through the last few decades at some of the more choice, unknown shots of the Royal family, from Queen Elizabeth II to King Charles III.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

How Audrey Hepburn became a spy during the Nazi occupation

Despite her status as one of Hollywood’s most beloved actresses, Audrey Hepburn experienced a war-torn childhood in Europe that few people know about. During her upbringing in the Netherlands, the Nazi occupation caused Hepburn to quit her life as a ballerina and made her family go hungry. In the face of adversity, Hepburn bravely carried messages for the Dutch resistance. Learn more about the star’s compelling life before finding fame.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Many historians believe Eleanor Roosevelt had a romantic relationship with Lorena Hickok, a female journalist

Roosevelt and AP reporter Lorena Hickok exchanged over 3,000 deeply affectionate letters, many written twice daily. Hickok lived in a room near Eleanor's in the White House for several years. Biographers who have examined their correspondence conclude it was a true-love relationship.

Alfred Stieglitz was a significant photographer in the American modern art movement

Stieglitz took hundreds of famous portraits of O’Keeffe and helped cement her reputation in New York by showcasing her work in his famed gallery. (This resource contains some artistic nudity.)

Many of luxury holding company LVMH's acquisitions were due to chairman and CEO Bernard Arnault's search for undervalued companies.

Inside the life of a 13-year-old beauty influencer

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

See a collection of LIFE's most iconic photos in history

Famous images, like a sailor kissing a nurse in Times Square to celebrate the end of World War II, are each shared with context in this article. See some of history's most famous moments from a unique point of view, including photos of Marilyn Monroe, the Beatles, and Muhammad Ali.

A 94-year-old stumbles upon a photo of herself from 1947 at an airport

Earlier this year, Gwendolyn Bruhn, who worked for Hawaiian Airlines in the 1940s, spotted herself in a photo blown up on an airport wall. Here's her story.

Elizabeth I removed her eyebrows to draw attention to her chest

The queen thought that this kind of grooming (which sometimes even included shaving some of her forehead) would cause viewers to find her face blank and, as a result, look south to her breasts.

Eleanor Roosevelt transformed the role of the first lady of the United States.

Check out the most iconic images captured by Dorothea Lange, the American photographer known as one of the 20th-century's greatest social documentarians.

How Cassatt's early life influenced her art

The painter came from an affluent background but was determined to become an artist, a decision that was at odds with her father's wishes. Still, she began art school at 15, where she was one of the few female students and not permitted to paint portraits of live models. This brief documentary from The Art Tourist explains how those formative experiences taught Cassatt to challenge conventional approaches in her work.

LVMH CEO Bernard Arnault's children are involved in the business

Arnault has five children, and each of them hold executive roles under LVMH. His daughter Delphine Arnault, for instance, is the CEO of Christian Dior Couture as of this writing.

Cosmetic surgery during the Edwardian era

This 23-minute video explores cosmetic surgery in the United Kingdom during the Edwardian era, from about 1901 to 1914. Reconstructive surgery already existed by then, though it wasn't considered elective as it was used to repair damage suffered...

Weight Watchers founder Jean Nidetch had a gambling problem, burning through the $7M she made from the company's sale to Heinz after moving to Las Vegas.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

This social media account posts whenever Liza Minnelli outlives various historical events and people

A bizarre and hilarious tribute to the entertainment icon, this X account posts about the many happenings that come to an end while Liza Minnelli lives on. Posts include references to Minnelli outliving the Internet Explorer browser, "The Ellen Degenerous Show," and OJ Simpson.

Debunking the myth of Dickinson's antisocial seclusion

It's true that the poet largely kept to herself in her late-30s, spending nearly all her time at her father's house, and when she did venture out into the world, she'd wear white, facts that led American history to label her a strange, antisocial recluse. But, as this essay shows, that image is not entirely true, evident in the many relationships she maintained through her letters.

Talk show host Oprah Winfrey spent about $43M in 2015 to buy a 10% stake in Weight Watchers and join its board of directors, going on to lose 40lbs using the program.

Martha Stewart lands Sports Illustrated Swimsuit cover at 81

At 81, lifestyle icon Martha Stewart appeared on the front cover of Sports Illustrated's Swimsuit edition, marking the oldest woman to do so in the magazine's 59-year history. The magazine described the photo shoot as an embrace of changing beauty...

Fifty backstage photos of musicians in the 1970s

Elton John, James Brown, Cher, Diana Ross, and many others all have famous photos seen multiple times on album covers, iconic images from events, and more. Rare is the unseen backstage photo of the greats, lounging or rocking out or, like Bo Diddley, frying up some chicken pre-show at the Garden. Peruse this incredible collection of candid shots of 1970s stars waiting in the wings to come on stage.

Take a virtual tour of Val-Kill, Eleanor Roosevelt's home and retreat

Two miles from the Roosevelt family estate in upstate New York, Val-Kill was built as a furniture factory that Eleanor Roosevelt helped create to employ rural workers and craftspeople. It later became her private home and political hub. World leaders and civil rights activists visited her there, and she called it the place where she "became an individual in her own right."

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

How Martha Stewart became the first self-made billionaire woman

Through her cooking shows, cookware, and media empire, Martha Stewart ascended to billionaire status in 1999, becoming America's first woman to achieve that number on her own. Despite a conviction in 2004 and time spent in prison, Stewart rebounded and continues to develop product lines and media, with an estimated net worth of $200M. Read more about her story here.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.