The studio behind 'Rocky Horror' pulled its promotion before the film's national release, looking to cut its losses.

The cult of 'Rocky Horror' has its own rituals

The movie was initially a commercial failure, but it began amassing a loyal following through midnight showings, where audience members dressed as their favorite characters and acted out scenes from the movie in the aisles—a tradition that continues to this day.

'Harold and Maude' became a cult classic thanks to a one-screen theater in Minnesota that featured the film for two years straight.

'Plan 9 from Outer Space' gained an audience after it was trashed by critics

The science-fiction film went mostly unnoticed in its original theatrical run, often playing in double-features aimed at teenagers. It wasn't until 1980, when film critics Harry and Michael Medved dubbed it the "worst film ever made," that it began to attract a cult following. In 1994, Johnny Depp starred in a biopic about its director, Ed Wood.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

Broadway's 10 biggest flops

For every "Carousel" or "Cabaret," there's a "Spider-Man: Turn off the Dark"—a show that never found its footing, sometimes in a public and disastrous way. Here are 10 Broadway musicals the producers and stars would probably rather we forget. Some, like "The Rocky Horror Show" and "Breakfast at Tiffany's," were eventually revived and relatively well received. Others, like "Into the Light"—which involved mimes, metaphysics, and the legend of the Shroud of Turin—have rightfully stayed buried.

The first 'Evil Dead' film significantly removed violent scenes in order to earn an 'X' rating in the United Kingdom, prohibiting it from viewers under 18, though police still seized it from video stores as if it were illegal contraband.

'The Big Lebowski' slowly spawned a cult following—and a religion

When it was released in 1998, the Coen brothers' film didn't garner overwhelming critical praise or generate impressive ticket sales. Over time, though, it's become one of the defining cult movies, with midnight showings where audience members dress as Jeff Bridges' "Dude" and drink White Russians. It's even spawned its own religion: dudeism.

Many critically panned cult classics did well at the box office

Franchise flops like 1997's "Batman & Robin," 1983's "Jaws 3-D," and 2015's "Fantastic Four" were panned, though that didn't stop them from selling hundreds of millions of dollars in tickets.

Evaluating film studio A24's cult status since achieving mainstream success

In its quick ascent to the upper echelons of cinema, A24 has achieved a rare place in pop culture of both cult status and financial success. One critic asks whether it can sustain such a position in this fascinating, quick piece.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

Brooks' Broadway adaptation of 'The Producers' was a massive hit when it debuted in 2001, and broke a record for most Tony wins.

B-movie king Roger Corman mentored many of the star directors of 1970s Hollywood, including Francis Ford Coppola, Martin Scorsese, and Ron Howard.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Jim Henson's 1986 film 'Labyrinth' was initially a commercial failure in the US, though it slowly gained an audience that now considers it a cult classic.

Cult classics are often defined by their initial commercial failure

Whether they're films, albums, television shows, or some other work of art, cult classics usually develop ardent followings because of their early struggles, either as box office flops or modest, self-released affairs. Richard Kelly, director of cult film "Donnie Darko," explains why he believes that endears audiences.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

An original review of the 1987 parody 'Spaceballs'

On June 24, 1987, Mel Brooks launched "Spaceballs" in theaters—a comedy starring Bill Pullman, John Candy, and Rick Moranis that spoofed the "Star Wars" trilogy and sci-fi tropes in general. The movie has remained a cult classic ever since. Read the Hollywood Reporter's original review of the film here.

The best cult movies

Cult film followings develop for a number of reasons. Some admire a movie's unappreciated genius. Others believe the work was simply ahead of its time. And, yes, some cult classics gain their cult status because they're unbelievably, laughably bad. This list includes all of the above, ranking the films that have developed passionate, even obsessive, followings—for whatever reason.

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

The 'Wicked' movies turned an already-successful Broadway show into a behemoth

The production was already one of the most successful in Broadway history, but the release of the first movie kicked it into overdrive: It grossed 15% more in 2024, the year "Wicked: Part I" was released, than the previous year, bringing in more than $112M.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

Cult classics are often defined by their polarization

Films that reach cult status are far from universally beloved. In fact, fans of cult movies often become such passionate supporters because a title has been lambasted by mainstream audiences. Stat Significant breaks down some of the most polarizing films of all time based on the data behind audience scores. It should come as no surprise that many in the top 10 are considered cult franchises.

Horror exploded as a commercial literary genre in the late 1960s

Ira Levin’s 1967 novel “Rosemary’s Baby” showed publishers horror was a viable commercial genre. That was proven again in 1971, with William Peter Blatty’s “The Exorcist” and again in 1974 with Stephen King’s “Carrie.” The books dealt with societal fears (the occult, drugs, sex) during a time of political upheaval.

'Friday the 13th' kicked off a summer camp-themed trend

When it was released in 1980, “Friday the 13th” was panned by critics, but it established a lasting horror trope: the unsafe summer camp. The setting made for a natural fit: vulnerable children exiled from normal society, isolated in the dark woods.

Visualizing Hollywood's flops and winners in 2023

Is the movie worth watching? See how this year's cinematic releases compare with one another by revenue and popularity with this simple chart. Hollywood movies can be ranked on two axes: their popular rating and total revenues earned. In this data...

Although it's now considered a pivotal film in the history of American cinema, 'The Wizard of Oz' was initially panned by some of its contemporary critics.

In 1980, Steven Spielberg added a scene depicting the interior of an alien spaceship to a rerelease of 'Close Encounters of the Third Kind' at the studio's request, but later regretted the decision, believing it depleted the movie's enchanting mystery.

In communist Poland, the VHS black market provided a window into the US

Although government censors often banned official releases, Polish residents enjoyed a healthy black market of stores and traders, who offered all the latest Hollywood movies.

Watch 'Hearts of Darkness: A Filmmaker's Apocalypse,' the documentary about Francis Ford Coppola's notorious production behind 'Apocalypse Now,' shot by Coppola's wife, Eleanor.

Watch Francis Ford Coppola's debut feature film, the low-budget horror movie 'Dementia 13.'

Why A24 has had such massive success

It's rare for a production studio to have a fanbase, but A24 Films has achieved that in its decade of existence. This five-minute video explains why the studio's focus on authentic, "cool" films has helped make it standout.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

Francis Ford Coppola's 'One from the Heart' was a financial disaster, leading him to bankruptcy and taking more commercial work—like the children's movie 'Jack'—to pay off his debts.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

The original ending to 'Rudolph the Red-Nosed Reindeer' was changed after viewers voiced their disappointment

The movie's TV premiere on December, 6, 1964, ended with Santa choosing Rudolph to help him deliver presents across the world. However, young viewers were disappointed that Rudolph never fulfilled his promise to rescue his friends from the Island of Misfit Toys, which he'd promised to do earlier in the film. The producers reworked the ending, correcting the plothole, before the movie was broadcast again in 1965.

'The Shawshank Redemption' flopped in theaters

The Tim Robbins movie, based on Stephen King's short story "The Body," did poorly at the box office when released in 1994. It took off on the video rental market, though, after it was nominated for seven Oscars.

'Barbenheimer' resulted in a historic box-office event

The cultural sensation that erupted when Christopher Nolan's "Oppenheimer" and Greta Gerwig's "Barbie" shared an opening night was something that no one could have predicted. "Barbenheimer," as the pairing was called, became a semiserious litmus test for relationships: Who wanted to see which film, and in what order? The viral moment led to box-office gold for both movies, as well as a few Oscars.

'SNL' spinoffs have had mixed success

As “SNL” became more popular, Lorne Michaels sensed an opportunity to turn some of the show’s most popular sketches and characters into feature films. It’s a strategy that had mixed results: “Wayne’s World” and “The Blues Brothers” are modern classics, while others, like “It’s Pat” and “The Ladies Man,” performed poorly with audiences and critics alike.

'Casablanca,' the iconic World War II-era film, was recut for its German release, with all references to the Nazis removed.

Watch the 1956 jukebox musical movie, 'Rock, Rock, Rock!,' an early rock 'n' roll artifact featuring Chuck Berry, Frankie Lymon, and others.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

'Harry Potter’ book launches became midnight cultural events with strict rules

As anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut.

Why one highly anticipated Broadway musical flopped

“Spider-Man: Turn Off the Dark” had all the makings of a Broadway blockbuster, with acclaimed director Julie Taymour and music from U2’s Bono and the Edge, but technical mishaps and bad reviews plagued the musical, which closed with $60M in losses.

A deep dive into the long road to making 'Star Wars'

In this podcast, Chris Taylor, author of "How 'Star Wars' Conquered the Universe," details the long road—lined with studio rejections, a dismissive crew, glacially slow special effects, and last-minute edits—George Lucas traveled to see "Star Wars" through to its release.

'Dr. Strangelove' is widely considered the best satirical film

Stanley Kubrick’s satire about nuclear war came just two years after the Cuban Missile Crisis and spoke to Americans still coming to terms with the possibility of nuclear annihilation. In 1989, the Library of Congress included it among the first 25 films preserved in the National Film Registry, a repository for the greatest achievements in cinema.

Movies that killed these 17 actors' careers

Hollywood's history is checkered with flubs and successes, and many actors have suffered from portraying specific roles, even if the films were successful. This list goes into 17 acting careers that took a nosedive after a specific role, including Elizabeth Berkley in "Showgirls" and Sofia Coppola in "The Godfather: Part III." Read the rest here.

Stephen King is drawn to horror's childish power

This 1986 appearance promoting King's directorial debut finds him reflecting on what makes horror, which he says is its ability to strip away pretense, reducing supposedly sophisticated people to terrified children. He also seems to have already soured on the movie business, calling filmmaking "a primitive way to create," a not-so-subtle dig at Stanley Kubrick's adaptation of "The Shining," which notoriously disappointed King.

In July 1979, tens of thousands of people rioted on the Chicago White Sox field during 'Disco Demolition Night,' a promotional event that advertised the public burning of the genre's hit records.