Charting the rise of the American McMansion

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

The American Dream costs more than $4M

The estimated cost of the American Dream—including buying a house, yearly vacations, retiring, raising two children, getting married, and more—is $4.4M, according to recent data from Investopedia. This illustrated graphic shows the estimated cost of the American dream per household over the course of their lifetime. See it here.

US homes have been shrinking in recent years

Specifically, the median square footage of new single-family homes in the US has decreased in each of the past several years. In 2015, the typical new-construction home was about 2,467 square feet—but by 2024, that number had shrunk to 2,146 square feet.

The lifetime cost of the American dream exceeds $5M

A new analysis suggests it costs millions of dollars to maintain the American dream over a lifetime. The price tag includes retirement, healthcare, higher education, homeownership, and other core elements of a comfortable life for the average American.

What an average-sized home in each state looks like

Over the last century, the average home size in the U.S. has skyrocketed. Here’s a look at which states have the biggest and smallest homes.

Housing prices have skyrocketed over the last 50 years

After adjusting for inflation, housing costs have more than doubled since 1965. And based on average incomes, buyers are spending more than five times their income for a home versus buyers in 1965, who typically spent less than three times their income.

States with the most million-dollar homes

As of 2024, the US has 621 cities where a typical home costs $1M or more. California has more million-dollar cities than any other state by a long shot, with 218. New York comes in second with 76. Want to see where other states rank? Check out this map to learn more.

The factors stirring up a home insurance storm

The cost of the average home insurance premium shot up 33% between 2020 and 2023 in the US, a trend mimicking heightened inflation. But beyond the cost, insurers are also pulling out of major markets like Florida and California, and millions of policies aren't being renewed as the number of $1B weather disasters continues to increase each year. Read up on the difficulties the home insurance market faces here.

The front lawn became an American ideal in the 20th century.

See how much it costs to build a new home in each US state, as homeowners look to new construction in a competitive real estate market—with a national average cost of over $332K for a 2,100-square-foot home.

Data center companies are worsening housing undersupply in some regional markets.

The mean net worth for an American household is now $1M

That's according to 2024 data from the Federal Reserve. In 1848, just 50 households had achieved a net worth of at least $1M (roughly $40M in today's dollars). Millionaires have become significantly more common due to a multitude of factors, such as price increases in securities, inflation, and rising home values.

Zoning laws determine what can be built—and where—in every American community

Local governments use zoning to regulate land use. About 75% of residentially zoned land in American cities is designated for single-family homes only—a restriction that some experts blame for increasing housing costs and reducing affordability.

Despite record-high housing costs, Gen Z homeownership is surging

Many Gen Z homeowners have compromised on location and tightened their expenses to make buying a home possible. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

See a chart that shows how the average American spends their annual earnings, with almost half of all American consumer spending going toward transportation and housing.

The salary needed to buy a home in the US

Anyone who has recently explored buying a home in the US knows it's not a cheap endeavor. The median salary for the typical American homebuyer has risen to roughly $104K, up from $88K two years ago. This data visualization breaks down the household income required to buy a median-priced home in 50 major US metro areas. Learn more here.

America's most expensive ZIP codes

Real estate brokerage Clever evaluated home prices using Zillow and listed the top 10 priciest ZIP codes. Eight of the top 10 regions are located in California. Check out the full list here.

Historically, borrowing money from other people to purchase property was common until private financing companies—primarily building and loan associations—stepped in to offer mortgages to buyers.

See the growth of US consumer debt

Americans reached an all-time high debt burden in 2024. Data compiled from The Kaplan Group shows the evolution of auto loans, mortgages, credit card debt, and student loans from 2003 to 2023, and finds that after a brief decline after 2008, the total debt burden grew rapidly.

From 2014-25, US private sector data center investments have increased more than 25-fold

The annualized rate of US data center construction has ballooned from $1.6B to $41.1B, creating a market for data centers whose infrastructure costs and land, power, and transmission capacity demands rival those of offices and industrial facilities.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

Renting versus owning a home, charted by age

One-third of American households are rented. The other two-thirds are owned or in the process of becoming owned, according to 2022 data from the American Community Survey. While most people rent in their younger years, homeownership rates tend to fluctuate based on age. To see home ownership and renter rates charted by age, check out these charts.

Most Americans are now dying at home, reversing 20th century trends

For most of the 21st and 20th centuries most Americans died in hospital settings. But in 2016, home-based deaths overtook hospitals; most Americans are now dying at home, likely fueled by individual preferences to die at home or to receive at-home palliative care.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

China has a ‘ghost town of abandoned mansions’

This video shows how China’s property bubble deflated as new-home sales collapsed and more than 50 developers defaulted. In Shenyang, an abandoned “ghost town” reveals the fallout of a boom built on debt and overbuilding that could no longer be sustained.

The bathroom upgrade that might increase a home's resale value

When deciding what to improve during a home renovation, people often think about their home's future resale value. Now, real estate experts are claiming that adding a luxury shower might provide the most bang for your buck in the renovation department. Learn more in this article.

Some billionaires invest in extreme home upgrades for their estates

Car elevators, spas, movie theaters, bowling alleys, nightclubs, and panic rooms are just some of the lavish upgrades the 1% builds in their homes.

See the annual income required to purchase a typical three-bedroom home in each state as of 2025, based on a 10% down payment, a 6.65% interest rate on a 30-year fixed mortgage, and a 30% income-to-housing cost threshold.

An exploration of the life and death of US malls

American malls sought to recreate the cohesion of a downtown shopping center but with the indoor, quiet convenience of a rural or suburban setting. First developed in the 1950s, malls quickly took off and became the spine of American retail shopping. In the last two decades, online retail has forced many to close, leaving behind peculiar, vast abandoned spaces. Pick through the stark nostalgia with this fascinating photo essay.

Construction of small, affordable starter homes has decreased 75% since the 1970s.

Surprising costs associated with homeownership include taxes and roof maintenance

Owning a home includes not just expected costs such as a mortgage, homeowners insurance, and landscaping, but also less-obvious expenses like property taxes, repairing and maintaining one’s roof and HVAC system, and HOA fees.

Visualizing how American men and women spend every hour of the day, by decade of life

Drawing on three years of Census time-use data, the tool tracks 12 activities—sleep, work, housework, caregiving, TV, and more—across age groups from the 20s through 70s. One persistent gap: women spend 45 more minutes per day on housework than men on average.

Compare the size of presidential residences around the globe

This video shows 3D renderings of official residences from the modest White House to sprawling estates like France's Élysée Palace and Russia's Kremlin, revealing contrasts in scale, architecture, and symbolism across nations.

How house colors can indicate gentrification

Reporters from the Washington Post share an analysis that indicates gray and neutrally toned houses are signs of gentrification in a neighborhood. Visuals of different paint swatches help illustrate which colors are chosen for newly built homes in certain DC districts.

The average monthly mortgage payment in the US costs 38% more than monthly rent

A recent study showed that the price gap between renting and buying grew in 38 major US metro areas since last year. The metro areas with the smallest price gaps between renting and buying include Detroit, Philadelphia, and Cleveland.

Why can't we just turn the empty offices into apartments?

As both rent prices and mortgage rates rise across the US, many companies have simultaneously continued operating hybrid or remote workforces post-pandemic. A podcast episode dives into why city dwellers aren't all living in their prepandemic break rooms just yet.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

Certain home renovations, such as installing an in-ground pool, could increase your property taxes

Significant home improvement projects like adding another bathroom or an addition might raise your tax bill if they significantly increase the value of your home. The amount your tax bill could increase by depends on how tax assessment procedures work in the home’s location, as they vary by locality.

Why car insurance rates are skyrocketing

The average annual premium for auto insurance coverage in the US rose 26% in 2024, and rates are only expected to increase. The rate hikes aren't simply a result of more people getting into crashes. This video explores how a lack of trained auto mechanics, a tighter supply of used vehicles, record healthcare bills, and litigation are contributing to higher monthly insurance bills.

Owning a home can help build wealth via tax benefits and more

In addition to tax benefits and the potential to build equity in your home, houses are also typically considered an appreciating asset. That means their value is likely to increase over time.

Disney World tickets cost 56% more now than in 2014

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

After expanding significantly during the COVID-19 pandemic, homeschooling has continued to grow since.

Why Americans are drowning in credit card debt

Americans owe more than $1T to credit card companies. And with rising interest rates that prevent cardholders from paying down debt (not to mention the rising cost of living), that number is likely to keep growing. A podcast episode explains how the US got here, and what policymakers and individuals can do about it.

The pros and cons of long-term renting

Soaring mortgage rates and inflated home prices have led more consumers to opt to rent instead of buying, becoming “forever renters.” This article weighs the costs and benefits of renting instead of buying. Benefits include flexibility, less upkeep, and potentially lower expenses, while downsides include less stability and reliance on landlords. Read this article and decide whether homeownership or renting is the choice for you.

The 'ultrawealthy' in 2026 hold $30M or more

This group of ultra-high-net-worth individuals holds more than double the assets of the top 1% of Americans (and this group holds over a third of all American wealth). These folks go beyond a well-funded retirement plan and a paid-off home common to middle-class households with investments in private equity, commercial real estate, and alternative assets like art.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

Visualizing obesity rates across the US

Nearly 70% of adults in the US are either overweight or obese, rates that have tripled over the last 60 years. Severe cases have risen tenfold during this period. Factors like location, income level, and demographics contribute to various obesity levels across the US. Visualize the statistics with this article and chart series.

Inside the lives of HENRYs

The acronym "HENRY" stands for "high earner, not rich yet." The phrase is becoming more popular as new census data shows that roughly 14% of US households bring in $200K or more per year. This article dives into the lives of a few HENRYs and explains the factors keeping them from increasing their respective net worths, from child care costs to rising housing prices. Read it here.

The number of illiquid millionaire households is increasing

"Illiquid" refers to the increasing number of millionaire households that have most of their net worth tied up in housing and retirement accounts. Rising home values and the growing prevalence of 401(k) plans and IRAs as primary retirement savings vehicles have contributed to the increase.

Americans are projected to inherit $105T over the next 30 years

Today, someone's financial standing has more to do with their families than any other outside factor. Of the more than $100T of projected inheritance, that money is concentrated among a few wealthy estates and families.