The lifetime cost of the American dream exceeds $5M

The American Dream costs more than $4M

The estimated cost of the American Dream—including buying a house, yearly vacations, retiring, raising two children, getting married, and more—is $4.4M, according to recent data from Investopedia. This illustrated graphic shows the estimated cost of the American dream per household over the course of their lifetime. See it here.

Some say a $100,000 salary can’t buy the American dream

According to a 2023 survey, 52% of Americans said they would need to earn at least $100,000 a year to be financially comfortable. However, for a family of four, that's not enough money to achieve the American dream (having a degree of economic security) in any of the 50 states.

GoBankingRates evaluated whether the middle class can afford the American Dream

To do so, they looked at two studies: One that shows middle-class income ranges in each state, and another that determined the cost of the American dream in each state.

Americans think they need $1.46M to retire comfortably in 2026.

The mean net worth for an American household is now $1M

That's according to 2024 data from the Federal Reserve. In 1848, just 50 households had achieved a net worth of at least $1M (roughly $40M in today's dollars). Millionaires have become significantly more common due to a multitude of factors, such as price increases in securities, inflation, and rising home values.

America's financial burden from dementia in 2025 was $781 billion

That figure, calculated by researchers at the University of Southern California, includes medical and long-term care costs, unpaid family and friend caretaking, lost productivity for patients and their families, and the economic loss in quality of life for patients and their families. In 2025, they estimate there were 5.6 million people living with dementia.

Charting the rise of the American McMansion

US homes are growing larger and more luxurious, with Census Bureau data revealing a rise in four-bedroom houses equipped with air conditioning. Experts say the trend of elevated home prices is expected to continue.

How much money you need to retire in each state

The average American thinks they'll need at least $1.46M to retire comfortably, according to a new study. But the actual floor for a comfortable retirement varies by state. In West Virginia, for instance, the study suggests that retirees only need to have about $712,921 saved for retirement.

Americans are projected to inherit $105T over the next 30 years

Today, someone's financial standing has more to do with their families than any other outside factor. Of the more than $100T of projected inheritance, that money is concentrated among a few wealthy estates and families.

The cost of college has more than tripled over the past five decades

Determining the all-in cost for each student’s specific circumstances can be tricky. But what is behind the rise in price? Analysts point to a number of factors—lack of transparency around cost, expansive government support, increased administrative burdens at schools, and more.

Visualize America's retirement savings by age, with the median retirement savings for Americans being $87K as of May 2024.

The salary needed to buy a home in the US

Anyone who has recently explored buying a home in the US knows it's not a cheap endeavor. The median salary for the typical American homebuyer has risen to roughly $104K, up from $88K two years ago. This data visualization breaks down the household income required to buy a median-priced home in 50 major US metro areas. Learn more here.

See a chart that shows how the average American spends their annual earnings, with almost half of all American consumer spending going toward transportation and housing.

The average American household spends $6,545 per month

While the median household income is $84K, the typical bank account balance is $8K.

See how the cost of college tuition has changed overtime

Since the middle of the 20th century, higher education has been viewed as a stepping stone to well-paying professional careers for millions of Americans. But, it can be costly. As of 2024, annual tuition currently ranges from around $10K for an in-state, four-year public university to almost $40K for private institutions.

Housing prices have skyrocketed over the last 50 years

After adjusting for inflation, housing costs have more than doubled since 1965. And based on average incomes, buyers are spending more than five times their income for a home versus buyers in 1965, who typically spent less than three times their income.

The average American household spends over $3K annually on dining out

The exact number is $3,228, or $269 per month. WalletHub found the number by crunching the data reported by the US Bureau of Labor Statistics between 2014 and 2023.

The cost of covering family health insurance has tripled in 20 years

The Milliman Medical Index tracks the real cost of health insurance for people covered through employer-sponsored plans. In 2025, healthcare for a family of four cost an average of $35K, including employer contributions, out-of-pocket expenses, premiums, and offset wages.

The lifetime costs of caring for a dog can run anywhere from $16,440 to $52,075.

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

How life looks different with a $75K household income versus $150K

"The cleanest way to describe the gap is that $75K is often about stability, while $150K can be about optionality, but only if fixed expenses do not expand to consume the raise," said one finance professor.

Disney World tickets cost 56% more now than in 2014

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

The average US household carries $105,056 in total debt

This article breaks down the average household debt by category, including credit card debt ($6,523), personal loans ($11,274), and more.

The average cost of college has doubled in the 21st century

Even for students attending in-state, public universities, the cost of attending college has risen dramatically, exceeding $27K with fees and living expenses per year.

A 2024 report found that the average American vacation costs nearly $2K per person.

See the annual income required to purchase a typical three-bedroom home in each state as of 2025, based on a 10% down payment, a 6.65% interest rate on a 30-year fixed mortgage, and a 30% income-to-housing cost threshold.

Is college worth it?

Higher education has long been viewed as a stepping stone to more stable and higher-paying careers. Estimates suggest a college degree nearly triples average lifetime earnings. But the perception of value is different—only 22% of Americans say college is worth taking out loans for.

Surprising costs associated with homeownership include taxes and roof maintenance

Owning a home includes not just expected costs such as a mortgage, homeowners insurance, and landscaping, but also less-obvious expenses like property taxes, repairing and maintaining one’s roof and HVAC system, and HOA fees.

Massachusetts is the state with the highest median household income for young Americans at $123.2K per year

Americans ages 25 through 44 make more in some states than others. While Massachusetts took the top billing, Mississippi came in last place out of all 50 states at $66K per year—a roughly 87% difference. However, it's important to remember that the cost of living in many of the highest-earning states in the US is significantly higher than the cost of living in the lowest-earning states.

The average monthly mortgage payment in the US costs 38% more than monthly rent

A recent study showed that the price gap between renting and buying grew in 38 major US metro areas since last year. The metro areas with the smallest price gaps between renting and buying include Detroit, Philadelphia, and Cleveland.

See how much it costs to build a new home in each US state, as homeowners look to new construction in a competitive real estate market—with a national average cost of over $332K for a 2,100-square-foot home.

Mental illness in the US costs roughly $282B annually nationwide.

College tuition has climbed 600% in 40 years

The cost of attending college has outpaced inflation in the US. Tuition has climbed more than 600% in the past 40 years; more than three times the inflation rate. Many students have racked up student loans to cover rising college costs, while others have chosen not to attend college altogether.

The average American contributed nearly $6,000 to a 401(k) retirement account in 2023.

Retirement expectations versus reality

There's a big gap between what many Americans expect to happen during retirement and what actually happens—at least according to one financial planner. In this article, the financial planner in question explores how retirement expectations can differ from reality, exploring financial considerations such as how long people expect to work part-time during retirement, and more. Read the article here.

The 'ultrawealthy' in 2026 hold $30M or more

This group of ultra-high-net-worth individuals holds more than double the assets of the top 1% of Americans (and this group holds over a third of all American wealth). These folks go beyond a well-funded retirement plan and a paid-off home common to middle-class households with investments in private equity, commercial real estate, and alternative assets like art.

Visualizing how American men and women spend every hour of the day, by decade of life

Drawing on three years of Census time-use data, the tool tracks 12 activities—sleep, work, housework, caregiving, TV, and more—across age groups from the 20s through 70s. One persistent gap: women spend 45 more minutes per day on housework than men on average.

States with the most million-dollar homes

As of 2024, the US has 621 cities where a typical home costs $1M or more. California has more million-dollar cities than any other state by a long shot, with 218. New York comes in second with 76. Want to see where other states rank? Check out this map to learn more.

See the growth of US consumer debt

Americans reached an all-time high debt burden in 2024. Data compiled from The Kaplan Group shows the evolution of auto loans, mortgages, credit card debt, and student loans from 2003 to 2023, and finds that after a brief decline after 2008, the total debt burden grew rapidly.

Roughly 43 million Americans hold a cumulative $1.6T in federal student debt

About 43 million Americans hold a cumulative $1.6T in federal student debt. That's more than the country's combined credit card balance, according to data from in the first quarter of the year 2024.

Total student debt has ballooned to $1.7T, up almost 150% since the Great Recession

While the burden falls across roughly 43 million Americans, the debt load itself is not uniform—millennials and those pursuing graduate or professional degrees represent an outsized portion of loans.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

An MBA return on investment calculator

On average, the total investment for an MBA degree is more than $200K, which includes tuition, living expenses, lost income, and potential interest on student loans. This calculator can help you figure out your own future MBA degree’s estimated ROI based on your unique situation.

The most expensive private schools in the US

Private schools can offer students specialized education and one-of-a-kind opportunities, but those often come with a price, with some schools charging close to six figures. Check out this list of the four most expensive American private schools, which charge more than most four-year colleges.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

Even high earners are living paycheck to paycheck

While roughly 14% of American households make $200K or more per year, many of them still don't feel rich. For instance, more than 60% of people with salaries over $300K per year still struggle with credit card debt.

Why Americans are drowning in credit card debt

Americans owe more than $1T to credit card companies. And with rising interest rates that prevent cardholders from paying down debt (not to mention the rising cost of living), that number is likely to keep growing. A podcast episode explains how the US got here, and what policymakers and individuals can do about it.

The pros and cons of long-term renting

Soaring mortgage rates and inflated home prices have led more consumers to opt to rent instead of buying, becoming “forever renters.” This article weighs the costs and benefits of renting instead of buying. Benefits include flexibility, less upkeep, and potentially lower expenses, while downsides include less stability and reliance on landlords. Read this article and decide whether homeownership or renting is the choice for you.

US child care costs, mapped

It's no secret that child care in the US is expensive, but this map provides more color to that observation by showing the average annual price of child care in licensed child care centers for infants, by state, in 2023. South Dakota, for instance, had the lowest infant child care cost at $7,862 per year. See how the rest of the states fared here.

Most White House renovations have cost no more than $10M.

The storied residence of the US president has undergone many overhauls in its day, from rooftop fixes to bowling alley and pool installations. The majority of the renovation projects came in under $10M. President Trump's expansion of the West Wing, primarily funded by private donations, would cost more than $200M.