Steve Jobs changed the world with Apple and Pixar

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job.

A short biography of Apple cofounder Steve Jobs

Steve Jobs led Apple for almost a quarter century, first from 1976 through 1985 and then from 1997 through just before his death in 2011. A brief synopsis of his career underscores the impact he made during that timespan, across everything from technology to smartphones, moviemaking, retail and much more.

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

Steve Jobs founded NeXT while on a break from Apple

While Steve Jobs was on a hiatus from working at Apple, he founded a company called NeXT and helped lead the release of its operating system NeXTSTEP. The operating system was used to create the first app store of sorts, as well as the first web browser.

The iPhone's impact in 10 charts

It's been almost 20 years since Steve Jobs first unveiled the iPhone, the device that would come to define Apple for years and change not just the smartphone industry but the world at large. 10 examples of the iPhone's impact include its all-screen touch interface and the way it led to the rise of app culture.

Steve Jobs was awarded the Presidential Medal of Freedom

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

Explore a breakdown of 18 influential Apple products

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

When Steve Jobs recruited former CEO Tim Cook to work at Apple in 1998, the company was on the verge of bankruptcy—and many of Cook's friends advised him not to take the job.

Steve Wozniak invented the personal computer

Steve Wozniak's Apple I and Apple II computers launched the personal computer industry, influencing the future of consumer electronics. He was also awarded the National Medal of Technology and the Heinz Award in Technology, the Economy, and Employment because of his invention.

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

In 2018, Apple became the world's first publicly traded trillion-dollar company

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Watch Steve Jobs introduce the first iPad

Apple's cofounder debuted the first iPad in 2010, framing it as a third category of personal electronics between the laptop and the smartphone. Steve Jobs showed off how thin the device was (for the time) and explained how it was better than smartphones and laptops for browsing the web.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

When Steve Jobs Spent All His Money To See Neem Karoli Baba

In 1974, Steve Jobs traveled to India after reading a book by the famous American psychologist Ram Dass. Jobs visited the temple of one of Dass’s influences, Neem Karoli Baba. He stayed in India for seven months before returning to the US to found Apple. Jobs’s trip to India helped shape the tech leader’s vision for Apple.

Listen to Steve Jobs explain his 'rock tumbler' metaphor for teamwork.

Steve Jobs in his final public talk

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

'My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.'

-Apple co-founder Steve Jobs (1955-2011)

Apple's board fired Steve Jobs in 1985

Apple's board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple's goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011.

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

The iPhone reshaped culture, media, and communication through innovation

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

An interview with Laurene Powell Jobs

Steve Jobs is survived by his wife Laurene Powell Jobs, who has spent her career supporting social causes. Powell Jobs said she’s working to distribute the billions of dollars she received from her late husband.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

Apple’s third cofounder was its angel investor

Steve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

Steve Jobs once explained why iPhones can’t be made in the US

In 2011, then-President Obama asked Steve Jobs, “What would it take to make iPhones in the United States?” Steve Jobs said it wasn’t a viable option, explaining that overseas factories had far outpaced the US’s in terms of skill and speed.

'No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.'

- Apple CEO Tim Cook (1960 - present)

Unsatisfied with the designs provided by an Apple engineer, Steve Jobs designed the original Mac calculator in about 10 minutes.

Why Steve Jobs always wore the same outfit

Steve Jobs is well-known for his signature outfit: a black mock turtleneck and denim jeans. The outfit originated in Japan, where Jobs observed Sony employees all wearing matching uniforms. He proposed Apple employees do the same, but that idea was rejected. However, he still decided to create his own uniform.

See which Apple products drive the most of its $391B revenue.

Watch 4-plus decades of Pixar's opening logos.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Pixar's RenderMan software, which turned code into graphics, changed the way Hollywood produced special effects.

Read an email Steve Jobs wrote himself in 2010

Steve Jobs apparently liked to email himself to save his thoughts. This archival email, written the year before he died, shows Jobs expressing gratitude and wonder for the world and its creative people.

How Steve Jobs tried to end development on Linux by offering Linus Torvalds a job

In a 2012 interview, Linus Torvalds claimed that the Apple CEO offered him a job in 2000 to exclusively work on Mac OS's Mach kernel. While Linux has not provided the financial benefits that a business venture with Apple may have, Torvalds stated, "I'm very happy with feeling that I've done the right thing." (Some readers may experience a paywall.)

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Steve Jobs tried to treat his cancer with alternative medicine

After Steve Jobs was diagnosed with pancreatic cancer, he reportedly restricted his diet to just fruits or just fruits and vegetables, tried out hydrotherapy, and consulted psychics. There’s compelling evidence about the impact of alternative medicine on cancer patients.

Bill Hewlett and Dave Packard are known for creating the 'founding' Silicon Valley company Hewlett-Packard

During the company's early years, Hewlett and Packard established a management approach called "the HP Way." The approach, which was considered radical at the time, helped shape the way Silicon Valley is run today.

Explore the history of the iPhone from 2007 to 2023.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Steve Jobs mandated that a legendary book on yoga be distributed at his memorial service

The iconic entrepreneur died in 2011, but before he did, he planned the details for his memorial service. One of the instructions was to leave attendees with a parting gift: a brown box that contained Paramahansa Yogananda’s book “Autobiography of a Yogi,” a book he read as a teenager and then returned to annually.

Bob Noyce coinvented the integrated circuit, cofounded Intel and Fairchild Semiconductor, and is considered one of the founders of Silicon Valley

Some even called Noyce the "Mayor of Silicon Valley." According to Steve Jobs, he was the "ultimate inventor, rebel, and entrepreneur." This Founders episode dissects an article from 1983 that explains Noyce's lasting impact.

Apple CEO Tim Cook on what it takes to run the world's largest company

Apple CEO Tim Cook is a tough interview subject. He doesn't give many of them, and when he does it's often difficult to move him off of his talking points. In this interview for Dua Lipa's podcast, however, he opens up for a wide-ranging discussion about everything from artificial intelligence to the impact of technology on climate change—in addition to his own personal journey and his philanthropic endeavors.