In 1984, Apple ran an award-winning Super Bowl commercial

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

Apple's board fired Steve Jobs in 1985

Apple's board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple's goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011.

Explore a breakdown of 18 influential Apple products

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

The iPhone reshaped culture, media, and communication through innovation

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

The Beatles sued technology company Apple in 1978 to defend naming rights to their record label, Apple Corps.

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

The Macintosh popularized GUI and mouse navigation for personal computing

A graphical user interface that utilized windows, icons, and pull-down menus, rather than text-based commands, contributed to the device's success after its January 1984 launch. Its original sound system—capable of playing four voices—was developed after non-technical staff suggested the machine should play music.

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

Mac settings have evolved from minimalism to chaotic clutter

The 1984 Mac control panel featured wordless icons, sliders, and desktop pattern editors, highlighting early experimentation in graphical user interface design. This software charm and personality gradually disappeared as Apple enforced visual and functional consistency over time.

Steve Wozniak invented the personal computer

Steve Wozniak's Apple I and Apple II computers launched the personal computer industry, influencing the future of consumer electronics. He was also awarded the National Medal of Technology and the Heinz Award in Technology, the Economy, and Employment because of his invention.

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

In 2018, Apple became the world's first publicly traded trillion-dollar company

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

'No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.'

- Apple CEO Tim Cook (1960 - present)

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

Unsatisfied with the designs provided by an Apple engineer, Steve Jobs designed the original Mac calculator in about 10 minutes.

Steve Jobs in his final public talk

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

Apple's latest invention

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

Steve Jobs was awarded the Presidential Medal of Freedom

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

The iPhone's impact in 10 charts

It's been almost 20 years since Steve Jobs first unveiled the iPhone, the device that would come to define Apple for years and change not just the smartphone industry but the world at large. 10 examples of the iPhone's impact include its all-screen touch interface and the way it led to the rise of app culture.

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.