Nvidia controls more than four-fifths of the GPU market—but isn't considered a monopoly

As of 2025, Nvidia controls over 90% of the discrete graphics processing unit market, with its high-end components serving as the backbone for the AI data center boom, followed by AMD and Intel.

Nvidia pioneered the GPU industry via its origins as a video game company

From the mid-1990s to early 2000s, Nvidia carved out a niche as a maker of semiconductor chips specially designed for the video game industry. Nvidia broke through the competition to seal deals with TSMC and Microsoft, and popularized the term "graphics processing unit," aka GPU.

By 2024, Nvidia had become one of the world’s most valuable companies

Nvidia started as a graphics chip designer for PCs and consoles. This explainer traces its rise from early GPU innovation to powering AI breakthroughs and fueling the data centers behind today’s biggest tech platforms.

Nvidia's attempted Arm acquisition revealed its hopes of becoming the world's leading AI company

Though Nvidia's acquisition of Arm, another company that designs semiconductors, was ultimately quashed over antitrust concerns, the attempt offered insights into Nvidia's business strategy. Over time, Nvidia has increasingly focused on using its graphics cards to power machine learning, and its platform CUDA is dominant in the sector.

Over half of Nvidia’s revenue comes from outside the US

This chart breaks down where Nvidia’s revenue comes from—both in terms of which business segments it’s generated by and in which countries. Most of Nvidia’s revenue stems from its computing segment, which includes billions spent by companies building AI.

Nvidia was founded in a Denny's restaurant

Nvidia is one of a handful of companies valued at more than $1T. In its early days, the semiconductor company sold GPUs, or graphics processing units, that were used for video games. But in recent years, Nvidia's chips have been used for crypto and AI. Nvidia has faced several setbacks on its journey, including when the US sanctioned chip exports to China.

Nvidia's rapid development of GPUs is forcing computing to depart from something called Moore's law

Moore’s law, named after Intel’s cofounder, predicts that the number of transistors on a chip will double every two years. But Nvidia could be outpacing that prediction.

Take a virtual tour inside the NVIDIA GA102 graphics processing unit to explore the architecture that enables it to perform over 35 trillion calculations per second.

The term GPU was first used by Sony in 1994 to refer to the geometry processing unit inside the PlayStation console, five years before Nvidia's marketing of the GeForce 256 revised the acronym to graphics processing unit.

Rival companies AMD and Nvidia's CEOs are related

Advanced Micro Devices (AMD) and Nvidia are two of the world's largest manufacturers of processing chips and are fierce competitors. AMD's CEO Lisa Su and Nvidia CEO Jensen Huang are actually first cousins once removed, but reportedly don't share a close relationship and didn't even meet until later in life at an industry event.

The history of graphics processing units began with hardware for displaying visuals in arcade machines, but the transition to 3D graphics led to the microchips and software that power today's AI data centers.

Market concentration and high markups don't always signal a monopoly

When regulators and economists evaluate whether a company constitutes an illegal monopoly, they often consider its overall market share or its relatively high price markups. This piece argues that the Olley-Pakes decomposition is a better measure, identifying whether customers within a market are switching to more productive companies.

Explore graphics processing unit benchmarks for 2026, led in performance by Nvidia's GeForce RTX 5090, with AMD's Radeon RX 9060 XT 8GB and Nvidia's GeForce RTX 5060 providing the best 1080p performance per dollar.

Although GPU stands for graphics processing unit, the acronym is often used to refer to a graphics card—an assembly that houses the microchip along with supporting components.

Graphics processing units, which process large amounts of data in parallel, have become the foundational hardware for AI systems that rely on hardware capable of processing millions of text parameters simultaneously.

An overview of monopolies, when one company controls an entire market

In the business world, a monopoly exists when one company controls the entire market. Regulators take issue with monopolies because they have been found to limit consumer choices, raise prices, and hurt competition.

Some graphics processing units advertised under different product names, such as Nvidia's RTX 5070-Ti and RTX 5080, are identically manufactured microchips with different defect counts.

Nvidia entered its AI era after learning that its chips could be used in industries beyond gaming

Its semiconductor chips were used in the automotive industry, for data centers, and by crypto miners. And starting in 2006, Nvidia took steps that would ultimately transform it into the AI company it's known as today. This podcast is the second part of a three-part series diving deep into Nvidia's company evolution.

How TSMC, the world's biggest chip manufacturer, makes money

Taiwan Semiconductor Manufacturing Company has more than 500 clients across the world, but none are bigger or more consequential to its business than Apple. The iPhone maker accounts for 25% of TSMC's total revenue. TSMC controls more than 60% of the global market share in semiconductor manufacturing. Dive into the economics and outlook of this important company here.

Visa, the first credit card network, still dominates competitors with a roughly 52% market share by purchase volume.

Among the major credit card companies in the US, Mastercard had about 25% of the market share in 2025. American Express had roughly 20%, and Discover had the smallest market share of about 4%.

The firms running America's voting systems

Three companies make up over 90% of the US market share around voting systems, and like any company, they're priorities aren't always aligned with the public's. Dive into the industry of voting machines in this investigation piece from the Guardian.

CUDA, the computing platform that transformed graphics processing units from pixel renderers into general-purpose components powering AI, originated from a computer science student.

Nvidia CEO Jensen Huang once saved Nvidia from bankruptcy with a multi-million dollar Hail Mary

Nvidia is now known as one of the top companies contributing to the AI boom, but back in the 1990s, it almost failed. One last-ditch effort conversation that CEO Jensen Huang had with an investor saved the company.

The Nasdaq's 'Magnificent 7' have an outsized impact on the Nasdaq 100's performance

These seven companies are Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. They're often responsible for over 40% of the Nasdaq 100 index's gains, but the exact percentage varies from year to year.

Many of the top companies in the US by market cap began as tech startups

Combined, the top seven companies by market cap in the US as of December 2024—Apple, Nvidia, Microsoft, Alphabet, Amazon, Meta, and Tesla—were worth more than $16T at the time.

Utility companies are often considered 'natural' monopolies, which occur in industries where the upfront costs of entering the market are high, making competition unrealistic.

With many smaller computing cores, graphics processing units process many identical tasks in parallel, whereas central processing units have fewer, larger cores built to handle a wide variety of more complex tasks sequentially.

CUDA was Nvidia’s first step into artificial intelligence

CUDA (Compute Unified Device Architecture) is a parallel computing platform that was developed by Nvidia in the mid-2000s. By letting people perform computations in parallel, rather than sequentially, CUDA allowed people to compute large amounts of data quickly. CUDA has been used to build machine-learning models as well.

Nvidia CEO Jensen Huang’s keynotes have become a main event at CES

Watch Jensen Huang’s 2025 CES keynote, where he unveiled major advances in AI and GPU technology. His presentations now draw global attention, blending product reveals with sweeping visions of the future of computing.

Watch a tech demo of the world's first consumer graphics processing unit, the Nvidia GeForce 256, released Oct. 11, 1999.

Nvidia’s RTX graphics chips support ray tracing, which, the company says, can boost performance in games by 25%

Ray tracing allows developers to add more realistic-looking lighting and shadows to video games, and Nvidia continues to improve the tech in newer chips. Rendering light realistically in video games requires immense computing power, and ray tracing “cheats” the process with a little guesswork.

Since 2025, AI data center growth has created shortages and price hikes in graphics processing units and their supporting hardware, including high-speed memory.

Linux adoption statistics, including its use in all the world's top 500 supercomputers since 2017

This has been driven by kernel-level customizations available with Linux-based operating systems that improve computational performance and reduce latency. As of 2025, Linux's desktop market share is 3.7%, but 87.8% of machine learning workloads run on Linux infrastructure. The Linux OS market is expected to grow 105.8% through 2029.

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

Why some say the S&P 500 has effectively become an AI fund

The S&P 500 is a market-cap-weighted index, which means companies with larger market capitalizations have a larger impact on the index's overall performance. Many of the top companies in the index are currently tech companies—including Nvidia, Microsoft, Alphabet, and Apple—that all have large investments in artificial intelligence. As a result, some analysts are concerned that the index is overly exposed to risky AI investments.

See a web of circular investments among major AI industry players like Nvidia and OpenAI, as many top AI companies provide significant investments to one another.

A video compares two visions for the metaverse: one from Nvidia and one from Facebook

The CEOs of top technology companies Nvidia and Meta recently revealed their visions for the metaverse of the future. As of 2021, both Jensen Huang and Mark Zuckerberg were bullish on virtual world-building, although Huang seemed more focused on the metaverse's business implications than its social ones, which Zuckerberg prioritized.

As of January 2025, Tesla is the second best-selling EV company in the world

Chinese automaker BYD saw nearly three times as many registrations of electric vehicles as Tesla through the sales of its plug-in hybrid and battery electric vehicles. Fellow Chinese competitor Geely sold 12.7% of all BEVs worldwide, surpassing Tesla's 12.4% share during the same period.

Taiwan's semiconductor dominance

Taiwan is a leader in the production of semiconductors. In the event of a Chinese invasion, what happens if China controls the supply chain for these indispensable materials? How would it affect the United States as well as other nations already dealing with disruptions due to Russia's invasion of Ukraine? This blog explores these questions and more.

The global defense industry in one chart

The world's most valuable defense companies (for example, Lockheed Martin) make up much of the global defense industry. As of 2025, RTX led the pack with a roughly $183B market cap.

Graphic processing units rely on a hierarchy of memory for optimization, where the smallest, fastest memory—registers—is located closest to the core and provides access to data in a fraction of a nanosecond.

Read the Federal Trade Commission's legal definition of a monopoly

The Federal Trade Commission and the US Department of Justice (DOJ) Antitrust Division are the regulatory agencies responsible for overseeing antitrust laws. Before deeming any company a monopoly or acknowledging monopolistic power in a market, the FTC conducts thorough research into market competition, price, and even other competitors' business practices.

A 'monopsony' is a market with a single buyer—rather than a single supplier

A monopsony is the demand-side equivalent of a monopoly, where a single buyer commands a market. In a monopsony, the buyer has an outsized influence over the price of a product or service because they control most or all of the sales in that market.

DeepSeek is a Chinese AI startup that rattled US competitors when it made an AI model much faster and cheaper than they did

DeepSeek unveiled an AI model in 2025 that it said was made in two months for roughly $6M. For context, OpenAI has suggested it took over $100M to make its AI model GPT-4. The news rattled the stocks of American tech companies, including leading chipmaker Nvidia.

Monopolies are considered the most extreme form of imperfect competition

True monopolistic companies face no competition, meaning there aren't any near substitutes for the goods or services the company provides. Often, no competition exists because the monopoly is either approved by the government or the barrier to entry is costly.

An oligopoly is a market structure where a few large businesses dominate the entire market

When a few large companies dominate a market, changes in pricing for goods and services affect the entire market. Airlines are a common example of an oligopoly. Because the barrier to entry in the aviation industry is high, only a few airline companies offer the majority of the industry's services. While there is some competition, pricing across the board is largely intertwined and based on other companies' prices.

Modern examples of oligopolies include the airline industry

An oligopoly is a market structure dominated by a few key suppliers. In the US, as of 2021, just four airlines (Delta, United, Southwest, and American) controlled nearly two-thirds of all domestic flights, making the US airline industry one example of an oligopoly.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

Watch how American monopolies used vertical and horizontal integration strategies to command markets

Vertical integration occurs when a company controls the entire manufacturing or development process, whereas horizontal integration involves expanding a company's market share. Both strategies have been used by US monopolies to establish dominance in markets.

Ozempic parent company Novo Nordisk operates under a 'foundation ownership model'—meaning that a foundation holds the majority of the company's voting power, while most of its equity is owned by public investors.