Nvidia pioneered the GPU industry via its origins as a video game company

The term GPU was first used by Sony in 1994 to refer to the geometry processing unit inside the PlayStation console, five years before Nvidia's marketing of the GeForce 256 revised the acronym to graphics processing unit.

By 2024, Nvidia had become one of the world’s most valuable companies

Nvidia started as a graphics chip designer for PCs and consoles. This explainer traces its rise from early GPU innovation to powering AI breakthroughs and fueling the data centers behind today’s biggest tech platforms.

The history of graphics processing units began with hardware for displaying visuals in arcade machines, but the transition to 3D graphics led to the microchips and software that power today's AI data centers.

Nvidia was founded in a Denny's restaurant

Nvidia is one of a handful of companies valued at more than $1T. In its early days, the semiconductor company sold GPUs, or graphics processing units, that were used for video games. But in recent years, Nvidia's chips have been used for crypto and AI. Nvidia has faced several setbacks on its journey, including when the US sanctioned chip exports to China.

Nvidia entered its AI era after learning that its chips could be used in industries beyond gaming

Its semiconductor chips were used in the automotive industry, for data centers, and by crypto miners. And starting in 2006, Nvidia took steps that would ultimately transform it into the AI company it's known as today. This podcast is the second part of a three-part series diving deep into Nvidia's company evolution.

Nvidia controls more than four-fifths of the GPU market—but isn't considered a monopoly

Semiconductor company Nvidia has a commanding market share when it comes to graphics processing units. Its competitors include Advanced Micro Devices and Intel, which together account for less than a fifth of the GPU market.

CUDA, the computing platform that transformed graphics processing units from pixel renderers into general-purpose components powering AI, originated from a computer science student.

Nvidia's attempted Arm acquisition revealed its hopes of becoming the world's leading AI company

Though Nvidia's acquisition of Arm, another company that designs semiconductors, was ultimately quashed over antitrust concerns, the attempt offered insights into Nvidia's business strategy. Over time, Nvidia has increasingly focused on using its graphics cards to power machine learning, and its platform CUDA is dominant in the sector.

Nvidia CEO Jensen Huang once saved Nvidia from bankruptcy with a multi-million dollar Hail Mary

Nvidia is now known as one of the top companies contributing to the AI boom, but back in the 1990s, it almost failed. One last-ditch effort conversation that CEO Jensen Huang had with an investor saved the company.

As of 2025, Nvidia controls over 90% of the discrete graphics processing unit market, with its high-end components serving as the backbone for the AI data center boom, followed by AMD and Intel.

Although GPU stands for graphics processing unit, the acronym is often used to refer to a graphics card—an assembly that houses the microchip along with supporting components.

Graphics processing units, which process large amounts of data in parallel, have become the foundational hardware for AI systems that rely on hardware capable of processing millions of text parameters simultaneously.

CUDA was Nvidia’s first step into artificial intelligence

CUDA (Compute Unified Device Architecture) is a parallel computing platform that was developed by Nvidia in the mid-2000s. By letting people perform computations in parallel, rather than sequentially, CUDA allowed people to compute large amounts of data quickly. CUDA has been used to build machine-learning models as well.

Nvidia's rapid development of GPUs is forcing computing to depart from something called Moore's law

Moore’s law, named after Intel’s cofounder, predicts that the number of transistors on a chip will double every two years. But Nvidia could be outpacing that prediction.

Take a virtual tour inside the NVIDIA GA102 graphics processing unit to explore the architecture that enables it to perform over 35 trillion calculations per second.

Watch a tech demo of the world's first consumer graphics processing unit, the Nvidia GeForce 256, released Oct. 11, 1999.

Over half of Nvidia’s revenue comes from outside the US

This chart breaks down where Nvidia’s revenue comes from—both in terms of which business segments it’s generated by and in which countries. Most of Nvidia’s revenue stems from its computing segment, which includes billions spent by companies building AI.

Nvidia CEO Jensen Huang’s keynotes have become a main event at CES

Watch Jensen Huang’s 2025 CES keynote, where he unveiled major advances in AI and GPU technology. His presentations now draw global attention, blending product reveals with sweeping visions of the future of computing.

Nvidia’s RTX graphics chips support ray tracing, which, the company says, can boost performance in games by 25%

Ray tracing allows developers to add more realistic-looking lighting and shadows to video games, and Nvidia continues to improve the tech in newer chips. Rendering light realistically in video games requires immense computing power, and ray tracing “cheats” the process with a little guesswork.

Nintendo began in 1889 as a playing card company

As a leading video game publisher, Nintendo has contributed to expanding the prevalence of handheld and console technologies for over a century. It has also developed franchise mascots that have appeared in other media, including Mario and Sonic.

Jensen Huang doesn't think Nvidia was a great company on day one

"Nvidia wasn't a great company on day one. We made it great over 31 years," explained businessman Jensen Huang on a recent podcast episode. He covered other principals and lessons he learned while building Nvidia in the epsiode too.

Rival companies AMD and Nvidia's CEOs are related

Advanced Micro Devices (AMD) and Nvidia are two of the world's largest manufacturers of processing chips and are fierce competitors. AMD's CEO Lisa Su and Nvidia CEO Jensen Huang are actually first cousins once removed, but reportedly don't share a close relationship and didn't even meet until later in life at an industry event.

NVIDIA named several computer chip architectures after Grace Hopper

Unveiled in 2023, the GH200 Grace Hopper Superchip, designed for generative AI applications in data center-scale systems, combines a Grace CPU with a Hopper GPU to create a coherent memory model. This allows the Hopper to access Grace data directly, reducing the need to repeatedly copy data back and forth and vastly improving performance.

Microsoft developed the Xbox to compete with Sony's all-in-one entertainment hardware

The video game console originated as a side project between four DirectX developers, from whom the console's original name, "DirectX Box," derives. These developers sought to counter Sony's PlayStation product line, which they saw as capable of capturing all entertainment markets by playing games, CDs, and DVDs.

Nvidia founder Jensen Huang would not do it again

Huang was asked in 2023 whether he would do it all over again if he was transported back 30 years before. Huang said no, arguing he would not have knowingly put himself through the suffering and difficulties it took to build Nvidia, calling this ignorance to future pain one of his superpowers.

Explore graphics processing unit benchmarks for 2026, led in performance by Nvidia's GeForce RTX 5090, with AMD's Radeon RX 9060 XT 8GB and Nvidia's GeForce RTX 5060 providing the best 1080p performance per dollar.

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

Nvidia Omniverse can be used to accelerate 3D workflows and explore creative ideas

This video explores different apps available within Nvidia Omniverse that artists can use to create cinematic, virtual worlds. Some of the tools are AI-powered, like a feature that converts spoken audio into a video of a character speaking.

Some graphics processing units advertised under different product names, such as Nvidia's RTX 5070-Ti and RTX 5080, are identically manufactured microchips with different defect counts.

Watch how graphics cards are fixed in a workshop by replacing faulty components, including graphics processing units and memory, located atop printed circuit boards.

Since 2025, AI data center growth has created shortages and price hikes in graphics processing units and their supporting hardware, including high-speed memory.

The design changed video games forever

Miyamoto’s direction and Kondo’s sound showed younger generations the potential of video games, inspiring a more sophisticated form that moved far beyond the one-dimensional entertainment of the arcade era.

When buying a custom computer, selecting integrated graphics is more affordable, but a dedicated graphics card should be considered for CAD, video content creation, high-end gaming, and 3D modeling.

See a web of circular investments among major AI industry players like Nvidia and OpenAI, as many top AI companies provide significant investments to one another.

NASA purchased about 60% of all integrated circuits from 1961 to 1965

The US government adopted the new technology to support the development of the Apollo Guidance Computer, which would help astronauts fly to the moon. This drove manufacturing up and costs down, setting the stage for the modern computing era.

A video compares two visions for the metaverse: one from Nvidia and one from Facebook

The CEOs of top technology companies Nvidia and Meta recently revealed their visions for the metaverse of the future. As of 2021, both Jensen Huang and Mark Zuckerberg were bullish on virtual world-building, although Huang seemed more focused on the metaverse's business implications than its social ones, which Zuckerberg prioritized.

Atari buried hundreds of thousands of video games in the New Mexico desert

The video game industry crashed in 1983, leaving the company with an enormous inventory. Looking to offload the excess, the company secretly had 800,000 cartridges buried in the desert in Alamogordo, New Mexico. For decades, the story was believed to be an urban legend, but documentary filmmakers pursued the story and, in 2014, unearthed the games.

With many smaller computing cores, graphics processing units process many identical tasks in parallel, whereas central processing units have fewer, larger cores built to handle a wide variety of more complex tasks sequentially.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

From 1986 to 2024, Microsoft has acquired at least 277 companies

Some of these acquisitions helped the company expand into enterprise software and services, including Visio, which integrated diagramming software into Microsoft Office, and Hotmail, which provided an email platform to customers. Recent acquisitions of Mojang and Activision Blizzard underscore an increasing emphasis on the video game industry.

See a breakdown of every single video game Tencent has invested in.

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

Google invented the foundation of the AI movement—but ChatGPT was a shock

For years, Google was the cutting-edge of the AI world, including the development of the Transformer—the basis of contemporary AI chatbots. But since OpenAI debuted ChatGPT in 2022, the company was had to play catch-up. This is a four-hour deep dive into Google's AI history.

The original 'four horsemen' of tech were Intel, Dell, Microsoft, and Cisco

These companies became known as the "four horsemen of tech" for the influence the companies had both on other businesses and investors in the late 1990s and early 2000s. The expansion of internet infrastructure throughout the 1990s and the dot-com bubble lifted these companies to incredible heights.

Video games are helping to preserve cultural heritage sites, further archaeological study

When Carmen Sandiego swept onto the video game scene in 1985, the deluxe version of the game included historic photographs from National Geographic and music from the Smithsonian. Read this article to learn about the overlap between gaming and ancient architecture.

Computex differs from E3, the now-defunct game-focused media expo

Unlike E3’s consumer- and media-driven focus on video games—before the event’s cancellation in 2023—Computex centers on computer and gaming hardware, with a focus on business-to-business meetings and industry partnerships.

Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

Pixar's RenderMan software, which turned code into graphics, changed the way Hollywood produced special effects.

Graphic processing units rely on a hierarchy of memory for optimization, where the smallest, fastest memory—registers—is located closest to the core and provides access to data in a fraction of a nanosecond.

Microsoft's Flight Simulator is one of history's longest-running software products

The program originated from a master’s thesis project on generating three-dimensional graphics, which was later combined with flight equations. The first version ran on the Apple II in early 1980, but its creator licensed the program to Microsoft two years later,