What is the rarest color in nature?

Starting with red, colorful objects will appear to lose their colors the deeper they are submerged because water scatters light, reducing the amount available to reflect off objects and be observed.

As of 2026, the rarest mineral on Earth may be kyawthuite, an orange gemstone whose only known specimen was found in Myanmar in 2010.

The color blue is almost never mentioned in ancient Greek literature

Linguists have noted blue is regularly the last color to enter the language of most cultures. Researchers guess that the color's rarity in living organisms is partly the cause of its linguistic absence.

When processing light, the brain can perceive colors with no natural wavelength

While some animals are sensitive to many forms of light, humans possess receptors that are sensitive to red, green, and blue wavelengths. These receptors send signals to the brain, which are processed and mixed to produce the array of colors we observe, including magenta, pink, and "supercolors" that lack a corresponding natural wavelength in the visible spectrum.

Proteins with limited light sensitivity prevent humans from seeing all types of light

Specialized photoreceptor cells in the retina called cones each possess photopigments that activate when exposed to three ranges of visible light. Other forms of electromagnetic radiation outside the activation range do not generate signals for processing in the brain, thereby limiting average human vision to approximately 10 million colors.

Blood color differs across the animal kingdom, with some animals producing blood that appears green (a group of lizards in New Guinea) or blue (horseshoe crabs).

Photos and descriptions of unique plants found in the Amazon rainforest

It’s the plants that provide homes for the incredible diversity of Amazon animals. Read about 29 of the most fascinating Amazon rainforest plants.

Evolution doesn't want you to see these animals

Invisibility is an oft-coveted superpower that many creatures throughout the animal kingdom have evolved to mimic through transparent camouflage. This article explores the science of this seemingly magical ability. The two critical ingredients in...

Tetrachromacy allows humans to observe 10 times the normal amount of colors

Resulting from a mutation on the X chromosome, the rare genetic condition causes individuals to possess an additional type of photoreceptor cell, typically sensitive to the orange range, located between the standard red and green cones. This enables the perception of approximately 100 million colors.

Water is naturally tinted with a slight blue, but sediments and organics can alter its color

The innate coloration comes from water absorbing red light in the visible spectrum more than green or blue, giving shallow waters in some parts of the Caribbean their turquoise hue. If sand is light, it can be churned up by turbulent water, clouding its appearance. Plankton and other organisms can color water by affecting how the rest of the spectrum is absorbed or reflected.

View a gallery of plants made to shine using ultraviolet-induced visible fluorescence photography, in which organisms re-emit the ultraviolet light they are exposed to in vibrant, glowing colors.

The world's weirdest flowers

We mostly marvel at the beauty of flowers, but some kinds of flowers are incredibly weird. This video highlights 15 of the world's strangest flowers, from the massive Titan Arum to the rare Lady Slipper Orchid.

Layers of minerals revealed by erosion give Vinicunca its distinct colorations

Located in Peru's Andean mountains, Rainbow Mountain is known for its vibrant colors, which result from layers of minerals such as clay, sandstone, argillite, and limonite exposed over millions of years by rain, snowfall, and strong winds.

Ring galaxies, the rarest kind in the universe

Galaxies come in different sizes, but when it comes to shapes there are just four kinds: spiral, elliptical, irregular, and the rarest kind, ring. Ring galaxies only form in the event of a small galaxy passing through a large one, but there's more to them that that. This page explores these rare and beautiful heavenly bodies.

A diamond's color comes from impurities, defects, and unique formation processes

While most diamonds are transparent and sparkly, the presence of nitrogen and boron during formation can make them yellow, orange, or blue. Radiation can produce green diamonds, and structural deformities can introduce red hues.

As of 2022, China has the largest reserve of rare earth elements

At 37.9% of estimated global reserves, China possesses twice the amount of REEs as Vietnam, the next closest nation. REEs, or lanthanides, are a set of 17 elements on the periodic table, which, alongside scandium and yttrium, share similar chemical properties that make them difficult to separate from within ores.

Virtually all plants are biofluorescent because their photosynthesis is powered by chlorophyll, a pigment that glows red as a way to get rid of excess energy when exposed to ultraviolet light.

According to the International Union for Conservation of Nature, as of 2025, there are over 18,000 endangered animal species worldwide, with the share of fish, insects, mollusks, and reptiles increasing since 2007.

Bioluminescence became common in the ocean to support survival in dark environments

Despite seeming like a rare ability in land animals and unseen in plants, bioluminescence has evolved at least 29 times across marine species, indicating its necessity for survival where hiding spots are rare and highlighting how environments provide evolutionary pressure.

Weird ways critical minerals are being mined

Critical minerals like lithium, cobalt, and graphite are economically crucial non-fuel resources subject to supply chain risks. To diversify production, scientists developed odd ways to harvest them. This article breaks down the weirdest approaches, including extracting minerals from seawater using algae, phytomining plants, and asteroids.

The history of iconic pigments used in seven famous paintings

While art paints can be bought by the bucket at any craft store today, pigments throughout history have been difficult to come by. Art historian Kelly Grovier traces the fascinating history of pigments that make up hidden layers in masterpieces from Picasso and Hokusai’s Prussian Blue to Vermeer’s shade of red.

'Golden blood' is the rarest blood type in the world—fewer than 50 people are known to have it.

How the pigments that absorb light for photosynthesis contribute to plants' green color

Although light energy is captured to power the reactions that produce the building blocks of starch, cellulose, glucose, and other sugars, chlorophyll a and b are most sensitive to violet, blue, orange, and red light, leaving green light mostly unabsorbed. This green light is instead reflected, giving most plants this color appearance.

What are rare earth elements?

Rare earth metals are 17 elements in the periodic table critical for modern technologies like electronics and defense systems. Although the US once led in their production, it now faces significant challenges in competing with China’s lower costs and control of over 70% of the global output.

View a gallery of biofluorescent animals, which contain cells that emit various colors when exposed to ultraviolet light.

The conditions needed for cloud iridescence, or rainbow clouds

The relatively rare phenomenon occurs when sunlight scatters off tiny water droplets or ice crystals in thin, newly-forming or semi-transparent clouds, such as altocumulus, cirrocumulus, lenticular, and cirrus varieties. This effect is similar to what is seen in soap bubbles and mother-of-pearl shells and produces pastel-like colors.

Reindeers are the only known mammals whose eyes change color with the seasons, going from golden yellow in the summer to deep blue in the winter.

By separating light with tools such as prisms, scientists can reveal the presence and composition of celestial matter by identifying color fingerprints unique to specific elements and molecules.

What do psychedelic plants look like?

Far from the drippy aesthetic often associated with psychedelics, the plants powering naturally occurring psychoactive experiences may not stand out as anything special. This database offers a visual guide to psychoactive plants and fungi. Clicking on the title of a particular plant, such as yerba mate, will bring up a secondary screen with various hyperlinked images, such as the plant itself, related botanical drawings, and molecular structures.

The most unique-smelling places on Earth

Have you ever picked a travel destination by smell? This Atlas Obscura piece cultivates a list of the most distinct-smelling spots in the world. Learn about these obscure scents to potentially book a trip to a spring that smells like rotten eggs, or a desert valley filled with frankincense trees.

Blood has evolved many times over hundreds of millions of years, resulting in different blood colors and compositions—and there are even some organisms that don't need blood at all.

California is one of the world’s 35 biodiversity hotspots

The state comprises the hotspot known as the California Floristic Province, where roughly 3,000 species of vascular plants grow—roughly three-fifths of which are found nowhere else in the world (also known as endemic).

During the fall, shorter days trigger cells in leaves to produce less chlorophyll, a green pigment that is typically present in sufficient concentrations to mask other pigments, such as yellow and orange.

Pigments in paint can come from rocks, plants, insects or synthetic sources

Paint's composition is varied through the combination of pigments with binding agents. In the past, artists created their own paints by mixing pigments with water, oils or egg yolks to bind the colors together.

'Watermelon snow'—patches of pink, orange, and red in snow—is the result of extremophilic green algae that thrive in extremely frigid conditions and take the shape of red spheres in winter.

See photos of rare spotless giraffe born at zoo

A spotless giraffe was born at a zoo in Tennessee in the summer of 2023, with experts claiming the specimen is the only solid-colored animal of the species with genes for "reticulation," or the normal patchwork look. The phenomenon is so rare many...

Breaking down sunlight and why the sun appears yellow despite emitting green light the most

This peak intensity is produced alongside a spectrum of other colors, which, when combined, make the sun appear white in space. Since Earth's atmosphere scatters bluer and greener wavelengths of light more than red and orange wavelengths, sunlight reaching Earth's surface appears yellow, while the sky appears blue. (Some readers may experience a paywall.)

Three examples of how humans are still evolving

For much of nature, natural selection and "survival of the fittest" still play a dominant role; only the strongest can survive in the wild. As little as a few hundred years ago, the same was true for humans, but what about now?

High solar activity can produce pink and purple auroras

Although less common, energetic enough charged particles from the sun that descend to an altitude of about 100 kilometers (62 miles) can strike a mixture of ionized and neutral nitrogen molecules, causing them to emit red and blue light, which our eyes perceive as purple.

In the 1950s, Alan Turing developed a mathematical model to explain why animals have stripes, spots, and other patterns based on differences in how quickly two interacting chemicals spread throughout a developing organism.

Biofluorescent animals—those that absorb light, such as ultraviolet rays, and re-emit other types of light, such as neon green—include some flying squirrels, scorpions, sea turtles, and platypuses.

Desert wildlife: diverse, threatened, and misunderstood

This article sheds light on the surprisingly diverse wildlife that thrive in deserts, while also highlighting the gaps in human understanding of these ecosystems. Deserts are home to one-quarter of terrestrial vertebrate species—three percent of...

From the surface, Mars can appear butterscotch, golden brown, and even green

Images from orbiters, landers, and rovers show that Mars has a mix of surface colors resulting from variations in the mineral compositions of different regions. The reddish tint when viewed from Earth comes from kicked up particles of rusted iron.

Solar activity and the density and chemical composition of the air affect auroral colors

Oxygen atoms can emit red and green light when energized by collisions with the solar wind, but red takes longer to be emitted and is disrupted by bumping into other molecules. This causes red light to appear at higher altitudes, where the air is less dense. Higher-energy solar wind can penetrate to lower altitudes and collide with more abundant ionized nitrogen, which produces blue light.

View a breakdown of the identified species on Earth, led by about one million insect species, while mammals such as humans make up one of the smallest groups.

Based on a species' population size, distribution, and habitat, it may be designated as a threatened species—vulnerable, endangered, or critically endangered—if it is at high risk of extinction.

The outermost shell of electrons in an atom dictates how it bonds to other atoms, including those of the same element, and the properties of the materials composed of those atoms.

Synchrotron radiation has revealed the fur color of creatures millions of years old

When electrons are accelerated in the loop, they produce intense X-rays that can reveal properties of a sample struck by them, just as X-rays can be used to show bone structure in humans. Studying the reflected light from fossils can uncover the presence of known pigmentation compounds.

A collection of fascinating facts about the planet and its creatures

You may have already heard that cheetahs are the fastest animals on land, but did you know that Savannah elephants are the strongest? This page on the World Wildlife Fund's UK website features a diverse range of articles on mammals, underwater creatures, birds, reptiles, insects, and landscapes. Discover captivating information about Earth and the creatures you share it with.

View the rainbow effect on the waters at First Landing State Park

The phenomenon results from light interacting with a thin film of natural oils on the surface of swamps and marshes at the site, not unlike the coloration seen in soap bubbles. The oils originate from decaying vegetation or from anaerobic bacteria reducing iron in soil. (Some readers may experience a paywall.)