Today’s Rockefellers have become climate activists

The history of the Rockefellers in 60 seconds

John D. Rockefeller—the world's first billionaire—once controlled 90% of the US oil refining market, built Standard Oil through vertical integration, and used his fortune to fund universities, museums, and landmarks like Rockefeller Center.

How the Rockefellers' wealth evolved over time

The Rockefellers built one of the most powerful business empires in US history. By the early 1900s, their company, Standard Oil, controlled over 90% of the US oil market.

A timeline of the Rockefeller family

The Rockefeller family timeline (as it relates to the business world, at least) starts in 1839 with John D. Rockefeller’s birth. In the nearly 200 years since, his offspring have gotten involved in everything from the Watergate scandal to the McCormick & Company spice business.

The Rockefellers' family office expanded to become a multifamily office

The Rockefellers created the first known single-family office in the late 1800s but the firm has evolved since to serve many wealthy American families.

How John D. Rockefeller became the world's first billionaire

From a young age, John D. Rockefeller knew he was interested in business. He worked as a bookkeeper and sold candy prior to starting the business empire that would help cement the Rockefeller name in history: Standard Oil.

The Rockefellers funded the restoration of Colonial Williamsburg

John D. Rockefeller Jr. and his wife spent millions of dollars restoring Colonial Williamsburg and turning it into the tourist attraction it is today. You can go back in time via video footage from before and after the restoration.

Large oil companies knew about the impact of carbon emissions since the ’70s

PBS Frontline’s The Power of Big Oil reveals how industry giants like Exxon and Shell were researching climate change in the 1970s but then funded denial campaigns—using internal science to sow public doubt for decades.

In 1931-32, JP Morgan Jr. paid no income taxes due to his company’s losses

This legally reduced his taxable income under existing laws. Similarly, the Rockefellers leveraged charitable foundations to minimize taxes, allowing them to preserve wealth while directing funds to their preferred causes.

John D. Rockefeller’s father was a well-known con artist

John D. Rockefeller was born to a man known as “Devil Bill” who made a living posing as a traveling doctor and selling fake herbal cures, and was also infamous for his storytelling and cons.

Modern antitrust law was created to combat the Standard Oil Trust

John D. Rockefeller's Standard Oil Trust enabled him to evade laws against a single corporation buying stock in another. His centralized board of directors held stock in many different oil companies under his control, allowing Rockefeller to eventually monopolize the oil refining industry. Efforts to regulate and prevent the Standard Oil Trust's monopoly became known as "antitrust" laws.

Student protests over endowments

College students across the country are urging their universities to divest from a range of companies—some tied to business in Israel, others linked to climate change. But what does “divestment” actually mean when it comes to billion-dollar endowments? In this episode of Planet Money, the hosts break down how endowment divestment works, and why its impact might not be as straightforward as protesters hope.

How Standard Oil created Chevron and ExxonMobil

Standard Oil was eventually ordered to separate into 34 different entities, and over the following years, those 34 companies merged into what is now called the “Big Four” in the oil industry.

A group of billionaires and millionaires wants to pay more taxes

Hundreds of billionaires and millionaires have signed a letter called “Proud to Pay More,” in which they ask world leaders to tax the wealthiest individuals more than they currently do. The group, which includes Disney heir Abigail Disney and Valerie Rockefeller, re-upped their call at the World Economic Forum in Davos this year. Learn about the “Proud to Pay More” letter in this article.

'If you want to succeed, you should strike out on new paths, rather than travel the worn paths of accepted success.'

- Billionaire John D. Rockefeller (1839-1937)

Activist investors use large ownership positions to influence companies

By holding large ownership positions, which often come with leveraged access to a company's board or the ability to force a shareholder vote, activist shareholders can change a company's corporate governance, leadership, and overall direction. Critics argue that activist shareholders hurt companies in the long term by prioritizing short-term higher shareholder returns over sustainability and growth efforts.

Even iconic companies can get dropped from the Dow

The Dow’s lineup evolves as the economy changes. General Electric, part of the original 1896 index, was removed in 2018, after 122 years. ExxonMobil, once the world’s largest company, was replaced by Salesforce in 2020.

More than half of today’s family offices were incorporated after 2010

Family offices are impacting capital markets as private wealth grows. Compared to other financial entities, they have a relatively high allocation to alternatives.

The first lithium-ion battery was invented at ExxonMobil

Initially a side project that became a priority due to the 1973 oil crisis, the battery's flammability risks and manufacturing challenges, along with the waning crisis, led the company to shut down its battery program. Other researchers would gradually improve upon published prototype designs in the next decade.

How a skin cancerous growth shifted an initially skeptical President Reagan on the ozone crisis

While a 1985 Nature study revealing the Antarctic ozone hole jolted public concern, Reagan's administration was more focused on the Cold War than on environmental policy. His health scare and the market potential for developing alternatives to chlorofluorocarbons helped turn the tide, leading to the Montreal Protocol's unanimous ratification by a bipartisan Senate in 1988.

How famed investigative journalist Ida Tarbell took on Standard Oil

After watching her father lose his oil refining business to Standard Oil, Ida Tarbell began to focus on unfair business practices in the US, writing a series on the oil giant's transgressions.

Nonprofits strive to replant the Amazon and slow global warming

This article explores the efforts of nonprofit organizations like Rioterra in reforesting the Brazilian Amazon to mitigate climate change. Their goal is enormous: reforest an area twice the size of Germany, costing over 20 billion dollars. In order...

Rockefeller heir Rebekah Harkness served as inspiration for Taylor Swift

In 2020, Taylor Swift wrote a song that highlighted her similarities to Rebekah Harkness, the former owner of Swift's Rhode Island beach house. Harkness filled the Rhode Island home's pool with champagne, courtesy of her late husband, a Standard Oil heir.

Listen to a podcast that traces the history of DOJ antitrust enforcement

This podcast series traces how the US government's approach to regulating big business has changed over a century—from the DOJ's breakup of John D. Rockefeller's Standard Oil monopoly, through lawyer Robert Bork's influence on how courts interpret competition law, to the FTC's modern antitrust lawsuit against Amazon.

All kinds of people follow the FIRE movement

Amy X. Wang, the assistant managing editor of The New York Times Magazine, looked at the people behind the growing FIRE movement in a recent podcast episode.

BlackRock says investor demand and improvements in underlying fund technology have supercharged ETF availability in 2025

Investors are likely most familiar with ETFs that invest in an index or other grouping of stocks. However, BlackRock breaks down a wide variety of options, including commodity ETFs, currency ETFs, and bond ETFs.

As part of their donations to advancing education, Barbara and Ray Dalio have invested in Trump accounts

The Dalios have committed $250 per child to 300,000 children under 10 years old in Connecticut who live in ZIP codes where the median income is less than $150K—an expected total of at least $75M. The money is designated for "Trump Accounts," or investment accounts with $1K provided to children to put towards education or starting a small business.

Fracking brought short-term wealth and long-term collapse to Rock Springs, Wyoming

In the early 2000s, the fracking boom transformed the quiet mining town into a hub of oil field laborers with plentiful job opportunities. Once the boom faded and industry left, unaffordable housing, unsafe working conditions, and drug epidemics left many residents with no prospects amid a disappearing way of life.

The world's wealthiest 10% are responsible for 48% of greenhouse gas emissions

An analysis by the International Energy Agency found that in 2021, the top 1% of emitters each produced over 50 metric tons of carbon dioxide, over 1,000 times the amount produced by those in the bottom 1%. The average energy-related carbon footprint, including household heating and electricity use, was about 4.7 metric tons per person.

Rapid environmental changes are exacerbating natural extinction processes

Human activities behind climate change, habitat destruction, pollution, and overhunting have resulted in extinction rates up to 1,000 times greater than normal, triggering massive biodiversity loss. This has led scientists to refer to the current geological age as the Anthropocene era, in which humans are the dominant force shaping nature.

Opioid epidemic 101: lawsuits and settlements

State and local governments trying to address the opioid epidemic have sued organizations they believe started and supported the crisis. Companies that made, distributed, or contributed to sales of the highly addictive painkillers are expected to pay more than $50B in settlements. These settlements specifically state that at least 85% of settlement funds must be spent on addressing the epidemic, though where exactly the money is going is unclear.

Cryptocurrency is reshaping finance, but its environmental impact often sparks debate

Behind the scenes, mining operations consume vast amounts of energy, comparable to the emissions of small nations. What drives this surprising environmental footprint, and can the industry evolve?

Steven Spielberg and George Lucas are noted fans of Norman Rockwell

The famous film directors are admirers and collectors of the American painter. Lucas, in particular, relates to Rockwell’s process, which resembles casting for a film. In 2010, the Smithsonian American Art Museum introduced a Rockwell exhibit showcasing works from Lucas’ and Spielberg’s private collections. This video from that exhibit features both directors talking about how and why they became interested in acquiring Rockwell’s work.

Warren Buffett is the world's all-time most generous philanthropist

This list of America's top 25 philanthropists features the "Oracle of Omaha" at the top, as the former Berkshire Hathaway CEO has given away more than $68B—roughly 32% of his total net wealth. Among the country's richest individuals, Mark Zuckerberg is second to Buffett, having donated over $6B of his wealth. Mackenzie Scott, meanwhile, is on a blitz of giving, already departing with almost half of the $30B she received amid her divorce from Jeff Bezos.

As of 2024, approximately 44% of Americans support fracking

This makes the method less popular than carbon-free forms of energy production, such as solar, wind, and nuclear power, but more popular than coal mining. Support for fracking increased 7% from 2020 to 2024, primarily due to increased support from Republicans and older Americans.

The Parents Music Resource Center criticized rock 'n' roll's lyrics in the 1980s

The group, spearheaded by Tipper Gore, the wife of then-Senator and eventual Vice President Al Gore, argued that rock music, especially heavy metal, was having an adverse effect on the country, particularly young children. One of the group's fiercest critics was musician Frank Zappa. In the video below, he appears on a 1986 episode of "Crossfire," arguing about the proposed ban of so-called obscene music.

Cathie Wood is one of the most famous modern figures in ETF investing

Cathie Wood is the fund manager and stock picker behind Ark Invest and its flagship Ark Innovation ETF. Her strategy centers around disruptive technology, and she’s made bold bets on cryptocurrency and companies like Tesla, Robinhood, and Nvidia. Wood has a loyal following of retail investors who watch her daily trades religiously.

The WEF’s ‘Davos Manifesto’ is a set of guiding principles for the event

In 2020, these principles were updated for the first time in more than 40 years to include “stakeholder capitalism,” the idea that a company’s purpose is “to engage all its stakeholders in shared and sustained value creation.”

Apollo Global Management and Blackstone are among the world's top 20 private credit fund managers

While Blackstone is the world's largest alternative asset manager, Apollo Global Management is a large private equity firm. Apollo had $480B in private credit assets under management as of January 2025.

Soybean oil fraud almost decimated American Express in 1963

A New York commodities trader who had defrauded the American government over uninspected meat for school lunches, Anthony "Tino" De Angelis, used American Express warehouses to sell soybean oil. However, Angelis had actually filled the tanks with water and placed just enough soybean oil on top of the tanks to pass inspection. American Express was liable for many of the tanks and its stock faced a huge downturn, opening the door for a then 33-year-old Warren Buffett to make his first purchase in the company.

Billionaires are racing to space to control future markets

Although different companies have described focuses ranging from luxury tourism to Martian space colonies, all are building infrastructure to capitalize on the shift away from government-only control and betting big on reusability and scale. By securing public contracts and subsidies, they aim to develop strategic partnerships toward dominance in low Earth orbit.

American CEOs getting super rich has a lot to do with stock buybacks

In 1965, the pay gap between American CEOs and their workers was roughly 15-to-1. But by 2018, that ratio had ballooned to 220-to-1.

Greta Thunberg addressed Davos at 16 years old

In 2019, 16-year-old climate activist Greta Thunberg took the Davos stage to sharply criticize global leaders for failing to act on climate change, warning that incremental promises were meaningless without immediate, systemic action.

Kevin Warsh married Estée Lauder's granddaughter in 2002

The newest Chairman of the Federal Reserve, Kevin Warsh, is married to Jane Lauder, who served as Estée Lauder Companies' chief data officer until late 2024. Her stake in Estée Lauder Companies is part of what makes Warsh the richest Fed chair on record.

Tesla plans to eliminate the use of rare earth elements in future vehicles

At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.

The Standing Rock Sioux led a nationwide protest movement against an oil pipeline crossing their land

Beginning in 2016, thousands gathered at the Standing Rock Indian Reservation to block a crude oil pipeline that would run beneath Lake Oahe, the tribe's source of drinking water, and through a Sioux burial ground. The Obama administration halted construction, but Trump revived it weeks after taking office.

A landmark hedge fund court case once reshaped high finance

Hedge fund traders tied to insider trading by probing prosecutors are relatively rare. When billionaire hedge fund legend Steve Cohen, founder of SAC Capital, pleaded guilty to trading on inside information, Wall Street trembled. The outcome of the case remains a cautionary tale for traders today.

Earth Day has become the largest civic event in the world

What began in 1970 with 20 million Americans now involves more than 1 billion participants across over 190 countries each year. Earth Day now encompasses rallies, cleanups, and climate actions worldwide.

Silicon Valley’s reign over tech, money, and politics

Tesla and X CEO Elon Musk, OpenAI CEO Sam Altman, LinkedIn founder Reid Hoffman, and others are getting into politics. From Musk’s role in President Trump’s second term to Hoffman’s spending on former Vice President Harris’ presidential campaign, more tech CEOs are expanding into politics. This podcast episode by WBUR and American Public Media discusses what the impact could be with so many tech figures engaging in American politics. Listen here.

Talk show host Oprah Winfrey spent about $43M in 2015 to buy a 10% stake in Weight Watchers and join its board of directors, going on to lose 40lbs using the program.

Citizens United extended First Amendment protections to corporate political spending

The Supreme Court's 2010 decision struck down limits on independent political expenditures by corporations and other organizations, ruling that such spending is protected speech—a decision that was deeply contested and reshaped campaign finance law.