Canada Goose jackets can cost upward of $1K

Why caviar is still so expensive, even though it's no longer rare

An ounce of caviar can cost more than $250, even though China has flooded the market with a surge in supply over the past decade. As it turns out, the perception of caviar as a luxury good rather than a true scarcity is part of what keeps it so expensive.

How the beaver became Canada's national symbol

The beaver has been the national symbol of Canada since 1975, where over 1,000 locations are named after the animal. Intimately tied up with the country's economic development via the fur trade, the beaver is a well-established motif in Canadian society. Though the species was endangered in the late 1900s, conservation efforts have returned them to a "secure" status.

Attending Davos can cost hundreds of thousands of dollars

Access to Davos’ most exclusive events often comes at a steep price: Annual WEF dues can exceed $50K, premium membership can reach $500K, and attendance adds high costs for travel, lodging, security, and credentials.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

There's a debate over whether or not Hermes Birkin bags are good investments

Hermes often requires would-be buyers of its luxury Birkin purses (which can cost as little as $10K or more than $100K, depending on the bag) to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one.

Owning a Peloton has become a status symbol

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

Find out what salary makes each generation 'upper class' today

For instance, as of 2026, Gen Zers are considered upper class in lower-cost-of-living areas when they start making around $110K per year. In areas with a higher cost of living, they're considered upper class once they make $130K to $150K or more per year.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

See how much it costs to produce 100 T-shirts in different countries, from about $1,750 in the US to $855 in Bangladesh.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Geneva, Switzerland, has some of the highest grocery prices worldwide

Other cities that made the top 20 on the list of the global cities with the highest grocery prices around the world include Boston, Hong Kong, and Toronto, at least as of 2025.

In some expensive US cities, a $100K salary hardly offers a comfortable living

After tax, a $100K salary leaves you between $70K and $80K, depending on where you live. The value of what's left over varies significantly from city to city, with considerations like rent and grocery costs impacting how much money you lose.

Why new Rolexes can cost less than used ones

It's reasonable to assume a new Rolex watch—which often sell for thousands of dollars each—would be more expensive than a used version. However, that's increasingly not always the case. This video explains why some used Rolexes cost more than their new counterparts. Watch it here.

The economics of ski resorts

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

The most expensive ad of all time was for Chanel No. 5 perfume

A typical weekend at Coachella can cost thousands of dollars

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Campaigning for the Westminster dog show can cost up to $6K

Before dogs make it to the high-profile Westminster Kennel Club Dog Show, owners invest money in registering their dog in numerous shows, paying for professional photoshoots, and grooming services. While winning dog shows often doesn't come with cash prizes, it does usually result in more interest in the dog's breeding stock.

See how the cost of college tuition has changed overtime

Since the middle of the 20th century, higher education has been viewed as a stepping stone to well-paying professional careers for millions of Americans. But, it can be costly. As of 2024, annual tuition currently ranges from around $10K for an in-state, four-year public university to almost $40K for private institutions.

The most expensive private schools in the US

Private schools can offer students specialized education and one-of-a-kind opportunities, but those often come with a price, with some schools charging close to six figures. Check out this list of the four most expensive American private schools, which charge more than most four-year colleges.

Becoming an Olympic swimmer costs tens of thousands of dollars

When you see Olympic athletes win gold, it's the culmination of years of hard work and discipline. But it isn't all sweat equity. Before ever stepping foot on the world stage, these athletes have to pay or find funding for private coaching and lessons, club memberships, and meet fees, with estimates that it costs $25K to $40K to make it to the Olympics.

Disney World tickets cost 56% more now than in 2014

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

Kurt Cobain's cardigan is the most expensive sweater ever sold at auction

Cobain wore the green button-up during Nirvana's "MTV Unplugged" performance. It hasn't been washed since then and has several stains as well as a cigarette burn. It sold for $334K in 2019. (Some users may experience a paywall.)

What a $100K salary is worth in different US cities

While hitting the six-figure salary mark has long been seen as an indicator of career success, earning $100K per year doesn’t feel the same in every US city. This article details just how much that salary is worth in different places around the United States, from Memphis, Tennessee to New York City. Find out more here.

Raising the price of a Peloton bike increased the company's early sales—and that's part of why the bikes are so expensive

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

The lifetime cost of the American dream exceeds $5M

A new analysis suggests it costs millions of dollars to maintain the American dream over a lifetime. The price tag includes retirement, healthcare, higher education, homeownership, and other core elements of a comfortable life for the average American.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

The cost of college has more than tripled over the past five decades

Determining the all-in cost for each student’s specific circumstances can be tricky. But what is behind the rise in price? Analysts point to a number of factors—lack of transparency around cost, expansive government support, increased administrative burdens at schools, and more.

America's top 100 universities, ranked by tuition​.

What school has the highest tuition in America? From Columbia to Ohio State, we rank college tuition across the top schools in the country.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

The incredibly advanced engineering of the B-2 Bomber

B-2 Bombers are the world's most expensive plane, coming in at a cost of $2B per aircraft. There are roughly 20 in the world, all in use by the United States Air Force. They are known for their single-wing profile, allowing for stealth and the ability to transport some of the world's largest bombs.

After making its US debut in 2015, Shein's sales surged during the pandemic—in 2023, the fast fashion company was valued at roughly $66B.

The salary needed to buy a home in the US

Anyone who has recently explored buying a home in the US knows it's not a cheap endeavor. The median salary for the typical American homebuyer has risen to roughly $104K, up from $88K two years ago. This data visualization breaks down the household income required to buy a median-priced home in 50 major US metro areas. Learn more here.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

New York was the most expensive city to rent a three-bedroom apartment in as of 2025

At an average of $8.4K per month, New York City beat out London, Paris, San Francisco, and others as the most expensive major city to rent in. This visualization shows exactly how the others ranked.

The NHL's first regular season outdoor game was in 2003

Despite being a sport born on frozen ponds, modern professional hockey has held only a few exhibition and college games outside. In 2003, a game between the Edmonton Oilers and the Montreal Canadiens brought players and 57,000 fans together to endure sub-zero temperatures for a piece of history.

American Express was the first company to offer 'gold' cards to borrowers

American Express began offering gold cards to affluent consumers in 1966. However, other credit card companies began offering similar, premium cards in the 1980s, which quickly became a status symbol for wealthy Americans.

Why some US cities pay thousands of dollars for a single public trash can

The rationale supposes high-end, heavy-duty trash cans reduce litter and maintenance costs, justifying per-unit costs of close to $3,000 in some municipalities. But results are mixed, and some experiments using cheap 55-gallon drums were similarly effective.

The Lewis and Clark expedition purchased more than 260 separate items to supply their journey.

The 'dupe' economy is fueled by the youthful thrill of thrift

Historically, you don't want people to know you have a knock-off luxury item. But today's younger generations are embracing the "dupe" economy, an open celebration of luxury knock-off items where consumers are proud to pay less for something roughly equivalent to premium brand offerings.

Beanie Babies used to be viewed by some as alternative investments

Beanie Baby stuffed animals were once a hot collector item with skyrocketing prices as people believed that the toys would significantly grow in value over time.

Why crash test dummies cost a million dollars

Crash test dummies are crucial in the fight to protect car passengers from potentially catastrophic crashes. So how are they made? And why are they so expensive? This 8-minute video breaks down the high-tech products—which can cost over $1 million...

Some say a $100,000 salary can’t buy the American dream

According to a 2023 survey, 52% of Americans said they would need to earn at least $100,000 a year to be financially comfortable. However, for a family of four, that's not enough money to achieve the American dream (having a degree of economic security) in any of the 50 states.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

Guns N' Roses' 'November Rain' is the most expensive music video ever

This list breaks down the priciest videos to ever hit MTV. The top spot is a 1991 video featuring an over-the-top narrative, cinematic shots, and luxurious costumes costing a whopping $11M.

America's most expensive ZIP codes

Real estate brokerage Clever evaluated home prices using Zillow and listed the top 10 priciest ZIP codes. Eight of the top 10 regions are located in California. Check out the full list here.