The most expensive ad of all time was for Chanel No. 5 perfume

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Guns N' Roses' 'November Rain' is the most expensive music video ever

This list breaks down the priciest videos to ever hit MTV. The top spot is a 1991 video featuring an over-the-top narrative, cinematic shots, and luxurious costumes costing a whopping $11M.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

In 2004, he starred in a Victoria's Secret ad

You read that right. By 2004, Dylan was already known as a wild card, but even his most ardent devotees were confused by the sight of their artistic hero, by then in his 60s, appearing in a lingerie commercial. Was it a cynical cash grab or just another example of Dylan’s never-ending meta-commentary on stardom?

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

Advertising holding company WPP acquired Ogilvy & Mather in 1989 for $864M

It was the largest amount ever paid for an agency at the time. WPP, which acquired agency J. Walter Thompson for $566M just two years before the Ogilvy & Mather acquisition, still owns Ogilvy today.

The best Cannes Lions winners of all time

Cannes Lions has been highlighting the best campaigns for over 70 years. This list brings together nine of the best from the festival’s history, with standouts from Mastercard, Adidas, and Burger King.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

The 2019 ad of a man gifting his wife a Peloton exercise bike sparked a wave of controversy, with some calling the ad sexist and fatphobic. The ad's backlash decreased the company's market value by $1.6B.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Georgia O’Keeffe was the most expensive female artist of all time from 2014 to 2025

She earned the title posthumously with the $44.4M sale of 1932’s "Jimson Weed/White Flower No.1." Frida Kahlo took the title back in November 2025 for the sale of "El sueño (La cama)" for $54.6M.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

The first Cannes Lions winner

The first Cannes Lions award went to the German toothpaste brand Chlorodont for the ad “Il Circo,” a surreal short film featuring dancers, a wild animal, and a snake charmer—all constructed from Chlorodont’s product.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

How five of the world's most expensive salt and spices are made

Part of the charm of certain spices and salts is their exotic origin, hailing from difficult-to-access locales or hewn via special processes. That also explains why they can be so expensive. Dive into the businesses of producing and marketing five of the world's most expensive food additives with this engaging video.

This notorious 2010 New Orleans coroner-race attack ad became infamous enough that ProPublica later profiled it as one of the strangest campaign ads on record.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

Salvador Dalí and Coco Chanel bonded over art and fashion

In the late 1930s, Chanel hosted the eccentric artist to like and work in her home. Despite their differing styles, the two icons collaborated, and Chanel even inspired Dalí to mimic her perfume in his artwork.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

There's a debate over whether or not Hermes Birkin bags are good investments

Hermes often requires would-be buyers of its luxury Birkin purses (which can cost as little as $10K or more than $100K, depending on the bag) to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one.

In 2025, Moët & Chandon was the leading Champagne brand

Valued at nearly $1.5B, Moët & Chandon leads the charge in brand value. Following closely are Chandon and Veuve Clicquot.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Americans spent $6.6 billion on body odor products in 2023

This high figure from Euromonitor, a research firm, suggests Americans spent more on deodorant than in any other country. Beyond deodorant, there's also growing interest in "whole body" deodorant designed to mask smells from various parts of the body beyond the armpit.

Gen Z's love for perfume is boosting sales

Teen boys are the biggest driver in perfume sales as of the summer of 2025. They have increased their spending on fragrances 26% year-over-year as the trend blossoms on TikTok via #PerfumeTok. Additionally, users of weight loss drugs GLP-1 agonists are adding to sales, as they seek olfactory over culinary sensations.

Monaco is the world's most expensive real estate market

New York City was the world's second-most expensive real estate market, and Hong Kong was the third. A visual ranks the top 20 most expensive real estate markets in the world at the time.

New York was the most expensive city to rent a three-bedroom apartment in as of 2025

At an average of $8.4K per month, New York City beat out London, Paris, San Francisco, and others as the most expensive major city to rent in. This visualization shows exactly how the others ranked.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.