In 2025, Moët & Chandon was the leading Champagne brand

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

12 things we learned about Champagne

Champagne isn’t just sparkling wine—it’s a protected name tied to France’s Champagne region and made using the strict champenoise method. This explainer looks at its surprising history, from early fermentation mishaps to how it became a global symbol of celebration.

Watch experts blindly taste test Champagne and other sparkling wines

Champagne’s prestige typically comes with a high price. So is it worth it? Professional wine judge Dr. Matthew Horkey invites a Champagne expert and a producer to a blind taste test to find out. The individuals try sparkling wines from across the world and do their best to sniff out (sip out?) which is the real-deal Champagne.

See LVMH's current market capitalization

As of early March 2026, LVMH has a market cap of $292.8B, making it the world's 49th most valuable company by market cap.

Many of luxury holding company LVMH's acquisitions were due to chairman and CEO Bernard Arnault's search for undervalued companies.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

A standard glass of champagne poured straight down releases about a million tiny carbon dioxide bubbles, according to two decades of research by a French physicist.

Champagne’s fizz used to be considered a flaw

The bubbliness that we love now was once considered a winemaking failure. In fact, Dom Pérignon probably would have referred to it by its common nickname at the time, "vin du diable," or devil’s wine. The wine’s volatility often caused bottles to explode, which was both dangerous and costly. It wasn’t until the development of sturdier bottles and more consistent winemaking techniques that popularity truly soared.

Dom Pérignon was a 17th-century French monk often inaccurately credited with inventing Champagne

You’ve probably heard of Dom Pérignon the brand, but what do you know about Dom Pérignon the man? He is often credited with inventing Champagne—which is why the iconic (and expensive) Champagne house is named after him—but the truth is he simply pioneered many methods for manufacturing it.

Hermes once usurped LVMH as the world's most valuable luxury company in April 2025

At the time, Hermes's market capitalization surpassed LVMH's after a tough earnings report for LVMH in Q1 2025. The news came roughly fifteen years after LVMH tried to quietly build a stake in Hermes.

Cava is Spain's sparkling wine

Champagne is delicious, but it’s not the most budget-friendly beverage. Cava is a Spanish wine produced through the same traditional method used to make Champagne but often sold at a lower price. Cava can be produced in several different regions, offering the possibility of more diversity than what is typically found in Champagne.

The business mastermind behind Veuve Clicquot Champagne was an 1800s French widow.

Only one region in France can legally call its sparkling wine Champagne.

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

See every brand that LVMH—the world's largest luxury goods holding company—owns, from luxury fashion and jewelry brands like Tiffany & Co., Fendi, and Louis Vuitton to beauty supply store Sephora and the hotel group Belmond.

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

LVMH's history can be traced back to 1854, the year Louis Vuitton was started

Louis Vuitton was founded by a craftsman's apprentice who specialized in trunk-making. Since its merger with Moët Hennessy in 1987, which created LVMH, the conglomerate has been considered a powerhouse in the business world. "I would argue that next to Apple, no other company on the planet dominates their industry as completely as LVMH," one financial expert said.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

The vast majority of Champagne is labeled 'dry' or even 'extra dry'

Sweetness levels are determined by the amount of sugar added to the wine at the end of the process—anything up to 6 grams per liter is extra dry, and up to 12 grams per liter is still considered dry.

In 1910, riots swept Champagne over unfairness in the winemaking industry

The French are well known for protesting, and their winegrowers are no exception. After years of disastrous harvests caused by bad weather, disease, and deceptive practices by large Champagne houses, smaller vintners fought back.

See the 17 most expensive wines ever sold, including a 6-liter bottle of wine that sold for $1M.

LVMH's roughly 75 brands are categorized into six distinct business groups

The groups are as follows: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, Selective Retailing, and Other Activities.

Tequila overtook whiskey as a top US spirits subcategory in 2023

Tequila sales in the US totaled $6.5B in 2023, surpassing whiskey's $5.3B. The shift was partially driven by premiumization, with the majority of supplier revenues coming from premium and super-premium tiers and brands.

LVMH CEO Bernard Arnault was among the world's 10 wealthiest people as of early 2026

With a reported net worth of about $190B, Arnault consistently ranks among the world's richest individuals. He held the number one spot on the list until early 2023, when Elon Musk overtook him.

One of the Widow Clicquot’s many innovations was the process of riddling

Riddling involves storing Champagne bottles at an angle and methodically turning them in order to collect any sediment in the neck of the bottle. The technique—which was kept a strict secret—cut down on both time and waste, allowing the House of Clicquot to outsell its competitors for decades until word inevitably leaked and riddling became the standard.

Strict rules dictate the making of Champagne

Some regulations, such as geographical area and grape varieties, are fairly well known. But to be true Champagne, winemakers must follow guidelines for all sorts of finicky things, including pruning, press yield (how much juice is extracted from the grapes), alcohol content, vineyard management, and aging, among others.

The tradition of drinking Champagne on New Year's is believed to come from ancient Rome

Julius Caesar might not have had sparkling wine, but when the Romans created the now-standard calendar that begins on Jan. 1, they celebrated with a toast. The tradition spread throughout Europe and then the colonies, and so when Champagne became the drink of choice for special occasions, it was only natural that it became the standard New Year’s Eve sip.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

A blind taste test in 1976 determined that California produced better wine than France in a decision known as 'the Judgment of Paris' that realigned the wine world.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Prosecco—Italy's sparkling wine—is produced using the tank method

Italy’s best-known sparkling wine, Prosecco, has many similarities to Champagne. However, Prosecco performs its secondary fermentation in a different manner. Rather than taking place in the bottle using the French method, fermentation of Prosecco takes place in large, pressurized steel tanks, making it easier to produce on a large scale. The technique results in light, fresh flavors and plenty of bubbles.

Visualize every brand that AB InBev owns

The giant beverage holding company AB InBev owns many, many more brands than just Budweiser and Bud Light. From Africa to Asia and beyond, this image helps visualize the immense number of brands that AB InBev is responsible for.

Making Champagne from start to finish

This video from wine educator Amelia Singer covers everything from grape to glass. She’ll walk you through pressing the fruit, fermentation, aging, disgorgement, and, of course, drinking.

The Coca-Cola Company also owns Sprite, Smartwater, and many more brands

The parent company owns lots of beverage brands, from sodas to water, including Dasani, Minute Maid, Topo-Chico, and more. You can see all of the roughly 200 brands it owns on its website.

Total per capita US consumption of beer has dropped 30% since the 1980s

Between 2011 and 2021, AB InBev and MolsonCoors (two of the leading beer parent companies in the US) experienced a combined 17% drop in US market share. Budweiser parent company AB InBev has focused on premiumization and diversifying their product offerings in recent years to combat the losses.

The value of a trademark is just one element of brand valuation

Brand valuations give companies an idea of how valuable assets, like logos, are to the company and can help determine how much money branding departments should receive. Typically, brand valuations are a compilation of brand awareness metrics, like a consumer's willingness to pay, the value of a trademark, and the company's market position.

Napa Valley became a player on the international stage in the mid 1970s, when judges in a blind taste test deemed its wine superior to France's.

LVMH CEO Bernard Arnault's children are involved in the business

Arnault has five children, and each of them hold executive roles under LVMH. His daughter Delphine Arnault, for instance, is the CEO of Christian Dior Couture as of this writing.

Visualize the world's top 50 private equity firms in 2025 by capital raised.

The top wine-producing countries in the world

Three European countries dominate the world in wine production: France, Italy, and Spain. This table lays out how the world's top wine-producing countries compare in terms of annual volume, with Europe and the United States comprising the bulk of production. Visualize the country-by-country difference with this bar graph.

One expert said Napa's 2023 vintage was one of its best

Karen MacNeil, author of "The Wine Bible," called it “as perfect as any Napa vintage in living memory,” and suggests the wines will only become more impressive with age.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Sparkling wine was a political tool in the Soviet Union

To show the world that the Soviet Union had recovered after the devastating famine of the early 1930s, leader Josef Stalin turned to a surprising source: sparkling wine. Stalin believed that if everyday citizens could access luxury goods like caviar and Champagne, it would show socialism had succeeded. The result was Sovetskoye Shampanskoye, a Soviet-made sparkler that achieved his goal of availability and affordability if not quality.

Some people smash Champagne bottles on ships for good luck

Long before Champagne existed, people performed good-luck rituals before setting sail. But since animal sacrifice is generally frowned upon these days, a new tradition developed before a ship’s maiden voyage: smashing a bottle of Champagne against the hull.

Coca-Cola made up roughly 19.2% of US carbonated soft drink market share as of 2023

Separately, Diet Coke made up about 7.8% of US market share that year. Pepsi was responsible for 8.3% of market share, as was Dr. Pepper.

Champagne played a role in resisting the Nazis

When France surrendered to the Nazis in 1940, the invaders occupied the north. This was home to wine regions like Champagne and Bordeaux, which the Nazis were eager to loot. Winemakers took a stand by sheltering dissidents in their cellars, passing intelligence across borders, and even giving their lives to the cause.

Visual Capitalist shows the top 50 countries by central bank reserves

As of 2024, China, Japan, and the United States held the top three spots in terms of the value of their respective central bank reserves.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.