The business mastermind behind Veuve Clicquot Champagne was an 1800s French widow.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

One of the Widow Clicquot’s many innovations was the process of riddling

Riddling involves storing Champagne bottles at an angle and methodically turning them in order to collect any sediment in the neck of the bottle. The technique—which was kept a strict secret—cut down on both time and waste, allowing the House of Clicquot to outsell its competitors for decades until word inevitably leaked and riddling became the standard.

Dom Pérignon was a 17th-century French monk often inaccurately credited with inventing Champagne

You’ve probably heard of Dom Pérignon the brand, but what do you know about Dom Pérignon the man? He is often credited with inventing Champagne—which is why the iconic (and expensive) Champagne house is named after him—but the truth is he simply pioneered many methods for manufacturing it.

In 2025, Moët & Chandon was the leading Champagne brand

Valued at nearly $1.5B, Moët & Chandon leads the charge in brand value. Following closely are Chandon and Veuve Clicquot.

Champagne’s fizz used to be considered a flaw

The bubbliness that we love now was once considered a winemaking failure. In fact, Dom Pérignon probably would have referred to it by its common nickname at the time, "vin du diable," or devil’s wine. The wine’s volatility often caused bottles to explode, which was both dangerous and costly. It wasn’t until the development of sturdier bottles and more consistent winemaking techniques that popularity truly soared.

Many of luxury holding company LVMH's acquisitions were due to chairman and CEO Bernard Arnault's search for undervalued companies.

LVMH's history can be traced back to 1854, the year Louis Vuitton was started

Louis Vuitton was founded by a craftsman's apprentice who specialized in trunk-making. Since its merger with Moët Hennessy in 1987, which created LVMH, the conglomerate has been considered a powerhouse in the business world. "I would argue that next to Apple, no other company on the planet dominates their industry as completely as LVMH," one financial expert said.

12 things we learned about Champagne

Champagne isn’t just sparkling wine—it’s a protected name tied to France’s Champagne region and made using the strict champenoise method. This explainer looks at its surprising history, from early fermentation mishaps to how it became a global symbol of celebration.

In 1910, riots swept Champagne over unfairness in the winemaking industry

The French are well known for protesting, and their winegrowers are no exception. After years of disastrous harvests caused by bad weather, disease, and deceptive practices by large Champagne houses, smaller vintners fought back.

LVMH CEO Bernard Arnault's children are involved in the business

Arnault has five children, and each of them hold executive roles under LVMH. His daughter Delphine Arnault, for instance, is the CEO of Christian Dior Couture as of this writing.

The drink that became Coca-Cola was originally called 'Pemberton's French Wine Coca.'

Only one region in France can legally call its sparkling wine Champagne.

Some refer to LVMH CEO Bernard Arnault as 'The Wolf in the Cashmere Coat'

Likely a play on the phrase, "a wolf in sheep's clothing," the nickname was earned via Arnault's "take no prisoners" approach to business. As he ages, many have wondered who will succeed him as CEO, and if it will be one of his children already employed under the LVMH conglomerate.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Around 60% of female billionaires in the US are considered self-made—meaning at least some of their wealth comes from a business venture launched on their own.

Watch experts blindly taste test Champagne and other sparkling wines

Champagne’s prestige typically comes with a high price. So is it worth it? Professional wine judge Dr. Matthew Horkey invites a Champagne expert and a producer to a blind taste test to find out. The individuals try sparkling wines from across the world and do their best to sniff out (sip out?) which is the real-deal Champagne.

A standard glass of champagne poured straight down releases about a million tiny carbon dioxide bubbles, according to two decades of research by a French physicist.

Strict rules dictate the making of Champagne

Some regulations, such as geographical area and grape varieties, are fairly well known. But to be true Champagne, winemakers must follow guidelines for all sorts of finicky things, including pruning, press yield (how much juice is extracted from the grapes), alcohol content, vineyard management, and aging, among others.

There's no definitive proof that Boulanger, the supposed inventor of the restaurant, ever lived

Legend has it that Boulanger's Paris soup shop was the first modern restaurant, but historian Rebecca Spang found no definitive proof that he ever lived. She did, however, find multiple documents referencing a different 18th-century Parisian, Mathurin Roze de Chantoiseau, as the "creator" of restaurants. (Some readers may experience a paywall.)

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

30,000 men known as the 'League of Broke Husbands' once protested Dior's luxury fashion designs

In the 1940s, these men living in post-war France were angry about the waste and cost of the fabric needed to make its luxury clothing. Today, Dior is owned by luxury conglomerate LVMH.

David Ogilvy died at his chateau in France in 1999

Ogilvy purchased Chateau de Touffou in 1973 and would go on to host hundreds of Ogilvy & Mather staffers there over the years. Some say that Ogilvy was eager to take his agency public in part so he would have more money to purchase the chateau.

The Judgment of Paris was organized by Steve Spurrier

The English wine merchant organized the competition with Patricia Gallagher at his Paris wine shop. In this in-depth interview, he talks about how he got into the wine trade, how the Judgment of Paris impacted his own career and the global wine scene, and tells some of his favorite stories from the past.

Explore old photos of Estée Lauder's life

Despite her humble upbringing, Estée Lauder's love of beauty and glamour helped propel her social climb. Lauder became friends with many elites over the course of her life—including the late Princess Diana—owned homes in the Hamptons and the South of France, and turned her family business into a cosmetic empire. (Some users may experience a paywall.)

See every brand that LVMH—the world's largest luxury goods holding company—owns, from luxury fashion and jewelry brands like Tiffany & Co., Fendi, and Louis Vuitton to beauty supply store Sephora and the hotel group Belmond.

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

Cava is Spain's sparkling wine

Champagne is delicious, but it’s not the most budget-friendly beverage. Cava is a Spanish wine produced through the same traditional method used to make Champagne but often sold at a lower price. Cava can be produced in several different regions, offering the possibility of more diversity than what is typically found in Champagne.

The first glasshouse was constructed in 1931

The Maison de Verre in Paris was built to house a doctor's office on the ground level and an apartment upstairs. Unlike the typical model that would follow, this glass house exposed very little of the home's interior.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

The Charles Krug Winery, established in 1861, is the oldest winery in Napa Valley.

Champagne played a role in resisting the Nazis

When France surrendered to the Nazis in 1940, the invaders occupied the north. This was home to wine regions like Champagne and Bordeaux, which the Nazis were eager to loot. Winemakers took a stand by sheltering dissidents in their cellars, passing intelligence across borders, and even giving their lives to the cause.

Anheuser-Busch was passed from father to son for five generations

The Busch family put a couple drops of Budweiser beer onto each first-born son’s tongue when they were born, according to family lore. Given their Anheuser-Busch ownership dynasty, the Busch family was considered beer royalty, with a Busch man running the operation up until the $52B InBev acquisition in 2008.

Read Time Magazine's profile of Estée Lauder—the only woman named to a list of the most influential business leaders of the 20th century

Time Magazine's 1998 profile of Estée Lauder credited much of Lauder's global success to her incredible work ethic and her dedication to creating the highest-quality products, even if those products weren't trendy.

Queens, New York, housewife Jean Nidetch founded Weight Watchers in 1963 after someone mistook her for being pregnant.

In the 1870s, a woman from Boston ran a Ponzi scheme disguised as a bank by women, for women that promised 8% interest.

Estée Lauder divorced and later remarried Joseph Lauder, her husband and business partner

After first marrying in 1933, Estée Lauder divorced Joseph Lauder, primarily because he wasn't as driven and ambitious as Estée. They ultimately remarried in 1942 and were rarely seen apart. While Estée was a visionary leader for the company, Joseph handled much of the behind-the-scenes work.

How Martha Stewart became the first self-made billionaire woman

Through her cooking shows, cookware, and media empire, Martha Stewart ascended to billionaire status in 1999, becoming America's first woman to achieve that number on her own. Despite a conviction in 2004 and time spent in prison, Stewart rebounded and continues to develop product lines and media, with an estimated net worth of $200M. Read more about her story here.

Sir Thomas Overbury's poem "A Wife" inspired its subject to poison him

Overbury wrote the critical poem to suggest that the ex-wife of his friend Robert Carr, Frances Howard, had failed in her marital duties. Its contents enraged her, leading her to craft a conspiracy that left Overbury dead from poisoning.

The vast majority of Champagne is labeled 'dry' or even 'extra dry'

Sweetness levels are determined by the amount of sugar added to the wine at the end of the process—anything up to 6 grams per liter is extra dry, and up to 12 grams per liter is still considered dry.

Sartre and de Beauvoir's literary journal was named after a Charlie Chaplin movie

The couple founded the magazine Les Temps Modernes in 1945 and it quickly became essential reading for French intellectuals. Its name came from "Modern Times," Charlie Chaplin's 1936 movie that satirized the industrial revolution's dehumanizing effects.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.

Mary Cassatt helped establish the impressionists' legacy in the US by persuading wealthy patrons to collect their work.

LVMH CEO Bernard Arnault was among the world's 10 wealthiest people as of early 2026

With a reported net worth of about $190B, Arnault consistently ranks among the world's richest individuals. He held the number one spot on the list until early 2023, when Elon Musk overtook him.

Bumble's origin story includes a Russian billionaire, a Tinder cofounder, and a private jet.

Making Champagne from start to finish

This video from wine educator Amelia Singer covers everything from grape to glass. She’ll walk you through pressing the fruit, fermentation, aging, disgorgement, and, of course, drinking.

Suzanne Lenglen dominated the tennis world in the early 1920s

Suzanne Lenglen, the sport's top female player from 1921-1926, embodied everything about Jazz Age women: she drank, she smoked, she cursed, and she bucked the trends of Victorian-era women with shorter skirts and sleeveless dresses. This Sports Illustrated article dives into her dominating 341-7 record, her impact in professionalizing tennis, and examines the mysterious circumstances surrounding her death at age 39.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.