The X Games is an annual extreme sports competition

Extreme Games rebranded as X Games for global appeal

In 1996, ESPN shortened “Extreme Games” to “X Games” to make the name easier to translate for international broadcasts and to strengthen branding as the competition expanded to global markets.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

The first Winter X Games launched in 1997 at Big Bear Lake

The inaugural Winter X Games in 1997 introduced snowboarding, skiing, and snowmobile events—helping boost winter action sports’ popularity and paving the way for snowboarding’s inclusion in the 1998 Winter Olympics.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

See how the Winter X Games course is built

Winter X Games courses are custom-built over weeks, with crews moving thousands of tons of snow to create features like halfpipes and jumps—incorporating athlete input to ensure challenging designs that push progression and safety.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

X Games League to debut team-based format in 2026

Beginning in 2026, the X Games League will feature four city-based franchises with male and female athletes competing in skateboarding, BMX, and motocross—introducing season-long team competition to the event’s structure.

The Salt Lake City event marked the X Games’ 30th anniversary

At the 2025 Salt Lake City X Games, Ryan Williams landed his first BMX Dirt gold medal with a triple backflip; 14-year-old Heili Sirvio and 15-year-old Arisa Trew made groundbreaking wins in women's Park and Vert Best Trick; and Justin Dowell took BMX Park gold.

The X Games pioneered broadcast innovation with live drone coverage

In 2015, ESPN used untethered drones for the first time in US live sports—deploying them at the X Games to capture aerial footage from angles previously impossible.

The X Games hired new CEO Jeremy Bloom in December 2024

In this podcast interview, X Games CEO Jeremy Bloom reflects on his first time running the competition—discussing event logistics, athlete relations, and strategies to grow the brand under new ownership.

Shaun White is among the most decorated X Games athletes

Competing in both snowboarding and skateboarding, Shaun White has won 15 X Games gold medals—10 in snowboard superpipe—making him one of the most successful and versatile athletes in the event’s history.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

Contestants in an annual extreme sports competition are encouraged to use steroids and growth hormone, using athletes as guinea pigs.

Snowboarding was first included in the Olympics in 1998

Snowboarding entered the Winter Olympics in 1998 in Nagano, Japan, featuring giant slalom and halfpipe events—a move influenced by the sport’s rapid growth and mainstream exposure through competitions like the X Games.

Ryan Sheckler won X Games gold at only 13 years old

In 2003, Ryan Sheckler won the skateboard park event at the X Games, becoming the youngest gold medalist in the competition’s history at just 13 years old.

Travis Pastrana landed the first Moto X double backflip in 2006

At the X Games in 2006, Travis Pastrana became the first to land a double backflip in Moto X competition, earning a perfect score and setting a new benchmark for aerial difficulty.

Bob Burnquist delivered a near-perfect vert run at the 2001 X Games

Bob Burnquist scored 98.00 in skateboard vert at the 2001 X Games, executing tricks never before attempted in competition—widely regarded as one of the greatest vert runs in history.

The sports competition developed on the Alaskan tundra

Alaska's NYO Games invite high school athletes from the state's over 270 indigenous tribes to compete in numerous events based on survival tactics developed by their ancestors. This short documentary from Great Big Story walks through some of the more grueling events and speaks with the Games' coaches and young athletes about how the event preserves their shared culture.

Tony Hawk landed the first-ever 900 at the 1999 X Games

Tony Hawk made history by landing the first 900-degree spin in competition in 1999 after 11 attempts—creating one of the most iconic moments in action sports.

How the Winter Games used to look

Using archival footage from the first Winter Olympics in 1924 to the present day, this video explores 100 years of Winter Olympic competition. Watch different eras of ski jumping, figure skating, and bobsledding. See how athletes use the facilities year-round to train. And learn how swimming facilities used for the Summer Games are transformed into curling ice for the Winter Games.

A visual guide to the athletic events the Olympics left behind

The series of competitions in today's version of the Olympic Games are the survivors of years of experimentation. This illustrated guide details some of the sports and creative competitions that didn't make the cut. Some sports were dropped due to their lack of visual appeal, while others were simply too specific, like the swim limited to sailors of the Royal Greek Navy.

Leticia Bufoni is a world-class skateboarder from Brazil

She has won six gold medals at the X Games and represented her country at the Tokyo 2020 Olympics, the debut year of the sport in the Olympics. She’s seen as one of the most influential women in extreme sports and also performs stunts with Red Bull.

See artifacts from the ancient Olympics at the Met.

Ski mountaineering—or 'skimo'—debuted at the 2026 Winter Olympics

The sport involves skiing both uphill and downhill, with sections where the skis are strapped to the athlete's back. Skiers start at the bottom with a carpet-like layer on their skis to help ascend, remove them for the final climb, and then step back into normal skis for a slalom-like descent.

The all-time list of every modern Olympic sport

Curious about which sports were played at the 1894 Olympics? Want to learn the rules of Breaking? This list gives a comprehensive overview of every Olympic sport ever played, sortable by game type and specific Olympic year. Click into a sport to see a brief overview, a list of rules, and an explainer video.

One halfpipe skier qualified for the Olympics via loopholes

Freestyle skier Elizabeth Swaney reached the 2018 Winter Olympics by completing safe, trick-free halfpipe runs and accumulating ranking points in low-participation events. The story, told humorously in this brief video, highlights how qualification systems can reward persistence and rule optimization over peak athletic performance.

View the list of most followed users on X

X, formerly Twitter, may now face more competition from rival social networks than ever, but it also had over 650 million active users as of early 2025. Elon Musk, Barack Obama, and Cristiano Ronaldo led the list of most-followed accounts then.

Davos is also one of Europe’s most well-known winter sports destinations

Davos emerged as a winter sports resort in 1865. The town went on to pioneer modern skiing, ski lifts, tobogganing, and ice sports. The city hosted early ski races, invented key lift technology, and became home to traditions like the Parsenn Derby and the Spengler Cup.

X's brand health has sharply declined since Elon Musk's takeover

Since Musk acquired the platform, impression, quality, and satisfaction scores have all turned negative—reflecting widespread disapproval among former and current users. As of fall 2024, despite the reputational damage, X remains the sixth-most-visited website globally.

The Olympics were just one of four Panhellenic Games in ancient Greece

Within every "Olympiad" (or four-year period), different Games were held each year in Greece—it was not just the single Olympics every four years. The Hellenic Museum in Australia explores each of the Panhellenic Games: the Isthmian Games, the Nemean Games, the Pythian Games, and the Olympic Games. Each section explores the history, which god was worshiped, and what winners received.

The evolution of the Olympics from ancient Greece to the modern world

The Olympic Games have evolved from a sacred footrace in 776 BCE honoring Zeus to a global celebration of athletic excellence and unity. Ancient Greek city-states set aside their conflicts under a sacred truce for events like wrestling and chariot racing. Though the Games ended in 393 CE, Pierre de Coubertin revived them in 1896, adding modern elements like the torch relay and the inclusion of women. Watch 1440's breakdown of the historic event here.

The sordid soirées of the Olympic Village

The Olympic Village brings together some of the world's most physically fit young people for two weeks. That leads to lots of romantic connections, as this firsthand account from a few who have been there attests. The degree of connection at some Games in recent decades has required the village's medical facility to distribute more than 100,000 prophylactics.

Mat Hoffman landed the first no-handed 900 in BMX Vert

At the 2002 X Games, Mat Hoffman landed the first no-handed 900 in BMX Vert competition, but did not win gold—finishing behind Dave Mirra in the final standings.

Winter Olympic sports highlight various laws and principles of physics

Figure skaters leverage the conservation of angular momentum during spins by tightening their bodies, and the skintight suits used in ski jumping help reduce drag. Centripetal force allows speedskaters to make tight turns, while friction on skis helps ski mountaineers climb slopes. No action can violate the conservation of energy.

Motocross is the deadliest organized sport for US kids

At least 158 participants under the age of 20 have been killed on dirt bikes since 2000, roughly six on average per year (seven times the death rate of tackle football). Observers note risks come from mixing ages and lacking warning systems during crashes.

Watch ESPN's compilation of iconic moments in sports from 2000 to 2009 in their 'Images of the Decade' special.

Watch the Space Olympics from the International Space Station

From "synchronized space swimming" to "weightless sharpshooting," crew members in 2021 competed in microgravity versions of events from the summer Games. The "lack-of-floor routine" featured mid-air gymnastics as astronauts floated through space station modules.

The top 10 most unbreakable Winter Olympics records

Some athletes and teams dominate a sport or an era. This video compiles the records least likely to be surpassed (and excludes those that are impossible due to rule changes). From the Dutch sweep of four podiums in speed skating to Eric Heiden's five individual gold medals at Lake Placed in 1980, watch this list of the Games' most enduring feats.

The Cybathlon is an international competition for assistive technology

The competition pits teams against each other in eight races targeting different innovations, such as arm prostheses, leg prostheses, and vision assistance. Participants in the Cybathlon use it to push the boundaries of technology, including brain implants and assistive software that incorporates AI.

X's quirky culture clashed hard with Elon Musk's extreme leadership style

Investigative journalists have written that social platform X's open, sometimes chaotic workplace stopped when control shifted irreversibly from Jack Dorsey to Elon Musk. They claim the stark contrast in personalities left little protection for existing employees, culture, or users.

The 2026 Milan-Cortina Games are the most geographically spread out ever

As part of the planning committee's efforts to reduce costs and minimize infrastructure impact, existing ski resorts, rinks, and stadiums were used for the Winter Olympics in northern Italy. This inherently spreads events out, with venues scattered over a roughly 8,500-square-mile area of the country. See a map of the venues here.

Grands Prix run March through December at circuits across 5 continents

F1's season crosses five continents in locations steeped in history and meaning for drivers, teams, and the sport. There are 22 events in 2026, starting in Australia and ending in Abu Dhabi in the United Arab Emirates.

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

An illustrated guide to the ancient Greek version of the Olympics

Go back to the original time and place of the athletic contest with this illustrated guide to the Games. For 1,200 years, the ancient Greeks would gather every four years for the Games in Elis, months after heralds had spread the word of the event to the region's many peninsulas, with its greatest athletes competing for honor.

An ‘ultramarathon’ is any race longer than a marathon

The event is a catchall for any event longer than a marathon, with some races hundreds of miles long. Despite the inherent risks, including death, the sport has exploded in recent years.

Charting how many Olympic tickets are sold

This chart compares the total number of tickets sold for Summer Olympic sporting events with the number of tickets available. The article sources the data from the International Olympic Committee website and goes back to the 1984 Games in Los Angeles.

Computex differs from E3, the now-defunct game-focused media expo

Unlike E3’s consumer- and media-driven focus on video games—before the event’s cancellation in 2023—Computex centers on computer and gaming hardware, with a focus on business-to-business meetings and industry partnerships.

Major scandals have undermined the reputation of the Olympics

With billions in public money in play and the high stakes of winning gold for one's country, the Olympics have had their fair share of scandals. This Global Investigative Journalism Network list highlights eight groundbreaking investigations by journalists about the Olympics. It includes the 2014 Russian doping scandal, venue corruption in Rio, and the decadeslong cycle of sexual abuse by an Olympic doctor.

The first-ever tweet on X was sent on March 21, 2006, at 9:50 pm

The short, declarative message launched what would eventually become one of the world's most influential social media platforms. As of 2020, about 10% of X users are responsible for 92% of all posts.

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.