Ice cream trucks are surging in popularity

The Mister Softee ice cream truck began with two brothers in a Chevy van in Philadelphia, selling green ice cream.

America's ice cream obsession began under Prohibition, with the street treat acting as a legal vice that helped ease the pain of the Great Depression.

97% of Americans polled say they like or love ice cream

In the 19th century, ice-cream-related illnesses were somewhat regular in America thanks to vendors' poor hygienic practices.

Pizza's popularity has waned in the 2020s

The food remains popular, but it has lagged behind the growth of other fast food spots like coffee shops and Mexican restaurants. It ranked sixth in US food sales from restaurant chains in 2024; it was in the second slot throughout the 1990s. (Some readers may experience a paywall.)

High freezing speed restricts the development of gritty crystal chunks in ice cream

For this reason, ice cream does not maintain its smoothness when refrozen in a traditional freezer over several hours. The smooth texture is also made possible by balancing fat, sugar, and emulsifiers.

Explore a visualization of the data behind Ben & Jerry's legendary ice cream flavors.

Ice cream’s unfrozen consistency is thanks to sugar

Making ice cream is a complex, multistep scientific process. But the treat’s scoopable, chewable consistency is due to the product’s dissolved sugar.

Make a popular no-churn watermelon ice cream, using just watermelon and milk.

Explore 'McBroken,' an online map of which McDonald's ice cream machines are broken in the US.

Agnes Marshall invented 'ices,' the Victorian equivalent of ice cream, and improved the period's hygienic practices for consuming the dessert.

Ice cream can be traced back to a frozen milk dish from the 7th century.

Until late 2024, the company that makes McDonald's ice cream machines held an elusive repair monopoly on them, the culprit behind the frequent outages that fueled widespread social media discourse.

Kulfi, an ice cream predecessor that's still popular in South Asia, dates back to the 16th century.

One US Marine fighter squadron made their own ice cream during World War II

To boost his squad’s morale during World War II, squadron commander J. Hunter Reinburg developed a method for making ice cream on the fly: Empty ammo cans filled with ingredients were flown at altitudes high enough for them to freeze.

Ice cream, gelato, sorbet, and Italian ice are all popular cold desserts, though they have many important differences.

George Washington loved to serve ice cream while hosting guests, and spent thousands of dollars on it in a single summer.

Why airships are making a comeback as a cheap, fast transport solution

Airships, including blimps, have had a pretty bad reputation since the tragic incendiary crash of the Hindenburg in New Jersey in 1937. But an intense competition is ongoing between airship manufacturers looking to develop the trucks of the sky: a...

Learn about the Black Bear Sports Group—a hockey conglomerate changing the ice rink industry

Ice rinks are notoriously difficult to operate, due to the complex cooling systems required to maintain the ice itself, and have an average operating lifespan of 25 years. However, Black Bear Sports Group has made millions by buying up failing ice rinks and running robust youth sports programming.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

The number of people collecting money from gig work tripled between 2017 and 2021

That includes people driving for Lyft or delivering food through GrubHub. Those people might be changing the face of the US economy at large, too. Gig work provides a cushion between jobs outside of government unemployment assistance, for example.

Shake Shack began as a hot dog cart in Madison Square Park

The high-growth restaurant chain is one of the industry's biggest success stories. With chef Danny Meyer at the helm, the restaurant arose out of chance amid an effort to rehabilitate New York's Madison Park. Learn more of the restaurant's story here.

In 1694, a Sicilian in Paris opened the first gelateria, a precursor to the ice cream parlor.

The steep and slippery Russian ice slides sparked centuries-long obsessions with thrill-seeking

When a French traveler happened upon the 17th and 18th century Russian pastime of sledding down man-made hills, he brought the idea home and inspired others to modernize the mechanics. Adoration for coasters spread around Europe and eventually reached the US, where the scream machine would undergo major advancements.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Millions of honeybees are hauled yearly across the US to help pollinate farms

As indigenous pollinator populations dwindle, farmers increasingly rely on commercial honeybees, which truckers often transport during cooler periods to prevent die-off from overheating. Pollinating all the almond trees in California requires 85% to 90% of all honeybees available to pollinate in the country.

Tasty vegan ice cream depends on fat

Making delicious ice cream without dairy is a challenge for food scientists because most nondairy milks have more water than fat, which creates tasteless ice crystals when frozen. The key is finding a base with enough fat to give the finished product its signature creamy mouthfeel.

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

Globalization is increasing the demand for cheese

The increased popularity of Western cuisine has affected the cheese market in historically cheese-averse regions like East Asia. Japan has gotten particularly excited about exploring what cheese has to offer, with festivals and creative fusion dishes featuring the versatile ingredient.

See the 25 largest initial public offerings in US history.

These 25 companies—which include UPS, Uber Technologies, AT&T, and The Kraft Heinz Co.—had some of the biggest IPO drops in US history. However, not all these drops led to long-term (or even immediate) success.

Dairy Queen can't legally call its frozen dairy products 'ice cream' because they don't meet FDA qualifications for the term.

Pickleball's popularity has exploded in recent years

Pickleball has seen rapid growth in the US, with around 50 million Americans playing in 2022. It doesn't appear to be slowing any time soon.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

The frozen pizza was invented in 1950

In 1950, some pizzerias were premaking pies, allowing customers to take them home and cook them at their convenience. That same year, Philadelphia's Joseph Bucci filed a patent for a "Method of Making Frozen Pizza." Soon, frozen pizzas were appearing in grocery store aisles.

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

Although no longer the dominant format, CDs are increasingly popular with younger people.

The pickleball market is expected to hit $4.4B by 2033

In 2023, the global pickleball market was $1.5B. By 2023, it's expected to grow by a compound annual growth rate of 11.3%.

At its peak in 2001, the Toyota Prius made up 77% of the US hybrid vehicle market

Celebrities and early adopters popularized the model, making it a cultural symbol for eco-conscious driving and fuel efficiency. The rise of fully electric vehicles, like Tesla's Model 3, caused the Prius to lose the spotlight.

There's no definitive reason why an ice cream sundae is spelled with an 'e' rather than a 'y.'

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Fish in polar waters contain proteins in their blood that act as antifreeze, and some manufacturers have used lab-grown versions of these proteins to help keep ice cream smooth.

US IPO issuance—the total dollar amount of new stock sold to the public via IPOs—hit a record high in 2026.

'Instagram traps' are changing art museums

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

Pizza became more popular in Italy after it took off in the US

Pizza was invented in Naples, though it wasn't particularly popular outside the region. As it grew more popular elsewhere—and as more American and European tourists visiting Italy began asking for it—restaurants across Italy adopted the cuisine. It's something anthropologist Agehananda Bharati calls "the pizza effect."

A larger share of LGBTQ+ individuals use dating apps than their straight counterparts

Roughly a quarter of LGBTQ+ adults reported using a dating app in the past year as of 2022. The trend seems to have persisted as the years have gone on, with apps like Grindr geared toward the community seeing significant revenue growth in recent quarters as of 2025.

Restaurants are ramping up chicken dishes in 'The Great Chickening,' an industry-wide move toward chicken and away from beef.

Gen Z's love for perfume is boosting sales

Teen boys are the biggest driver in perfume sales as of the summer of 2025. They have increased their spending on fragrances 26% year-over-year as the trend blossoms on TikTok via #PerfumeTok. Additionally, users of weight loss drugs GLP-1 agonists are adding to sales, as they seek olfactory over culinary sensations.

Tracing the history of refrigeration

Refrigeration has become critical to most of our lives. But not long ago, it wasn't available. How did we become so dependent on our fridges and freezers? This fun, informative podcast traces the history of keeping it cool with ice and...