Mac settings have evolved from minimalism to chaotic clutter

The Macintosh popularized GUI and mouse navigation for personal computing

A graphical user interface that utilized windows, icons, and pull-down menus, rather than text-based commands, contributed to the device's success after its January 1984 launch. Its original sound system—capable of playing four voices—was developed after non-technical staff suggested the machine should play music.

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Unsatisfied with the designs provided by an Apple engineer, Steve Jobs designed the original Mac calculator in about 10 minutes.

Where did artful screen savers go? A history

Early on in the personal computer days, users and engineers realized screens could be damaged if the same image—of a button, a logo, or a navigation bar—stays static for too long. To preserve the screen, developers deployed screen savers—automatic reductions in the light intensity, or regularly changing patterns on the screen. These artful screen savers had a heyday in the 1990s, but have since lost popularity to the simple black screen. Read the history here.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

Explore a breakdown of 18 influential Apple products

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

Office Assistants, including Clippy, were digitally edited with Macintosh computers

The animated characters served as intelligent user interfaces for Microsoft Office and were sketched by hand before being scanned. Clippy was selected as the default assistant after social psychologists at Stanford University identified it as the most trustworthy, likable, and humorous character based on public testing.

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

Microsoft Office debuted on the Macintosh in 1989

Over 15 months before its debut on Windows, the suite included Microsoft Word, Excel, PowerPoint and Mail—the precursor to Outlook. Bill Gates saw the Mac as a testing ground to work out bugs and gather feedback before the Windows release.

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

A timeline of computer history

The earliest computers bear little resemblance to the computing devices that most people rely on today. This timeline graphic from the Computer History Museum tracks their evolution, from the early days of bulky mainframes that only experts generally used through to the personal computing revolution and on to the modern mobile era. Readers will learn important context ahead of the next major computing platform shift.

Explore a visual history of the Windows operating system

Named after the windows that separate different applications, the operating system’s first version came preinstalled with Calculator, Paint, and Reversi. There was no Windows 9 to avoid compatibility issues with legacy code searching for Windows 95 and 98 files via a “windows9” query.

VisiCalc was the first electronic spreadsheet, released with Apple II's personal computer in 1979

Before 1979, managers were essentially information processors working off paper ledgers. Scenario modeling was slow, manual, and expensive. Companies were understood as organizations that built things with financial analysis as secondary. VisiCalc made calculation so cheap that you could work iteratively, setting out forecasts and tweaking assumptions until you got the answer you wanted. Oks argues It created a new way of seeing the world.

Later in life, the clock in Grace Hopper's office ran counterclockwise

Acknowledging that most people have "an enormous tendency to resist change," Hopper's clock served as a reminder for the computer scientist that just because things have been done a certain way does not mean they should forever remain that way: "They love to say, 'We've always done it this way.' I try to fight that." (Some users may experience a paywall.)

Slick interfaces and bundling helped solidify Excel as the corporate planning tool

First initiated in the 1980s, the Excel spreadsheet built off predecessors like Lotus and VisiCalc, leveraging a novel graphic interface to entice new customers and packaging the program with other Microsoft Office products. Forty years later, the tool faces challenges from Google and AI, but retains devoted users.

Breaking down the Bauhaus' minimalist, modern aesthetic

The Bauhaus style valued objects' functions above all else and, as such, largely did away with the ornate decoration of previous styles such as Victorian, colonial, or Art Deco. Instead, Bauhaus used primary colors, clean lines, and exposed industrial elements to create simple but sleek buildings, products, and typefaces.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Eighty-four different pieces were composed for the Windows 95 startup sound

Brian Eno, the ambient music artist, was tasked with creating a 3.25-second jingle that was inspiring, universal, optimistic, and futuristic in tone. As with all of his compositions, Eno created the sound, which was double the requested length, on a Mac.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

The ways Bauhaus still shapes modern life

The German art school was around for less than 15 years, but its aesthetic and philosophy can still be seen today in sleek, minimalist design, bold typefaces, and even the corporate aesthetics of IKEA, Apple, and other brands. This DW feature visits the schools that have taken up the Bauhaus legacy, using its ideas to tackle contemporary problems.

Explore an illustrated history of the iPod, the Apple music player that entered listeners' pockets in 2001 and underwent several hardware redesigns before being discontinued in 2022 in favor of the iPhone.

The iPhone's impact in 10 charts

It's been almost 20 years since Steve Jobs first unveiled the iPhone, the device that would come to define Apple for years and change not just the smartphone industry but the world at large. 10 examples of the iPhone's impact include its all-screen touch interface and the way it led to the rise of app culture.

Apple's latest invention

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

Listen to Steve Jobs explain his 'rock tumbler' metaphor for teamwork.

How Apple's GarageBand changed music

Apple's preinstalled, easy-to-use software GarageBand was first released in 2004. Since then, it's changed the way artists write and record music. The program's accessibility and ease of use have allowed beginner artists to experiment and find their voice, while major artists like Rihanna, Grimes, and Bjork have used the program to record hit singles and perform live. This article from the Red Bull Music Academy explains how the basic interface reshaped an industry.

All computers are defined by their ability to input, store, process, and output data

From wooden machines to wearable tech, computers have changed a lot in appearance, but they all still perform the same essential tasks. Early computers were made of wood and metal—some were so big that they filled entire rooms just to solve simple math problems.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.

See a gallery of the early years of CES

This gallery showcases rare photos from the early decades of CES, featuring early personal computers and the first handheld cassette players. See how the world’s biggest tech show began and grew.

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

'No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.'

- Apple CEO Tim Cook (1960 - present)

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

Watch 4-plus decades of Pixar's opening logos.

Apple's board fired Steve Jobs in 1985

Apple's board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple's goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011.

Explore how the most commonly used words in the English language have changed from the 1950s to 2023.

Steve Jobs founded NeXT while on a break from Apple

While Steve Jobs was on a hiatus from working at Apple, he founded a company called NeXT and helped lead the release of its operating system NeXTSTEP. The operating system was used to create the first app store of sorts, as well as the first web browser.

Steve Wozniak invented the personal computer

Steve Wozniak's Apple I and Apple II computers launched the personal computer industry, influencing the future of consumer electronics. He was also awarded the National Medal of Technology and the Heinz Award in Technology, the Economy, and Employment because of his invention.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.