Why we pay to be scared

Why so many people love roller coasters even though they’re scary

When a threat arises, it triggers our bodies to go into fight-or-flight mode and prepare for danger. However, when no obvious threat to our safety is present, this natural high can become enjoyable. Some people are more likely to enjoy these thrills based on factors like individual brain chemistry or physical health.

Researchers are studying roller coasters to improve mental health treatments

Scary rides stimulate our fight-or-flight response while simultaneously releasing feel-good endorphins like dopamine, serotonin, and oxytocin. Once we realize we're in a safe space, we can enjoy the ride and even feel confident and relieved by the accomplishment of overcoming a fearful feat.

Some people may be genetically predisposed to loving roller coasters

Recent studies indicate that individuals with higher levels of dopamine may be more prone to thrill-seeking behaviours like riding roller coasters or even doing drugs or shoplifting.

Why are humans hooked on horror?

A haunted horror attraction in Denmark is regularly stalked by researchers of the world's only laboratory dedicated to understanding fear's good side. Fear is one of many human emotions that correspond to a physiological response. As fear rises, so do adrenaline, cortisol, and heart and breath rates. As it ebbs, the body is flooded with dopamine, a hormone and neurotransmitter associated with desire, learning, and motivation.

The science of fear

The Hidden Brain podcast team explores the science of fear by traveling to a haunted house curated by a scientist to investigate what scares us, and why some people enjoy this sensation more than others.

Some theorize that horror's artifice turns fear into enjoyment

The “excitation transfer theory” suggests that the unpleasant feelings a jump scare might elicit (like shortness of breath) are quickly relieved when the audience member remembers what they’re witnessing is fake.

Fearology, or the study of fear, explores the difference between stress and fear

Our brains involuntarily respond to our environment and signal alarm when that isn't always needed, triggering responses that include goose bumps. But understanding fear and how to talk our brains into calming down can improve daily life.

There’s a psychological explanation for ‘FOMO,’ or the fear of missing out

This video breaks down FOMO—what it is, how it works, and why it happens—showing how social comparison and uncertainty trigger anxiety that pushes people toward risk-taking and constant checking behaviors.

Roller coasters can cost millions of dollars to make, but they often offer a substantial payoff

Over 6,000 roller coasters are in operation around the world as of 2025, with ongoing demand to build more each year. Despite being costly (some theme parks pay upwards of $50M for these rides), their financiers are able to justify the investment when considering the long-term value of a ride that sticks around for decades with daily streams of visitors.

Why the human brain loves opioids

When opioids enter the brain, they dock in receptors, blocking electrical pulses such as those that communicate pain. They also trigger the release of dopamine, a neurotransmitter tied to motivation and associated with stress relief.

Researchers say that the horror genre offers opportunities to safely experiment with fear.

Theories vary on why we love to eat spicy food—even when it hurts.

Goose bumps are often triggered by emotions

A physiologist and professor of zoology explains that the subconscious release of adrenaline, a stress hormone, causes a contraction of skin muscles. It’s released in several situations, including when humans are cold, afraid, or feel strong emotions. (Some readers may experience a paywall.)

Music may give some of us the chills and goose bumps—perhaps because it shocks us

The science is still unsettled about why music can trigger a chill down your spine, formally known as frisson, but one theory is that anything surprising to the nervous system—including sudden beat drops or unexpected harmonies—stimulates a type of alarm response that gives rise to this feeling.

The odds of getting seriously injured on a US roller coaster are one in 15.5 million rides taken

Understanding the mechanics of a ride can help explain why they are so safe. Lift hills, launches, and breaks are each crucial components of coasters and are designed to possess numerous safety features in case of any dysfunction.

Modern innovations have allowed rides to simultaneously become more extreme and safer

Several ingenious additions to roller coasters, such as extra wheels, magnetic brakes, and hydraulic system safety bars, have largely reduced discomfort and threats such as broken rides or ejected passengers.

What exactly is dopamine?

Dopamine is a neurotransmitter—a chemical released by neurons that enables neural communication—that makes people want things with an "almost animalistic desire," compelling them to snack or check phone notifications. Often misrepresented as a "pleasure" chemical, dopamine is involved in motivation, learning, attention, habit formation, and more. Trends like dopamine fasting overinflate its role in mental health and often use it as part of "straw man" biohacking claims.

The impact of gravitational force on our bodies surprised early coaster riders and engineers

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

A major dopamine hit from social media use comes from unpredictability—not knowing if the content users post or share will get the 'like' from other users, triggering cycles of anticipation similar to those experienced with a slot machine.

Fear has a specific 'smell'—at least to machines

This excerpt from a Mythbusters episode takes on the smell-of-fear question, comparing the sweat composition of individuals exposed to snakes, rats, and scorpions with that of people exercising. Molecularly, the sweats are different to a gas chromatography machine, but to most noses would be indistinguishable.

Where do phobias come from?

Scientists say phobias are extreme version of a primitive evolutionary mechanism that tells us when danger is near or we are in a dangerous situation. A number of brain regions work in concert to trigger flight or fight responses, and with some...

Love and heartbreak trigger powerful, neurochemical-driven changes in the body

The feeling of falling in love floods the brain with dopamine, oxytocin and serotonin, which collectively dull pain and boost immunity. However, the loss of these chemicals during a break-up produces withdrawal-like symptoms and heart issues, such as high blood pressure.

The reason some people love exercise may be because of their microbiome

Certain gut microbes in mice trigger dopamine release and drive motivation to exercise more. Scientists are investigating whether humans carry similar microbial patterns that influence our natural inclination towards movement, exploring how unseen microbial ecosystems may shape mammalian fitness behavior and reinforce innate reward pathways. (Some users may experience a paywall.)

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

Addictive drugs can cause dopamine levels to become ten times higher than normal.

There are psychological benefits to believing in spirits

A number of psychologists believe religion helps subdue our fears of death by giving us a sense of what’s to come and, therefore, a sense of control over how to ensure the best possible outcome.

LaMarcus Thompson wanted roller coasters to save people from Satan’s temptations

The inventor and businessman who is known as “the Father of the American roller coaster” was also a religious Sunday school teacher who wished to distract the public from indulging in popular sinful amusements of the time like saloons and brothels.

Millennial tastes in amusement parks have made coasters more family-friendly

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Fear (and stress) can be contagious via pheromones secreted by the body

While seeing someone else in a panicked state may induce a stress response, researchers have found stress can be literally contagious—chemicals contained in sweat and other secretions can trigger stress hormone release in others. Theories suggest this feature is an evolutionary adaptation to protect groups from danger.

How the feared self fuels OCD

Obsessive-compulsive disorder is characterized by intrusive thoughts that prompt people to enact compulsions—behaviors intended to relieve the anxiety or stress from the obsession. A significant intrusive thought OCD sufferers endure is the fear they will become a dangerous or immoral person. Therapeutic approaches try to show patients this is just a story that can be set aside.

Why roller coaster loops are never circular

The beloved looped roller coaster rides used to be shapes as perfect circles and constructed with wood, resulting in wobbly machinery that gave people whiplash. After the invention of steel and further scientific understanding, Six Flags debuted The Great American Revolution—a modern, oval loop with steel that offered a safer and smoother experience.

Brain conditions and surgery can cause some individuals to feel no fear

Fear is a survival mechanism that originates in the brain's amygdala, triggering the body's fight-or-flight response. However, in modern society, without the same natural dangers, fear can lead to anxiety and mental health issues when unnecessarily triggered. Understanding individuals without fear may help identify new methods to treat anxiety disorders.

Addiction develops when the pleasure circuits in the brain get overwhelmed

Normal pleasure circuits become overwhelmed by addictive substances, triggering dopamine floods many times stronger than those induced by everyday reward experiences. The understanding of addiction as a brain disease has led to treatments pairing medication and counseling.

The steep and slippery Russian ice slides sparked centuries-long obsessions with thrill-seeking

When a French traveler happened upon the 17th and 18th century Russian pastime of sledding down man-made hills, he brought the idea home and inspired others to modernize the mechanics. Adoration for coasters spread around Europe and eventually reached the US, where the scream machine would undergo major advancements.

Russia is credited with developing the original roller coaster

Roller coasters are believed to have originated in the 1600s with 70-foot wooden ice slides, typically enjoyed by the upper class. Over the past few centuries, the machinery developed into more daunting designs like the modern gigacoaster, which features a drop of 300 feet or more.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

The hormone that spreads love and helps fish share fear

Scientists consider emotions like fear and empathy to be among the oldest evolutionary behaviors observed in mammals. Yet to date, how these reactions are processed in the brain, regardless of species, is not well understood. A new study reveals how the chemical oxytocin—known as the "love hormone" in humans—helps let fish know when their friends are in danger.

The brains of people who experience frisson have unique neural pathways

A small 2016 study aimed to investigate the behavioral and neural differences between 10 individuals who experience goose bumps when listening to music and 10 who typically don’t. Scientists reported that individuals experiencing musical chills had greater white matter connectivity in specific auditory, emotional, and social processing areas of the brain.

The body produces its own opioids that act on several receptor types throughout the body, triggering the release of dopamine and suppression of noradrenaline, neurotransmitters associated with reward and alertness, respectively.

Fame can trigger addictive, drug-like highs in the brain

Differences in the type of fame, such as movie stardom, sports, and internet virality, can produce varying degrees of dependence on individuals based on their age and background. Some individuals—particularly children—can develop drug-seeking behavior as they pursue continuous dopamine spikes if they lack an existing sense of fulfillment from elsewhere.

Drug tolerance and withdrawals are consequences of overloading dopamine circuits

Addictive substances or behaviors will typically flood our brains with more dopamine than usual. In response to the overstimulation, our brains will decrease the number of available dopamine receptors. This results in the need for more stimulus for the same response (tolerance) and a rise in negative feelings when the stimulus is absent (withdrawal).

The science of spring fever

Researchers have confirmed what people have sensed for ages: Our emotions during the springtime can go a little wild. This piece breaks down the impact of the seasonal transition on our bodies and prescribes a few ways to mitigate the effects.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

A history of vaccine rollouts

History tells us the public will tolerate risk of harm from a vaccine if their fear of the disease exceeds their fear of the vaccine.

Virtually experience a euthanasia roller coaster

In 2010, Lithuanian artist Julijonas Urbonas came up with a fictional euthanasia coaster to generate conversation about humanely ending life. His idea involved using extreme G-forces on a roller coaster, aiming to give participants feelings of euphoria before death. In reality, the ride would probably be extremely unpleasant.

Consuming true crime media can increase stress and anxiety and create a false sense of danger.

Horror video games rely on terrifying sound design

Horror has become a popular gaming genre, which designers say is due, in large part, to the games' soundtracks. Don Veca, the audio director for the game Dead Space, said, “Sound and music prepare the player to be scared – it’s all about the buildup, the tension, and then the release when something jumps out at you.”

See 16 art pieces that were inspired by or evoke elements of top phobias.

Some of us can control our goose bumps

A small 2018 study examined the rare ability to control goose bumps. Researchers found some intriguing associations between having a particularly open and curious personality type and the ability to trigger this sensation—a link that they hope will be explored further in the future.

How brain cells carry information

At any moment, there is an electrical storm coursing through your body. Discover how chemical reactions create an electric current that drives our responses to everything from hot pans to a mother’s caress.