In 1924, the department store Marshall Field's invented the first modern 'wedding registry'

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Wedding rings can be traced back to ancient Egypt, where the ring symbolized eternity

The tradition later spread through Greece and Rome, evolving with precious gems during the medieval period. Diamonds became central after De Beers' 1947 "a diamond is forever" campaign, boosting sales by 50% in three years.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

Around the world, marriage plays an important role in bolstering social stability

Marriage was around in one form or another long before written history. From bonds between two people to large polyamorous gatherings of spouses, the rich history of marriage practices demonstrates that partnerships have been, and will likely continue to be, incredibly diverse.

Diamond engagement rings didn’t become popular until the 1900s

However, the history of engagement rings stretches all the way back to the year 850, when the pope said that a ring symbolized a man’s intent to marry. At the time, gold was the most popular choice for engagement rings. See a full timeline of the engagement ring’s history.

Marriage as a concept is believed to be at least 4,300 years old

In the past, formal marriage spread because it was a great way to accumulate property and allies. Now, some couples want love and healthy companionship. Marriage has undergone many transformations, from the inclusion of consent, thanks to religious leaders, to sanctification by the state.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

In Ghana, newly married couples jump over a broom to ward off evil and welcome new beginnings

Weddings are surrounded by rituals, no matter how simple. These include slathering the couple with food, feathers, and soot and parading them around town in Scotland; Chinese tea ceremonies filled with gratitude; and breaking fine porcelain in Germany. Every family has their own rituals, and wealthy couples are more likely to engage in more lavish ceremonies.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

Each state has its own regulations regarding marriage

Some states don’t even require a ceremony or license, opting to allow “common law” marriages. Prenuptial agreements and other legal matters will likely require an attorney’s help. And marriages can offer benefits, like tax breaks.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

Ancient Chinese marriages began with an elaborate marriage proposal and acceptance between families

The chief objectives of early Chinese marriages involved joining and enhancing the two families and ensuring succession with numerous descendants. Chinese couples still compare astrological signs, although some of the more elaborate rituals of betrothal gifts and sleeping in the “cock loft” are far less common.

A 1908 memorial service for a coal-mining disaster is considered the first Father's Day.

Richard Cadbury invented the heart-shaped chocolate box in 1868

Richard's father, John Cadbury, founded the Cadbury Brothers chocolate company (now known simply as Cadbury) in 1824. Richard recognized the popularity of ornamental designs (especially for Valentine's Day gifts) and designed the heart-shaped box for the company's chocolates, which became a staple of the holiday.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

6 union history facts

Founded in 1794, the Federal Society of Journeymen Cordwainers (who were leather workers and cobblers) is considered to be the first union in the United States.

Modern tennis was formalized in 1874

In the late 1800s England, a growing middle class could afford homes with lawns. With more lawns in England, Major Walter C. Wingfield saw an opportunity to bring lawn tennis to the masses. Modern tennis was formalized in 1874, when Queen Victoria granted a patent for Major Walter C. Wingfield's lawn tennis box set. The game was an instant hit, and by 1877, the new All England Club in Wimbledon began hosting a tournament.

Divorce reportedly existed in hunter-gatherer societies

Though divorces have been around for centuries and have become increasingly common, they can still be perceived with hints of shame. Historian Stephanie Coontz advises readers that the good old days of marriage may have been just as bad as today, considering its prevalence throughout history.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

The origins of modern family offices date back to the 1500s

Wealth management for families with massive fortunes has evolved over the centuries, with the Rockefellers establishing the first single-family office in 1882.

The story behind the formation of the original PGA

The early 1900s saw a surge in golf courses across America, and there was a need for a national organization of golf professionals to help promote and grow the sport. This history explores how department store heir Rodman Wanamaker organized a luncheon that led to the formation of the PGA of America.

Anthropologists have found that, across the globe, nearly every culture embraces marriage customs

Despite these commonalities, different cultures have distinct customs, such as the number of people who can be married at one time, the types of marriage partners allowed, and whether elaborate ceremonies are observed. Families can range from the smaller nuclear unit to extensive multi-generation families and households.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

Scroll through a Sears historical timeline, starting in the year 1886

The Sears story starts with railroad worker Richard Sears purchasing a declined shipment of watches for a discounted price. An interactive historical timeline chronicles the history of Sears from then onwards.

Marriage is a legally and socially sanctioned union

Marriage's definition may seem simple—a union of two or more people who join their lives together in a culturally appropriate fashion. However, elaborate customs and diverse expectations dictate the roles spouses will play for one another. Across different regions and periods, marriages have taken a great number of forms.

The first recorded worker strike in the United States predates the American Revolution.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

The concept of CDs dates back to the 1600s in Europe

Banks in the US started issuing CDs in the early 1800s as the banking system began to take shape following the Revolutionary War. The federal government did not formally insure CDs until the FDIC was formed in 1933.

Wedding cost increases have outpaced inflation

The cost of the average US wedding rose by 13.79% between 2023 and 2024, whereas the inflation rate during the same time period was roughly 2.9%.

Explore a Macy's historical timeline

From its founding as RH Macy & Co. in 1858, to its 150th birthday in 2008, Macy’s has a long and storied history. Luckily, the store has chronicled many of its major milestones on its website, including key Macy’s Thanksgiving Day Parade milestones.

London bankers created the first clearinghouse to process checks in 1770

Until that time, each banker was required to bring that day's checks to every other bank for settlement. Perhaps understandably, the first place bankers opted to gather to clear and settle checks was a tavern known as the Five Bells. The innovation gave rise to what would become clearinghouses, key institutions that facilitate payments.

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

Agnes Marshall invented 'ices,' the Victorian equivalent of ice cream, and improved the period's hygienic practices for consuming the dessert.

The word 'toasting' goes back to the 17th century and likely refers to an outdated tradition about placing toast in wine.

The Dow Jones Industrial Average was created in 1896

Charles Dow introduced the DJIA on May 26, 1896, as a simple average of 12 industrial stocks. Although it became the nation’s most enduring market index, none of its original companies remain in the Dow today.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

The history of credit cards begins with the 'Fresno Drop.'

On a 1958 morning in Fresno, California, about 60,000 people woke up to find a strange rectangular piece of plastic on their doorstep without explanation. Those chosen for the "Fresno Drop" didn't know it yet, but Bank of America was behind the credit card delivery stunt.

US marshals were the first federal law enforcement officers

Established in 1789, US marshals carried out court orders, served subpoenas, made arrests, and collected fines—serving as the federal government's main law enforcement agency across the states for nearly a century before the creation of the DOJ.

The first chocolate Advent calendar appeared in 1958

Chocolate Advent calendars began in 1958, when German companies first paired the traditional countdown with small pieces of chocolate behind each door. The idea spread slowly at first, but eventually became one of the most popular Advent calendar formats worldwide.