The first chocolate Advent calendar appeared in 1958

The first printed Advent calendars were from Germany in the early 1900s

Printed Advent calendars originated in early-20th-century Germany, where printer Gerhard Lang created the first commercially produced versions. Inspired by his mother’s homemade countdowns, Lang added small doors in the 1920s, establishing the format that spread worldwide.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.

German printer Richard Sellmer revived Advent calendars after World War II

Advent calendar production resumed in 1946, when German printer Richard Sellmer began issuing nostalgic winter-town designs that became classics, later exporting them to the United States. His company still operates today, producing more than 140 varieties.

‘Compound chocolate’ lacks cocoa butter, making Advent calendar candy taste different

One of the fun aspects of the contemporary Advent calendar, making them irresistible to children, are the numerous little chocolates often tucked inside little paper flaps, marking each day leading to Christmas. That chocolate tastes different because it’s likely made from inexpensive fats like palm kernel oil, not cocoa butter.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

Richard Cadbury invented the heart-shaped chocolate box in 1868

Richard's father, John Cadbury, founded the Cadbury Brothers chocolate company (now known simply as Cadbury) in 1824. Richard recognized the popularity of ornamental designs (especially for Valentine's Day gifts) and designed the heart-shaped box for the company's chocolates, which became a staple of the holiday.

Nazi Germany replaced Advent calendars with depictions of family life under Nazi rule

During World War II, the Nazi regime banned printed Advent calendars because of religious messaging. Officials instead produced state-approved versions featuring swastikas, tanks, and Nazi symbols.

The earliest Advent was a Lent-like fast beginning Nov. 11

In 490, Bishop Perpetuus of Tours ordered Christians to fast three days a week from St. Martin’s Day (Nov. 11) until Christmas. This 40-day season—called St. Martin’s Lent—is one of the earliest documented forms of Advent.

Advent marks the beginning of the church calendar in Western Christianity

Each denomination’s calendar of holy days varies, but most mark the start of a new year at the beginning of Advent. Within Roman Catholicism, Advent is a distinct period from Christmas, alongside other seasons: Ordinary Time, Lent, Easter, Holy Week, and Pentecost.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

See how Advent traditions vary widely around the world

Advent is celebrated in distinct ways across countries—Chinese Christians hang colorful lanterns, Mexicans reenact Las Posadas processions, Germans light weekly wreath candles, and Hungarians attend dawn matins—reflecting how local cultures shape the season’s preparation.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

Advent's length varies from 21 to 28 days each year

Because Advent always begins on the fourth Sunday before Christmas, its duration varies. When Christmas falls on a Monday, Advent is unusually short, and when it falls on a Sunday, it can be nearly four full weeks long.

One of the earliest Advent practices came as a response to a heretical movement

In 380 CE, the Council of Saragossa met to oppose the spread of Priscillianism, a local heresy. The council ordered Christians to observe strict church attendance from Dec. 17 to Christmas—one of the earliest documented Advent-like practices.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

The colorful history of the world's first gummy bears

Hans Riegel Sr. founded Haribo in 1920, creating the world's first gummy bears in 1922. Initially working from his kitchen in Bonn, Germany, Riegel developed the Dancing Bear, which was larger and slimmer than modern gummy bears, inspired by dancing bears at European festivals. Haribo has continuously evolved, creating unique gummy products for different countries and addressing ethical concerns. Learn the history here.

Advent originally had almost nothing to do with the Christmas story

Early Advent wasn’t about celebrating Jesus’s birth. In the 5th and 6th centuries, the season focused almost entirely on preparing for Christ’s Second Coming and “final judgment.” Advent’s connection to the Nativity only emerged centuries later.

Some Christian communities start Advent six weeks before Christmas instead of four

While most Western churches begin Advent on the fourth Sunday before Christmas, the Ambrosian Rite (northern Italy) and the Mozarabic Rite (Spain) begin six Sundays before Christmas.

A German town transforms its entire city hall into a massive Advent calendar

Gengenbach turns its 18th-century town hall into a 24-window Advent calendar attracting up to 220,000 visitors each December. Each night reveals new art, reviving winter tourism in the town.

Early European observance varied between penitential and celebratory seasons

For centuries, churches disagreed over the purpose of Advent: Gaul and Spain treated it as a long, penitential fast beginning on November 11, while Rome observed a shorter, more joyful season. These competing traditions were only blended into a unified Advent in the Middle Ages.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Conversation candy hearts were originally message-free medicinal lozenges

In 1847, a Boston pharmacist invented a machine that automated the production of his pharmacy's medicinal lozenges and then formed the New England Confectionery Company, which later became part of the company now known as NECCO. By the late 1800s, they were producing cookies with Valentine-themed messages and eventually brought the romantic messages to their smaller lozenges, which they later called Sweethearts.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

The Advent wreath marks each week before Christmas with the lighting of candles

An Advent wreath is a circle of evergreens holding four candles—one for each Sunday of Advent. Christians light a new candle each week, often tied to themes like hope or joy, creating a visible countdown to Christmas.

Queen Victoria and Prince Albert popularized the Christmas tree in 1840s Britain

An 1848 engraving of Queen Victoria and Prince Albert around a decorated Christmas tree sparked a trend across Britain and the US. Their German-inspired custom quickly became a fashionable centerpiece of holiday celebrations.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

The traditional colors of Advent are purple, rose, and white

Purple is Advent’s primary color, symbolizing preparation and prayer; rose appears on the third Sunday to signal joy; and white, used for the fifth Advent candle or Christmas liturgies, represents purity and celebration as Christmas arrives.

Leaving cookies for Santa became popular in America during the Great Depression.

Turkish delight recipes were initially kept secret

The chewy confection dates back to the 1700s, and initially was served at the sultan's court. The palace's secret recipes were eventually published in one of the earliest Ottoman cookbooks by Mehmet Kamil.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

Every Tootsie Roll can be traced back to a single, decades-old batch.

Many Christians observe a different theme for each week of Advent

Many churches structure Advent around weekly themes—often hope, peace, joy, and love—which shape sermons, prayers, Scripture readings, and the lighting of candles on the Advent wreath. The specific themes vary widely across denominations and communities.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

Santa Claus originally wrote Christmas letters instead of receiving them

Parents originally used the letters as an opportunity to help discipline their children. Gifts eventually took on a more central role in the holiday, turning the letters into chances for kids to write Christmas wish lists.

A 2,000-year history of alarm clocks

Clocks have revolutionized the way we live, structuring our days into abstract, regular units and providing quantification for those who are chronically late. The alarm clock was the next obvious step: clocks which not only tell you the time but...

Before electric lights, Christmas trees were lit with real candles

The practice of lighting Christmas trees with electricity didn’t begin until the late 1800s. Before that, families used wax candles on branches—a dangerous tradition that originated in 16th-century Germany.

America's oldest companies still operating today

Did you know that the Ticonderoga pencil company dates back to 1795? Or that Baker's Chocolate started in 1765? This visualization depicts the oldest American companies that are still in operation today in a timeline—see it here.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Traditionally, a glut of unused eggs during Lent would be decorated at Easter

That's how the tradition started, at least in the more orthodox (or strict) branches of Christianity, which didn't eat meat, dairy, or eggs the whole period. By the end, there was more than could be eaten, so decorations ensued.

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

In 2024, Black Friday was observed in 129 countries

Brazilians adopted Black Friday in 2010. Today, 60% of Brazilians participate in the shopping event. Large corporations offering Black Friday sales in the US (like Amazon, for instance) began offering similar deals in places like the UK, spreading the holiday internationally.