The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

In 1924, the department store Marshall Field's invented the first modern 'wedding registry'

However, there were many traditions around wedding gifts before the wedding registry was invented, too—from dowries to marriage chests. Read about the history of the wedding registry in this article.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

Around the world, marriage plays an important role in bolstering social stability

Marriage was around in one form or another long before written history. From bonds between two people to large polyamorous gatherings of spouses, the rich history of marriage practices demonstrates that partnerships have been, and will likely continue to be, incredibly diverse.

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

Wedding rings can be traced back to ancient Egypt, where the ring symbolized eternity

The tradition later spread through Greece and Rome, evolving with precious gems during the medieval period. Diamonds became central after De Beers' 1947 "a diamond is forever" campaign, boosting sales by 50% in three years.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Wedding cost increases have outpaced inflation

The cost of the average US wedding rose by 13.79% between 2023 and 2024, whereas the inflation rate during the same time period was roughly 2.9%.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Why art history is filled with miserable brides

Paintings from the 19th century are filled with unhappy brides. The women are often visibly disturbed by their pending nuptials, sometimes even during the wedding ceremony. This Artnet article unpacks four famous examples of this trend, analyzing how and why the respective artists portrayed these disappointed figures.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

Marriage as a concept is believed to be at least 4,300 years old

In the past, formal marriage spread because it was a great way to accumulate property and allies. Now, some couples want love and healthy companionship. Marriage has undergone many transformations, from the inclusion of consent, thanks to religious leaders, to sanctification by the state.

From flowers to venues, seemingly everything gets a price markup when it's for a wedding

At the start of this video, a venue gives two people drastically different prices for what seems like essentially the same service: a family gathering and a wedding. These price differentials feel so ubiquitous across the wedding industry—and experts attribute this to quality of services for weddings versus other, more casual events. Learn more by watching this video.

The history of New York's first hotel for middle-class women

March 2, 1903, marked the opening of New York's first hotel just for women, generally from the middle class. Prior to the establishment of the "Women's Hotel," it was difficult for solo women to find lodgings in the city. Seeing an opportunity, Charles Day Kellogg raised funds to establish the 400-room hotel, which exclusively served women until 1998. Read more about its history here.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

Colonial America imported brides for their beer brewing skills

Life in the New World's English colonies was hard, so it's easy to see how these colonizers might've wanted to reach for a cold one more often than not. This article explains how beer brewing became one of the most critical skills expected in imported English wives.

Ancient Chinese marriages began with an elaborate marriage proposal and acceptance between families

The chief objectives of early Chinese marriages involved joining and enhancing the two families and ensuring succession with numerous descendants. Chinese couples still compare astrological signs, although some of the more elaborate rituals of betrothal gifts and sleeping in the “cock loft” are far less common.

Read how Fordism helped invent the American middle class

Henry Ford's revolution of the assembly line and American manufacturing as a whole gave rise to the American middle class. The introduction of the $5 workday (in exchange for eight-hour days of highly repetitive work) raised factory workers' wages enough to reorient the economy around consumer demand.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

In Ghana, newly married couples jump over a broom to ward off evil and welcome new beginnings

Weddings are surrounded by rituals, no matter how simple. These include slathering the couple with food, feathers, and soot and parading them around town in Scotland; Chinese tea ceremonies filled with gratitude; and breaking fine porcelain in Germany. Every family has their own rituals, and wealthy couples are more likely to engage in more lavish ceremonies.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

Marriage is a legally and socially sanctioned union

Marriage's definition may seem simple—a union of two or more people who join their lives together in a culturally appropriate fashion. However, elaborate customs and diverse expectations dictate the roles spouses will play for one another. Across different regions and periods, marriages have taken a great number of forms.

The story behind the formation of the original PGA

The early 1900s saw a surge in golf courses across America, and there was a need for a national organization of golf professionals to help promote and grow the sport. This history explores how department store heir Rodman Wanamaker organized a luncheon that led to the formation of the PGA of America.

Anthropologists have found that, across the globe, nearly every culture embraces marriage customs

Despite these commonalities, different cultures have distinct customs, such as the number of people who can be married at one time, the types of marriage partners allowed, and whether elaborate ceremonies are observed. Families can range from the smaller nuclear unit to extensive multi-generation families and households.

30,000 men known as the 'League of Broke Husbands' once protested Dior's luxury fashion designs

In the 1940s, these men living in post-war France were angry about the waste and cost of the fabric needed to make its luxury clothing. Today, Dior is owned by luxury conglomerate LVMH.

Each state has its own regulations regarding marriage

Some states don’t even require a ceremony or license, opting to allow “common law” marriages. Prenuptial agreements and other legal matters will likely require an attorney’s help. And marriages can offer benefits, like tax breaks.

The history of March Madness brackets

Every spring, millions of Americans fill out their March Madness brackets in hopes of picking the winner. But where did this annual tradition start? This CBS News article tells the story of how a bar in Staten Island started a $10 pool with 88 participants in 1977, and grew it into a $1.5 million contest that ended up getting shut down by the IRS.

Credit reporting's earliest origins in the 1700s resemble a game of telephone, with rural merchants asking their most esteemed neighbors to vouch for them to sleuthing urban lenders.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

The Dow Jones Industrial Average was created in 1896

Charles Dow introduced the DJIA on May 26, 1896, as a simple average of 12 industrial stocks. Although it became the nation’s most enduring market index, none of its original companies remain in the Dow today.

Modern tennis was formalized in 1874

In the late 1800s England, a growing middle class could afford homes with lawns. With more lawns in England, Major Walter C. Wingfield saw an opportunity to bring lawn tennis to the masses. Modern tennis was formalized in 1874, when Queen Victoria granted a patent for Major Walter C. Wingfield's lawn tennis box set. The game was an instant hit, and by 1877, the new All England Club in Wimbledon began hosting a tournament.

The woman who made the Met Gala a pop culture phenomenon

The Met Gala began in 1948 to raise money for the Metropolitan Museum of Art's fashion collection. But its current incarnation as an over-the-top media spectacle began with former Vogue editor Diana Vreeland, who shifted the event from a stuffy, high society fair into a celebrity-focused event aimed at garnering publicity. This history of the event and Vreeland’s influence explores how she made that happen.

Diamond engagement rings didn’t become popular until the 1900s

However, the history of engagement rings stretches all the way back to the year 850, when the pope said that a ring symbolized a man’s intent to marry. At the time, gold was the most popular choice for engagement rings. See a full timeline of the engagement ring’s history.

Divorce reportedly existed in hunter-gatherer societies

Though divorces have been around for centuries and have become increasingly common, they can still be perceived with hints of shame. Historian Stephanie Coontz advises readers that the good old days of marriage may have been just as bad as today, considering its prevalence throughout history.

Sears and Roebuck once sold DIY house kits

Between 1908 and 1940, "kit homes" that buyers could build themselves were advertised in Sears’ famous catalog—and many of them are still standing today.

The business major became increasingly popular in the 1980s

Women were the primary driving force behind the increase. In 1966, slightly more than 2% of all women in college studied business—but by 1985, that percentage had increased to almost 22%.

The front lawn became an American ideal in the 20th century.

Browse a timeline of the fascinating history of board games in America.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

For much of human history, homeownership was primarily associated with the elite

Before the Industrial Revolution, early mortgages were rather exclusive loans given only to nobility. But as more people gained more wealth through the Industrial Revolution, banks began to take on “higher-risk” loans to everyday people.

Wimbledon enforces a strict all-white dress code, a tradition dating back to the 1800s, when white clothing signified elite status.

Agnes Marshall invented 'ices,' the Victorian equivalent of ice cream, and improved the period's hygienic practices for consuming the dessert.

Identical twin brothers marry twin sisters in double wedding—and honeymoon together

The couples exchanged vows back-to-back, allowing the brothers to serve as each other's best men, and the sisters to jump in as the maids of honor for one another. The pairs all met in a church youth group while students.Following their wedding, the couples planned to live in neighboring apartments.